Article Per Year (5 Year)
p-Index From 2020 - 2025
4.52
P-Index
This Author published in this journals
All Journal Jurnal Reka Lingkungan JAM : Jurnal Aplikasi Manajemen Journal of Economic, Management, Accounting and Technology (JEMATech) Shirkah: Journal of Economics and Business Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Informatika Ekonomi Bisnis Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Environment and Management PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Cakrawala Ilmiah Formosa Journal of Applied Sciences (FJAS) Media Bina Ilmiah SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Indonesian Journal of Economic & Management Sciences (IJEMS)
Lelo Sintani
Universitas Palangka Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Strategi MoU Snack Video: Analisis SWOT untuk Memaksimalkan Pendapatan Agensi Live Streaming Halimah; Irawan; Sintani, Lelo; Harinie, Luluk Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1131

Abstract

This study aims to analyze the marketing strategy through the Memorandum of Understanding (MoU) between the Snack Video application and live streaming agencies to increase revenue, and identify its strengths and weaknesses. With a qualitative approach through observation, interviews, and documentation, the study found that the implementation of the MoU had a significant impact on increasing agency revenue through four main indicators: Agency Revenue & Recruitment Task to recruit new hosts, Agency Host Active Task to increase host activity through training and incentives, Agency's Old Valid Host Task to maintain the loyalty of old hosts, and Agency Revenue Level Upgrade Task which reflects the optimal results of other strategies. The advantages of this strategy include effective incentives for host recruitment and activity, duration-based training, and a strong loyalty scheme. However, its weaknesses include complicated host validation, dependence on incentives, competition between agencies, and high revenue targets. The proposed solutions are marketing strategy diversification, service innovation, community strengthening, and market expansion. This study emphasizes the importance of simplifying the validation process and reducing dependence on incentives, while offering insights to improve the partnership model in the live streaming industry.
Co-Authors Achmad Syamsudin Albar, Fauzan Manafi Apriyati Apriyati Ari Beni Sasonto Arioen, Refi Berkatni Agustriana Intansari Daisy Arimetha Dau Danes Jaya Negara Daswandi Supar Donna NP Butarbutar E. Anden, Trecy Fahrizi Faqih, Nasyiin Ferdinand Ferdinand Gawei, Apria Brita Pandohop Gunawan Gunawan Halimah Harinie, Luluk Tri Hygia Altonie Indriyani Indriyani Irawan Israhayu, Noviyanti Joni Pambelum Karuehni, Ina Leani Lendra Lendra Lestantri, Indah Dwi Luluk Tri Harinie Luluk Triharini MARIA BINTANG Meitiana Meitiana Meitiana, Meitiana Nahan, Noorjaya Neneng, Sunaryo Nuzleha, Nuzleha Pakpahan, Aston Peridawaty, Peridawaty Retawati, Anike Robby Sambung Robby, Robby Roby Sambung Saingan, Alalanda Ludus Salonten, Salonten tanjung, rona Tonich Uda Usup Riassy Christa Usup Riassy Christa Vivy Kristinae Welafubun, Evita Veronica Yohanes Joni Pambelum Yossi Maria Marintan Hutajulu Yunikewaty