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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Computer Based Information System Journal Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Jurnal Puan Indonesia Jurnal Pengabdian Barelang Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Pendidikan Indonesia SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Yvonne Wangdra
Universitas Putera Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pendidikan Adalah Faktor Penentu Daya Saing Bangsa Laurensius Dihe Sanga; Yvonne Wangdra
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8067

Abstract

The reality of the education system in Indonesia is continually evolving. This article aims to explore the relationship between education and national, even international, competitiveness. Indonesia's national competitiveness has fluctuated over the years. By examining various data, is there an educational factor that determines the nation's competitive position? Through the analysis of various documents and articles, including journals and books, it becomes evident that education is one of the key pillars of a nation's competitiveness. The author gathered material through library research and employed descriptive analysis. The author's findings indicate that education is a critical endeavor for a nation to enhance the quality of its human resources. Therefore, improving the quality and equity of education is essential because it is through education that individuals can become highly competitive and quality-driven individuals.
Pengaruh Gaya Kepemimpinan Dan Kompetensi Pegawai Terhadap Produktivitas Kerja Pada PT Pos Indonesia Di Kota Batam Vendi Vermanto; Wasiman Wasiman; Yvonne Wangdra
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8107

Abstract

Style of leadership is the norm of behavior used by a person when the person is trying to influence the behavior of others as he sees. The term competence lies in part in every human being and forever exist in a person's personality can predict the behavior and performance broadly in all situations and work tasks or jobs task. Meanwhile, pengerak Increased productivity is a motor of economic progress and benefit the company or organization. Productivity is also important to increase wages and individual acceptance. A country that is unable to increase its productivity will decline in the standard of life. Methods: Total population in this study is 564 people and the amount of sample in this study is 234 people, with the Data Collection Techniques questionnaire, sampling technique stratified Sampling.Analisis research using the technique used in this research is multiple linear regression analysis that has a purpose to determine the magnitude of the regression coefficients which will show the level of influence of independent variables on the dependent variable. T test results showed that leadership style variable (X1) significantly affects the Work Productivity (Y) and Employee Competency variables (X2) significantly affects the Work Productivity (Y). F-test results showed that the Leadership Style (X1) and Employee Competence (X2) effect simultaneously on Work Productivity (Y) at PT Pos Indonesia in Batam.
Pembinaan Sistem Akuntansi Serta Pelaporan Keuangan di SMK Kolese Tiara Bangsa Syahril Effendi; Tukino Tukino; Ronald Wangdra; Yvonne Wangdra; Baru Harahap
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8108

Abstract

Effective accounting and financial reporting systems are crucial for ensuring transparency, accuracy, and the sustainability of finances in vocational schools like SMK Kolese Tiara Bangsa. This research aims to examine the efforts in fostering and enhancing the accounting and financial reporting systems at SMK. The study involves data collection from various sources, including interviews with administrative staff, document analysis, and monitoring of accounting procedures. The research findings indicate that SMK Kolese Tiara Bangsa has undertaken significant efforts to improve their financial governance. These efforts include training for administrative staff, the utilization of state-of-the-art accounting software, and enhancing understanding of applicable accounting standards. Furthermore, the school has also revamped their financial reporting processes, encompassing the regular preparation of financial statements and strict budget monitoring. The improvement in the accounting and financial reporting system has aided SMK Kolese Tiara Bangsa in more effectively managing their finances, enhancing the accuracy of financial information, and increasing transparency and accountability. This study provides valuable insights into the importance of fostering and developing accounting systems in educational institutions, with the hope of setting an example for similar institutions aiming to improve their financial management.
Pelatihan Membangun Keunggulan Bersaing UMKM Melalui Pemasaran Online Di Kota Batam Tukino Tukino; Erlin Elisa; Algifanri Maulana; Yvonne Wangdra; Ronald Wangdra; Suvianto Wangdra
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8133

Abstract

The implementation of community service activities will take the form of Empowerment of E-Commerce-Based Marketing located at Rindang Garden Block B2 No. 04, Buliang Village, Batu Aji District, Batam. Based on the field interview results, the Small and Medium-sized Enterprises (UMKM) Rafflesia face challenges in marketing their products. In general, UMKM businesses have limitations in mastering information technology facilities and marketing media that are not well-known to the public. Conventional business owners feel that accounting recording is a cumbersome task. The training method used is to provide training through an online website. The methods used in the development of UMKM Rafflesia include survey methods, lecture methods, discussion methods, and training methods. The sustainability of the results of this coaching activity is expected to enable UMKM Rafflesia to manage online marketing effectively.
DISCIPLINE AND MOTIVATION ANALYSIS OF EMPLOYEE PERFORMANCE IN PROPERTY COMPANIES IN BATAM CITY Wasiman Wasiman; Yvonne Wangdra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i1.6565

