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All Journal Journal of Tourism and Economic Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Comprehensive Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) International Journal of Tourism Business Research Journal of Applied Science in Tourism Destination
Aridayanti, Dewa Ayu Nyoman
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The influence of e-wom on instagram, destination image and domestic tourist satisfaction on the intention to revisit Jakarta aquarium and safari Christina Obelia Widodo; Ida Bgs Gede Agung Widana; Dewa Ayu Nyoman Aridayanti
Journal of Tourism and Economic Vol. 6 No. 1 (2023): Edisi 11 Jun 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n1a3

Abstract

This study aims to determine the partial and simultaneous influence between E-WOM on Instagram, destination image and domestic tourist satisfaction with the intention to revisit Jakarta Aquarium and Safari. This study used multiple linear regression analysis techniques with purposive sampling techniques totaling 130 samples, which the samples were domestic tourists who had visited Jakarta Aquarium and Safari at least 2x. The results of this study show that there is a positive and significant influence of E-WOM on Instagram on the intention to revisit the Jakarta Aquarium and Safari and shows that there is a positive and significant influence of the image of the destination on the intention to revisit the Jakarta Aquarium and Safari. However, there was no significant effect of domestic tourist satisfaction on the intention to revisit the Jakarta Aquarium and Safari. In addition, the results of this study show that there is a positive and significant influence of E-WOM on Instagram, destination image and domestic tourist satisfaction together on the intention to visit Jakarta Aquarium and Safari again. With the coefficient of determination (R-Square) is 27.8% of the intention to visit Jakarta Aquarium and Safari is influenced by E-WOM on Instagram, destination image and domestic tourist satisfaction.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Wisatawan Domestik di Daya Tarik Wisata Kawasan Luar Pura Uluwatu Bujung, Glend Elisa Alexander; Liestiandre, Hanugerah Kristiono; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1032

Abstract

Purpose : Marketing mix is ??a strategy that is often implemented in a company or tourist attraction. This strategy is related to determining how the company or tourist attraction including Outer Area of Uluwatu Temple Tourist Attraction offers product accompanied by several other supports in the form price, place, promotion, people, process and physical edivence strategies for certain market segments. The purpose of this study was to determine how the effect of 7p's marketing mix on the satisfaction of domestic tourists simultaneously and partially. Methodology: The samples in this research is 271 domestic tourists. Questionnaires were distributed online and offline by accidental sampling and analyzed using multiple linear regression. Findings : The results of the simultaneous analysis show that the 7p marketing mix has a positive and significant effect and partially the product, price and place variables have a positive effect. While, the promotion, people, process and physical appearance variables have no positive and significant effect. Based on the coefficient of determination  in this result is the percentage the effect of the 7p marketing mix (product, price, place, promotion, people, process, physical appearance) on the satisfaction of domestic tourists is 20.3%, while the remaining 79.7% is explained or effected by other variables not examined in this research.
Tourism Destination Service Quality: An Analysis of Domestic Tourists Satisfaction In Kawasan Luar Pura Uluwatu Supraba, Cening Ayu; Lilasari, Luh Nyoman Tri; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1499

Abstract

In 2022, Kawasan Luar Pura Uluwatu received several bad reviews regarding the quality of services provided. The aims of the study are 1) domestic tourists' satisfaction with service quality in the form of respondent's responses to tangibles, empathy, reliability, responsiveness and assurance in Kawasan Luar Pura Uluwatu, 2) The Importance of Performance Analysis on service quality in Kawasan Luar Pura Uluwatu. This study is a quantitative descriptive study with a sample of 100 domestic tourist respondents visiting Kawasan Luar Pura Uluwatu using a Purposive method. The Importance Performance Analysis (IPA) method was used in this study to determine the satisfaction level of domestic tourists. The results of this study indicate 1) tourists satisfied with the service quality in Kawasan Luar Pura Uluwatu with a total satisfaction level of 96,95%; 2) indicators of service quality included in the top priority category are the suitability of ticket prices with the products, facilities and service provided, officers respond well to tourist complaints, officers do not discriminate between tourists and ease in the service process that needs to be improved so that it gets special attention from the manager.
Pengaruh Kualitas Daya Tarik Wisata Terhadap Kepuasan Wisatawan Di Pantai Lovina, Kabupaten Buleleng: Pengaruh Kualitas Daya Tarik Wisata Terhadap Kepuasan Wisatawan Di Pantai Lovina, Kabupaten Buleleng Puspita, Ni Made Nandila; Negarayana, Ida Bagus Putra; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1592

