Garuda - Garba Rujukan Digital

Penyuluhan Pengolahan Sukun Menjadi Beberapa Jenis Olahan Makanan pada Kelompok Tani Amanah, Desa Cipanileman, Kecamatan Cileunyi, Kabupaten Bandung Nataliningsih Nataliningsih; Gijanto Purbo Suseno; Edang Juliana
E-Coops-Day Vol. 4 No. 1 (2023): E-coops-day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ecoopsday.v4i1.3125 for articles

The purpose of this community service activity program is to provide a solution for the people of Cipanileman Village to process breadfruit into several types of processed food so as to produce added value which has an impact on increasing the income of farmer groups. Presentation of material is carried out using lecture, question and answer, discussion, demonstration, assignment, and participatory methods. As a tool to understand the stages of processing, images containing processing stages or two-dimensional media are used, while direct demonstrations are used to improve skills. The material presented consisted of: processing breadfruit into shredded breadfruit, processing breadfruit into cookies, and processing breadfruit into cakes. The enthusiasm of the participants in participating in the counseling was quite high in participating in the training. Counseling on breadfruit processing into floss, cookies, and cakes, can be developed to open new businesses in the field of food processing. Therefore, further, development is needed so that the pioneering business of processing breadfruit into floss, cookies, and cakes can run and develop smoothly. Needs analysis still needs to be improved. In addition to technical training, counseling is also provided relating to understanding Entrepreneurship and Selling Price Calculations, as well as Understanding Cooperatives. The implementation of field coaching (assistance) needs to be carried out in order to increase the effectiveness of the training.

Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion Adri Arisena Arisena; Gijanto Purbo Suseno; Mohammad Fahreza
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.3305

Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of declining sales over the last two years. This decrease in sales is allegedly due to the unattractive appearance of the website in accordance with 7C, namely context, content, community, customization, communication, commerce and connection, then changes in consumer perceptions of product quality resulting in a decrease in purchasing decisions. There are three variables in this research, namely the use of the website ( X1), product quality as the independent variable (X2) and purchase decision as the dependent variable (Y), with data sources from the literature obtained from the results of literature studies and from references in the form of book and internet sources related to research. The results of this study indicate that the use of the website and product quality are considered quite good by consumers and consumers feel confident about their purchasing decisions.

Bimbingan Teknis Manajemen Perkoperasian bagi Pengurus Koperasi Kota Cimahi: Pengembangan Jaringan Usaha Koperasi Gijanto Purbo Suseno
E-Coops-Day Vol. 4 No. 2 (2023): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

One of the efforts to improve the performance of cooperative businesses is to develop cooperative business networks. Business progress will be more compatible if carried out in synergy through collaboration with other parties. Thus, cooperative human resources, especially administrators, are required to be able to implement the development of cooperative business networks. One of the efforts to improve the human resources of this cooperative is to provide technical guidance. For this purpose, the Cimahi Cooperative Office conducted Cooperative Technical Guidance activities, in order to improve the competence of cooperative administrators in their working area. Specifically for the material for developing cooperative business networks, the Bimtek method used is lectures, discussions, questions, and answers as well as case study. The training participants were cooperative administrators in the working area of the Cimahi. Participants were quite motivated in participating in this activity. Several cooperatives have started to pioneer and implement the development of business networks. The understanding of the Bimtek participants was quite good. Follow-up on technical guidance needs to be carried out, one of which is by providing assistance to Bimtek participants in its implementation, as well as conducting an evaluation at least three months after the technical guidance.

RELATIONSHIP MARKETING DALAM PENGEMBANGAN BISNIS Gijanto Purbo Suseno Purbo Suseno; Emi Habiburohmah Habiburohmah
Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/comanagement.v3i2.426

Penelitian ini dilakukan pada Industri Mie MJF, dengan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh konstituen kunci relationship marketing IM MJF yang terdiri dari pelanggan, pegawai, pemasok dan koperasi. Hasil penelitian menunjukkan bahwa pelaksanaan relationship marketing antara perusahaan dengan masing-masing konstituen masuk dalam kategori baik. Namun demikian, hasil pengujian menunjukkan adanya hubungan yang sangat lemah antara relationship marketing dengan perkembangan bisnis (0,245), atau hanya berkontribusi 6% terhadap perkembangan bisnis. Hal ini dimungkinkan terjadi karena perusahaan kurang mensosialisasikan adanya fasilitas yang dapat memberi motivasi dan pengarahan pada pelanggan industrinya. Perusahaan diharapkan lebih aktif dalam sosialisasi fasilitas dan insentif, lebih membuka kesempatan pada pelanggan untuk memberikan kritik dan sarannya.

