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All Journal ANTHROPOS: JURNAL ANTROPOLOGI SOSIAL DAN BUDAYA (JOURNAL OF SOCIAL AND CULTURAL ANTHROPOLOGY) JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Journal of Nonformal Education Jurnal Antropologi: Isu-Isu Sosial budaya JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Buddayah : Jurnal Pendidikan Antropologi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal on Education JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences E-Coops-Day : Jurnal Ilmiah Abdimas Journal of Education Research QISTINA: Jurnal Multidisiplin Indonesia Journal of Management Education Social Sciences Information and Religion Jurnal Akuntansi Hukum dan Edukasi ALLIRI: Journal of Anthropology Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
Rosramadhana Rosramadhana
Department Of Anthropological Education, Faculty Of Social Sciences, Universitas Negeri Medan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Antropologi: Isu-Isu Sosial budaya

 1 
Strategy for Elderly Women as Street Vendor in Kisaran Timur District Rosramadhana, Rosramadhana; Hutajulu, Afriyeni; Sudirman, Sudirman; Pujiraharjo, Sidarta
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 26 No 1 (2024): June
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v26.n1.p76-82.2024

Abstract

This research reveals the strategies of elderly female street vendors in Kisaran Timur District. The aim of this research is to determine the background, strategies and perceptions of society towards elderly women. The method used in this research is a descriptive qualitative approach. The informants in this study were six female street vendors who were determined using purposive sampling. Data collection techniques were carried out through observation, interviews, literature study and documentation. The data analysis technique goes through the stages of data reduction, data presentation, and then drawing conclusions. The results obtained from this research indicate that the background of an elderly female street vendor who works to fulfill the daily economy. The strategy used is to build relationships with consumers. The relationship contained in the strategy of elderly women with family elements who become regular customers, builds communication with consumers with the aim of building brotherhood. Public perception of elderly female street vendors, the emergence of feelings of sympathy, as well as positive perceptions of elderly women who work as street vendors. The conclusion from these findings is that elderly women work to survive, a form of struggle for the family, a habit of working hard.
Co-Authors ., Reski Abdul Rahman Abdul Rahman Afrina Simangunsong, Wiwin Analsya Maresya Anisa Rodia Harahap Anisa Rodia Harahap, Anisa Rodia Aricindy, Argitha Aulia Nanta, Arimbi Ayu Febryani Ayu Febryani Ayu Subandi Bakhrul Khair Amal, Bakhrul Khair Barus, Mira Chaiya Br Sembiring, Chally Dahlan, Mubarak Dedi Andriansyah Dwi Lani Lubis, Aksella Erika BR. Pinem Erino Nainggolan Erlin Nainggolan Ginting, Arya Hutajulu, Afriyeni I Gusti Agung Komang Diafari Djuni Hartawan Ikhwal, Muhammad Ilham Chandra Depari Inayati Hasni Nasution Intan YN. Bakara Kartika Sari Lidesty Natalia Zipora Sembiring Loisah Hutasoit, Reka Loviarara, Jennica Magdalena NW Manalu Magdalena NW. Manalu Manalu, Valentino Maulina, Dinna Meisy Indah Lestari Manalu Muhammad Rivai Muhammad Takwin Machmud Murni Eva Rumapea Musdiani Silalahi Nikodemus Niko, Nikodemus Nofriani Taufan Nur Azmi, Siti Wardani Nurul Atika Pasaribu, Henidar Nesya Ramona Payerli Pasaribu Payerli Pasaribu Purnama Sari Purnama Sari Putra, Rizaldy Putri Siregar, Reza Selvina Reza Selvina Putri Siregar Rusmawati Rusmawati Safira, Nabila Satriana Simanullang, Esrawati Siburian, Emilina Sidarta Pujiraharjo Sinaga, Amelia Sari Alam Sinta Fani Br Sitepu, Dewi Siregar, Purnama Sari Siti Wardani Nur Azmi Solin, Septi Nabila Sonya Indri Sebayang Sonya Indri Sebayang Sri Wahyuni Sridevi Manalu Sudirman Sudirman Sudirman Sudirman Telaumbanua, Jordan Waston Malau Waston Malau Windari, Fenny Yunda Mustika Zulaini Zulaini Zulia Ningsih