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All Journal Jurnal Manajemen Bisnis Pro Bisnis Logika : Jurnal Penelitian Universitas Kuningan EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH EKUITAS (Jurnal Ekonomi dan Keuangan) Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JBIMA (Jurnal Bisnis dan Manajemen) Soedirman Economics Education Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Lusi Suwandari
Fakultas Ekonomi Dan Bisnis Universitas Jenderal Soedirman, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19 Bekti Karnowati, Nandang; Najmudin, Najmudin; Suwandari, Lusi; Adi Prakoso, Fajar; Widya Apriandi, Devy
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.828

Abstract

This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the marketing arena are impected by market orientation and entrepreneurial orientation. The goal of this study is to balance the effect of market orientation on bussiness performance by looking at the potential moderating function of competitive advantage. Partial Least Square model analysis is used in the study. MSMEs business actors werw given a quetionnaire with a likert scale and five possible answers. We discovered that whilw market orientation is crucial for creating a competittive edge, it has no real bearing on how well a company performs. Additionally, whereas entrepreneurial mindset direccty affects corporate performance, it has little impact on competitive advantage. MSME business actors need to able to create fresh concept that can help the neighborhood deal with socioeconomic issue brought on by the Covid-19 pndemic.
Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation Karnowati, Nandang Bekti; Sudarto, Sudarto; Suwandari, Lusi; Prakoso, Fajar Adi; Apriandi, Devy Widya
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19086

Abstract

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.
Co-Authors Adi Indrayanto Adi Prakoso, Fajar Agus Suroso Alisa Tri Nawarini Alisa Tri Nawarini, Alisa Tri Anindhiya Setyaningrum Apriandi, Devy Widya Arif Rahman Husain Bekti Karnowati, Nandang Benny Wantoko Chandra Suparno Dian Purnomo Jati Hakim, Naufal Indyastuti, Devani Laksmi Krisnhoe Rachmi Fitrijati Kurniasih, Retno Larisa Pradisti Larisa Pradisti Meutia Karunia Dewi Monica Rosiana Najmudin Nandang Bekti Karnowati Naufal Hakim Nur Choirul Afif Nurhasanah, Dwi Pradisti, Larisa Prakoso, Fajar adi Raden Mohamad Herdian Bhakti Romadoniyah Romadoniyah Sudarto Sudarto Suliyanto Suliyanto Tatang Rois Wevi Nugraha Widiya Avianti Widyaningrum, Firda Amalia