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PENGARUH SHOPPING LIFETYLE, FASHION INVOLVEMENT, DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING Suhartini, Yuniar Indah; Rodhiyah, Rodhiyah; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The development of retail and caused consomer behavior changes in the spending. Consumers now it is not just go shopping due to shooping needed it but due to emotional feelings. This research specifically discusses consumers on Matahari Departement store in Semarang City. This report aims to review the influence of shooping lifestyle, fashion involvement and hedonic shopping motivation towards impulse buying of the consumer of Matahari Departement Store in Semarang City. Type eksplanatory research. Data collection techniques using purposive sampling with a sample of 100 consumers. Quantitative data were analyzed using SPSS version 17. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test. The results show that impulse buying is high. Then shopping lifestyle is quite high, shopping lifestyle has a moderate influence on the impulse buying (19.6 percent) as well as the significant and positive impact on impulse buying (0.358). Fashion involvement is high, fashion involvement has a high influence on the impulse buying (37.6 percent) as well as the significant and positive impact on impulse buying (0.543). Hedonic shopping motivation is quite high, hedonic shopping motivation has a moderate effect (30.4 percent) as well as the significant and positive impact on impulse buying (0,702). Shopping lifestyle, fashion involvement and hedonic shopping motivation to have a strong influence on impulse buying (48.5 percent). In conclusion shopping lifestyle, fashion involvement and hedonic shopping motivation higher so impulse buying higher. Suggested Matahari Department Store improve their services, comfort, products diversity, product quality and products provided should continue to follow the trend of fashion. In addition Matahari Departement Store in its business of doing business must be accordance with ethics of business. The consumers must be more careful and wise in the conducting any activity shopping so they do not feel remorse after shopping.
Pengaruh Brand Trust dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Pengiriman Paket Pada PT. Jalur Nugraha Ekakurir (JNE) Semarang Baskara, Garylda Chrisnatha; Rodhiyah, Rodhiyah; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated the development of freight forwarder in Indonesia are more advanced and encouraging service companies to further improve the quality of service. In particular, this study discusses the PT.JNE. PT.JNE sales from year to year fluctuations. If this condition is not addressed, then PT.JNE will not compete with other service companies in Indonesia.The purpose of research to determine the effect of brand trust and quality of service to the decision to use. Type of explanatory research, data collection through interviews with questionnaires, observation, and literature study. The sampling technique accidental sampling and purposive sampling. Sample of 100 people. Quantitative analysis techniques. Quantitative analysis using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, cross tabulation, as well as the significance test (t test and F test).Results and discussion showed relatively good brand trust but are still classified as not good enough , brand trust has a considerable influence on the decision to use ( 12.9 percent ) and positive influence on the decision of the use of ( 0.255 ) . Classified service quality is not good enough but still quite good , service quality has a considerable influence on the decision of the use of ( 22 percent ) and a positive influence on the decision of the use of ( 0.267 ) . While the decision to use quite enough , but still quite a lot to be in the category of rare and often . Brand trust and service quality has a strong influence on the decision of the use of ( 26.2 percent ) . In conclusion Brand Trust significantly positive effect on the decision to use. Quality of service is significantly positive effect on the decision to use. Brand Trust and Quality of care significantly positive effect on the decision to use. Suggested PT. JNE should immediately conduct an increase in the intensity of promotion and advertising are more massive, renovate facilities and completeness of facilities and infrastructure, and improving managerial ability of employees to increase brand trust and quality of service that the company JNE can continue to survive in the midst of intense competition it is today.
ANALISIS PENGARUH BUDAYA ORGANISASI DAN ETIKA KERJA TERHADAP KINERJA KARYAWAN PERUSAHAAN PADA PT SAI INDONESIA CABANG SEMARANG Dewi, Shara Kaprisa; Rodhiyah, Rodhiyah; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Employee performance becomes a benchmark for the company's success in running the entire business activities. Performance was the result of the work of one's role in a particular task. Good employee performance can be seen from the achievement of the work in quality and quantity of employees. Appropriate organizational culture and a good work ethic will help in improving employee performance becomes better. This study aims to determine the influence of organizational culture and work ethic on the performance of the company's employees at PT SAI Indonesia Semarang branch. Explanatory research techniques, used census techniques (saturated sample) to 53 employees. The data obtained were analyzed qualitatively and quantitatively by means of testing the validity and reliability test. While data analysis is done using simple linear regression analysis, multiple linear regression, t-test and F test using SPSS. The results showed that organizational culture is at the very good category amounted to 67.9% and 32.1% good. The work ethic is at the very good category 54.7% but there is still 1.9% that is the category of no good. and the performance of employees is in the category of 60.3% excellent, 40% good and 5.7% is good enough. Besides, the organization's culture and work ethic significant influence on employee performance. Organizational culture has a weak influence on employee performance (9.7%) as well as the significant and positive impact on the performance of employees amounted to (0.023). The work ethic has a quite strong influence on the performance of employees (33.8%) as well as the significant and positive impact on the performance of employees (0,000). Organizational culture and work ethics have a strong influence on the performance of employees (34.4%). Conclusion: the overall culture of the organization and the work ethic and performance of employees in the company is at very good category but there are indicators that is still below the average value. Organizational culture and work ethic and positive significant influence on employee performance. It is recommended that the leader can provide guidance and coaching for employees as well as provide motivation and appreciate their work. Approaching to employees to play an active role in maintaining office equipment and providing training so that employees are more skilled and initiative work.
Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kinerja Karyawan Bagian Produksi Pada CV. Cynthia Box Kudus Utami, Dewi Putri; Rodhiyah, Rodhiyah; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

: Every organization which is serving the public importanceof State-owned or private organization, want to get maximum achievement related to the employee’s performance, improvement result and attain the goal of the organization. From the performance’s appraisal there is still unfulfilled working standard and the lack of the provision of the facilities provided by the company The aim of the study is determine the effect of working environment toward employee’s performance at CV. Cynthia Box Kudus.The tipe of the study is explanatory,which is the technique of collecting data through questionnaires, with 45 samples of employees from the production division and the research took all of them, or simple called as saturated sample. Methode of analysis used in this study is Quantitative Data Analysis. This research uses some data analytical methods, such as validity test, reliability test, correlation test, coefficient of determination test, simple linear regression, multiple linear regression, t-test, and F-test, which are supported by SPSS 15.00. The results and discussion of this study found that categorization of the good working environment and the mean variabel score is 3,50. However, in the assessment of the work environment there is still not well under the average of which is about a smooth communication and levels of air temperature in the workplace. T-test value is 3,780 > t-table 2,0167. The corellation between working environment and employee’s performance is intermediate. The regression coefficient of working environment is 0,109 and its coefficient of determination is 24,9%. The categorization of compensation is good enough and the mean variabel score is 3,69. However, in the assessment of compensation there is still not well under the average of which is about the suitability of the amount of overtime pay. T-test value is 1,758 < t-table 2,0167. The corellation between compensation and employee’s performance still need some improvement. The regression coefficient of compensation is 0,302 and its coefficient of determination is 6,5%. The categorization of employee’s performance is good enough and the mean variabel score is 3,66. F-test value is 7,071 < F-table 3,22. The Conclusions and suggestions work environment partially influence on employee performance, whereas partial compensation does not influence the employee’s performance.However, the working environment and compensation are tested simultaneously and there is an influence on employee’s performance. Suggestion for the company, they should keep the company facilities and improve the work environment and still maintain consistency in giving welfare for the employees in order to improve employees performance.
PENGARUH PROMOSI, HARGA DAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN ANDROID SAMSUNG DI KOTA SEMARANG Ghoini, Sofi Nurul; Rodhiyah, Rodhiyah; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The increasing of technology development to be more sophisticated and also the rising of market competitions to be fierce make Samsung Corporation should be more content in showing its benefit products, especially for Android, in order to grab consumers concern. The problem is the content product of Samsung Android become more competitive.This study aims to test the effects of promotion, price, and quality to Samsung Android purchasing decision partially and simultaneously. It is an explanatory research with 100 respondents around Semarang city as its samples by using purposive sampling method (based on certain conditions) and also using questionnaires as research instrument and doing some interviews as data collecting method. This research uses some data analytical methods, such as validity test, reliability test, correlation test, coefficient of determination test, simple linear regression, multiple linear regression, t-test, and F-test, which are supported by SPSS 15.00.The categorization of promotion is good and the mean variabel score is 3,51. T-test value is 4,489 > t-table 1,9845. The corellation between promotion and purchasing decision is intermediate. The regression coefficient of promotion is 0,316 and its coefficient of determination is 17,1%. The categorization of price is good enough and the mean variabel score is 3,41. T-test value is 5,081 > t-table 1,9845. The corellation between price and purchasing decision is intermediate. The regression coefficient of price is 0,442 and its coefficient of determination is 20,9%. The categorization of quality is good and the mean variabel score is 3,72. T-test value is 5,410 > t-table 1,9845. The corellation between quality and purchasing decision is intermediate. The regression coefficient of quality is 0,524 and its coefficient of determination is 23%. The categorization of purchasing decision is good enough and the mean variabel score is 3,34.The results conclude that promotion, price, and quality have influences to Samsung Android purchasing decision in partial and simultant. The recommendations for the company are like Samsung Corporation should defend the promotion to be more interesting and increase the quantity of advertisement and publicity, make the prices competitive based on quality, increase the product quality. For the consumers, they should choose Android product based on their needs, not only for their want. Select the product corectly based on quality in order that it can’t be broken easily.
