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Strategi Branding Universitas Cokroaminoto Yogyakarta Melalui Konten Kreatif di Platform Sosial Media Mu'minin, Nashrul; Nugroho, Taufik; Syafitri, Lely Nur Hidayah; Al-Amin, Muhammad Nur Kholis
Asas Wa Tandhim: Jurnal Hukum, Pendidikan Dan Sosial Keagamaan Vol. 4 No. 2 (2025)
Publisher : Universitas Cokroaminoto Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/awtjhpsa.v4i2.2856

Abstract

This study analyzes the branding strategy of the UCY Islamic Religious Education Study Program through creative content on social media. With a descriptive qualitative approach through observation, interviews, and documentation, the results show that the use of attractive visuals, inspiring narratives, and consistent posting on Instagram and TikTok has succeeded in increasing interaction, emotional closeness, and institutional identity. The conclusion of the study proves the effectiveness of creative content in expanding the reach, audience engagement, and digital existence of UCY.
PELATIHAN ASESMEN AUTENTIK BAGI GURU SEKOLAH DASAR MUHAMMADIYAH PAKEM SLEMAN Prihantoro, Agung; Nugroho, Taufik; Nasrudin, Muhammad; Hidayat, Ridwan Nur; Aprilia, Aprilia
Gemi: Jurnal Penelitian dan Pengabdian Vol. 4 No. 2 (2025): Gemi
Publisher : Universitas Cokroaminoto Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/gemi.v4i2.2410

Abstract

A kind of learning assessments that has not been done by the teachers of Pakem Muhammadiyah Elementary School, Sleman, Special Province of Yogyakarta is authentic assessment. Therefore, training and workshop of authentic assessment were held for the six teachers of 1—6 grades. Before and after the training and workshop were held, the teachers were pretested and postested. The training and workshop were held in forms of lecturing, discussing and designing authentic assessment. Scores of the pretest and postest were analyzed with Wilcoxon Signed-Rank Test. Ho is the training and workshop do not improve the teachers’ knowledge on authentic assessment. Ho is accepted if P-value < 0,05 with α = 0,05. Because of P-value < α, 0,00027 < 0,05, Ho is accepted. It concludes that the training and workshop do not improve the teachers’ knowledge on authentic assessment. It may be caused of limited durance of the training and workshop.