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All Journal Teknik dan Ilmu Komputer EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Indonesian Journal of Public Administration (IJPA) International Journal of Supply Chain Management Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Enrichment : Journal of Management Journal Corner of Education, Linguistics, and Literature COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat JCOMENT (Journal of Community Empowerment) Jurnal Locus Penelitian dan Pengabdian Berdikari : Jurnal Pengabdian kepada Masyarakat Devotion: Journal Corner of Community Service Asian Journal of Applied Business and Management (AJABM) Jurnal Sistem Informasi Journal of Economics and Management Scienties Jurnal Pemberdayaan Nusantara
Bobby Reza
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Religion Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Upaya Meningkatkan Kesadaran dan Partisipasi Masyarakat Melalui Kegiatan Donor Darah Di Lingkungan Masjid Imanuddin Graha Raya Bintaro Hartati, Leni; Sutomo, Sutomo; Reza, Bobby
Jurnal Pemberdayaan Nusantara Vol 4, No 2 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i2.7834

Abstract

This Blood Donation Activity aims to increase public awareness and participation in blood donation in the Imanuddin Mosque environment, Graha Raya Bintaro. Blood donation is a form of humanitarian action that can help save lives and support blood needs in health facilities. The implementation of this activity involves various parties, including mosque administrators, community organizations, and health agencies, with a collaborative approach to ensure the sustainability and effectiveness of the program. This activity was carried out on August 31, 2024, involving more than 98 participants who participated as donors. The results of this activity showed the high enthusiasm of the community in supporting the blood donation program, which can be seen from the increase in the number of donors compared to previous activities. In addition, this activity also provides education about the importance of regular blood donation, so that it is expected to become a sustainable program in the mosque environment. The conclusion of this PKM is the importance of the active role of the community in blood donation activities, as well as the need for collaboration between various parties to achieve the success of the activity.
Sosialisasi Manajemen Waktu dan Motivasi Belajar Dalam Meningkatkan Prestasi Belajar Remaja Reza, Bobby; Prasetyo, Sisman; Nugroho, Prasetyo Adi; Lukiyana, Lukiyana; Putra, Bagas Kautsar Azizal; Salini, S.Sarwita; Rafi, Muhammad; Kaylasalma, Nazla
Jurnal Pemberdayaan Nusantara Vol 4, No 2 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i2.7780

Abstract

This program is conducted to provide education on time management and efforts to improve and maintain learning motivation for adolescents at the junior high school level. This program is expected to have a positive impact on participants in terms of time management and increasing motivation, so that learning achievement can be improved. Education through socialization was conducted at SMP Negeri 2 Muaragembong, Jayasakti Village, Bekasi. The methods used were socialization and Question & Answer. The information analyzed showed that a good understanding of time management and a high level of learning motivation contributed to improving adolescent achievement. The results of this activity provide recommendations for adolescents and education partners to improve their understanding and practice of time management and learning motivation in order to achieve improved learning achievement in Jayasakti Village.
Penguatan Kapasitas Karang Taruna melalui Program Pengelolaan Bank Sampah untuk Masyarakat yang Berkelanjutan Lina, Herlina Muzanah Zain; Yanuar Rahmadan; Bobby Reza; Nayla Olivia Detyanti; Ijtafarukal Valent Khameini
JCOMENT (Journal of Community Empowerment) Vol. 6 No. 4 (2025): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v6i4.1064

