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Bimbingan Teknis Manajemen Perkoperasian bagi Pengurus Koperasi Kota Cimahi: Pengembangan Jaringan Usaha Koperasi Gijanto Purbo Suseno
E-Coops-Day Vol. 4 No. 2 (2023): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

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One of the efforts to improve the performance of cooperative businesses is to develop cooperative business networks. Business progress will be more compatible if carried out in synergy through collaboration with other parties. Thus, cooperative human resources, especially administrators, are required to be able to implement the development of cooperative business networks. One of the efforts to improve the human resources of this cooperative is to provide technical guidance. For this purpose, the Cimahi Cooperative Office conducted Cooperative Technical Guidance activities, in order to improve the competence of cooperative administrators in their working area. Specifically for the material for developing cooperative business networks, the Bimtek method used is lectures, discussions, questions, and answers as well as case study. The training participants were cooperative administrators in the working area of the Cimahi. Participants were quite motivated in participating in this activity. Several cooperatives have started to pioneer and implement the development of business networks. The understanding of the Bimtek participants was quite good. Follow-up on technical guidance needs to be carried out, one of which is by providing assistance to Bimtek participants in its implementation, as well as conducting an evaluation at least three months after the technical guidance.

RELATIONSHIP MARKETING DALAM PENGEMBANGAN BISNIS Gijanto Purbo Suseno Purbo Suseno; Emi Habiburohmah Habiburohmah
Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/comanagement.v3i2.426

Penelitian ini dilakukan pada Industri Mie MJF, dengan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh konstituen kunci relationship marketing IM MJF yang terdiri dari pelanggan, pegawai, pemasok dan koperasi. Hasil penelitian menunjukkan bahwa pelaksanaan relationship marketing antara perusahaan dengan masing-masing konstituen masuk dalam kategori baik. Namun demikian, hasil pengujian menunjukkan adanya hubungan yang sangat lemah antara relationship marketing dengan perkembangan bisnis (0,245), atau hanya berkontribusi 6% terhadap perkembangan bisnis. Hal ini dimungkinkan terjadi karena perusahaan kurang mensosialisasikan adanya fasilitas yang dapat memberi motivasi dan pengarahan pada pelanggan industrinya. Perusahaan diharapkan lebih aktif dalam sosialisasi fasilitas dan insentif, lebih membuka kesempatan pada pelanggan untuk memberikan kritik dan sarannya.

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA UMKM AROFAH FOOD JAYA SEMARANG Jaka Sudewa; Gijanto Purbo Suseno; Adri Arisena; Fadla Muzaiyyannah
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

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Suatu produk baik barang ataupun jasa ketika dipasarkan maka diperlukan suatu strategi dengan pola rencana tertentu agar upaya meningkatkan penjualan dapat tercapai. Strategi pemasaran dapat dimaknai juga suatu rangkaian atau sebuah cara suatu perusahaan agar apa yang menjadi tujuannya dapat tercapai. Penelitian ini bertujuan agar dapat diketahui strategi apa yang dapat dijalankan oleh UMKM Arofah Food Jaya Semarang dalam upaya meningkatkan volume penjualan dengan menggunakan analisis SWOT. Penelitian yang digunakan yaitu penelitian deskriptif kualitatif. Hasil penelitian dengan dengan menggunakan analisis SWOT UMKM ‘Arofah Food Jaya dalam upaya meningkatkan volume penjualannya berdasarkan hasil kekuatan, kelemahan, peluang dan ancaman serta koordinat posisi ‘Arofah Food Jaya terletak pada kuadran I yaitu dimana hal ini merupakan termasuk strategi agresif. Maka keadaan tersebut berada pada situasi yang sangat menguntungkan karena perusahaan memiliki peluang yang besar serta didukung dengan kekuatan yang dimiliki oleh UMKM Arofah Food Jaya, peluang yang dapat dimanfaatkan oleh UMKM Arofah Food Jaya yaitu memperluas jangkauan pemasarannya, seperti memperbanyak kerjasama dengan Pujasera di Wilayah Kota Semarang serta memanfaatkan pemasaran secara digital sehingga tujuan meningkatkan volume penjualan dapat tercapai, sedangkan kekuatan yang dimiliki UMKM Arofah Food Jaya yaitu tersedianya bahan baku yang mudah didapat karena UMKM Arofah Food Jaya merupakan anggota dari Koperasi Cipta Boga Mandiri.

