Garuda - Garba Rujukan Digital

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA UMKM AROFAH FOOD JAYA SEMARANG Jaka Sudewa; Gijanto Purbo Suseno; Adri Arisena; Fadla Muzaiyyannah
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Suatu produk baik barang ataupun jasa ketika dipasarkan maka diperlukan suatu strategi dengan pola rencana tertentu agar upaya meningkatkan penjualan dapat tercapai. Strategi pemasaran dapat dimaknai juga suatu rangkaian atau sebuah cara suatu perusahaan agar apa yang menjadi tujuannya dapat tercapai. Penelitian ini bertujuan agar dapat diketahui strategi apa yang dapat dijalankan oleh UMKM Arofah Food Jaya Semarang dalam upaya meningkatkan volume penjualan dengan menggunakan analisis SWOT. Penelitian yang digunakan yaitu penelitian deskriptif kualitatif. Hasil penelitian dengan dengan menggunakan analisis SWOT UMKM ‘Arofah Food Jaya dalam upaya meningkatkan volume penjualannya berdasarkan hasil kekuatan, kelemahan, peluang dan ancaman serta koordinat posisi ‘Arofah Food Jaya terletak pada kuadran I yaitu dimana hal ini merupakan termasuk strategi agresif. Maka keadaan tersebut berada pada situasi yang sangat menguntungkan karena perusahaan memiliki peluang yang besar serta didukung dengan kekuatan yang dimiliki oleh UMKM Arofah Food Jaya, peluang yang dapat dimanfaatkan oleh UMKM Arofah Food Jaya yaitu memperluas jangkauan pemasarannya, seperti memperbanyak kerjasama dengan Pujasera di Wilayah Kota Semarang serta memanfaatkan pemasaran secara digital sehingga tujuan meningkatkan volume penjualan dapat tercapai, sedangkan kekuatan yang dimiliki UMKM Arofah Food Jaya yaitu tersedianya bahan baku yang mudah didapat karena UMKM Arofah Food Jaya merupakan anggota dari Koperasi Cipta Boga Mandiri.

Agricultural Marketing Strategies In The Digital Era: Improving The Competitiveness Of Local Products Gumoyo Mumpuni Ningsih; Harun Rasyid; Natali Ningsih; Darminto Pujotomo; Gijanto Purbo Suseno
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.366

In the digital era, the marketing of local agricultural products faces new challenges and opportunities, necessitating innovative strategies to enhance competitiveness. This study aims to identify effective agricultural marketing strategies to improve the competitiveness of local products in the digital market. A qualitative research method with a case study approach was employed, involving in-depth interviews with agricultural entrepreneurs and secondary data analysis from various digital platforms. The findings reveal that the use of digital technology, such as social media and e-commerce, and the adoption of data-driven marketing practices play a significant role in expanding market reach and boosting sales. The most effective strategies involve a combination of product storytelling, content personalization, and direct consumer engagement. The study concludes by highlighting the importance of integrating digital technology into marketing strategies to strengthen the position of local agricultural products in the global market and the need to enhance the capacity of entrepreneurs to utilize this technology optimally.

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA UMKM AROFAH FOOD JAYA SEMARANG Jaka Sudewa; Gijanto Purbo Suseno; Adri Arisena; Fadla Muzaiyyannah
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Suatu produk baik barang ataupun jasa ketika dipasarkan maka diperlukan suatu strategi dengan pola rencana tertentu agar upaya meningkatkan penjualan dapat tercapai. Strategi pemasaran dapat dimaknai juga suatu rangkaian atau sebuah cara suatu perusahaan agar apa yang menjadi tujuannya dapat tercapai. Penelitian ini bertujuan agar dapat diketahui strategi apa yang dapat dijalankan oleh UMKM Arofah Food Jaya Semarang dalam upaya meningkatkan volume penjualan dengan menggunakan analisis SWOT. Penelitian yang digunakan yaitu penelitian deskriptif kualitatif. Hasil penelitian dengan dengan menggunakan analisis SWOT UMKM ‘Arofah Food Jaya dalam upaya meningkatkan volume penjualannya berdasarkan hasil kekuatan, kelemahan, peluang dan ancaman serta koordinat posisi ‘Arofah Food Jaya terletak pada kuadran I yaitu dimana hal ini merupakan termasuk strategi agresif. Maka keadaan tersebut berada pada situasi yang sangat menguntungkan karena perusahaan memiliki peluang yang besar serta didukung dengan kekuatan yang dimiliki oleh UMKM Arofah Food Jaya, peluang yang dapat dimanfaatkan oleh UMKM Arofah Food Jaya yaitu memperluas jangkauan pemasarannya, seperti memperbanyak kerjasama dengan Pujasera di Wilayah Kota Semarang serta memanfaatkan pemasaran secara digital sehingga tujuan meningkatkan volume penjualan dapat tercapai, sedangkan kekuatan yang dimiliki UMKM Arofah Food Jaya yaitu tersedianya bahan baku yang mudah didapat karena UMKM Arofah Food Jaya merupakan anggota dari Koperasi Cipta Boga Mandiri.

