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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Public Relations (J-PR) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Cakrawala Ilmiah Indonesian Research Journal on Education Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Arvin Hardian
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Strategi Public Relations Melalui Konten Instagram Untuk Brand Awareness Di Klinik Gigi (Analisis Deskriptif Di Mirza Ms Dental Care) Dea Sunarti; Arvin Hardian; Muhamad Khadafi Firman
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8149

Abstract

In today's digital era, business competition is getting tighter. Including in the field of dental health. This study aims to determine and analyze Public Relations Strategy by using Instagram social media @mirzams.dentalcare to build Brand Awareness at the Mirza MS Dental Care Dental Clinic. The method used is descriptive qualitative to understand the strategy in depth and comprehensively. with content observation techniques, interviews, and documentation. The main theory used is Brand Awareness with indicators of recognition, recall, top of mind, and brand image, as well as New Media theory as a support. The results of the study show that PR strategy is carried out through collaborative content with KOL/UMKM, entertainment, promotion, and education. Collaborative content strengthens recognition, routine programs build recall, the use of hashtags supports top of mind, while educational and entertainment content forms brand image. PR strategy is implemented through the stages of planning, implementation, and evaluation. Although brand awareness has increased, the level of engagement still needs to be improved compared to competitors.
ANALISIS STRATEGI MARKETING PUBLIC RELATIONS PADA KAMPANYE PERILISAN GLASSTICK MELALUI INSTAGRAM MADFORMAKEUP Tsabitha Putri Aldri; Arvin Hardian
Jurnal Cakrawala Ilmiah Vol. 5 No. 1 (2025): September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing competition in the local cosmetics industry requires each brand to implement an effective communication strategy, one of which is through Marketing Public Relations (MPR). This study aims to analyze the MPR strategy implemented by Mad for Makeup in the launch campaign of the Glassstick product through Instagram. This research uses a descriptive qualitative method with data collection techniques including interviews, observation, documentation, and literature study. The primary informants were the Marketing Public Relations team and content creators involved in the campaign. This study is analyzed using the Three Way Strategy concept by Thomas L. Harris, consisting of Pull Strategy, Push Strategy, and Pass Strategy. The results show that Mad for Makeup successfully built a positive product image through emotional social campaign content (Pull), delivered product information with strong narratives and appealing visuals (Push), and involved communities and influencers to expand message reach (Pass). This combination of strategies strengthened audience engagement, increased brand awareness, and positioned Mad for Makeup as a progressive and inclusive local brand. This research is expected to serve as a reference for the development of social media-based marketing communication strategies, both theoretically and practically.
Etika Jurnalistik dalam Pemberitaan Kematian: (Studi Komparatif Kompas.com dan Tempo.co atas Pemberitaan Wafatnya Sapardi Djoko Damono) Hardian, Arvin
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 3 No. 1 (2020): September 2020
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.825 KB) | DOI: 10.24076/PIKMA.2020v3i1.355

Abstract

Berita kematian adalah konten sensitif. Waktu dan akurasi menjadi pertaruhan media. Apalagi, jika yang wafat adalah tokoh yang menjadi buah bibir publik.  Jurnalisme online kerap menjadi sorotan karena sering kali mengorbankan prinsip-prinsip dasar jurnalisme seperti akurasi berita demi mengejar kecepatan. Penelitian ini dilakukan untuk mendeskripsikan akurasi berita dalam jurnalisme online khususnya kasus berita kematian sastrawan Sapardi Djoko Damono, yang wafat hari Minggu (19/07/2020) pukul 09.17 WIB. Dengan menggunakan metode penelitian analisis isi kualitatif  dengan mengkomparasi  antara  Kompas.com dan Tempo.co mengenai pengutipan akurasi isi berita berita terhadap akurasi pengambilan nara sumber berita 
Pengaruh Penggunaan Media Sosial terhadap Kesehatan Mental Remaja di Era Digital Hardian, Arvin; Sitepu, Elisabeth; Mulyapradana, Aria; Sitopu, Joni Wilson; Wardono, Boby Hendro
Indonesian Research Journal on Education Vol. 5 No. 1 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i1.2037