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA UMKM AROFAH FOOD JAYA SEMARANG Jaka Sudewa; Gijanto Purbo Suseno; Adri Arisena; Fadla Muzaiyyannah
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Suatu produk baik barang ataupun jasa ketika dipasarkan maka diperlukan suatu strategi dengan pola rencana tertentu agar upaya meningkatkan penjualan dapat tercapai. Strategi pemasaran dapat dimaknai juga suatu rangkaian atau sebuah cara suatu perusahaan agar apa yang menjadi tujuannya dapat tercapai. Penelitian ini bertujuan agar dapat diketahui strategi apa yang dapat dijalankan oleh UMKM Arofah Food Jaya Semarang dalam upaya meningkatkan volume penjualan dengan menggunakan analisis SWOT. Penelitian yang digunakan yaitu penelitian deskriptif kualitatif. Hasil penelitian dengan dengan menggunakan analisis SWOT UMKM ‘Arofah Food Jaya dalam upaya meningkatkan volume penjualannya berdasarkan hasil kekuatan, kelemahan, peluang dan ancaman serta koordinat posisi ‘Arofah Food Jaya terletak pada kuadran I yaitu dimana hal ini merupakan termasuk strategi agresif. Maka keadaan tersebut berada pada situasi yang sangat menguntungkan karena perusahaan memiliki peluang yang besar serta didukung dengan kekuatan yang dimiliki oleh UMKM Arofah Food Jaya, peluang yang dapat dimanfaatkan oleh UMKM Arofah Food Jaya yaitu memperluas jangkauan pemasarannya, seperti memperbanyak kerjasama dengan Pujasera di Wilayah Kota Semarang serta memanfaatkan pemasaran secara digital sehingga tujuan meningkatkan volume penjualan dapat tercapai, sedangkan kekuatan yang dimiliki UMKM Arofah Food Jaya yaitu tersedianya bahan baku yang mudah didapat karena UMKM Arofah Food Jaya merupakan anggota dari Koperasi Cipta Boga Mandiri.

Sekolah Lapang Sistem Bertanam Padi baris Legowo 2:1 Sebagai Upaya Untuk Meningkatkan Produksi Tanaman Padi (Oriza Sativa) Nataliningsih, Nataliningsih; Gantini, Tuti; Sondari, Nunung; Dasipah, Euis; Suseno, Gijanto Purbo; Mulyana, Tatang; Aas, Ani
Jurnal Penelitian Pertanian Terapan Vol 24 No 2 (2024)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v24i2.3534

The rice production improvement program is carried out to meet the needs and food security of a country, the results of cultivation and post-harvest innovations are delivered in agricultural counseling to be implemented by farmers in an effort to increase their agricultural yields . One of the results of innovation is how to grow rice with the legowo row 2:1 planting system can be socialized to farmer groups through Field Schools so that farmers can more easily understand and participate in practical demonstrations in the field as part of their experience. The research uses aquantitative approach, and a type of explanatory research type survey research that highlights the causal relationship between research variables and tests the hypotheses formulated. The subject of the study was the Sindang Kerta farmer group, West Java, with a total rice field area planted with rice as much as 2,396 ha by 90 farmers. This study used 2 types of variables, namely free variables and bound variables, each of the variables studied was a free variable 1 (X1) is the institutional or dynamic of farmer groups, the free variable 2 (X2) is a row legowo 2:1rice planting system, and the bound variable is an increase in rice production produced (Y). The data obtained were analyzed using SEM PLS. The results of the description of the farmer group institution show that the average value is >4.01, which means that the farmer group institution is very good, Based on the values of path coefficients or path coefficients, the resulting structural equation is as follows: Y = 0.631 X1 – 0.152 X2 which means that group institutions have a positive effect while the legowo row 2:1 planting system has less influence on the production of rice produced. Key word: Planting system, farmer group, yields

Pengaruh Jiwa Kewirausahaan Pengurus dan Partisipasi Anggota Terhadap Perkembangan Usaha Koperasi Dengan Peran Pemerintah Sebagai Variabel Moderating Riyanto, Cipto; Purbo Suseno, Gijanto
Koaliansi : Cooperative Journal Vol. 4 No. 1 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v4i1.4830

The existence of agricultural sector cooperatives is expected to be able to improve the welfare of its members and support West Java's economic growth, considering the large potential of the agricultural sector in this region. However, in reality, the cooperative business in the agricultural sector is currently experiencing a decline and its contribution to the economy of West Java is also relatively small. To develop a cooperative business, the entrepreneurial spirit of management and member participation is needed and supported by the government role. This research is intended to examine the effect of the management's entrepreneurial spirit and member participation on the cooperative business development which is moderated by government role. This type of research is quantitative with an associative approach. The data used is primary data obtained through questionnaires and secondary data obtained from the Online Data System (ODS) of the Ministry of Cooperatives and SMEs. Analysis of the collected data used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The research results show that the entrepreneurial spirit of management and member participation affects the cooperative business development by 26.4%, while the rest is affected by other variables that were not studied. Partially, the entrepreneurial spirit of the management has a significantly affect on the cooperative business development, while member participation does not significantly affect the cooperative business development. Apart from that, from the moderation test it is known that government role does not significantly moderate the effect of the management's entrepreneurial spirit and member participation on the cooperative business development.