ANALISIS PROFESIONAL KERJA KARYAWAN SEBAGAI IMPLEMENTASI ETIKA BISNIS DALAM PERUSAHAAN MULTI LEVEL MARKETING (MLM) (STUDI KASUS INDEPENDENT DISTRIBUTOR HERBALIFE CABANG REMBANG) Angreani, Vannya Laksmi; Rodhiyah, Rodhiyah; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Professional attitude is very important in carrying out its work. Professional work is the manner in which someone is able to apply the capability or expertise to be able to provide the best performance on the job. Sometimes the formation of a professional attitude of employees because of the company's business ethics are useful to provide guidance in running the business. No exception will Multi Level Marketing business that makes employees become a major asset in running the business. But in reality MLM Herbalife Apex branch employees' professional attitude in running business ethics is still low and often a lot of violations. Violations often occur on recruitment and sales for the product. The purpose of this study to determine the ethics of recruiting new downline, determine product pricing and granting discounts, as well as efforts to achieve professional work as the implementation of business ethics conducted by Herbalife distributor Rembang branch.Type of this research is exploratory. Retrieval technique is purposive sampling resources; data collection techniques done by in-depth interviews, observation, and documentation; data analysis techniques using test data by triangulation credibility, transferability test, and test konfirmability.Results and discussion in the Herbalife business are many violations as follows: recruiting a downline that does not comply with existing rules and product sales due to product price is too expensive, the achievement of distributors can see the performance of distributors who work full time and side. The conclusions are many distributors who are committed and professional work ethics so low that in the implementation of an already established business, there are several violations that resulted in delays in the process of doing business. His advice is more assertive and precise in addressing the violations that occurred and needs to be improved meeting capable of inflicting a professional attitude to work and inform about business ethics prearranged.
PENGARUH CAPITAL ADEQUACY RATIO (CAR), NON PERFORMING LOAN (NPL) DAN LOAN TO DEPOSIT RATIO (LDR) TERHADAP RETURN ON ASSET (ROA) (Studi kasus pada Bank Umum Swasta Nasional Devisa Go Public di Bursa Efek Indonesia Periode 2009-2010) Latifah, Nurul Maulidya; Rodhiyah, Rodhiyah; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Bank as a company have their health assessed to determine the condition of the bank. Least healthy financial performance of banks can be seen through the performance of the bank's profitability. The ratio is important for bank profitability is return on assets (ROA). Data from the period 2009-2010 the average ROA bank has shown a good value with a standard sound bank is above 1.5%. However, the ROA between the bank and the private limited company visible difference, namely the value of the bank's ROA persero higher than private banks. ROA is the high and low values ​​are caused by several factors such as differences in the ratio of the associated CAR, NPL, and the LDR. The purpose of this study to analyze the effect of Capital Adequacy Ratio (CAR), non-performing loans (NPL), and the Loan to Deposit Ratio (LDR) to the Return On Asset (ROA) of the National Private Banks Foreign exchange go public in Indonesia Stock Exchange in the period research from 2009 to 2010. The analytical method used is a simple regression test to test partially the significance test using t test and regression test to simultaneously test for the significance test using the F test, which previously made ​​the assumption of classical test analysis techniques first. Object of this study is a national private commercial bank foreign exchange 2009-2010. Number of samples used were 24 banks in the sample. With certain criteria that companies belonging to banking in commercial banks to go public and has published its financial statements in the year 2009-2010. Results and discussion indicate that the NPL variables significantly influence the ROA, while the CAR and the LDR variable is not significant to the ROA. While based on the results of simultaneous hypothesis tests (F test) showed that the CAR, NPL, and the LDR has a significant effect on ROA with a significance level of 0.000. Adjusted R2 values ​​obtained in the regression model of 0.835. This suggests that the major influence of the independent variable is CAR, NPL, and the LDR of the dependent variable (ROA) of 83.5% while the remaining 16.5% influenced by other factors. In addition the value of R2 is the R2 value of 0.835 indicates if it is getting closer to a variable - the independent variable (CAR, NPL, and LDR) the stronger influence in explaining the dependent variable (ROA). Overall conclusions of the independent variables studied, the ratio of the greatest influence on the dependent variable is the ratio of NPLs at 82.6% and showed a significant effect of t -14.597 0.000 with significance. It means that the greater the ratio of Non Performing Loan (NPL) cause Return On Asset (ROA) is getting smaller at a bank. Proposed research should better supervise banking companies and credit funds in order to monitor the use of non-performing loans ratio remained at a healthy category so as to avoid the problem of bad loans.
