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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Public Relations (J-PR) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Cakrawala Ilmiah PENGABDIAN SOSIAL Indonesian Research Journal on Education Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Arvin Hardian
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kusumawardhani, Trisnawati; Rahula Hananuraga; Sulistyo Budi Utomo; Arvin Hardian; Yanti Setianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3222

Abstract

Di era digital dengan perkembangan teknologi yang begitu pesat telah membuat perubahan pola komunikasi kehidupan bermasyarakat. Penelitian ini bertujuan menganalisis pengaruh digital marketing, komunikasi pemasaran, dan kualitas pelayanan terhadap kepuasan konsumen. Studi empiris pada konsumen pengguna smartphone Samsung Galaxy di Kota Bekasi. Penelitian menggunakan metode pengambilan sampel adalah nonprobability sampling dengan teknik purposive sampling. Responden dalam penelitian berjumlah 93 orang dan kuesioner dibagikan sebagai instrument penelitian. Model penelitian analisis regresi linier berganda. Hasil penelitian bukti empiris bahwa variabel digital marketing berpengaruh positif dan signifikan terhadap kepuasan konsumen. Komunikasi pemasaran secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen.. Adapun uji simultan dari hasil penelitian ini menunjukkan bahwa digital marketing, komunikasi pemasaran dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil penelitian yang memperoleh hasil nilai Adjusted R Square dengan hasil sebesar 57,3%. Sisanya sebesar 42,7% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya Web E-Commerce, persepsi harga dan lain-lain.
Strategi Komunikasi pada Marketing Communication PT. Global Sigma Mandiri dalam Mepengaruhi Pelanggan Melalui Media Sosial Whatsapp Suheni, Suheni; Hardian, Arvin; Hadi, Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6985

Abstract

This research aims to analyze the communication strategy implemented by PT Global Sigma Mandiri in influencing customers through WhatsApp social media in the context of marketing communication. The method used in this research is a qualitative approach with descriptive analysis. Data were obtained through interviews with the company's marketing staff and analysis of WhatsApp content used in communication with customers. The results showed that PT Global Sigma Mandiri uses various approaches in marketing communication, including the delivery of customized promotional messages, personalized customer relationship management, and utilization of WhatsApp features to build two-way communication. Thus, WhatsApp as a communication platform is effective in increasing customer engagement and satisfaction.
Pemanfaatan Media Sosial Tiktok dengan Menggunakan Affiliate pada Akun @Rosepakpahan Sebagai Sarana Komunikasi Pemasaran Pakpahan, Roslince; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6986

Abstract

The development of information technology is currently growing rapidly. One of them is characterized by the use of TikTok social media as a means of promotion, purchasing and selling products. The @RosePakpahan account utilizes TikTok by using affiliates for the purpose of earning income or commission from product sales. Marketing communications carried out to promote and sell products are based on the A-I-D-A theory (Attention, Interest, Desire and Action). The method used was an interview with a qualitative approach to Rose Pakpahan. This is to find out how to use TikTok social media by using affiliates on the @RosePakpahan account. The results of this research show that TikTok can make the audience interested in watching content and even buying the products being sold, thus making @RosePakpahan earn economic income. Therefore, TikTok is not only an entertainment medium, but also a product marketing tool.
Komunikasi Interpersonal pada Pelayanan Customer Service dalam Mempertahankan Reputasi di Gunung Sahari Laboratorium Irsalina, Rosalia; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6988

Abstract

Service strategy is seen from the efforts made by a company or entity to improve the quality and efficiency of Customer Service. A laboratory must carry out service activities that can make its customers feel satisfied. Service is defined as an action or deed of a person or organization to provide satisfaction to customers or fellow employees. The purpose of this study was to determine Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory. This research is a qualitative study. Data collection was carried out by interview and google review survey. Data analysis using the interactive analysis model. The results of the study on Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory, can be concluded several important things. The implementation of effective interpersonal communication has been shown to have a significant role in maintaining the company's reputation. Aspects of communication, both verbal and non-verbal, which are carried out properly, have been shown to have a major impact on maintaining the positive image of Gunung Sahari Laboratory. Gunung Sahari Laboratory is advised to carry out routine training on interpersonal communication, both verbal and non-verbal, in order to improve the quality of service on an ongoing basis. In addition, periodic evaluation of the implementation of Customer Service communication standards.
Makna Pesan Tersembunyi Dalam Film “Siksa Kubur” (Analisis Semiotika Roland Barthes) Wahyudin, Affan; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6989

