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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Public Relations (J-PR) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Cakrawala Ilmiah PENGABDIAN SOSIAL Indonesian Research Journal on Education Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Arvin Hardian
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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MEET NITE LIVE NEWS ANALYSIS ON NEWS COMPLETENESS VIA TIKTOK SOCIAL MEDIA Muhammad Galuh Natawinata; Arvin Hardian; Muhamad Khadafi Firman
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The increasingly rapid development of information technology has encouraged media outlets to adapt their news presentation. One way to do this is through the use of TikTok, which now serves not only as entertainment but also as a means of information. The Meet Nite Live news program broadcast by Metro TV was also uploaded via the official @MetroTV account on TikTok in short video format. This study aims to analyze the completeness of the news based on the 5W+1H elements and assess the effectiveness of information delivery via TikTok. The news delivered is based on gatekeepimg, agenda setting and journalism theory regarding news completeness. The research method used was descriptive qualitative and constructive paradgm, with data collection through observation and documentation of Meet Nite Live video content from April to June 2025. The results showed that most of the news presented met the 5W+1H elements, although some news items were incomplete in their information delivery. In general, the short video format on TikTok has proven effective in attracting audience attention, making Meet Nite Live a potential alternative medium for information delivery in the digital age.
INSTAGRAM SOCIAL MEDIA COMMUNICATION STRATEGY IN MOTORCYCLE SALES MARKETING THROUGH ADIRA FINANCE LEASING Farhat Kamal Pristiyadi; Arvin Hardian; Muhamad Khadafi Firman
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research is motivated by the rapid development of social media that changes marketing communication patterns, including in the motor vehicle financing industry. Adira Finance, one of the largest leasing companies in Indonesia, utilizes the Instagram account @adirafinance to introduce motorcycle financing products to digital consumers. The purpose of this study is to analyze the communication strategies applied to Instagram content and measure their effectiveness based on the AIDA (Attention, Interest, Desire, Action) theory. The study used a descriptive qualitative approach with data collection through in-depth interviews, content observation, and social media archive documentation, which was then validated by data triangulation. The results show that Adira Finance's communication strategy is regularly structured through creative visual content, educational captions, customer testimonials, low installment promotions, and clear calls to action (CTAs). The use of interactive Instagram features such as reels, stories, polls, and direct messages has been proven to increase engagement and expand the reach of messages. The selection of broadcast hours and segmentation of the productive age audience also strengthen the strategy's effectiveness. In conclusion, Instagram-based marketing communications are effective in increasing interest, building trust, and encouraging real consumer action towards motorcycle financing services.
PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN PADA PT. MULIAPACK INTISEMPURNA Tanuwijaya, Raynaldi; Hardian, Arvin; Ekowati, Sari
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43432

Abstract

Revolusi industri 5.0 membuat persaingan bisnis antar perusahaan semakin ketat. Hal ini membuat perusahaan-perusahaan harus berupaya menjadi yang terbaik dalam memberikan pelayanan berupa produk dan jasa kepada para pelanggannya. Oleh sebab itu, PT. Muliapack Intisempurna menuntut agar para karyawan dapat melaksanakan tugas pekerjaan dan tanggung jawabnya sebaik mungkin dengan tujuan agar target serta kinerja perusahaan dapat terpenuhi. Keberhasilan perusahaan dalam mencapai target yang ditetapkan bergantung terhadap kinerja karyawan. Jika kinerja karyawan baik, maka kinerja perusahaan juga demikian. Kinerja karyawan dapat dipengaruhi oleh fasilitas, sarana, peralatan, gaji yang layak dan komunikasi. Komunikasi dibutuhkan setiap karyawan untuk bertukar pesan atau informasi. Lebih spesifik, komunikasi dapat membangun relasi interpersonal sesama karyawan. Dalam komunikasi interpersonal, pimpinan dan karyawan PT. Muliapack Intisempurna akan saling memahami karakteristik satu sama lain dan instruksi yang disampaikan sehingga dapat meningkatkan produktivitas perusahaan. Alasan itu yang membuat penulis ingin mengetahui bagaimana pengaruh komunikasi interpersonal terhadap kinerja karyawan PT. Muliapack Intisempurna. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Hasil yang didapatkan bahwa hasil uji parsial (t) menunjukkan bahwa komunikasi interpersonal (X) memiliki nilai signifikan 0,001 < 0,05 dan thitung 14,075 > ttabel 1,992 sehingga Ho ditolak dan Ha diterima. Artinya, komunikasi interpersonal (X) memiliki pengaruh positif terhadap kinerja karyawan (Y).
Pelatihan Membaca Ekstensif untuk Memperkuat Literasi di Era Digital kepada Pengurus RT 05/ RW 02 Rawa Mekar Kecamatan Serpong Tangerang Selatan RR Roosita Cindrakasih; Arvin Hardian; Adityo Fajar; Diana Tambunan
Jurnal Pengabdian Sosial Vol 6 No 1 (2026): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v6i1.57109