Abstract

Permasalahan pengelolaan sampah di wilayah perkotaan memerlukan pendekatan inovatif yang melibatkan peran aktif masyarakat. Program Kemitraan Masyarakat (PKM) berjudul “Penguatan Kapasitas Karang Taruna melalui Program Pengelolaan Bank Sampah untuk Masyarakat yang Berkelanjutan” bertujuan untuk meningkatkan kapasitas kelembagaan Karang Taruna Langgar melalui penerapan teknologi tepat guna dan digitalisasi dalam sistem pengelolaan bank sampah berbasis masyarakat. Mitra dipilih karena memiliki potensi sosial yang kuat, namun menghadapi kendala pada aspek manajerial, pengetahuan kelembagaan, dan pemanfaatan teknologi dalam pengelolaan lingkungan. Kegiatan dilaksanakan melalui lima tahapan utama, yaitu survei lokasi dan identifikasi masalah, sosialisasi pendirian bank sampah, pelatihan digitalisasi pengelolaan, penerapan teknologi penghancur sampah plastik, serta pendampingan dan evaluasi. Metode pelaksanaan bersifat partisipatif, menekankan pada transfer pengetahuan dan penerapan teknologi tepat guna. Hasil pelaksanaan menunjukkan peningkatan signifikan pada kapasitas teknis dan manajerial mitra. Karang Taruna mampu menyusun struktur organisasi dan AD/ART Bank Sampah, mengoperasikan situs web pengelolaan digital melalui https://banksampahlanggar.com, serta mengelola mesin pencacah plastik secara mandiri. Program ini menghasilkan dua bentuk inovasi utama, yakni teknologi hard berupa mesin pencacah plastik dan teknologi soft berupa sistem digital manajemen bank sampah. Dampak kegiatan menunjukkan tingkat kepuasan mitra yang sangat tinggi serta peningkatan efisiensi operasional melalui integrasi sistem digital. Secara keseluruhan, kegiatan PKM ini berhasil memperkuat kapasitas kelembagaan Karang Taruna, meningkatkan kesadaran lingkungan masyarakat, serta menghasilkan model pemberdayaan masyarakat berbasis teknologi yang berkelanjutan dan dapat direplikasi di komunitas lain.
Penguatan Ekonomi Perempuan Indonesia di Malaysia Melalui Usaha Alternatif Mocaf (Modified Cassava Flour) Lukiyana, Lukiyana; Hidajat, Koerniawan; Tambun, Sihar; Reza, Bobby; Darnis, Rahmi; Diansyah, Diansyah
BERDIKARI Vol 8, No 2 (2025): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/berdikari.v8i2.8982

Abstract

ABSTRAKKegiatan pengabdian masyarakat di maksudkan untuk memperkuat ekonomi perempuan Indonesia di Malaysia melalui usaha alternatif berfokus pada tepung Mocaf (modified casaffa flour). Kegiatan ini di laksanakan antara Universitas 17 Agustus 1945 Jakarta Indonesia dengan berkerja sama dengan Persatuan Anak Rantau Indonesia (PARI) dan Dewan Majelis Perundingan Melayu (MPM) sebagai mitra strategis untuk melaksanakan sosialisasi dan penyuluhan perempuan migran di Malaysia. Tujuan utama dari kegiatan ini adalah peningkatan kemandirian ekonomi, keterampilan dan penambah pendapatan keluarga perempuan yang menjadi migran di Malaysia melalui sosialisasi, penyuluhan, dan pelatihan dalam pengolahan tepung mocaf menjadi produk bernilai tambah. Metode pelaksanaan mencakup 1) observasi awal, 2) sosialisasi mengenai peran perempuan dalam memperkuat ekonomi keluarga, 3) serta praktik dalam pembuatan produk turunan mocaf seperti mie singkong, sirup glukosa, dan permen. Pembahasan dengan hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman peserta terkait potensi mocaf sebagai alternatif bahan pangan yang sehat, mudah diakses, dan memiliki peluang pasar yang luas. Selain itu, kegiatan ini juga berkontribusi pada peningkatan kemampuan kewirausahaan perempuan, memperkuat jaringan usaha, serta membuka peluang untuk pengembangan ekonomi kreatif yang berbasis pada pangan lokal.Dengan demikian, pengabdian ini diharapkan bisa menjadi contoh pemberdayaan ekonomi yang berkelanjutan bagi perempuan migran Indonesia di Malaysia, serta mendukung upaya diversifikasi pangan dan mengurangi ketergantungan terhadap impor gandum.
Pemberdayaan Koperasi untuk Edukasi Pengelolaan Sampah: Mendorong Desa Ciburayut Menuju Kebersihan dan Kemandirian Natadiharja, Sri Sukartono; Lukiyana, Lukiyana; Diansyah, Diansyah; Reza, Bobby; Nugroho, Prasetya Adi; Hidajat, Koerniawan; Putra, Robiur Rahmat
Jurnal Pemberdayaan Nusantara Vol 5, No 2 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i2.9132

