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All Journal Jurnal Manajemen Bisnis Pro Bisnis JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Logika : Jurnal Penelitian Universitas Kuningan EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH EKUITAS (Jurnal Ekonomi dan Keuangan) Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JBIMA (Jurnal Bisnis dan Manajemen) Soedirman Economics Education Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Lusi Suwandari
Fakultas Ekonomi Dan Bisnis Universitas Jenderal Soedirman, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Role of Villagers' Social Innovations in Advocacy Village Tourism Through Involvement of Study Activities in Village Tourism Lusi Suwandari; Devani Laksmi Indyastuti; Meutia Karunia Dewi
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 2 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.2.6751

Abstract

This study aims to determine the positive relationship between social innovation, involvement, and advocacy tourism in the villagers Community. Active support from the village community can be very important for successful tourism development if villagers become more aware of the attractive characteristics of the area and are involved in developing sustainable tourism promotion in Village. In this study, a hypothesis test of the relationship between social innovation and advocacy tourism through community involvement will be conducted. To get a comprehensive picture, the researcher will collect a research sample of 100 villagers who have the criteria for the age of 18 to 50 years and are familiar with social media. Respondents will fill out a questionnaire and answers from respondents will be analyzed using path analysis to test hypotheses.
Peran Orientasi Wirausaha dalam Meningkatkan Kinerja Pemasaran dengan Kapabilitas Inovasi sebagai Mediasi Tatang Rois; Suliyanto Suliyanto; Lusi Suwandari
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 14 No 01 (2023)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v14i01.6000

Abstract

This research was conducted to explain the differences in the results of research on the effect of entrepreneurial orientation on marketing performance by adding innovation capability as a mediating variable. This research method uses quantitative methods with the object of this research being SMEs in Kuningan Regency. The sampling technique used is random sampling method with a sample size of 100 respondents. This study uses a regression analysis tool with a product of coefficients in facilitating testing of mediating variables. Based on the results of hypothesis testing, it is known that all of them are supported by a significance level that meets the specified requirements.
SCALE UP “LESTARI CATERING CILACAP” WITH INNOVATION DI DESA DONAN, KECAMATAN CILACAP TENGAH, KABUPATEN CILACAP Anindhiya Setyaningrum; Arif Rahman Husain; Benny Wantoko; Romadoniyah Romadoniyah; Lusi Suwandari
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 1 No 2 (2022): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2022.1.2.7775

Abstract

Inovasi menjadi keniscayaan suatu usaha untuk tetap relevan di kondisi pasar yang kompetitif. Di sektor UMKM , inovasi merupakan nilai dasar untuk tetap bisa eksis dan bertahan hidup. Kegiatan program pengabdian masyarakat (PPM) yang dilaksanakan bersifat pemberian inovasi yang dapat meningkatkan nilai atau value dari Lestari Catering Cilacap. Lestari Catering merupakan UMKM yang bergerak dibidang makanan. Perumusan masalahnya adalah permasalahan aspek produksi adanya keterbatasan tempat dan tenaga menyebabkan keterbatasan produksi, produksi belum bisa lebih dari 500 box dalam sehari, dalam menerima pesanan belum bisa berbagai varian dalam satu waktu. Aspek SDM dan pemasaran SDM Pemasaran melalui sosmed google, Instagram, facebook sudah dilakukan dan dinilai masih efektif, serta pemasaran melalui WOM getok tular antar pelanggan/costumer. Aspek manajemen yaitu salah satu kelemahan oleh banyak UKM berkaitan dengan manajemen usaha. Permasalahan pada aspek fasilitas tempat produksi dan pemasaran Permasalahan pada aspek finansial Permasalahan sebenarnya ada di aspek finansial. Tujuan kegiatan ini adalah melakukan pendampingan untuk berinovasi meningkatkan pesanan catering, melakukan pendampingan untuk meningkatkan varian menu catering. Melakukan pendampingan untuk pembuatan laporan keuangan yang berdasarkan laporan kas. Melakukan pendampingan peningkatan target visi misi ke depan untuk pengembangan usaha bekerjasama dengan berbagai instansi di Cilacap. Melakukan pendampingan dalam pengurusan izin layak hygiene dan halal. Manfaat kegiatan ini adalah bagi masyarakatalam jangka pendek kegiatan ini diharapkan dapat meningkatkan jumlah penjualan Lestari Catering dengan strategi inovasi terkini. Sedangkan dalam jangka panjang scale up letari catering. Bagi pelaksana kegiatan ini diharapkan mampu menguatkan eksistensi UMKM sebagai salah satu penguat ekonomi di wilayah pedesaan maupun kecamatan. Khalayak sasaran pemilik Lestari Catering supaya mampu melakukan inovasi untuk meningkatan value dari makanan pesanan Lestari Catering dan jenisnya.
PENGARUH KUALITAS LAYANAN, PERSEPSI NILAI YANG DIRASAKAN DAN PENGALAMAN TERHADAP KEPUASAN DIMEDIASI RASA PERCAYA Wevi Nugraha; Adi Indrayanto; Lusi Suwandari
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 24, No 1 (2022)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.88 KB) | DOI: 10.32424/jeba.v24i1.3004

Abstract

MENINGKATKAN KINERJA PEMASARAN MELALUI DIGITAL CONTENT MARKETING DAN TRANSFORMASI DIGITAL PADA UMKM MAKANAN DI BANYUMAS Larisa Pradisti; Chandra Suparno; Lusi Suwandari
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 24, No 4 (2022)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.291 KB) | DOI: 10.32424/jeba.v24i4.3480

Abstract

Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19 Nandang Bekti Karnowati; Najmudin Najmudin; Lusi Suwandari; Fajar Adi Prakoso; Devy Widya Apriandi
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.828