Abstract

Literasi merupakan keterampilan fundamental dalam menghadapi tantangan era digital, khususnya bagi masyarakat yang berperan aktif dalam pengelolaan lingkungan sosial seperti pengurus RT/RW. Literasi tidak hanya mencakup kemampuan membaca dan menulis, tetapi juga kemampuan memahami, mengelola, serta memanfaatkan informasi secara kritis. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan literasi melalui pelatihan membaca ekstensif bagi pengurus RT 05/RW 02 Rawa Mekar, Serpong, Tangerang. Metode pelaksanaan meliputi penyuluhan mengenai urgensi literasi di era digital, praktik membaca ekstensif menggunakan beragam bahan bacaan cetak dan digital, serta diskusi interaktif untuk memperkuat pemahaman dan kemampuan analitis peserta. Hasil kegiatan menunjukkan adanya peningkatan minat baca, kesadaran literasi, serta kemampuan peserta dalam memahami dan mengelola informasi secara lebih kritis. Selain itu, pelatihan ini mendorong terbentuknya kebiasaan membaca berkelanjutan yang dapat diterapkan dalam kehidupan sehari-hari maupun dalam pelaksanaan tugas pengelolaan lingkungan sosial. Dengan demikian, pelatihan membaca ekstensif terbukti menjadi strategi efektif dalam memperkuat literasi masyarakat dan mendukung peningkatan kualitas kepemimpinan lokal berbasis pengetahuan.
THE EFFECT OF INTERPERSONAL COMMUNICATION ON PATIENT SERVICE SATISFACTION IN EMERGENCY DEPARTMENTS DHARMAI CANCER HOSPITAL Ridho Mohamad Azis; Arvin Hardian
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2782

Abstract

The purpose of this study was to determine the extent of the influence of interpersonal communication on patient service satisfaction in the Emergency Department of RS Kanker Dharmais. This research employed a quantitative method, describing the observed phenomena by examining conditions during the processes of data collection, analysis, and data input, using a questionnaire as the main research instrument. The results of the questionnaire, answered by 50 respondents, indicate that the data obtained through appropriate sampling techniques can be considered representative of a particular population. Based on the t-test coefficient table, the calculated t-value for the Interpersonal Communication variable (X) was 0.570, while the t-table value was 1.677. Thus, the calculated t-value was compared with the t-table coefficient value. The significance value was 0.005, which is smaller than 0.05. Interpersonal communication among employees has an influence on increasing patient satisfaction in the Emergency Department of RS Kanker Dharmais. Therefore, employees must be able to maintain service quality and continuously improve their communication skills with others to enhance patient service satisfaction and ensure that patients feel comfortable. Service improvement efforts should specifically focus on enhancing employees’ interpersonal communication skills.
THE ROLE OF PUBLIC RELATIONS IN BUILDING THE CORPORATE IMAGE OF PT WASKITA KARYA LEWAT INSTAGRAM SOCIAL MEDIA Roys Putra Ramadhan; Arvin Hardian
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2787

Abstract

As a popular social media site, Instagram was originally used for social interaction and sharing personal moments. As time goes by its use grows. Apart from being a platform for social interaction, Instagram is now used for various other purposes, including promotion and dissemination of information. This research aims to determine the role of public relations in building the company's image on the social media Instagram @waskita_karya. The theory used is new media theory which is supported by the Instagram concept. The research method used is descriptive qualitative with observation and documentation data collection techniques as well as internet reviews, especially on PT Waskita Karya's Instagram activities. The research results show that PT Waskita Karya has succeeded in optimizing the Instagram feature to provide relevant information related to development in Indonesia. Instagram has become the main platform for publishing content with high interactiveness, global reach and easy accessibility, thereby increasing audience engagement. Relevant information is very useful for creating a relationship with the audience. This research shows that Instagram is effective in supporting PT Waskita Karya in disseminating information.
REPRESENTATION OF THE SEARCH FOR IDENTITY IN THE ANIMATED FILM JUMBO: A SEMIOTIC ANALYSIS BY ROLAND BARTHES Ahmad Hamzah; Arvin Hardian
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2791