Sekolah Lapang Sistem Bertanam Padi baris Legowo 2:1 Sebagai Upaya Untuk Meningkatkan Produksi Tanaman Padi (Oriza Sativa) Nataliningsih, Nataliningsih; Gantini, Tuti; Sondari, Nunung; Dasipah, Euis; Suseno, Gijanto Purbo; Mulyana, Tatang; Aas, Ani
Jurnal Penelitian Pertanian Terapan Vol 24 No 2 (2024)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v24i2.3534

The rice production improvement program is carried out to meet the needs and food security of a country, the results of cultivation and post-harvest innovations are delivered in agricultural counseling to be implemented by farmers in an effort to increase their agricultural yields . One of the results of innovation is how to grow rice with the legowo row 2:1 planting system can be socialized to farmer groups through Field Schools so that farmers can more easily understand and participate in practical demonstrations in the field as part of their experience. The research uses aquantitative approach, and a type of explanatory research type survey research that highlights the causal relationship between research variables and tests the hypotheses formulated. The subject of the study was the Sindang Kerta farmer group, West Java, with a total rice field area planted with rice as much as 2,396 ha by 90 farmers. This study used 2 types of variables, namely free variables and bound variables, each of the variables studied was a free variable 1 (X1) is the institutional or dynamic of farmer groups, the free variable 2 (X2) is a row legowo 2:1rice planting system, and the bound variable is an increase in rice production produced (Y). The data obtained were analyzed using SEM PLS. The results of the description of the farmer group institution show that the average value is >4.01, which means that the farmer group institution is very good, Based on the values of path coefficients or path coefficients, the resulting structural equation is as follows: Y = 0.631 X1 – 0.152 X2 which means that group institutions have a positive effect while the legowo row 2:1 planting system has less influence on the production of rice produced. Key word: Planting system, farmer group, yields

Perhitungan penyusutan aset tetap berdasarkan SAK ETAP dan UU perpajakan dan implikasinya terhadap SHU Koperasi Karyawan PT. LEN Industri (Persero) Destyan, Gema Dwiprakasa; Purbo, Giyanto; Sugito Putra, Toufiq Agung Pratomo
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The difference in the calculation of depreciation of fixed assets based on SAK ETAP and the Taxation Law occurs because there are differences in the provisions for determining the acquisition price, useful life, depreciation method, and grouping types of fixed assets based on SAK-ETAP and the Taxation Law. This difference will affect the amount of SHU that will be received. The purpose of this study is to provide an overview of the differences in the calculation of depreciation of fixed assets based on SAK ETAP and the Taxation Law. The results of the calculation of the depreciation of fixed assets in 2016–2019 show differences in the total amount of depreciation and SHU before and after-tax where the calculation of depreciation of fixed assets based on SAK-ETAP shows an amount that is greater than the total calculation of depreciation of fixed assets based on the Income Tax Law. In addition, based on SAK-ETAP and the Taxation Law, the difference causes the amount of SHU before and after tax received by cooperatives under SAK-ETAP to be smaller than the amount of SHU before and after tax under the Taxation Law.

Pengaruh Jiwa Kewirausahaan Pengurus dan Partisipasi Anggota Terhadap Perkembangan Usaha Koperasi Dengan Peran Pemerintah Sebagai Variabel Moderating Riyanto, Cipto; Purbo Suseno, Gijanto
Koaliansi : Cooperative Journal Vol. 4 No. 1 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v4i1.4830

The existence of agricultural sector cooperatives is expected to be able to improve the welfare of its members and support West Java's economic growth, considering the large potential of the agricultural sector in this region. However, in reality, the cooperative business in the agricultural sector is currently experiencing a decline and its contribution to the economy of West Java is also relatively small. To develop a cooperative business, the entrepreneurial spirit of management and member participation is needed and supported by the government role. This research is intended to examine the effect of the management's entrepreneurial spirit and member participation on the cooperative business development which is moderated by government role. This type of research is quantitative with an associative approach. The data used is primary data obtained through questionnaires and secondary data obtained from the Online Data System (ODS) of the Ministry of Cooperatives and SMEs. Analysis of the collected data used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The research results show that the entrepreneurial spirit of management and member participation affects the cooperative business development by 26.4%, while the rest is affected by other variables that were not studied. Partially, the entrepreneurial spirit of the management has a significantly affect on the cooperative business development, while member participation does not significantly affect the cooperative business development. Apart from that, from the moderation test it is known that government role does not significantly moderate the effect of the management's entrepreneurial spirit and member participation on the cooperative business development.