Abstract

The quality of tourist attractions has a significant influence on tourist satisfaction, because tourist attractions that offer unique experiences, beautiful views and interesting activities will increase tourist satisfaction. The aim of this research is to determine the influence of the quality of tourist attractions on the satisfaction of Indonesian tourists at Lovina beach. The number of samples in this study was 110 respondents using the formula of Hair et al. Data collection in this research was carried out by distributing questionnaires to all Indonesian tourists who were visiting Lovina beach. The data analysis technique used in this research is a simple linear regression analysis technique, t test and coefficient of determination with data analysis tools using the help of the SPSS for Windows version 26 program. The results in this study show that the quality of tourist attractions has a significant effect on tourist satisfaction. at Lovina Beach with a significant value of 0.000 < 0.050. The magnitude of the influence of the quality of tourist attractions on the satisfaction of Indonesian tourists at Lovina Beach is 0.685, which means 68.5% of the satisfaction of Indonesian tourists is influenced by the variable quality of tourist attractions.
Women Empowerment in Sustainable Tourism Development in Tenganan Pegringsingan Tourism Village, Karangasem, Bali Dewi, Kadek Rahayu Teresna; Widana, Ida Bgs Gede Agung; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10970

Abstract

This research was conducted with the aim of identifying the dimensions of empowerment, especially in the Tenganan Pegringsingan Tourism Village and to see the relationship between the dimensions of women's empowerment and the elements of sustainable tourism destination development according to Tourism and Creative Economy Ministerial Regulation Number 9 of 2021 concerning guidelines for developing sustainable tourism destinations. The exploratory factor analysis method was used to analyze the data that had been collected using a purposive sampling technique with a total of 140 samples. The results of the research show that 7 (seven) new dimensions have been formed that can describe women's empowerment in Tenganan Pegringsingan Village. The seven dimensions formed have fulfilled the elements that can support the realization of a sustainable tourism destination in the Tenganan Pegringsingan Tourism Village in accordance with the guidelines for developing sustainable tourism destinations.
Strategies to Develop Cemagi as a Community Based-Tourism Village and to achieve the status as an Independent Tourism Village in Bali Ningsih, Gusti Ayu Putu Bella Harta; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11181

Abstract

This research aims to design strategies for developing Cemagi Tourism Village as a community-based and Independent Tourism Village. A qualitative and descriptive approach was used in this research. The primary data was collected through interviews with informants who were chosen purposively. Observation and documentation were also used to collect the primary and secondary data. The results found 13 indicators of strengths, 10 of weaknesses, 6 of opportunities, and 3 threats for Cemagi Village to be recognized as an Independent Tourism Village based on Community-Based Tourism Concepts. The analysis also recommends implementing the SO Strategies that Cemagi Tourism Village can carry out as an independent community-based tourism village. The strategies are: 1). Optimizing potential development as a community-based tourist attraction, 2). Creating combined tour packages, 3). Providing daily performances, 4). Asking for government assistance, 5). Increasing the availability of homestays, 6). Providing cultural festivals, 7). Empowering the local community, 8). Increasing promotion, 9). Creating tour packages, 10). Designing a masterplan, and 11). Designing collaborative content for marketing purposes.
Development Strategy of Melayang Waterfall as a Sustainable Natural Tourism Attraction in Pejeng Kaja Village, Gianyar Regency Arta, Dewa Gede Angga Parama; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11186