Abstract

‘Grave Torture’ movie tells the dramatic journey of a girl named Sita and her younger brother named Adil, whose lives changed completely after losing their parents due to terrorism. The story has many messages that are close to social and community issues in Indonesia. The purpose of this study is to find out the hidden meaning of the ‘Grave Torture’ movie based on Roland Barthes’ Semiotic Analysis. This research is a qualitative study with Roland Barthes’ semiotic analysis method which consists of three elements, denotation, connotation and myth. This data was obtained through the ‘Grave Torture’ movie. Through a reflective approach, this film reflects various forms of social messages that occur in society, especially those who are Muslim. Films become a medium of education and reflection on the dangers of trauma that damage the victims. This film reminds the audience to always be careful, create a positive environment and dare to fight negative thoughts and always dare to fight violence or other detrimental actions and provide support for victims.
Peran Marketing Public Relations dalam Mempromosikan Produk di Marketplace Shopee pada Akun Mje Online Shop Maryati, Maryati; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6991

Abstract

This research is motivated by the rapid development of the times, where sellers must adapt to the digital advancements of the internet in the online-based sales process. One of the platforms used to sell products online is the shopee marketplace. The purpose of this research is to understand the role of marketing public relations in establishing effective communication to promote products on the shopee marketplace through the MJE Online Shop account. This study employs a qualitative approach with the content analysis method, and data collection techniques include observation, documentation, and interviews with three informants. The research findings, verified using the 4P and AIDA theories, indicate that the role of marketing public relations in price-strikethrough discount promotions shows a strong positive correlation between marketing public relations and promotion. Promotions attract consumers due to more economical prices and the convenience of purchasing their needs at affordable costs. These findings suggest that the role of marketing public relations can serve as a strategic tool for sellers on the Shopee marketplace to enhance their competitiveness and increase product sales.
Makna Pesan Moral pada Konten Youtube RJL 5 Fajar Aditya dalam Episode “Tersesat 3 Hari di Gunung Slamet” (Analisis Semiotika Roland Barthes) Sulistiawan, Handri; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6992

Abstract

This study aims to identify and analyze the meaning of moral messages in RJL 5 YouTube content by Fajar Aditya, especially in the episode “Lost 3 Days on Mount Slamet”. In the digital era, media such as YouTube plays an important role in conveying educational and entertainment values. This episode attracts attention because it tells a true story with deep moral messages, such as the importance of preparation before climbing, awareness of safety, teamwork, and mental toughness in emergency situations. The research used a semiotic analysis method with a qualitative approach and data collection techniques of direct observation of the selected video content, supported by Roland Barthes' semiotic theory and moral communication theory to reveal the meaning of the narrative and visuals. The results show that this episode contains strong moral messages about the importance of permission from parents when going on a trip, preparation in climbing, patience, and mental resilience in dealing with extreme situations such as getting lost in the wild. This content is not only entertaining but also provides valuable learning, and is expected to encourage creators to pay attention to moral and educational aspects in the works presented. This research also contributes to communication studies in understanding the role of digital media as a means of conveying moral values.
Akurasi Antara Isi Siaran Pers Dengan Pemberitaan Media Online Nasional Periode 2018 (Analisis Isi Siaran Pers Dpp Organda) Hardian, Arvin
KOMUNIKA Vol 2 No 2 (2018): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/komunika.v2i2.4641

