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Journal : Jurnal Ranah Komunikasi (JRK)

Pemanfaatan Media Sosial budi budi budi; Ernita Arif; Elva Ronaning Roem
Jurnal Ranah Komunikasi Vol 3 No 1 (2019): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.741 KB) | DOI: 10.25077/rk.3.1.34-44.2019

Abstract

The rapid advancement of technology and information has become a challenge for the development of libraries today. In its research UNESCO stated that the index of reading interest in Indonesian people was concern only 0,001%, meaning that there were only one person from a thousand Indonesian people (Liputan6.com, 2017). In order for libraries to be of interest to people in the current technological era, one needs to do various innovations, one of which is in promotional activities so that the public knows and knows the services that are in the library and ultimately uses them. The use of social media as a means of promotion of the East Belitung Regency library is very important, because today’s society is not separated from the use of social media as a means of information and communication. This study aims to determine the use of social media as a means of promoting the library in the Regional Public Library of East Belitung Regency. The research method used in qualitative with a descriptive approach, by describing the object of research based on facts in the field and using informant as a source of data by conducting interviews, observation and documentation. Based on the research conducted, it shows that the use of social media as a means of promoting the East Belitung Regency library results includes four things, namely: website, social networking (Facebook and Instagram) and YouTube.
Strategi Personal Branding Public Relations PT. Minang Mart Dalam Membangun Citrab Perusahaan (Studi Deskriptif Membangun Hubungan Baik Dengan Media Dalam Upaya Meningkatkan Citra Perusahaan Minang Mart annisa werif ramayeni; Elva Ronaning Roem; Sarmiati Sarmiati
Jurnal Ranah Komunikasi Vol 2 No 1 (2018): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.25 KB) | DOI: 10.25077/rk.2.1.35-47.2018

Abstract

Bearing in mind the global competition in the current digital era which is so highly competitive, the profession of a public relations is needed by each company that wants to work together to build good relations with the media in an effort to improve the image. By being demanded to have high standards and competencies, public relations is the right strategy that can be used by anyone who wants to build a professional image of the company. Therefore the public relations strategy must be implemented well so that it gets excess value from the others. Added value can be obtained by integrating public relations strategies by forming a brand within a company, also known as personal branding. This study uses qualitative methods to see how the personal relations branding strategy of PT. Minang Mart in building company image. This research aims to find out and at the same time discuss personal branding public relations strategy of PT. Minang Mart in building a corporate image through good relations with the media in an effort to build a corporate image of PT. Minang Mart. Information will be obtained through the process of observation, interviews, documentation. The results showed that PT. Minang Mart is able to integrate personal relations public relations branding strategy in building company image.
MODEL DISEMINASI INFORMASI PEMERINTAH KOTA PADANG MELALUI MEDIA SIBER Gerry Gerry; Elva Ronaning Roem; Rahmi Surya Dewi
Jurnal Ranah Komunikasi Vol 2 No 2 (2018): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.637 KB) | DOI: 10.25077/rk.2.2.81-88.2018

Abstract

The rapid progress of information and communication technology has disrupted the media world. Traditional media is being replaced by cyber media such as websites and social media. This change makes public relations, especially government public relations, to be adaptive and able to make it an opportunity in information dissemination. This study aims to analyze and describe interesting information media models so that people have a tendency to continue to access the development of information through government cyber media. The method used in this study is the method of cyber media analysis. This method emphasizes aspects of media space, media documents, media objects, and experiences. The results of the study show that various forms and models of media display are things that need to be considered to provide a stimulus for someone to access and then read the cyber media used. In addition to the appearance of concern for cyber media users is media content, content is the main thing that should be a concern.
MODEL KOMUNIKASI DA’I DALAM PEMBINAAN ROHANI PADA MANTAN PEKERJA SEKS KOMERSIAL DI KOTA PADANG Elva Ronaning Roem; Ghina Novarisa; Sarmiati Sarmiati
Jurnal Ranah Komunikasi Vol 4 No 1 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (911.947 KB) | DOI: 10.25077/rk.4.1.144-157.2020

Abstract

One way of ex-Commercial Sex Workers to be accepted in society is by studying religion and looking for preachers who can help them understand religious communication. Meanwhile, the Da'i provide religious communication through da'wah to try to save ex-Commercial Sex Workers to get the right path. This research focuses on social phenomena about how Da'i's communication experience provides lessons through religious communication of spiritual coaching in former prostitution at Padang City. The experience can be seen from three aspects, namely religious communication of former prostitution in spiritual formation based on subjective experiences, symbolic interaction forms constructed by Da'i in conveying religious communication to ex-prostitutes and how Da'i constructs religious communication behavior in former prostitution after resign as sex worker. This research uses a qualitative method with a constructive paradigm. The data collection method is interview, observation and documentation. The informants of this research are da'I and former prostitution. This research was analyzed and dissected with phenomenological, symbolic interactional theory and reality construction. The results of this study are the communication of the Dai Religion in Spiritual Development in Former Prostitution in Padang conducted the first stage of the Moral Development method, the Second Stage of self-transformation and the third Stage of intellectual capacity building. Symbolic interaction is shown by Dai in communicating communication messages through verbal symbols that is more to language. Construction of the Meaning of Former prostitution by Dai to former prostituses after quitting employment in disguised prostitution is that ex-prostitution must be appreciated.
PERAN SOSIAL MEDIA DALAM PENYEBARAN MISINFORMASI TENTANG VAKSINASI COVID19 Diego Yenmis; Elva Ronaning Roem; Rinaldi .
Jurnal Ranah Komunikasi Vol 6 No 1 (2022): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.816 KB) | DOI: 10.25077/rk.6.1.64-75.2022

