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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Komunikasi Pembangunan Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JURNAL MANAJEMEN PENDIDIKAN Jurnal Ilmu Komunikasi Network Media Nivedana : Jurnal Komunikasi dan Bahasa JURNAL STUDIA KOMUNIKA Jurnal Digital Media dan Relationship Arus Jurnal Sosial dan Humaniora Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Golden Ratio of Data in Summary EDUCTUM: Journal Research Jurnal Indonesia Sosial Sains Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Educatoria : Jurnal Ilmiah Ilmu Pendidikan Indonesian Research Journal on Education Innovative: Journal Of Social Science Research El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah PESHUM Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Sutisna Riyanto
Departemen Sains Komunikasi Dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor
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Journal : EDUCTUM: Journal Research

 1 
The use of social media in the communication patterns of IPB University vocational school students Mubarok, Tubagus Ahmad Naufal; Sasmita, Hari Otang; Pranata, Rici Tri Harpin; Riyanto, Sutisna
EDUCTUM: Journal Research Vol. 5 No. 1 (2026): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v5i1.1409

Abstract

Social media plays a crucial role in shaping students' increasingly rapid, flexible, and digital communication patterns. This study aims to analyze the intensity of social media use, identify the communication patterns that are formed, and examine the influence of social media use on the communication patterns of students in the Agribusiness Management Study Program, IPB Vocational School. This study used a quantitative method with a Likert scale survey technique on 91 respondents. Data were analyzed through validity, reliability, normality, linearity, and simple linear regression analysis. The results showed that the majority of students used social media with a high level of intensity, with WhatsApp, Instagram, and TikTok as the most dominant platforms used. The regression test results showed an R value of 0.565 and an R Square of 0.319, indicating that social media use had a significant effect of 31.9% on students' communication patterns. These findings confirm that social media significantly contributes to shaping the communication patterns of agribusiness students, although other factors such as direct interpersonal communication and organizational experience also influence students' overall communication patterns.
Co-Authors . Dahri Abyan, Muhammad Ghaza Adi Firmansyah Amirah Inas Amiruddin Saleh Andriana, Amanda Anggi Widia Khairunisa Asyifa Rozen, Auliya Awalina, Salwa Putri Azzahra, Maharani Cahya Pratiwi, Maylani Cahyani, Fitria Rahma Caroline, Keysha Desianti, Salsa Efliani, Novita Erika Difa Nadia Kharisma Ernawati, Erna Fadillah, Muhammad Rezky Faisal, M.Fadli Fakhrana, Amanda Putri Febriansyah, Shapta Maulana Febrimasya, Ardilamita Fenny Istiana Givary Apriman Zulkarnaen Givary Apriman Zulkarnaen, Givary Apriman Hadiyanto Hakim, Nisrina Nur Haris, Alvito Isma, Tenri Fahira Larasati Kamal, Raden Rubensyach Nalendra Kamila, Fauzia Ayu Kayleen Nicole, Gusti Kesyahda, Meyzal Khairani, Halwa Khairunisa, Anggi Widia Krishandini Krishandini Kurniawan, Ervan Muhammad Putra Leonard Dharmawan Manisya, Nabhila Maulania, Maghfira Izzani Maulida, Kania Syifa Meta Meidina Risanti Moenawar, Mohamad Ghozali Mubarok, Tubagus Ahmad Naufal Muhammad Rezky Fadillah Mulqi, Aulia Naura Cantika Nurman, Farrel Wiratama Raisyah Oktaviany, Shafira Putri Awalina, Salwa Putri Eksanika Putri Eksanika, Putri Rafa, Abiya Rafli Dwi Prasetya Ramadhani, Azhar Rangkuti, Michelia Aisha Rici Tri Harpin Pranata Rully Novianti S. Suparman Salwa Putri Awalina Santoso, Hudi Sasmita, Hari Otang Sawitri, Louisa S U Shabila, Ailsha Shannia Nada Annafi Siregar, Dwita Oktavani Sufyan , Ahmad Baihaqi Sumardjo Suparman Suparman Suparman Titania Aulia Tumpak Panggabean, Yohanes Wahyu Budi Priatna Widia Khairunisa, Anggi Z, R Givary Apriman