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All Journal Phenomenon : Jurnal Pendidikan MIPA MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal Tadris Matematika Jurnal Informatika Universitas Pamulang Indonesian Journal of Applied Informatics Jurnal Equation: Teori dan Penelitian Pendidikan Matematika Generation Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Nusantara of Engineering (NOE) Journal Focus Action of Research Mathematic (Factor M) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Nukleo Sains: Jurnal Pendidikan IPA Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Technologia Journal Unnes Science Education Journal Jurnal Tadris Matematika Proceeding International Conference on Education
Ahmad Syamsudin
Institut Agama Islam Negeri Kediri
Religion Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Integrated marketing communication strategy using Quadruple Helix Approach to increase tourism visits to Mount Bromo Lina Saptaria; Iin Kurniasari; Edwin Agus Buniarto; Iva Khoiril Mala; Ahmad Syamsudin
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 9 No. 4 (2024): November 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v9i4.13819

Abstract

Integrated marketing communications is an important strategy in customer relationship management. In the context of digital marketing, Human Resources (HR) competency in management strategy will influence marketing performance. The decline in bookings for tour packages to Mount Bromo through Manjah Tour & Travel is due to the lack of effective communication strategies implemented. This community service activity (PKM) aims to implement IMC (Integrated Marketing Communication) with the QH (Quadruple Helix) approach as an effort to increase the number of bookings for tour packages to Mount Bromo. The method for implementing PKM (Community Service) activities is digital marketing training and assistance and increasing human resource capacity. The results of PKM activities show the achievement of optimizing the integrated use of Manjah Tour & Travel's website and social media. There was an increase in the number of tour package orders to Mount Bromo within 2 months after the implementation of the activity, where previously it was 4-6 packages to 15-20 packages per week. This training activity had an impact on increasing the strategic ability of partner management in implementing IMC with the QH approach, which previously had a value of 62 percent but then increased to 88 percent. This model can provide valuable insight in implementing IMC strategies in service businesses.
DEVELOPMENT OF A SCRATCH-BASED EDUQUIZ ON THE CLASSIFICATION OF LIVING ORGANISMS TO IMPROVE THE LEARNING OUTCOMES OF 7TH GRADE STUDENTS Auliyaur, sayyidah; Syamsudin, Ahmad
NUKLEO SAINS : JURNAL PENDIDIKAN IPA Vol. 5 No. 1 (2026): NUKLEO SAINS
Publisher : Program Studi Pendidikan IPA FIP Universitas Hasyim Asy'ari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/ns.v5i1.12193

Abstract

This study aims to develop an educational game called “Eduquiz: Classification of Living Organisms” to improve the learning outcomes of seventh-grade students. The background of this study is the lack of engaging digital media in junior high school science instruction, and the fact that many students’ learning outcomes have not yet met the minimum passing standard. The solution to the problems outlined in the background is the development of “Eduquiz: Classification of Living Organisms” to improve the learning outcomes of seventh-grade students. “Eduquiz: Classification of Living Organisms” was developed using the Scratch and Canva platforms to create engaging and interactive features and visuals. This study employed the Research and Development (R&D) method using the Four-D research model (Define, Design, Develop, Disseminate). Data were obtained from the results of validation tests by subject matter experts and media experts, as well as from pretest and posttest scores. The data analysis techniques used in this study were prerequisite analysis and hypothesis testing, which included normality tests, homogeneity tests, N-Gain score tests, and paired simple t-tests. The validity test results from the subject-matter expert validators showed an average of 85%, categorized as “valid,” while the results from the media expert validators showed an average of 72%, categorized as “sufficiently valid.” Additionally, the reliability test yielded a result of 0.90 > 0.70. The effectiveness test results indicate an improvement in performance before and after the use of the “Eduquiz: Classification of Living Organisms” learning media. This is evidenced by the N-Gain score test result of 0.34, categorized as moderate, and the paired-sample t-test yielding a sig (2-tailed) value of 0.000, which means rejecting H0 and accepting Ha. Therefore, it can be concluded that the “Classification of Living Organisms” Eduquiz is deemed valid and effective for use in the learning process to improve student learning outcomes.
A comparative study of Lagrange and Gregory forward interpolation techniques for estimating new student enrollment trends in the faculty of Tarbiyah at IAIN Kediri Ahmad Syamsudin; M. Syamsul Ma'arif
Journal Focus Action of Research Mathematic (Factor M) Vol. 7 No. 1 (2024): June 2024
Publisher : Universitas Islam Negeri (UIN) Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/f_m.v7i13179