Abstract

This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the marketing arena are impected by market orientation and entrepreneurial orientation. The goal of this study is to balance the effect of market orientation on bussiness performance by looking at the potential moderating function of competitive advantage. Partial Least Square model analysis is used in the study. MSMEs business actors werw given a quetionnaire with a likert scale and five possible answers. We discovered that whilw market orientation is crucial for creating a competittive edge, it has no real bearing on how well a company performs. Additionally, whereas entrepreneurial mindset direccty affects corporate performance, it has little impact on competitive advantage. MSME business actors need to able to create fresh concept that can help the neighborhood deal with socioeconomic issue brought on by the Covid-19 pndemic.
Patient Information System and Doctor Competence in Increasing Satisfaction and Loyalty to Primary Level Health Service Nur Choirul Afif; Lusi Suwandari
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 8 No. 1 (2019): April 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.8182

Abstract

The establishment of Puskesmas (Community Health Centers) aims to make it possible for communities to get quality services that are affordable for all levels of society. The things that are necessary to be improved in the services of Puskesmas are the quality and access. This study aimed at predicting the factors influencing satisfaction and loyalty of BPJS patients of the primary level health facility. This research was an explanatory study aiming at determining whether there is an influence of management information system and doctor competence on patient satisfaction and patient loyalty. The results showed that the management information system (SIM) of the patients had a positive and significant influence on the BPJS patients’ satisfaction; doctor competence had a positive and significant influence on BPJS patients’ satisfaction; the management information system (SIM) of the patients had a positive and significant influence on the BPJS patients’ loyalty to the primary level health facility in Banjarnegara; doctor competence had a positive and significant influence on the BPJS patients’ loyalty, and patient satisfaction had a positive and significant effect on the BPJS patients’ loyalty to the primary level health facility in Banjarnegara.
Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation Karnowati, Nandang Bekti; Sudarto, Sudarto; Suwandari, Lusi; Prakoso, Fajar Adi; Apriandi, Devy Widya
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19086

Abstract

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.
Apakah Penciptaan Nilai pada Produk Penting? (Melalui Pendekatan Teori SDL) Pradisti, Larisa; Suwandari, Lusi
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 1 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.1.5378

Abstract

Salah satu premis dasar dalam Service Dominant Logic (SDL) menjelaskan bahwa nilai dapat ditentukan secara unik dan fenomenologis yang ditentukan oleh penerima manfaat. Maka perusahaan dapat memanfatkan kondisi tersebut untuk meningkatkan kinerja perusahaan. Strategi yang dapat digunakan oleh perusahaan adalah dengan mengkasentuasikan pada nilai yang spesifik. Melalui penekanan nilai pada Inovasi produk baru, perusahaan dapat meningkatkan kinerja produknya yang pada akhirnya kinerja perusahaan yang diharapkan akan tercapai. Pengaksentuasian nilai pada produk baru merupakan strategi inovasi yang dapat dilakukan oleh perusahaan. Dalam syariah islam, bermuamalah / berbisnis haruslah sesuai dengan syariah. Proses pengembangan shariah value accentuation melibatkan kegiatan value creation yang berdampak postif terhadap kegiatan pemasaran. Penekanan pada penciptaan nilai – nilai tersebut sangat dibutuhkan dalam inovasi produk baru bagi UKM. Konten penelitian ini adalah pada UKM Makanan di Kabupaten Banyumas. Hasil penelitian menyebutkan bahwa Aksentuasi Nilai Syariah pada inovasi produk UKM itu penting, karena pada industry kecil menengah ternyata inovasi saja tidak cukup, tetapi harus ada “adding value” didalamnya. Dengan adanya penekanan nilai syariah pada produk – produk UKM, maka dapat diperoleh kinerja produk yang diharapkan oleh UKM.
IMPROVING PURCHASING DECISIONS THROUGH PERCEIVED FOOD QUALITY: AN SERVICE DOMINANT LOGIC (SDL) APPROACH Suwandari, Lusi; Rosiana, Monica; Avianti, Widiya
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6268

Abstract

This study aimed to investigate the impact of visual and verbal packaging on purchasing choices by assessing the perceived quality of food. One hundred seventy-five respondents were surveyed, specifically consumers who purchase MSME food goods in Banyumas Regency, including food, beverages, crafts, and other packaged items. This study employs AMOS structural equation modelling to examine the proposed research model. The findings indicate that visual and verbal packaging benefits the perceived quality of food and influences consumers' purchasing choices. The variable of perceived food quality has a beneficial influence on purchase decisions and can operate as a mediator between visual and verbal packaging regarding buying decisions. The model is grounded in the Service's Dominant logic and the consumption value theory. According to this theory, consumer behaviour is influenced by cognitive and hedonic evaluations that stem from consumption experiences. These experiences highlight the active involvement of consumers in creating value during their interactions with products, including visual packaging, verbal packaging, and perceived food quality.
Co-Authors Adi Indrayanto Agus Suroso Alisa Tri Nawarini Anindhiya Setyaningrum Apriandi, Devy Widya Arif Rahman Husain Benny Wantoko Chandra Suparno Devy Widya Apriandi Dian Purnomo Jati Fajar Adi Prakoso Indyastuti, Devani Laksmi Krisnhoe Rachmi Fitrijati Kurniasih, Retno Larisa Pradisti Larisa Pradisti Meutia Karunia Dewi Monica Rosiana Najmudin Nandang Bekti Karnowati Nandang Bekti Karnowati Naufal Hakim Nur Choirul Afif Nurhasanah, Dwi Pradisti, Larisa Prakoso, Fajar adi Romadoniyah Romadoniyah Sudarto Sudarto Suliyanto Suliyanto Tatang Rois Wevi Nugraha Widiya Avianti Widyaningrum, Firda Amalia