Peran Koperasi Universiti Kebangsaan Berhad Malaysia dalam Mendorong Kesejahteraan Ekonomi Anggota Marlina, Serly; Agustina, Tri; Rahmat, Rasyid; Purbo Suseno, Gijanto
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4824

Cooperatives are business entities that play a crucial role in developing the economic potential and capabilities of their members, with the goal of improving their welfare. The Universiti Kebangsaan (UNIKEB Berhad) Cooperative in Malaysia is one such multi-purpose cooperative that has successfully fulfilled its role despite facing various business challenges. This cooperative, which primarily comprises academic staff and students, has been operating for over five decades and manages business units that include real estate (property leasing), retail, financing, gas station management, and Ar-Rahnu (pawn services). This research aims to analyze the role and performance of UNIKEB Berhad Cooperative in promoting the economic sustainability of its members. The research employs a qualitative approach, utilizing secondary data from UNIKEB Berhad as well as interviews and discussions with the management, supervisors, and members of the cooperative. The findings indicate that UNIKEB Berhad Cooperative has successfully acted as a platform to promote the economic welfare of its members, reflected in its operational growth and stability over more than five decades. The cooperative has also managed to analyze the business challenges it faces, including declining member participation, liquidity constraints, dependence on external funding, and decreasing dividends or profit-sharing. Based on this analysis, UNIKEB Berhad Cooperative has effectively evaluated and designed three strategies to promote the long-term economic sustainability of its members, focusing on funding structure, governance, and member commitment. These findings provide important implications for cooperatives facing similar business challenges in formulating appropriate strategies.

Automated Vertical Farming System in Urban Areas: an Urban Farming Solution for Future Food Security Ningsih, Gumoyo Mumpuni; Rasyid, Harun; Ningsih, Natali; Pujotomo, Darminto; Suseno, Gijanto Purbo
International Journal of Social Service and Research Vol. 5 No. 8 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i8.1301

Population growth in urban areas has resulted in a decrease in agricultural land and an increase in food dependence from outside the region. This poses a risk to the city's food security. This study aims to analyze the effect of the implementation of automation-based vertical farming systems on improving the food security of urban communities. The research was conducted in a quantitative descriptive manner with a survey approach on 100 respondents of urban farming households in Jakarta. Data were collected through questionnaires and analyzed using simple linear regression to measure the relationship between the use of automation technology (X) and food security levels (Y). The results of the study show that automatic vertical farming systems have a positive and significant influence on household food security, especially in the aspect of food supply availability and sustainability. These findings strengthen the argument that technology-based urban farming is the future solution for big cities in maintaining food security in a sustainable manner. Therefore, the integration of technology in the urban agricultural system needs to be expanded and supported through public policies.

The Role of Women's Cooperatives as an Institution to Empower Women in Supporting the Achievement of the SDGs Suseno, Gijanto Purbo; Nataliningsih, Nataliningsih
International Journal of Ethno-Sciences and Education Research Vol. 3 No. 2 (2023): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v3i2.418

Sustainable Development Goals (SDGs) are international programs that must be supported by other countries, especially developing countries such as Indonesia. The SDGs contain 18 goals and 169 targets that are expected to be achieved by 2030. There are 4 goals that can be directly implemented by women, namely without poverty, without hunger, a healthy and prosperous life, and gender equality. The purpose of this study is to map the extent of the role of the Women's Cooperative as an institution for empowering women in order to achieve a family without poverty, without hunger, in health and prosperity and gender mainstreaming in supporting the achievement of the SDGs by 2030. Women's cooperative (Women’s Co-op) is a group of women who have the same goal. The study was conducted using a descriptive method, with a literature study approach. The results of the study indicate that the empowerment of women's cooperative members that has been carried out by 5 (five) Women's Co-ops, shows progress in entrepreneurship skills, social progress, increased income and the same opportunity. Therefore, to support the SDGs more quickly, it is necessary to develop a model of coaching and training for members of women's cooperatives as well as a model of fostering secondary women's cooperatives for primary women's cooperatives so that poverty, hunger, welfare and gender mainstreaming are evenly distributed throughout Indonesia.

Needs Analysis for Developing Ciputrawangi Agrotourism in Sumedang Regency: An Integration of SWOT Analysis, AHP, and Linear Regression Nataliningsih Nataliningsih; Gijanto Purbo Suseno; Gumoyo Mumpuni Ningsih; Ilham Nukmanul H
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6645

This research examines the development requirements of Ciputrawangi Agrotourism in Sumedang Regency using SWOT, AHP, and linear regression to formulate sustainable strategies. The site boasts natural attractions like scenic waterfalls, gardens, and convenient access, bolstered by internal strengths such as parking spaces and basic amenities, alongside external opportunities from community backing and rising regional income. Data from seven respondents (village head, managers, traders, and visitors) yielded IFE scores of 3.04 and EFE scores of 2.98, positioning it in Quadrant I (aggressive growth strategy). AHP prioritized six strategies: enhancing facilities, boosting promotion, and environmental conservation. Linear regression indicates that strengths and opportunities significantly mitigate threats (R² = 0.78), affirming the viability of Ciputrawangi Agrotourism.

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