Abstract

Penelitian ini bertujuan untuk mengeksplorasi penggunaan metode interpolasi polinom Lagrange dan interpolasi polinom Newton-Gregory forward dalam mengestimasi tren pendaftaran mahasiswa baru di beberapa program studi di Fakultas Tarbiyah IAIN Kediri. Data historis pendaftaran mahasiswa baru selama lima tahun terakhir digunakan sebagai dasar analisis. Metode penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif dan komparatif. Pendekatan deskriptif digunakan untuk menggambarkan tren pendaftaran mahasiswa baru, sedangkan pendekatan komparatif digunakan untuk membandingkan akurasi prediksi antara kedua metode interpolasi. Hasil penelitian menunjukkan bahwa interpolasi Gregory Forward umumnya memberikan hasil yang lebih akurat dibandingkan interpolasi Lagrange, terutama untuk program studi seperti Manajemen Pendidikan Islam dan Pendidikan Bahasa Arab, dengan nilai MAE, MAPE, dan RMSE yang lebih rendah. Namun, interpolasi Lagrange menunjukkan performa yang lebih baik pada beberapa program studi, seperti Tadris Bahasa Indonesia dan Tadris IPA. Misalnya, untuk program studi Tadris Bahasa Indonesia, interpolasi Lagrange memiliki MAE sebesar 6.8, MAPE 1%, dan RMSE 13.05, yang secara signifikan lebih rendah dibandingkan dengan metode Gregory Forward. Kesimpulan dari penelitian ini menunjukkan bahwa tidak ada satu metode yang selalu unggul untuk semua program studi. Oleh karena itu, pemilihan metode interpolasi yang paling sesuai harus didasarkan pada karakteristik data spesifik dari setiap program studi. Penelitian ini memberikan kontribusi penting dalam bidang perencanaan akademik dengan menyediakan model prediksi yang lebih akurat, yang diharapkan dapat meningkatkan efisiensi dan efektivitas pengelolaan sumber daya di Fakultas Tarbiyah IAIN Kediri.This study explores the Lagrange polynomial and Newton Gregory Forward polynomial interpolation methods in estimating new student enrollment trends in several study programs at the Faculty of Tarbiyah, IAIN Kediri. Historical data on new student enrollments over the past five years was analyzed. This research employs a quantitative approach with descriptive and comparative designs. The descriptive approach is used to depict new student enrollment trends, while the comparative approach compares the prediction accuracy between the two interpolation methods. The results indicate that the Gregory Forward interpolation generally provides more accurate results than the Lagrange interpolation, particularly for study programs such as Islamic Education Management and Arabic Language Education, as evidenced by lower MAE, MAPE, and RMSE values. However, the Lagrange interpolation performs better in some study programs, such as Indonesian Language Teaching and Natural Sciences Teaching. For example, the Lagrange interpolation for the Indonesian Language Teaching program has an MAE of 6.8, MAPE of 1%, and RMSE of 13.05, significantly lower than the Gregory Forward method. The conclusion of this study suggests that no single method is consistently superior for all study programs. Therefore, selecting the most appropriate interpolation method should be based on the specific data characteristics of each study program. This research contributes significantly to academic planning by providing a more accurate predictive model, which is expected to enhance the efficiency and effectiveness of resource management at the Faculty of Tarbiyah, IAIN Kediri.
Pengembangan Sistem Pendukung Keputusan Audit Mutu Internal Berbasis IAPS 4.0 Menggunakan Algoritma Profile Matching Ahmad Syamsudin; Muhammad Syamsul Ma'arif
IJAI (Indonesian Journal of Applied Informatics) Vol 10, No 1 (2025)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijai.v10i1.109658

