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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Public Relations (J-PR) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Cakrawala Ilmiah PENGABDIAN SOSIAL Indonesian Research Journal on Education Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Arvin Hardian
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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REPRESENTATION OF THE SEARCH FOR IDENTITY IN THE ANIMATED FILM JUMBO: A SEMIOTIC ANALYSIS BY ROLAND BARTHES Ahmad Hamzah; Arvin Hardian
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2791

Abstract

This study aims to analyze the representation of identity search in the Indonesian animated film Jumbo through the lens of Roland Barthes' semiotics. The research focuses on interpreting visual and narrative signs that reflect the dynamics of urban youth life in Jakarta. A qualitative descriptive-interpretative method with a single case study design was employed. Data were collected through repeated observations of the film and literature reviews, then analyzed using Barthes' three-layer semiotic framework: denotation, connotation, and myth. The findings reveal that the search for identity is represented in layered meanings. At the denotative level, signs such as the protagonist's giant body, Jakarta's traffic congestion, and bullying scenes depict physical isolation and social pressure. At the connotative level, these signs symbolize emotional alienation and identity crises caused by urban pressures. At the mythological level, the film naturalizes identity crises as an inevitable consequence of metropolitan life while reproducing the ideology of conformity as a solution to social pressure. This research contributes to the development of visual semiotics studies and communication within the context of local Indonesian animation
Representasi Nilai Budaya Jawa Dalam Film Pendek “TUMBAS” (Analisis Semiotika Roland Barthes) Gabriel Sebastian Novaren; Arvin Hardian; Muhamad Khadafi Firman
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8118

Abstract

This study aims to analyze the representation of Javanese cultural values in the short film Tumbas by Riza Pahlevi using Roland Barthes' semiotic approach. The film was chosen as the object of study because it explicitly showcases the conflict between children and parents regarding the use of the Javanese language in daily life. This research employs a descriptive qualitative method, with data collected through visual observation of scenes, dialogues, costumes, and settings presented throughout the 9-minute-42-second film. The findings reveal that Tumbas represents Javanese cultural values such as unggah-ungguh (etiquette), the importance of speaking local languages, and the authoritative role of parents in educating children. The denotative meaning appears in daily activities, such as children fulfilling tasks like shopping. The connotative meaning is portrayed through the emotional expressions of fear and tension when children are scolded for linguistic mistakes. The film also reflects a myth that proper use of the Javanese language is a measure of politeness and moral behavior in society. The color symbolism of clothing such as Saka’s red shirt indicating courage and inner conflict, or Mbah Warno’s purple attire suggesting authority and symbolic violence is also analyzed. The conclusion is that Tumbas delivers a moral message about the importance of preserving local languages while also critiquing rigid and intimidating methods of cultural transmission. The cultural values in the film are conveyed through a complex system of signs, reflecting the tension between preservation and adaptation in Javanese cultural identity among younger generations.
Strategi Komunikasi pada Marketing Communication PT. Global Sigma Mandiri dalam Mepengaruhi Pelanggan Melalui Media Sosial Whatsapp Suheni Suheni; Arvin Hardian; Sari Ekowati Hadi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6985

Abstract

This research aims to analyze the communication strategy implemented by PT Global Sigma Mandiri in influencing customers through WhatsApp social media in the context of marketing communication. The method used in this research is a qualitative approach with descriptive analysis. Data were obtained through interviews with the company's marketing staff and analysis of WhatsApp content used in communication with customers. The results showed that PT Global Sigma Mandiri uses various approaches in marketing communication, including the delivery of customized promotional messages, personalized customer relationship management, and utilization of WhatsApp features to build two-way communication. Thus, WhatsApp as a communication platform is effective in increasing customer engagement and satisfaction.
Pemanfaatan Media Sosial Tiktok dengan Menggunakan Affiliate pada Akun @Rosepakpahan Sebagai Sarana Komunikasi Pemasaran Roslince Pakpahan; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6986

Abstract

The development of information technology is currently growing rapidly. One of them is characterized by the use of TikTok social media as a means of promotion, purchasing and selling products. The @RosePakpahan account utilizes TikTok by using affiliates for the purpose of earning income or commission from product sales. Marketing communications carried out to promote and sell products are based on the A-I-D-A theory (Attention, Interest, Desire and Action). The method used was an interview with a qualitative approach to Rose Pakpahan. This is to find out how to use TikTok social media by using affiliates on the @RosePakpahan account. The results of this research show that TikTok can make the audience interested in watching content and even buying the products being sold, thus making @RosePakpahan earn economic income. Therefore, TikTok is not only an entertainment medium, but also a product marketing tool.
Komunikasi Interpersonal pada Pelayanan Customer Service dalam Mempertahankan Reputasi di Gunung Sahari Laboratorium Rosalia Irsalina; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6988