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA UMKM AROFAH FOOD JAYA SEMARANG Jaka Sudewa; Gijanto Purbo Suseno; Adri Arisena; Fadla Muzaiyyannah
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

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Suatu produk baik barang ataupun jasa ketika dipasarkan maka diperlukan suatu strategi dengan pola rencana tertentu agar upaya meningkatkan penjualan dapat tercapai. Strategi pemasaran dapat dimaknai juga suatu rangkaian atau sebuah cara suatu perusahaan agar apa yang menjadi tujuannya dapat tercapai. Penelitian ini bertujuan agar dapat diketahui strategi apa yang dapat dijalankan oleh UMKM Arofah Food Jaya Semarang dalam upaya meningkatkan volume penjualan dengan menggunakan analisis SWOT. Penelitian yang digunakan yaitu penelitian deskriptif kualitatif. Hasil penelitian dengan dengan menggunakan analisis SWOT UMKM ‘Arofah Food Jaya dalam upaya meningkatkan volume penjualannya berdasarkan hasil kekuatan, kelemahan, peluang dan ancaman serta koordinat posisi ‘Arofah Food Jaya terletak pada kuadran I yaitu dimana hal ini merupakan termasuk strategi agresif. Maka keadaan tersebut berada pada situasi yang sangat menguntungkan karena perusahaan memiliki peluang yang besar serta didukung dengan kekuatan yang dimiliki oleh UMKM Arofah Food Jaya, peluang yang dapat dimanfaatkan oleh UMKM Arofah Food Jaya yaitu memperluas jangkauan pemasarannya, seperti memperbanyak kerjasama dengan Pujasera di Wilayah Kota Semarang serta memanfaatkan pemasaran secara digital sehingga tujuan meningkatkan volume penjualan dapat tercapai, sedangkan kekuatan yang dimiliki UMKM Arofah Food Jaya yaitu tersedianya bahan baku yang mudah didapat karena UMKM Arofah Food Jaya merupakan anggota dari Koperasi Cipta Boga Mandiri.

Agricultural Marketing Strategies In The Digital Era: Improving The Competitiveness Of Local Products Gumoyo Mumpuni Ningsih; Harun Rasyid; Natali Ningsih; Darminto Pujotomo; Gijanto Purbo Suseno
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.366

In the digital era, the marketing of local agricultural products faces new challenges and opportunities, necessitating innovative strategies to enhance competitiveness. This study aims to identify effective agricultural marketing strategies to improve the competitiveness of local products in the digital market. A qualitative research method with a case study approach was employed, involving in-depth interviews with agricultural entrepreneurs and secondary data analysis from various digital platforms. The findings reveal that the use of digital technology, such as social media and e-commerce, and the adoption of data-driven marketing practices play a significant role in expanding market reach and boosting sales. The most effective strategies involve a combination of product storytelling, content personalization, and direct consumer engagement. The study concludes by highlighting the importance of integrating digital technology into marketing strategies to strengthen the position of local agricultural products in the global market and the need to enhance the capacity of entrepreneurs to utilize this technology optimally.

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA UMKM AROFAH FOOD JAYA SEMARANG Jaka Sudewa; Gijanto Purbo Suseno; Adri Arisena; Fadla Muzaiyyannah
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Suatu produk baik barang ataupun jasa ketika dipasarkan maka diperlukan suatu strategi dengan pola rencana tertentu agar upaya meningkatkan penjualan dapat tercapai. Strategi pemasaran dapat dimaknai juga suatu rangkaian atau sebuah cara suatu perusahaan agar apa yang menjadi tujuannya dapat tercapai. Penelitian ini bertujuan agar dapat diketahui strategi apa yang dapat dijalankan oleh UMKM Arofah Food Jaya Semarang dalam upaya meningkatkan volume penjualan dengan menggunakan analisis SWOT. Penelitian yang digunakan yaitu penelitian deskriptif kualitatif. Hasil penelitian dengan dengan menggunakan analisis SWOT UMKM ‘Arofah Food Jaya dalam upaya meningkatkan volume penjualannya berdasarkan hasil kekuatan, kelemahan, peluang dan ancaman serta koordinat posisi ‘Arofah Food Jaya terletak pada kuadran I yaitu dimana hal ini merupakan termasuk strategi agresif. Maka keadaan tersebut berada pada situasi yang sangat menguntungkan karena perusahaan memiliki peluang yang besar serta didukung dengan kekuatan yang dimiliki oleh UMKM Arofah Food Jaya, peluang yang dapat dimanfaatkan oleh UMKM Arofah Food Jaya yaitu memperluas jangkauan pemasarannya, seperti memperbanyak kerjasama dengan Pujasera di Wilayah Kota Semarang serta memanfaatkan pemasaran secara digital sehingga tujuan meningkatkan volume penjualan dapat tercapai, sedangkan kekuatan yang dimiliki UMKM Arofah Food Jaya yaitu tersedianya bahan baku yang mudah didapat karena UMKM Arofah Food Jaya merupakan anggota dari Koperasi Cipta Boga Mandiri.