Abstract

The increasing volume of household waste in rural areas has become a significant environmental challenge, requiring sustainable and community-based solutions. This Community Service Program (PKM) aims to empower local cooperatives as key agents in driving waste management education, fostering environmental awareness, and promoting sustainable livelihoods in Ciburayut Village, Cigombong District, Bogor Regency, West Java, Indonesia. The program adopts a participatory approach through capacity building, training, and collaborative action between cooperatives, local government, and community members. Activities include educational workshops on waste segregation, recycling practices, and the development of waste-based products to support the village economy. The results demonstrate improved community knowledge and behavior in waste handling, increased cooperative engagement in environmental initiatives, and the establishment of a waste management system that supports both cleanliness and economic independence. This initiative highlights the strategic role of cooperatives in integrating environmental education with economic empowerment, serving as a replicable model for other rural communities seeking sustainable development
The Influence of Digital Marketing and Electronic Word of Mouth on Customer Retention in Generation Z Consumers in TikTok Shop with Brand Trust as a Moderator Farhah, Nabilla Fitri Assy; Reza, Bobby; Kamaruddin, Muhammad Junaid
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.383

Abstract

This study was conducted in response to the growing phenomenon in which digital marketing gradually replaces traditional marketing, with TikTok shop exemplifying expertise in sustaining social commerce amid intense competition. The research aims to examine the influence of Digital Marketing (X1) and Electronic Word of Mouth (X2) on Customer Retention (Y), with Brand Trust (Z) positioned as a moderating variable. A quantitative approach was employed using Structural Equation Modeling (SEM) with SmartPLS software, as this method is suitable for testing complex relationships among latent constructs. Data were collected through surveys distributed to Generation Z consumers actively engaged with TikTok shop, ensuring representation of the population most immersed in social commerce. Measurement indicators included promotional strategies, SEO, social media, public relations, e-WOM intensity, valence, content, and trust dimensions. The findings revealed that Digital Marketing and Brand Trust significantly and positively affect Customer Retention, while the moderating role of Brand Trust was not statistically significant. These results imply that effective digital marketing strategies and trust-building initiatives are crucial for sustaining customer loyalty, though trust alone may not strengthen moderating effects.
Co-Authors ., Waisen A. Fauzan Fadlan fauzan Ahmad, Masnia Amelia, Astri Anis Cahyati Ashifa, Diah Azis, Nur Beny Beny Cahya Kesturi, Rika Darnis, Rahmi Diansyah, Diansyah Didik Setiadi Didik Setiadi Didik Setiyadi Emmy Junianti Farhah, Nabilla Fitri Assy Fauziah Fauziah Genrawan Hoendarto Gusvita Gusvita Gusvita Gusvita Gusvita, Gusvita Hartati, Leni Herlina Muzanah Zain Hidajat, Koerniawan Hoga Saragih Hoga Saragih Hoga Saragih Ijtafarukal Valent Khameini Imam Suryono Irwansyah, Novi Junianti, Emmy Kamaruddin, Muhammad Junaid Kaylasalma, Nazla Lina Lo Lina Lo Lukiyana, Lukiyana M. Rafi Moch Najiallah Muhamad Rian Arliony Muhammad Ridhwan Murni Marbun Murni Marbun Natadiharja, Sri Sukartono Natalia, Tania Nayla Olivia Detyanti Noviana, Fitri Nugroho, Prasetya Adi Nurazizah, Siti Parulian, Ronald PRASETYO ADI NUGROHO, PRASETYO ADI Prasetyo, Sisman Putra, Bagas Kautsar Azizal Ricardo, Steyphen Robiur Rahmat Putra Rufman Iman Akbar E Saidah, Andi Salini, S.Sarwita Sihar Tambun simamora, virgo Siti Aisyah Sukartono, Sri Sutomo Sutomo Tony Darmanto Waisen . Waisen . Yanuar Rahmadan