Pengaruh Pelatihan Kerja Dan Motivasi Terhadap Kinerja Karyawan (Studi Kasus pada Karyawan Hotel Grasia Semarang) Rispati, Firsa` Hadi; Rodhiyah, Rodhiyah; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed to determine the effect of job training and motivation on employee performance Grasia Hotel Semarang. Population of this study is Grasia Semarang Hotel employees totaling 80 people, with the saturated sample or census of all employees are using the hotel as a respondent. Measurement scale using a Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 16.0. From the analysis of the data found that the categories of job training that is equal to 51.2 percent declared fit. categories of motivation that is equal to 67.5 per cent said either. Employee Performance category that is equal to 67.5 per cent said either. Effect of job training on the performance of 10.1 percent and motivation affect the performance by 5.0 percent. These results are caused by several factors, including the suitability of this type of training, the salary given by the company, employee absenteeism, as well as the timing of the work. The conclusion that job training has the most effect on the performance of employees is 10.1 percent compared to the motivation that only 5 percent. Taken together job training and motivation has an influence on the performance of employees by 13.3 percent. Advice that can be given, HR management Grasia Hotel Semarang need to pay attention to all matters relating to vocational training, either instructor, materials and schedules, in order to apply the training to be better targeted and become more leverage. Companies need to improve employee motivation it can be done with greater incentives and increased comfort facilities such as toilets and canteen are intended for employees.
PENGARUH LINGKUNGAN KERJA FISIK, STRES KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. KIMIA FARMA, Tbk. SEMARANG Putri, Sekar Widyasari; Rodhiyah, Rodhiyah; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Human resource performance has an important role in production because its impact the company profitability. Physical working environment, stress and discipline should be an important notice from the company because its impact the employee performance. PT. Kimia Farma, Tbk. is one of Indonesia State Owned Enterprise, wich focused on pharmacy-supplied business, and the production growth in past three years showed decline.The aim of this research is to understand the impact of physical working environment, stress and discipline towards production employmee. The type of the research is explanatory research. Interview use questionnaire and literature are a collecting data as a tool and 88 respondents. The data will analyze with statistic descriptive, simple and linar regression, correlation, determination and significant test. Result and disscusion, In partial physical working environment, and discipline give a positive and significant impact with, the relation in both variables is medium. Stress has a negative and significant impact. Discipline has positive and significant impact. Insimultaniously, physical working environtemt (X1) and discipline (X3) give a positive and significant impact and stress (X2) give a negative and significant impact trought performance (Y), the relation within those independent variables (X1,X2,X3) trought dependent variables (Y) are strong.The conclusion and suggestion, there are a significant impact between of physical work environment stress and discipline through performance. The suggestion company should pay more attention in physical working environment such as sanitation, descrease noise, and settle illumination in a working area also manage working stress in company, strive for working discipline by making regulation, giving a stict penalty and socialize it.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA UKM PADA SEKTOR INDUSTRI PENGOLAHAN MAKANAN DI KOTA SEMARANG Krisdanti, Gadiza; Rodhiyah, Rodhiyah
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The number of food processing SMEs in 2014 increased compared to the previous year. Nevertheless, anincreasing number are not necessarily followed by the success of the business. For that, you need toknow what factors are affecting the performance of SMEs. This study aims to determine the influence offactors of food processing performance of SMEs. This type of research is exploratory research. Thesamples used were 62 respondents with saturated sampling technique. The analytical method used isquantitative analysis, consisting of factor analysis, correlation, determination test, simple regression test,t-test, regression test and F-test using SPSS 17.0 for Windows. Discussion of the results showed thecharacteristics of SMEs, the characteristics of the entrepreneur, the entrepreneur psychology, andhuman resources have a medium level of relationship and positive influence on the performance ofSMEs, but only two were significant, namely the characteristics of SMEs and human resources, whilecreativity and innovation does not affect the performance of SMEs. SMEs advised to improve the qualityof marketing, attention to the environment to add to the experience, do not waste the opportunity comes,consistently keep running the business, improve the equipment and the willingness to use newtechnologies.