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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Public Relations (J-PR) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Cakrawala Ilmiah Indonesian Research Journal on Education Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Arvin Hardian
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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DRAMATURGI PROSES PERSIDANGAN FERDY SAMBO DIANTARA PERSONAL BRANDING DAN VONIS HUKUMAN MATI Tuty; Hardian, Arvin; Raharjo, Agung
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.5791

Abstract

The first trial in the premeditated murder case of Brigadier Joshua began at the South Jakarta District Court, Monday (17/10). During the initial hearing, it was revealed that the former Head of the Propam Polri division, Ferdy Sambo, had also shot the victim to kill his wife's adjutant. A dramaturgy of Ferdy's sambo between the confessions in court and the death sentence. At least the public was forced by national television stations to enjoy Fredy Sambo's dramaturgy for the last eight months, from mid-2022 to early 2023. In the process broadcast by several television stations, Ferdy Sambo displays his unique character and style to build a personal brand (personal branding) in front of the screen. glass. It is the TV One station that intensely broadcasts the trial process by displaying several statements, Ferdy Sambo's appearances and gestures during the trial process. Data analysis uses Huberman and Miles namely Data Reduction by collecting field data such as television news shows, informant interviews. The results of the study were (1) the front stage process, namely the concept on television that saw Fredy Sambo in the courtroom, the style with the concept and attributes during the trial looked more casual with plus glasses, serious, professional and calm in answering questions from the team of lawyers in answering questions about the chronology of events, until implementation of content creation of defense answers. (2) of the eight personal branding concepts applied by Ferdy Sambo perfectly in conveying facts, such as gestures and language speech he constructs positively, (3) From the eight factor concepts personal branding is formed by elaborating the front stage and back stage in dramaturgical theory, the form Ferdy Sambo's personal branding was apparently unable to create a positive impression on the judge by sentencing him to death. The recommendation from this study is for personal branding actors to apply personal branding elements not to resolve all forms of conflict without being able to prove the real facts.
Strategi Humas DPP Organda Dalam Mengubah Opini Angkutan Umum di Masyarakat Kussanti, Devy Putri; Hardian, Arvin
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.247

Abstract

Personal opinions that are personal sometimes can easily and quickly become public opinion. This is related to public facilities that are widely used by the community, such as land transportation. Is public transportation that is identical to the favorite mode of transportation for urban communities. With an urban demographic that demands many aspects, from cheap, efficient, large in number and being able to rest without having to drive alone, it has become commonplace if public transportation has become the people's idol. But with the existence of public opinion about the inconvenience of using public transportation because drivers drive recklessly, the status of public transportation idol has shifted to transportation, which causes anxiety both for transportation users and for road users. This study used a qualitative descriptive method by describing and analyzing the strategies used by the Organda DPP in an effort to change the opinion of public transport in urban communities. This has become a note for various parties to prioritize good facilities in serving the community. Keyword: Public Relations Strategy and Public Opinion.
MEET NITE LIVE NEWS ANALYSIS ON NEWS COMPLETENESS VIA TIKTOK SOCIAL MEDIA Muhammad Galuh Natawinata; Arvin Hardian; Muhamad Khadafi Firman
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The increasingly rapid development of information technology has encouraged media outlets to adapt their news presentation. One way to do this is through the use of TikTok, which now serves not only as entertainment but also as a means of information. The Meet Nite Live news program broadcast by Metro TV was also uploaded via the official @MetroTV account on TikTok in short video format. This study aims to analyze the completeness of the news based on the 5W+1H elements and assess the effectiveness of information delivery via TikTok. The news delivered is based on gatekeepimg, agenda setting and journalism theory regarding news completeness. The research method used was descriptive qualitative and constructive paradgm, with data collection through observation and documentation of Meet Nite Live video content from April to June 2025. The results showed that most of the news presented met the 5W+1H elements, although some news items were incomplete in their information delivery. In general, the short video format on TikTok has proven effective in attracting audience attention, making Meet Nite Live a potential alternative medium for information delivery in the digital age.
INSTAGRAM SOCIAL MEDIA COMMUNICATION STRATEGY IN MOTORCYCLE SALES MARKETING THROUGH ADIRA FINANCE LEASING Farhat Kamal Pristiyadi; Arvin Hardian; Muhamad Khadafi Firman
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research is motivated by the rapid development of social media that changes marketing communication patterns, including in the motor vehicle financing industry. Adira Finance, one of the largest leasing companies in Indonesia, utilizes the Instagram account @adirafinance to introduce motorcycle financing products to digital consumers. The purpose of this study is to analyze the communication strategies applied to Instagram content and measure their effectiveness based on the AIDA (Attention, Interest, Desire, Action) theory. The study used a descriptive qualitative approach with data collection through in-depth interviews, content observation, and social media archive documentation, which was then validated by data triangulation. The results show that Adira Finance's communication strategy is regularly structured through creative visual content, educational captions, customer testimonials, low installment promotions, and clear calls to action (CTAs). The use of interactive Instagram features such as reels, stories, polls, and direct messages has been proven to increase engagement and expand the reach of messages. The selection of broadcast hours and segmentation of the productive age audience also strengthen the strategy's effectiveness. In conclusion, Instagram-based marketing communications are effective in increasing interest, building trust, and encouraging real consumer action towards motorcycle financing services.
PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN PADA PT. MULIAPACK INTISEMPURNA Tanuwijaya, Raynaldi; Hardian, Arvin; Ekowati, Sari
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43432

