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All Journal Jurnal Optimasi Sistem Industri JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Binus Business Review JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Owner : Riset dan Jurnal Akuntansi Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management PINISI Discretion Review Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Andalasian International Journal of Applied Science, Engineering, and Technology Jurnal Ipteks Terapan : research of applied science and education Journal of Emerging Business Management and Entrepreneurship Studies Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal Publicuho Analisis Sejarah
Syafrizal Syafrizal
Fakultas Ekonomi Dan Bisnis Universitas Andalas – Padang
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Journal : journal publicuho

 1 
AN EVALUATING EFFECTIVENESS STRATEGIC IMPLEMENTATION: The Case of PT SUCOFINDO Padang Branch Area Ade Azis Kusnaya; Syukri Lukman; Syafrizal Syafrizal
Journal Publicuho Vol. 5 No. 4 (2022): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.66 KB) | DOI: 10.35817/publicuho.v5i4.56

Abstract

Nowadays, effectiveness strategic implementation has challenged various company due to unpredictable business situation. Therefore, the company should measure how accurate the effectiveness strategy which was implemented. This study aims to analyze the effect of leadership, resource allocation, and employee engagement on it through organizational commitment. Saturated sampling technique used in this study by the amount of 52 employees recorded as participants. Previously, the data were collected through online method and assisted by g-form questionnaires, then it analyzed with Structural Equation Model (SEM) technique from IBM AMOS 23.0 software. The study found that in the direct effects there are three relationships stated not significant, but fourth of them. Further, mediating contributions of organizational commitment only success in the relation of employee engagement on effectiveness strategic implementation, and the other are rejected due to not contributes optimally.
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGE ON PERFORMANCE Rika Rahmayuni; Yulia Hendri Yeni; Syafrizal
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i1.358

Abstract

This research aims to examine the influence of entrepreneurial orientation, competitive advantage and on the performance of culinary MSEs in West Sumatra. This research helps MSEs to apply the results of this research in increasing the competitive advantage and performance of MSEs. The research method used is quantitative. The population in this research are owners or managers of culinary MSEs in West Sumatra. The sample used was 160 samples using a non-probability sampling method and using a purposive sampling technique. This research uses PLS-SEM with the help of SmartPLS software version 4.0. The research results show that entrepreneurial orientation has a positive and significant effect on the performance of culinary MSEs in West Sumatra. Entrepreneurial orientation has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on the performance and entrepreneurial orientation influences performance through the competitive advantage of culinary MSEs in West Sumatra.
STRATEGI PENGEMBANGAN TENUN SATU KARYA PANDAI SIKEK: Analisis SWOT dan Bisnis Model Kanvas Adil Fadhilah; Syukri Lukman; Syafrizal
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.403

Abstract

The creative industry has been a long time that driven by the Indonesia government to improve people’s economic. A hand weaving businesses as part of creative industry are expected to maintain the quality and increase their productivity to gain competitive advantage in the coming market demands. This study is aimed on Tenun Satu Karya Pandai Sikek due to one of favorites weaving business in the province of West Sumatera.  By using business model canvas and SWOT analysis approaches on Tenun Satu Karya, it is expected to support competitive strategies on dynamic market demands. Results suggest that Tenun Satu Karya must focus on utilizing its strengths in the area of product quality and overcoming its weaknesses in the areas of partnerships, regeneration of the weaving craftsmen, and upgrading its marketing channels.
ANALISIS STRATEGI E-CHANNEL PT. BANK RAKYAT INDONESIA DI REGIONAL OFFICE PADANG Olin Nofita; Syafrizal; Fajri Adrianto
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.448

Abstract

The aim of this research is to analyze the e-channels strategy of Bank BRI Regional Padang. Analysis was carried out using the business model canvas (BMC) and SWOT analysis. In this research, 3 informants were taken from within the company. The research stages begin with the Business Model Canvas and SWOT, problem identification, data collection, data analysis, interpretation of results and conclusions. Through the analysis described above, the results obtained show that Bank BRI has implemented the Business Model Canvas. Based on the results of the SWOT matrix, 14 alternative strategies were obtained that Bank BRI Regional Office Padang could choose in an effort to improve e-channel. After carrying out the SWOT analysis, further development was carried out by adding additions to each element of the 9 BMC blocks to produce a new business model canvas on the BRI Bank e-channel. The limitations of this research are limited to only using the Business Model Canvas analysis method and SWOT analysis. It is recommended to use the analysis method using QSPM to get better results. The informants in this research only focused on informants who came from within the company. It is recommended that further research include informants from external parties such as the OJK.
STRATEGI DALAM MENINGKATKAN DAYA SAING MADRASAH ALIYAH NEGERI 2 KOTA PADANG Jefry Nofriansyah; Herri; Syafrizal
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.934

Abstract

This study aims to analyze strategy formulation in improving the competitiveness of Madrasah Aliyah Negeri (MAN) 2 Kota Padang. The research method used is descriptive qualitative with data collection techniques through interviews, documentation, and literature studies. Data analysis was carried out using SWOT analysis, IFE-EFE matrix, and Grand Strategy Matrix. The results show that MAN 2 Kota Padang has several internal strengths such as the integration of national and religious curricula, flagship programs, and community loyalty. However, there are still weaknesses in terms of limited infrastructure and intense competition with other leading schools in Padang. Strategies that can be implemented include strengthening differentiation through religion- and technology-based flagship programs, improving human resource quality, and enhancing branding and networking. In conclusion, strategy formulation based on SWOT and Porter provides a more structured policy direction in enhancing madrasah competitiveness.
Co-Authors Abdul Aziz Ade Azis Kusnaya Ade Aziz Kusnaya Adil Fadhilah Adrianto, Fajri Al-dheleai, Mohammed Najib Saleh Mohammed Ali Vafaei Zadeh Ali Vafaei-Zadeh Alizar Hasan Arbi Abdullah Saleh Aufa Shandra Tama Azmen Kahar Donard Games Elsa Felina Effendi, Eri Besra Fajri Adrianto Hafiz Rahman Hanna Syafwatul Nabilla Harif Amali Rivai Hendra Lukito Herri Herri Herri Herri Idris Gautama So Jefry Nofriansyah Ma'ruf Muthia Roza Linda, Muthia Roza Nina Firdausi Nurul Afifah Usman Olin Nofita Prima Fithri Putera, Arry Hendriwal Ananda Rahmat Eka Putra Resi Dwi Sapmita Rezki Rifai Rida Rahim Rika Rahmayuni Rona Fahreza Ryanda Luthfi Zaim Salut Muhidin Sari Lenggogeni Sari, Dessy Kurnia Setyawan, Caren Suandi, Edi Suyandra, Isra Dharma Syukri Lukman Vera Pujani Verinita, Verinita Wirda Yaniariza Yulia Hendri Yeni Yulihasri