Sekolah Lapang Sistem Bertanam Padi baris Legowo 2:1 Sebagai Upaya Untuk Meningkatkan Produksi Tanaman Padi (Oriza Sativa) Nataliningsih, Nataliningsih; Gantini, Tuti; Sondari, Nunung; Dasipah, Euis; Suseno, Gijanto Purbo; Mulyana, Tatang; Aas, Ani
Jurnal Penelitian Pertanian Terapan Vol 24 No 2 (2024)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v24i2.3534

The rice production improvement program is carried out to meet the needs and food security of a country, the results of cultivation and post-harvest innovations are delivered in agricultural counseling to be implemented by farmers in an effort to increase their agricultural yields . One of the results of innovation is how to grow rice with the legowo row 2:1 planting system can be socialized to farmer groups through Field Schools so that farmers can more easily understand and participate in practical demonstrations in the field as part of their experience. The research uses aquantitative approach, and a type of explanatory research type survey research that highlights the causal relationship between research variables and tests the hypotheses formulated. The subject of the study was the Sindang Kerta farmer group, West Java, with a total rice field area planted with rice as much as 2,396 ha by 90 farmers. This study used 2 types of variables, namely free variables and bound variables, each of the variables studied was a free variable 1 (X1) is the institutional or dynamic of farmer groups, the free variable 2 (X2) is a row legowo 2:1rice planting system, and the bound variable is an increase in rice production produced (Y). The data obtained were analyzed using SEM PLS. The results of the description of the farmer group institution show that the average value is >4.01, which means that the farmer group institution is very good, Based on the values of path coefficients or path coefficients, the resulting structural equation is as follows: Y = 0.631 X1 – 0.152 X2 which means that group institutions have a positive effect while the legowo row 2:1 planting system has less influence on the production of rice produced. Key word: Planting system, farmer group, yields

Perhitungan penyusutan aset tetap berdasarkan SAK ETAP dan UU perpajakan dan implikasinya terhadap SHU Koperasi Karyawan PT. LEN Industri (Persero) Destyan, Gema Dwiprakasa; Purbo, Giyanto; Sugito Putra, Toufiq Agung Pratomo
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The difference in the calculation of depreciation of fixed assets based on SAK ETAP and the Taxation Law occurs because there are differences in the provisions for determining the acquisition price, useful life, depreciation method, and grouping types of fixed assets based on SAK-ETAP and the Taxation Law. This difference will affect the amount of SHU that will be received. The purpose of this study is to provide an overview of the differences in the calculation of depreciation of fixed assets based on SAK ETAP and the Taxation Law. The results of the calculation of the depreciation of fixed assets in 2016–2019 show differences in the total amount of depreciation and SHU before and after-tax where the calculation of depreciation of fixed assets based on SAK-ETAP shows an amount that is greater than the total calculation of depreciation of fixed assets based on the Income Tax Law. In addition, based on SAK-ETAP and the Taxation Law, the difference causes the amount of SHU before and after tax received by cooperatives under SAK-ETAP to be smaller than the amount of SHU before and after tax under the Taxation Law.

Pengaruh Jiwa Kewirausahaan Pengurus dan Partisipasi Anggota Terhadap Perkembangan Usaha Koperasi Dengan Peran Pemerintah Sebagai Variabel Moderating Riyanto, Cipto; Purbo Suseno, Gijanto
Koaliansi : Cooperative Journal Vol. 4 No. 1 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v4i1.4830

The existence of agricultural sector cooperatives is expected to be able to improve the welfare of its members and support West Java's economic growth, considering the large potential of the agricultural sector in this region. However, in reality, the cooperative business in the agricultural sector is currently experiencing a decline and its contribution to the economy of West Java is also relatively small. To develop a cooperative business, the entrepreneurial spirit of management and member participation is needed and supported by the government role. This research is intended to examine the effect of the management's entrepreneurial spirit and member participation on the cooperative business development which is moderated by government role. This type of research is quantitative with an associative approach. The data used is primary data obtained through questionnaires and secondary data obtained from the Online Data System (ODS) of the Ministry of Cooperatives and SMEs. Analysis of the collected data used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The research results show that the entrepreneurial spirit of management and member participation affects the cooperative business development by 26.4%, while the rest is affected by other variables that were not studied. Partially, the entrepreneurial spirit of the management has a significantly affect on the cooperative business development, while member participation does not significantly affect the cooperative business development. Apart from that, from the moderation test it is known that government role does not significantly moderate the effect of the management's entrepreneurial spirit and member participation on the cooperative business development.

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