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh penggunaan media sosial terhadap kesehatan mental remaja di era digital. Dengan pendekatan kualitatif, penelitian ini melibatkan wawancara mendalam dan observasi terhadap remaja yang aktif menggunakan media sosial untuk memahami pengalaman, dampak positif, dan negatif yang mereka rasakan. Temuan menunjukkan bahwa media sosial memiliki peran dualistik dalam kesehatan mental remaja. Di satu sisi, media sosial berfungsi sebagai ruang untuk eksplorasi identitas, dukungan emosional, dan interaksi sosial yang dapat meningkatkan rasa percaya diri dan kesejahteraan. Namun, di sisi lain, penggunaan yang tidak terkendali dapat memicu kecemasan, stres, dan perasaan rendah diri akibat tekanan sosial, perbandingan diri, serta fenomena cyberbullying. Pendidikan literasi digital yang meliputi pemahaman tentang dampak psikologis media sosial, keterampilan mengelola waktu, dan cara menangani cyberbullying sangat penting untuk mengurangi dampak negatif. Penelitian ini menyarankan perlunya kolaborasi antara keluarga, pendidik, dan masyarakat dalam menciptakan lingkungan digital yang sehat dan mendukung kesejahteraan mental remaja.
Strategi Komunikasi pada Marketing Communication PT. Global Sigma Mandiri dalam Mepengaruhi Pelanggan Melalui Media Sosial Whatsapp Suheni, Suheni; Hardian, Arvin; Hadi, Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6985

Abstract

This research aims to analyze the communication strategy implemented by PT Global Sigma Mandiri in influencing customers through WhatsApp social media in the context of marketing communication. The method used in this research is a qualitative approach with descriptive analysis. Data were obtained through interviews with the company's marketing staff and analysis of WhatsApp content used in communication with customers. The results showed that PT Global Sigma Mandiri uses various approaches in marketing communication, including the delivery of customized promotional messages, personalized customer relationship management, and utilization of WhatsApp features to build two-way communication. Thus, WhatsApp as a communication platform is effective in increasing customer engagement and satisfaction.
Pemanfaatan Media Sosial Tiktok dengan Menggunakan Affiliate pada Akun @Rosepakpahan Sebagai Sarana Komunikasi Pemasaran Pakpahan, Roslince; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6986

Abstract

The development of information technology is currently growing rapidly. One of them is characterized by the use of TikTok social media as a means of promotion, purchasing and selling products. The @RosePakpahan account utilizes TikTok by using affiliates for the purpose of earning income or commission from product sales. Marketing communications carried out to promote and sell products are based on the A-I-D-A theory (Attention, Interest, Desire and Action). The method used was an interview with a qualitative approach to Rose Pakpahan. This is to find out how to use TikTok social media by using affiliates on the @RosePakpahan account. The results of this research show that TikTok can make the audience interested in watching content and even buying the products being sold, thus making @RosePakpahan earn economic income. Therefore, TikTok is not only an entertainment medium, but also a product marketing tool.
Komunikasi Interpersonal pada Pelayanan Customer Service dalam Mempertahankan Reputasi di Gunung Sahari Laboratorium Irsalina, Rosalia; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6988

Abstract

Service strategy is seen from the efforts made by a company or entity to improve the quality and efficiency of Customer Service. A laboratory must carry out service activities that can make its customers feel satisfied. Service is defined as an action or deed of a person or organization to provide satisfaction to customers or fellow employees. The purpose of this study was to determine Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory. This research is a qualitative study. Data collection was carried out by interview and google review survey. Data analysis using the interactive analysis model. The results of the study on Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory, can be concluded several important things. The implementation of effective interpersonal communication has been shown to have a significant role in maintaining the company's reputation. Aspects of communication, both verbal and non-verbal, which are carried out properly, have been shown to have a major impact on maintaining the positive image of Gunung Sahari Laboratory. Gunung Sahari Laboratory is advised to carry out routine training on interpersonal communication, both verbal and non-verbal, in order to improve the quality of service on an ongoing basis. In addition, periodic evaluation of the implementation of Customer Service communication standards.
Makna Pesan Tersembunyi Dalam Film “Siksa Kubur” (Analisis Semiotika Roland Barthes) Wahyudin, Affan; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6989