Abstract

The spread of Covid19 in Indonesia has entered a severe phase so people are asked to be extra careful when doing activities wherever they are. The Indonesian government is coordinating with the World Health Organization (WHO) to carry out vaccination efforts for all people to prevent further spread of this virus. However, it seems that the hard efforts made by the Government are not fully proportional to the enthusiasm of the news on social media lately. The rise of hoaxes circulating has created misinformation about Covid-19 so that the focus of the community is divided. This research is dialysis using a multi-layered model of risk definition in the context of the Covid19 pandemic by Krause et al. This research uses descriptive qualitative method with constructivist paradigm. Data collection techniques used are interviews, observation and documentation. While the data analysis technique used is the Miles and Huberman technique.
PENGALAMAN KOMUNIKASI PEMERINTAH KOTA PADANG DALAM PENANGGULANGAN MASALAH PROSTITUSI TERSELUBUNG DI KOTA PADANG Atika Atika; Elva Ronaning Roem; Sarmiati Mia; Najmuddin Rasul
Jurnal Ranah Komunikasi Vol 6 No 2 (2022): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.6.2.84-89.2022

Abstract

The issue of prostitution is a hot topic of discussion, because its existence raises pros and cons in society. Covert prostitution in Padang City is still a problem for the Padang City Government. The Padang City Government is carrying out countermeasures as a form of enforcing the Regional Regulations. Government communication is defined as a form of conveying government ideas, programs and ideas to the public with the aim of mutual welfare. Researchers looked at how the Padang City Government's communication experience in tackling covert prostitution in Padang City This study used a qualitative method and a phenomenological approach proposed by Edmund Husserl. The Padang City Government, through several OPDs (Satpol PP, Social Service, DP3AP2KB), has made efforts to tackle covert prostitution. His efforts include making routine arrests and raids on lodging locations and massage parlors. Perpetrators involved in prostitution will be immediately sent to the Andam Dewi rehabilitation center. Apart from that, they also carried out socialization in the form of direct communication at the sub-district level in Padang City. Communication experience The Padang City Government has attempted to tackle covert prostitution. coping efforts that are outreach, routine raids, sending to rehabilitation institutions, and informal communication through psychologists.
INTERPERSONAL COMMUNICATION MANAGEMENT OF TOURISM AWARENESS GROUP (POKDARWIS) IN KUBU GADANG TOURISM VILLAGE Musa Hasintongan Jose Pardede; Ernita Arif; Elva Ronaning Roem; Annisa Citra Triyandra
Jurnal Ranah Komunikasi Vol 7 No 1 (2023): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.7.1.7-14.2023

Abstract

Tourism villages are one of the government's ways to overcome poverty in remote areas in Indonesia. Tourism villages are also able to develop the potential that exists in the area. The Kubu Gadang Tourism Village tourism awareness group also participated in the tourism village concept. The tourism awareness group feels compelled to develop Kubu Gadang Village. This study aims to determine the communication management of tourism awareness groups in developing the Kubu Gadang Tourism Village in Padang Panjang City. The theory used in this study is Michael Kaye's communication management theory, and the method used is qualitative. Data collection techniques using indepth interviews and direct observation. The results showed that the management of interpersonal communication at the Pokdarwis of the Kubu Gadang Tourism Village was well implemented, as seen from the form of support given to the Kubu Gadang Tourism Village.
THE COMMODIFICATION OF POPULAR MUSIC IN DIGITAL ERA (Case Study of Music Label’s Sun Eater) Noverdy Putra; Emeraldy Chatra; Elva Ronaning Roem; AB Sarca Putera
Jurnal Ranah Komunikasi Vol 7 No 2 (2023): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.7.2.86-100.2023

Abstract

The development of digital technology has changed the business structure of the music industry. The presence of social media and music streaming services adds to the size of the music industry itself, starting from the intersection of various actors (music labels, artists/musicians, music streaming service applications, music consumers), interests (business and state regulations), to power (distribution networks), especially in the perspective of the political economy of communication. In the context of this research, the object of research is the independent music label Sun Eater. This study uses a qualitative research method with an intrinsic case study approach. In line with that the data collection used is observation, in-depth interviews and documentation studies. The results of this study indicate that the content commodification carried out by Sun Eater as a music label is not focused on the music itself. But it wraps up the issues of today's youth and makes them like lyrics, pictures and videos. In audience commodification, Sun Eater does not put the audience as mere music fans. However, with a consumer-centric and data driven approach, Sun Eater treats their audience (music fans) like mass media, by “selling” back on advertisers on various digital platforms. Finally, the Commodification of Workers, that musicians are not just music workers. Moreover, Sun Eater places musicians as workers who have other responsibilities, ranging from filming digital content, interacting with fans on social media, to photo shoots with advertisers.
KOMUNIKASI INTERPERSONAL PEMIJAT PEREMPUAN KELILING DI YOGYAKARTA Roem, Elva Ronaning; Sarmiati, Sarmiati; Elian, Novi; Diego, Diego; Havifi, Ilham; Tifanny, Nazlya; Vanisya, Winda
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.151-160.2024

Abstract

The profession of mobile female masseuses has unique dynamics, particularly in their interactions with clients. Effective interpersonal communication plays a key role in building trust and comfort, which are crucial for the sustainability of their profession. This study employs a phenomenological approach to explore the subjective experiences of mobile female masseuses in Yogyakarta, focusing on their communication strategies and the reasons behind choosing this profession. Data were collected through in-depth interviews and observations. The findings reveal that they use empathetic verbal and non-verbal communication strategies to establish positive relationships with clients despite facing social stigma and physical demands. In conclusion, adaptive and empathetic communication helps them overcome challenges while ensuring the continuity of their work.