Peran Koperasi Universiti Kebangsaan Berhad Malaysia dalam Mendorong Kesejahteraan Ekonomi Anggota Marlina, Serly; Agustina, Tri; Rahmat, Rasyid; Purbo Suseno, Gijanto
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4824

Cooperatives are business entities that play a crucial role in developing the economic potential and capabilities of their members, with the goal of improving their welfare. The Universiti Kebangsaan (UNIKEB Berhad) Cooperative in Malaysia is one such multi-purpose cooperative that has successfully fulfilled its role despite facing various business challenges. This cooperative, which primarily comprises academic staff and students, has been operating for over five decades and manages business units that include real estate (property leasing), retail, financing, gas station management, and Ar-Rahnu (pawn services). This research aims to analyze the role and performance of UNIKEB Berhad Cooperative in promoting the economic sustainability of its members. The research employs a qualitative approach, utilizing secondary data from UNIKEB Berhad as well as interviews and discussions with the management, supervisors, and members of the cooperative. The findings indicate that UNIKEB Berhad Cooperative has successfully acted as a platform to promote the economic welfare of its members, reflected in its operational growth and stability over more than five decades. The cooperative has also managed to analyze the business challenges it faces, including declining member participation, liquidity constraints, dependence on external funding, and decreasing dividends or profit-sharing. Based on this analysis, UNIKEB Berhad Cooperative has effectively evaluated and designed three strategies to promote the long-term economic sustainability of its members, focusing on funding structure, governance, and member commitment. These findings provide important implications for cooperatives facing similar business challenges in formulating appropriate strategies.

Membangun Koperasi Modern: Peningkatan Kapasitas Aparat Sipil Negara (ASN) di Lingkungan Dinas Koperasi dan Usaha Kecil (DISKUK) Provinsi Jawa Barat Suseno, Gijanto Purbo
E-Coops-Day Vol. 6 No. 1 (2025): Vol. 6 No. 1 (2025): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v6i1.5171

Training to increase ASN capacity in the Diskuk environment of West Java Province aims to increase ASN capacity regarding understanding the concepts and strategies of building modern cooperatives. Implemented properly hybrid at the Master of Management Study Program at the Indonesian Cooperative University on 24 to 26 July 2024, this training was attended by 85 participants. One of the main materials includes Concepts and Strategies for Building Modern Cooperatives, with teaching methods including lectures, discussions and case studies. The evaluation results showed a significant increase in participants' knowledge and skills, with 85% understand the concepts and strategies in building modern cooperatives. This training recommends the need for continuous training and support from various parties to ensure effective implementation of cooperative principles among ASN Diskuk in community empowerment activities. In addition, it is recommended that the West Java Province Diskuk expand the reach of training to other regions in order to increase the positive impact on cooperative development throughout the province.

The Utilization of Big Data in Land Management and Planting Patterns: Predictive Innovation Towards Sustainable Agriculture Rasyid, Harun; Ningsih, Gumoyo Mumpuni; Ningsih, Natali; Pujotomo, Darminto; Suseno, Gijanto Purbo
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Modern agriculture faces major challenges related to land degradation, climate change, and inaccuracies in planting patterns. Data-driven decision-making is an urgent need in realizing sustainable agriculture. This study aims to analyze the influence of the use of big data on the effectiveness of land management and farmers' planting patterns. The research approach used is quantitative with a survey method of 120 farmers in Central Java who have used a big data-based system to monitor land and weather conditions. The data is analyzed by linear regression to see the relationships between variables. The results show that the use of big data significantly improves planting timeliness, fertilizer use efficiency, and crop yields. These findings indicate that big data-based predictive technologies can be an important innovation for adaptive and efficient agricultural management. The conclusion of this study emphasizes the importance of strengthening data infrastructure and training farmers in utilizing digital technology to support sustainable food security.

Pelatihan Penguatan Kelembagaan dan Tata Kelola Koperasi Modern Sektor Pangan di Kota Semarang, Jawa Tengah Suseno, Gijanto Purbo
E-Coops-Day Vol. 6 No. 2 (2025): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/tvagtm10

Koperasi di bidang pangan di Semarang menghadapi berbagai tantangan dalam pengelolaan organisasi dan penyesuaian terhadap perubahan zaman. Kegiatan pelatihan ini diselenggarakan dengan tujuan memperkuat struktur kelembagaan dan tata kelola koperasi melalui pengenalan prinsip tata kelola yang baik (Good Corporate Governance), manajemen risiko, penyusunan strategi, pembuatan pedoman kerja (SOM dan SOP), digitalisasi, pengembangan produk inovatif, serta peningkatan jiwa kewirausahaan dan kepemimpinan. Metode pelatihan mencakup pemaparan materi, diskusi, dan simulasi. Peserta menunjukkan peningkatan pengetahuan dan pemahaman dalam mengelola koperasi secara profesional dan modern. Adanya perubahan sikap positif dan kesiapan untuk mengimplementasikan hasil pelatihan di koperasi masing-masing, diharapkan dapat memperkuat daya saing dan keberlanjutan usaha koperasi. Untuk tindak lanjut, disarankan adanya pendampingan berkelanjutan dan pelaksanaan pelatihan serupa di daerah lain.

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