Abstract

Melayang Traditional Village is developing its natural tourism potential in the form of Melayang Waterfall, but the number of visitors is still low, with only around 12 to 20 tourists per day. Several promotional efforts have been made by the management, but the increase in visits has not been significant. Therefore, in-depth research is needed to formulate a strategy for sustainable tourism development. This study uses a qualitative method with primary and secondary data. Informants were selected through purposive sampling with a pentahelix approach. Data were collected through interviews with interview guide instruments, observations using checklists, documentation, and literature studies. Data analysis was carried out using the SWOT technique, through three stages: the input stage using the IFE and EFE matrices, the matching stage with the SWOT matrix, and the stage of determining priority strategies using the QSPM matrix analysis. From the SWOT analysis, 13 alternative strategies were generated, with five main strategies being further analyzed as priorities. These strategies include: 1) Inviting academics to provide training to the community on the positive impacts of tourism and tourism governance, 2) Establishing a management body to improve the quality of tourism services to be competitive, 3) Utilizing technology and social media as promotional tools, 4) Using local potential to compete with other tourist destinations, and 5) Utilizing the location to improve the community's economy.
Peningkatan Kapasitas Masyarakat Lokal Dalam Pemasaran Produk Wisata Dan Pengelolaan Homestay Di Desa Wisata Sidan Ni Made Tirtawati; Dewa Ayu Made Lily Dianasari; Dewa Ayu Nyoman Aridayanti; Hanugerah Kristiona Liestiandre; Ni Made Eka Mahadewi
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2073

Abstract

Sidan Tourism Village as a tourism village assisted by the Tourism Destination Study Program has shown its existence in the stages of tourism village development. Through the assistance of training on tourism village governance, as well as training on strengthening product packaging and storytelling, Sidan Tourism Village has succeeded in exploring its tourism potential and has an online promotional media equipped with storytelling. However, the digital platform owned by Sidan Tourism Village has not yet shown a significant impact on tourist visits. The existence of limitations in digital marketing can be an obstacle in the development of Sidan Tourism Village. In addition, the demand for tourists to stay overnight in the tourism village creates opportunities for the provision of homestays. Based on the situation analysis, there are limited human resources in Sidan Tourism Village in marketing and preparing homestays at this time, creating a need for assistance that aims to improve the ability of local communities in marketing tourism products and managing homestays. This activity is expected to provide benefits in the form of community readiness to market tourism products and manage their homes to be used as homestays with standards in accordance with the tourism industry so as to increase the economic impact of the community directly.
Generation Z's Sustainopreneurship Readiness in Indonesian Tourism: Digital Innovation and Barriers I Gede Gian Saputra; Dewa Ayu Nyoman Aridayanti; Dewa Ayu Made Lily Dianasari; Ida Bagus Putra Negarayana
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.2976

Abstract

This study investigates the sustainopreneurship readiness of Indonesia's Generation Z in the tourism sector, integrating the Theory of Planned Behavior, Self-Determination Theory, and the Triple Bottom Line framework. An explanatory mixed-method design was employed with 100 tourism students from two universities in Bali, Cronbach's a = 0.882. Descriptive statistics, chi-square tests, Spearman rank-order correlations, and thematic analysis were applied to quantitative and open-ended data. Results reveal that 84% of respondents expressed entrepreneurial interest (M = 4.30, SD = 0.76), with no statistically significant demographic variation across gender [x2(1) = 0.784, p = .376], age [X2(1) = 0.041, p = .840], or education level [X2(1) = 2.607, p = .106]. Digital technology and sustainability emerged as deeply integrated orientations (rs = .528, p < .001). However, capital access constraints (72%), regulatory barriers (57%), and managerial inexperience (65%) create a significant intention-behavior gap. This study advances the sustainopreneurship literature by distinguishing high dispositional readiness from insufficient structural ecosystem readiness among Generation Z in Indonesia.
Co-Authors Anak Agung Putu Agung Suryawan Wiranatha Anom Hery Suasapha Arta, Dewa Gede Angga Parama Averina Novta Bagus Gede Agung Widana, Ida Bujung, Glend Elisa Alexander Christina Obelia Widodo Christina Obelia Widodo Dewa Ayu Made Lily Dianasar Dewa Ayu Made Lily Dianasari Dewi, Kadek Rahayu Teresna Hartanti Woro Susianti I Gede Gian Saputra I Gede Gian Saputra I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ayu Oka Suryawardani Ida Bagus Putra Negarayana Ida Bgs Gede Agung Widana Ida Bgs Gede Agung Widana Kristiono Liestiandre, Hanugerah Kusuma Dewi, Sheely Lilasari, Luh Nyoman Tri Luh Yusni Wiarti Ni Made Eka Mahadewi Ni Made Tirtawati Ningsih, Gusti Ayu Putu Bella Harta Puspita, Ni Made Nandila Supraba, Cening Ayu Tri Lilasari, Luh Nyoman Widana, Ida Bagus Gede Agung Widana, Ida Bgs Gede Agung