Abstract

‘Grave Torture’ movie tells the dramatic journey of a girl named Sita and her younger brother named Adil, whose lives changed completely after losing their parents due to terrorism. The story has many messages that are close to social and community issues in Indonesia. The purpose of this study is to find out the hidden meaning of the ‘Grave Torture’ movie based on Roland Barthes’ Semiotic Analysis. This research is a qualitative study with Roland Barthes’ semiotic analysis method which consists of three elements, denotation, connotation and myth. This data was obtained through the ‘Grave Torture’ movie. Through a reflective approach, this film reflects various forms of social messages that occur in society, especially those who are Muslim. Films become a medium of education and reflection on the dangers of trauma that damage the victims. This film reminds the audience to always be careful, create a positive environment and dare to fight negative thoughts and always dare to fight violence or other detrimental actions and provide support for victims.
Peran Marketing Public Relations dalam Mempromosikan Produk di Marketplace Shopee pada Akun Mje Online Shop Maryati, Maryati; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6991

Abstract

This research is motivated by the rapid development of the times, where sellers must adapt to the digital advancements of the internet in the online-based sales process. One of the platforms used to sell products online is the shopee marketplace. The purpose of this research is to understand the role of marketing public relations in establishing effective communication to promote products on the shopee marketplace through the MJE Online Shop account. This study employs a qualitative approach with the content analysis method, and data collection techniques include observation, documentation, and interviews with three informants. The research findings, verified using the 4P and AIDA theories, indicate that the role of marketing public relations in price-strikethrough discount promotions shows a strong positive correlation between marketing public relations and promotion. Promotions attract consumers due to more economical prices and the convenience of purchasing their needs at affordable costs. These findings suggest that the role of marketing public relations can serve as a strategic tool for sellers on the Shopee marketplace to enhance their competitiveness and increase product sales.
Makna Pesan Moral pada Konten Youtube RJL 5 Fajar Aditya dalam Episode “Tersesat 3 Hari di Gunung Slamet” (Analisis Semiotika Roland Barthes) Sulistiawan, Handri; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6992

Abstract

This study aims to identify and analyze the meaning of moral messages in RJL 5 YouTube content by Fajar Aditya, especially in the episode “Lost 3 Days on Mount Slamet”. In the digital era, media such as YouTube plays an important role in conveying educational and entertainment values. This episode attracts attention because it tells a true story with deep moral messages, such as the importance of preparation before climbing, awareness of safety, teamwork, and mental toughness in emergency situations. The research used a semiotic analysis method with a qualitative approach and data collection techniques of direct observation of the selected video content, supported by Roland Barthes' semiotic theory and moral communication theory to reveal the meaning of the narrative and visuals. The results show that this episode contains strong moral messages about the importance of permission from parents when going on a trip, preparation in climbing, patience, and mental resilience in dealing with extreme situations such as getting lost in the wild. This content is not only entertaining but also provides valuable learning, and is expected to encourage creators to pay attention to moral and educational aspects in the works presented. This research also contributes to communication studies in understanding the role of digital media as a means of conveying moral values.
Co-Authors A Yudo Triartanto A. Yuda Triantanto A. Yuda Triantanto ADHI DHARMA SURIYANTO Adhi Suriyanto Ali Imron Hamid Aria Mulyapradana, Aria Arif MarjukI Dea Sunarti Devy Putri Kussanti Ekowati, Sari Elisabeth Sitepu Fajar Kurniawan Fajar Kurniawan Farhat Kamal Pristiyadi Gabriel Sebastian Novaren Hadi, Sari Ekowati I Wayan Adi Pratama Ilham Albar Pane Irsalina, Rosalia Kusumawardhani, Trisnawati M Ismail Alif M. Imron Mas’ud Marlinda Irawati Maryati Maryati Muhamad Khadafi Firman Muhammad Galuh Natawinata Nurwijayanti Pakpahan, Roslince Rahula Hananuraga RR. Ella Evrita Hestiandari Suheni Suheni Sulistiawan, Handri Sulistyo Budi Utomo Syarif Fitri Tanuwijaya, Raynaldi Tsabitha Putri Aldri Tuty Tuty Mutiah Utomo, Sulistyo Budi Wahyudin, Affan Wardono, Boby Hendro wulan Apriani Yanti Setianti