Abstract

Service strategy is seen from the efforts made by a company or entity to improve the quality and efficiency of Customer Service. A laboratory must carry out service activities that can make its customers feel satisfied. Service is defined as an action or deed of a person or organization to provide satisfaction to customers or fellow employees. The purpose of this study was to determine Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory. This research is a qualitative study. Data collection was carried out by interview and google review survey. Data analysis using the interactive analysis model. The results of the study on Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory, can be concluded several important things. The implementation of effective interpersonal communication has been shown to have a significant role in maintaining the company's reputation. Aspects of communication, both verbal and non-verbal, which are carried out properly, have been shown to have a major impact on maintaining the positive image of Gunung Sahari Laboratory. Gunung Sahari Laboratory is advised to carry out routine training on interpersonal communication, both verbal and non-verbal, in order to improve the quality of service on an ongoing basis. In addition, periodic evaluation of the implementation of Customer Service communication standards.
Makna Pesan Tersembunyi Dalam Film “Siksa Kubur” (Analisis Semiotika Roland Barthes) Affan Wahyudin; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6989

Abstract

‘Grave Torture’ movie tells the dramatic journey of a girl named Sita and her younger brother named Adil, whose lives changed completely after losing their parents due to terrorism. The story has many messages that are close to social and community issues in Indonesia. The purpose of this study is to find out the hidden meaning of the ‘Grave Torture’ movie based on Roland Barthes’ Semiotic Analysis. This research is a qualitative study with Roland Barthes’ semiotic analysis method which consists of three elements, denotation, connotation and myth. This data was obtained through the ‘Grave Torture’ movie. Through a reflective approach, this film reflects various forms of social messages that occur in society, especially those who are Muslim. Films become a medium of education and reflection on the dangers of trauma that damage the victims. This film reminds the audience to always be careful, create a positive environment and dare to fight negative thoughts and always dare to fight violence or other detrimental actions and provide support for victims.
Peran Marketing Public Relations dalam Mempromosikan Produk di Marketplace Shopee pada Akun Mje Online Shop Maryati Maryati; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6991

Abstract

This research is motivated by the rapid development of the times, where sellers must adapt to the digital advancements of the internet in the online-based sales process. One of the platforms used to sell products online is the shopee marketplace. The purpose of this research is to understand the role of marketing public relations in establishing effective communication to promote products on the shopee marketplace through the MJE Online Shop account. This study employs a qualitative approach with the content analysis method, and data collection techniques include observation, documentation, and interviews with three informants. The research findings, verified using the 4P and AIDA theories, indicate that the role of marketing public relations in price-strikethrough discount promotions shows a strong positive correlation between marketing public relations and promotion. Promotions attract consumers due to more economical prices and the convenience of purchasing their needs at affordable costs. These findings suggest that the role of marketing public relations can serve as a strategic tool for sellers on the Shopee marketplace to enhance their competitiveness and increase product sales.
Makna Pesan Moral pada Konten Youtube RJL 5 Fajar Aditya dalam Episode “Tersesat 3 Hari di Gunung Slamet” (Analisis Semiotika Roland Barthes) Handri Sulistiawan; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6992

Abstract

This study aims to identify and analyze the meaning of moral messages in RJL 5 YouTube content by Fajar Aditya, especially in the episode “Lost 3 Days on Mount Slamet”. In the digital era, media such as YouTube plays an important role in conveying educational and entertainment values. This episode attracts attention because it tells a true story with deep moral messages, such as the importance of preparation before climbing, awareness of safety, teamwork, and mental toughness in emergency situations. The research used a semiotic analysis method with a qualitative approach and data collection techniques of direct observation of the selected video content, supported by Roland Barthes' semiotic theory and moral communication theory to reveal the meaning of the narrative and visuals. The results show that this episode contains strong moral messages about the importance of permission from parents when going on a trip, preparation in climbing, patience, and mental resilience in dealing with extreme situations such as getting lost in the wild. This content is not only entertaining but also provides valuable learning, and is expected to encourage creators to pay attention to moral and educational aspects in the works presented. This research also contributes to communication studies in understanding the role of digital media as a means of conveying moral values.
Co-Authors A Yudo Triartanto A. Yuda Triantanto A. Yuda Triantanto ADHI DHARMA SURIYANTO Adhi Suriyanto Adityo Fajar Affan Wahyudin Ahmad Hamzah Ali Imron Hamid Aria Mulyapradana, Aria Arif MarjukI Devy Putri Kussanti Diana Tambunan Ekowati, Sari Elisabeth Sitepu Fajar Kurniawan Fajar Kurniawan Farhat Kamal Pristiyadi Gabriel Sebastian Novaren Hadi, Sari Ekowati Handri Sulistiawan I Wayan Adi Pratama Ilham Albar Pane Irsalina, Rosalia Kusumawardhani, Trisnawati M Ismail Alif M. Imron Mas’ud Marlinda Irawati Maryati Maryati Maryati Maryati Muhamad Khadafi Firman Muhammad Galuh Natawinata Nurwijayanti Pakpahan, Roslince Rahula Hananuraga Ridho Mohamad Azis Rosalia Irsalina Roslince Pakpahan Roys Putra Ramadhan RR Roosita Cindrakasih RR. Ella Evrita Hestiandari Sari Ekowati Sari Ekowati Hadi Suheni Suheni Suheni Suheni Sulistiawan, Handri Sulistyo Budi Utomo Syarif Fitri Tanuwijaya, Raynaldi Tsabitha Putri Aldri Tuty Tuty Mutiah Wahyudin, Affan Wardono, Boby Hendro wulan Apriani Yanti Setianti