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Exploring students’ entrepreneurial motivation and interest in developing innovative business ideas for future careers Santra, I Ketut; Kencanawati, Anak Agung Ayu Mirah; Winaya, Ni Nyoman Teristiyani; Masih, Ni Ketut; Jaya, I Made Sura Ambara
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.32

Abstract

This study investigates the factors that influence entrepreneurial motivation and intention among Business Administration students at Politeknik Negeri Bali, focusing on the 2023 and 2024 batches. The primary aim is to understand the intrinsic and extrinsic factors shaping students' entrepreneurial intentions. A mixed-methods approach was employed, combining observation and in-depth interviews to gather qualitative data. The study examines the role of personal motivations, such as self-drive and prior entrepreneurial experiences, alongside external influences like family support and income potential. The analysis revealed that intrinsic factors, particularly self-motivation and early exposure to entrepreneurship, were more influential in fostering entrepreneurial intentions than extrinsic factors. Students with higher intrinsic motivation were more inclined to pursue entrepreneurial ventures independently. Challenges identified included a lack of practical experience and limited access to capital, which hindered students' entrepreneurial efforts. Although support from family and the local community played a role, the impact was less significant compared to personal desires and the satisfaction derived from running a business. In conclusion, intrinsic motivations are the primary drivers of entrepreneurial intention among the students, with external factors serving as secondary influences. To support students' entrepreneurial aspirations, addressing challenges like practical experience and access to resources is crucial.
Analisis Reservasi Free Independent Traveler dan Group Tour terhadap Tingkat Hunian Kamar di Intercontinental Bali Resort Kumbhayoni, Putu Diah Keshy; Santra, I Ketut; Yasa, Gede Sedana Wibawa
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31092

Abstract

Penelitian ini bertujuan untuk mengkaji dampak dari sumber reservasi Free Independent Traveler (FIT) dan Group Tour terhadap tingkat okupansi kamar di InterContinental Bali Resort, serta menelaah apakah faktor musiman (high season dan low season) berperan sebagai variabel moderasi dalam hubungan tersebut. Menggunakan metode kuantitatif dengan pendekatan analisis regresi linier berganda serta pengujian interaksi melalui penggunaan variabel dummy. Data yang digunakan berupa data sekunder bulanan periode Januari 2022 hingga April 2025. Hasil analisis menunjukkan bahwa reservasi dari FIT maupun Group Tour secara parsial memiliki pengaruh positif dan signifikan terhadap tingkat hunian kamar. Namun demikian, faktor musim tidak terbukti secara signifikan memoderasi hubungan antara sumber reservasi dengan okupansi kamar. Temuan ini mengindikasikan bahwa strategi manajemen reservasi sebaiknya lebih diarahkan pada pola permintaan dan segmentasi tamu dibandingkan hanya berfokus pada musim.
Effective guest complaint management for hotel front office staff: Active listening, prompt resolution, empathy, and consistent follow-up Sudiarta, Made; Santra, I Ketut; Hakim, Jumhur
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.391

Abstract

Effective complaint management in the hospitality industry, particularly within the front office operations of hotels, plays a critical role in ensuring guest satisfaction, fostering loyalty, and maintaining a positive brand reputation. As the primary point of contact, front office staff are frequently tasked with resolving guest grievances that vary in complexity and urgency. This article explores the best practices for managing guest complaints by front office personnel in hotels, drawing from both empirical research and industry standards. The study aims to identify key strategies, communication techniques, and behavioral competencies that contribute to successful complaint resolution. Utilizing a mixed-methods approach, the research combines qualitative interviews with hotel front office managers and quantitative analysis of guest satisfaction data across mid-range and upscale hotel properties. The findings reveal that proactive communication, emotional intelligence, timely response, empowerment of front-line staff, and follow-up procedures significantly enhance complaint handling effectiveness. Additionally, the integration of technology—such as CRM systems and real-time feedback tools—has been found to support efficiency and personalization in service recovery processes. The article further discusses the implications of complaint management practices on operational performance, employee training programs, and overall guest experience. Best practices identified through the research are synthesized into a practical framework to guide hotel managers and front office teams in handling complaints systematically and empathetically. The paper concludes by emphasizing the necessity of a complaint-positive organizational culture and continuous professional development to sustain service excellence in the competitive hospitality landscape.