Abstract

Revolusi industri 5.0 membuat persaingan bisnis antar perusahaan semakin ketat. Hal ini membuat perusahaan-perusahaan harus berupaya menjadi yang terbaik dalam memberikan pelayanan berupa produk dan jasa kepada para pelanggannya. Oleh sebab itu, PT. Muliapack Intisempurna menuntut agar para karyawan dapat melaksanakan tugas pekerjaan dan tanggung jawabnya sebaik mungkin dengan tujuan agar target serta kinerja perusahaan dapat terpenuhi. Keberhasilan perusahaan dalam mencapai target yang ditetapkan bergantung terhadap kinerja karyawan. Jika kinerja karyawan baik, maka kinerja perusahaan juga demikian. Kinerja karyawan dapat dipengaruhi oleh fasilitas, sarana, peralatan, gaji yang layak dan komunikasi. Komunikasi dibutuhkan setiap karyawan untuk bertukar pesan atau informasi. Lebih spesifik, komunikasi dapat membangun relasi interpersonal sesama karyawan. Dalam komunikasi interpersonal, pimpinan dan karyawan PT. Muliapack Intisempurna akan saling memahami karakteristik satu sama lain dan instruksi yang disampaikan sehingga dapat meningkatkan produktivitas perusahaan. Alasan itu yang membuat penulis ingin mengetahui bagaimana pengaruh komunikasi interpersonal terhadap kinerja karyawan PT. Muliapack Intisempurna. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Hasil yang didapatkan bahwa hasil uji parsial (t) menunjukkan bahwa komunikasi interpersonal (X) memiliki nilai signifikan 0,001 < 0,05 dan thitung 14,075 > ttabel 1,992 sehingga Ho ditolak dan Ha diterima. Artinya, komunikasi interpersonal (X) memiliki pengaruh positif terhadap kinerja karyawan (Y).
Co-Authors A Yudo Triartanto A. Yuda Triantanto A. Yuda Triantanto ADHI DHARMA SURIYANTO Adhi Suriyanto Ali Imron Hamid Aria Mulyapradana, Aria Arif MarjukI Dea Sunarti Devy Putri Kussanti Ekowati, Sari Elisabeth Sitepu Fajar Kurniawan Fajar Kurniawan Farhat Kamal Pristiyadi Gabriel Sebastian Novaren Hadi, Sari Ekowati I Wayan Adi Pratama Ilham Albar Pane Irsalina, Rosalia Kusumawardhani, Trisnawati M Ismail Alif M. Imron Mas’ud Marlinda Irawati Maryati Maryati Muhamad Khadafi Firman Muhammad Galuh Natawinata Nurwijayanti Pakpahan, Roslince Rahula Hananuraga RR. Ella Evrita Hestiandari Suheni Suheni Sulistiawan, Handri Sulistyo Budi Utomo Syarif Fitri Tanuwijaya, Raynaldi Tsabitha Putri Aldri Tuty Tuty Mutiah Utomo, Sulistyo Budi Wahyudin, Affan Wardono, Boby Hendro wulan Apriani Yanti Setianti