Abstract

Abstrak : Audit Mutu Internal (AMI) merupakan salah satu elemen utama dalam Sistem Penjaminan Mutu Internal (SPMI) perguruan tinggi yang bertujuan menjamin penyelenggaraan tridharma sesuai standar mutu. Namun, proses AMI sering menghadapi kendala seperti subjektivitas auditor, keterlambatan pelaporan, dan kurangnya integrasi data digital. Penelitian ini bertujuan mengembangkan Sistem Pendukung Keputusan Audit Mutu Internal berbasis IAPS 4.0 dengan menerapkan algoritma Profile Matching untuk meningkatkan objektivitas dan efisiensi penilaian. Sistem dibangun menggunakan framework CodeIgniter 4 dengan arsitektur Model–View–Controller (MVC) serta basis data MySQL. Metode penelitian yang digunakan adalah Research and Development (R&D) dengan model Waterfall, meliputi analisis kebutuhan, perancangan, implementasi, dan pengujian sistem. Pengujian dilakukan melalui black box testing dan validasi hasil perhitungan algoritma dibandingkan dengan hasil audit manual. Hasil menunjukkan bahwa sistem berfungsi dengan baik secara fungsional dan memiliki tingkat akurasi sebesar 94,2% (selisih rata-rata 5,8%) terhadap hasil audit manual. Selain itu, sistem mampu mengurangi waktu pelaksanaan audit hingga 40% dan meningkatkan objektivitas penilaian. Integrasi metode Profile Matching dengan indikator IAPS 4.0 menjadi inovasi baru yang belum diterapkan sebelumnya di konteks Perguruan Tinggi Keagamaan. Dengan demikian, sistem ini dapat menjadi model decision support system berbasis data yang efektif dalam mendukung pelaksanaan AMI secara objektif, efisien, dan terukur. =================================================Abstract :The Internal Quality Audit (IQA) is a core component of the university’s Internal Quality Assurance System (IQAS), aiming to ensure the implementation of the tridharma complies with national quality standards. However, IQA processes often face issues such as auditor subjectivity, delayed reporting, and lack of integrated digital documentation. This study aims to develop a Decision Support System for Internal Quality Audit based on IAPS 4.0, integrating the Profile Matching algorithm to enhance the objectivity and efficiency of evaluations. The system was developed using the CodeIgniter 4 framework with a Model–View–Controller (MVC) architecture and MySQL database. The research employed a Research and Development (R&D) approach with the Waterfall model, including needs analysis, system design, implementation, and testing. The system was evaluated using black box testing and validated by comparing the algorithmic results with manual audit outcomes. The findings indicate that the system operates effectively with an accuracy level of 94.2% (average deviation of 5.8%) compared to manual audits. It also reduces audit time by up to 40% and minimizes auditor subjectivity. Integrating the Profile Matching method with IAPS 4.0 indicators represents a novel contribution, particularly in the context of Islamic higher education institutions. Therefore, the system serves as a data-driven decision support model that enhances the effectiveness, efficiency, and objectivity of the internal quality audit process.
Co-Authors Amin Nasir Atmawati, Kartika Wahyu Dwi Auliyaur, sayyidah Destiana, Lusi Riska Dwi Atmodjo WP EDWIN AGUS BUNIARTO Edwin Agus Buniarto Eka Resti Wulan Habibie, M Ilham Hamidah, Dewi Ika Kusuma Wijaya Ika Kusuma Wijaya Indah St Aminah Iva Khoiril Mala Iva Khoiril Mala Kurniasari, Iin Laili, Ummiy Fauziyah Legito M Ilham Habibie M. Syamsul Ma'arif Mahmudah Fitriani Ningrum, Siti Mufti, Risca Muhammad Ilham Habibi Muhammad Syamsul Ma'arif Ningrum Mahmudah Nuriyah, Zidah Chotamy Nuriza Sofiastuti Qur’ani, Fauziyah Nafisatul Risca Mufti Saptaria, Lina Septianawati, Erni Sofiastuti, Nuriza Suban, Agustinus Lambertus Wijaya, Ika Kusuma Ziadatun Nabila Zulinda Nur Saidah