Abstract

This study aims to analyze the representation of identity search in the Indonesian animated film Jumbo through the lens of Roland Barthes' semiotics. The research focuses on interpreting visual and narrative signs that reflect the dynamics of urban youth life in Jakarta. A qualitative descriptive-interpretative method with a single case study design was employed. Data were collected through repeated observations of the film and literature reviews, then analyzed using Barthes' three-layer semiotic framework: denotation, connotation, and myth. The findings reveal that the search for identity is represented in layered meanings. At the denotative level, signs such as the protagonist's giant body, Jakarta's traffic congestion, and bullying scenes depict physical isolation and social pressure. At the connotative level, these signs symbolize emotional alienation and identity crises caused by urban pressures. At the mythological level, the film naturalizes identity crises as an inevitable consequence of metropolitan life while reproducing the ideology of conformity as a solution to social pressure. This research contributes to the development of visual semiotics studies and communication within the context of local Indonesian animation
Representasi Nilai Budaya Jawa Dalam Film Pendek “TUMBAS” (Analisis Semiotika Roland Barthes) Gabriel Sebastian Novaren; Arvin Hardian; Muhamad Khadafi Firman
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8118

Abstract

This study aims to analyze the representation of Javanese cultural values in the short film Tumbas by Riza Pahlevi using Roland Barthes' semiotic approach. The film was chosen as the object of study because it explicitly showcases the conflict between children and parents regarding the use of the Javanese language in daily life. This research employs a descriptive qualitative method, with data collected through visual observation of scenes, dialogues, costumes, and settings presented throughout the 9-minute-42-second film. The findings reveal that Tumbas represents Javanese cultural values such as unggah-ungguh (etiquette), the importance of speaking local languages, and the authoritative role of parents in educating children. The denotative meaning appears in daily activities, such as children fulfilling tasks like shopping. The connotative meaning is portrayed through the emotional expressions of fear and tension when children are scolded for linguistic mistakes. The film also reflects a myth that proper use of the Javanese language is a measure of politeness and moral behavior in society. The color symbolism of clothing such as Saka’s red shirt indicating courage and inner conflict, or Mbah Warno’s purple attire suggesting authority and symbolic violence is also analyzed. The conclusion is that Tumbas delivers a moral message about the importance of preserving local languages while also critiquing rigid and intimidating methods of cultural transmission. The cultural values in the film are conveyed through a complex system of signs, reflecting the tension between preservation and adaptation in Javanese cultural identity among younger generations.
Co-Authors A Yudo Triartanto A. Yuda Triantanto A. Yuda Triantanto ADHI DHARMA SURIYANTO Adhi Suriyanto Adityo Fajar Ahmad Hamzah Ali Imron Hamid Aria Mulyapradana, Aria Arif MarjukI Devy Putri Kussanti Diana Tambunan Ekowati, Sari Elisabeth Sitepu Fajar Kurniawan Fajar Kurniawan Farhat Kamal Pristiyadi Gabriel Sebastian Novaren Hadi, Sari Ekowati I Wayan Adi Pratama Ilham Albar Pane Irsalina, Rosalia Kusumawardhani, Trisnawati M Ismail Alif M. Imron Mas’ud Marlinda Irawati Maryati Maryati Muhamad Khadafi Firman Muhammad Galuh Natawinata Nurwijayanti Pakpahan, Roslince Rahula Hananuraga Ridho Mohamad Azis Roys Putra Ramadhan RR Roosita Cindrakasih RR. Ella Evrita Hestiandari Suheni Suheni Sulistiawan, Handri Sulistyo Budi Utomo Syarif Fitri Tanuwijaya, Raynaldi Tsabitha Putri Aldri Tuty Tuty Mutiah Wahyudin, Affan Wardono, Boby Hendro wulan Apriani Yanti Setianti