Abstract

The method used by quantitative content analysis authors, where the authors analyze the contents of the  press release of the Central Board of Land Transport Organizations (DPP ORGANDA) period 2018 related to online media coverage calculated quantitatively for each frequency distribution of each research material based on title type categories. lead type category, 5W + 1H completeness category in content, and news value element category. The sample in the study was determined based on matching between press releases and news published by national online media, each 10 (ten) samples. The research coder consisted of two online journalists and one staff member at Organda DPP, who were given research material, coding sheets, and definitions of the same category. The coding results in a reliability coefficient of 0.88 (80%). Based on the results of the study, the suitability of the Organda DPP press release was obtained with the news loaded from the title type category by 80%, the lead type category by 60%, the 5W + 1H element completeness category by 80%, the news value element category by 90%. The discussion, it can be concluded that if public relations practitioners have the skills to write a press release, pay attention to the rules and basic patterns of press release writing, and write press releases like journalists write news, then it is likely that the press release can be published in mass media, especially the media national online which is also supported by media relations that is well established.
ANALISIS WACANA TERHADAP PERNYATAAN “AKAL SEHAT” DI MEDIA SOSIAL (SEBUAH STUDY KASUS PERNYATAAN ROCKY GERUNG) Hardian, Arvin
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 5 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the representation of thoughts and statements of Rocky Gerung about "Common Sense" contained in social media. This study uses the Norman Fairclough model of critical discourse analysis by examining the level of texts, discourse practices, and sociocultural practices. The results of the study at the text level show that GE represents opposition to the government by emphasizing the role of open criticism with the jargon "Common Sense". At the level of discourse practice it is found that RG implements opposition practices in social media using a hierarchical logic writing system. At the socio-cultural level, the GE conducted an effort to trace the digital traces of statements made by the government to become one of the historical sources. However, the discourse from RG is very maintaining the ethics of communication and only expresses the word "Jae" without mentioning who has a role, even though during the five-year journey of the faction called "Cebong and Kampret" both are trying to do a proxy war in social media in order to maintain its existence.
ANALISIS STRATEGI MARKETING PUBLIC RELATIONS PADA KAMPANYE PERILISAN GLASSTICK MELALUI INSTAGRAM MADFORMAKEUP Tsabitha Putri Aldri; Arvin Hardian
Jurnal Cakrawala Ilmiah Vol. 5 No. 1 (2025): September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing competition in the local cosmetics industry requires each brand to implement an effective communication strategy, one of which is through Marketing Public Relations (MPR). This study aims to analyze the MPR strategy implemented by Mad for Makeup in the launch campaign of the Glassstick product through Instagram. This research uses a descriptive qualitative method with data collection techniques including interviews, observation, documentation, and literature study. The primary informants were the Marketing Public Relations team and content creators involved in the campaign. This study is analyzed using the Three Way Strategy concept by Thomas L. Harris, consisting of Pull Strategy, Push Strategy, and Pass Strategy. The results show that Mad for Makeup successfully built a positive product image through emotional social campaign content (Pull), delivered product information with strong narratives and appealing visuals (Push), and involved communities and influencers to expand message reach (Pass). This combination of strategies strengthened audience engagement, increased brand awareness, and positioned Mad for Makeup as a progressive and inclusive local brand. This research is expected to serve as a reference for the development of social media-based marketing communication strategies, both theoretically and practically.
Co-Authors A Yudo Triartanto A. Yuda Triantanto A. Yuda Triantanto ADHI DHARMA SURIYANTO Adhi Suriyanto Adityo Fajar Ahmad Hamzah Ali Imron Hamid Aria Mulyapradana, Aria Arif MarjukI Devy Putri Kussanti Diana Tambunan Ekowati, Sari Elisabeth Sitepu Fajar Kurniawan Fajar Kurniawan Farhat Kamal Pristiyadi Gabriel Sebastian Novaren Hadi, Sari Ekowati I Wayan Adi Pratama Ilham Albar Pane Irsalina, Rosalia Kusumawardhani, Trisnawati M Ismail Alif M. Imron Mas’ud Marlinda Irawati Maryati Maryati Muhamad Khadafi Firman Muhammad Galuh Natawinata Nurwijayanti Pakpahan, Roslince Rahula Hananuraga Ridho Mohamad Azis Roys Putra Ramadhan RR Roosita Cindrakasih RR. Ella Evrita Hestiandari Suheni Suheni Sulistiawan, Handri Sulistyo Budi Utomo Syarif Fitri Tanuwijaya, Raynaldi Tsabitha Putri Aldri Tuty Tuty Mutiah Wahyudin, Affan Wardono, Boby Hendro wulan Apriani Yanti Setianti