Abstract

This research is motivated by the condition of property during the Covid-19 period where several sectors experienced the impact of the pandemic, one of which was property. The purpose of this study was to determine the effect of discipline and motivation on employee performance at a property company in Batam City. The method used in this study was to conduct a survey and distribute questionnaires to five large property companies in Batam City which were used as samples in the study. The number of samples used were 115 samples. The results of the validity test found that all the independent variables or the x variable, the discipline variable, work stress and motivation, and the y variable, namely performance, were all valid with a value above 0.6. The results of the reliability test found that all research variables were reliable. From the results of the study concluded that discipline, work stress and motivation on employee performance at property companies in Batam City. The results of the Q square test show that the independent variable can explain the dependent variable by 75%, which means that the variables of discipline, work stress and motivation can affect the employee performance variable by 75% while the remaining 25% is influenced by other variables outside the research variable. Keywords: discipline and Motivation, Employee performance
THE INFLUENCE OF PACKAGING AND PROMOTION ON THE PURCHASE DECISION OF TEMPE CHIPS IN SUNGAI LANGKAI SUB-DISTRICT, BATAM Winda Evyanto; Asron Saputra; Triana Ananda Rustam; Yvonne Wangdra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i1.6617

Abstract

This study aims to describe the results of research on the Effects of Packaging and Promotion on the Purchase Decision of Tempe Chips from Home Industry in Sungai Langkai , Sagulung District, Batam. in addition to the importance of improving quality in terms of content, it needs special attention from various parties, both from the government and the private sector. , as well as universities as many universities have done through community service activities. This research focuses on looking at the implementation of packaging and promotion strategies. The research method used is quantitative research, the data source is 100 consumers of tempeh chips in Sungai Langkai , Sagulung District, Batam City. Data collection by observation, interviews and documentation, and data analysis by domain data analysis. The results of the discussion show that the labeling and packaging of the decision to buy tempeh chips in the Sungai Langkai sub-district, Sagulung sub-district, can be carried out well even though they are still traditional, but from time to time have changed for the better
Human capital management: new factors of production in the Indonesian life insurance industry Suhardi Suhardi; Wasiman Wasiman; Pramita Studiviany Soemadijo; Yvonne Wangdra; Titik Purwati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243130

Abstract

In the current era of the Information Society, competition in any business industry is increasingly fierce. However, the lack of skilled workers is a major obstacle in increasing company production. Human Resources problems are still not enough to overcome complex problems. In the current era of modern globalization, competitive advantage is largely determined by the formation of Human Capital. The inadequate level of knowledge from theoretical and practical aspects of Human Capital Management in increasing sustainable production determines the objectives of this research and problem formulation so that solutions can be found, because the attention of developed and developing countries is currently more focused on developing Human Capital which is one of the company's solutions in Human Resources development which tends to have a significant impact on performance. This research examines Human Capital's direct impact on employee performance and becomes a new production factor in the Indonesian Life Insurance industry. The results of this research are to justify and develop that human capital management including TASK (Talent, Attitude, Skill, Knowledge) through continuous training with studies in the Indonesian Life Insurance Industry sector is a production factor that can also improve employee and company performance.
PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK CIPTADENT DI KOTA BATAM Kenzy Tan; Yvonne Wangdra
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10429

Abstract

In everyday life, people are expected to pay attention to their health and appearance, especially their dental and oral health. This study aims to determine the influence of brand image, brand awareness, and perceived quality on purchase decision for Ciptadent products in Batam City. Using quantitative methods, this study sampled 385 respondents with purposive sampling, with the criteria of people who have purchased Ciptadent products. The data collection was carried out by distributing questionnaires accessed through Google Forms. Data analysis includes validity test, reliability test, classical assumption test including normality tests, multicollinearity test and heteroscedasticity test, as well as multiple linear regression test, determinant coefficient analysis, t-test, and F-test. The results of the study indicate that each variable, such as brand image, brand awareness, and perceived quality, has a partial effect on purchase decision, and they also simultaneously influence purchase decision.
P ENGARUH CITRA MEREK, KEPERCAYAAN DAN E - WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORAL – B DI KOTA BATAM: bahasa indonesia Christian Cendana; Yvonne Wangdra
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10560

Abstract

This research aims to investigate whether brand image, trust, and electronic word of mouth (E-WOM) have an influence on purchase decisions for Oral-B toothbrush products in Batam City. The sample for this study consists of 383 respondents, selected using a purposive sampling technique. The criteria for respondents include individuals who have previously purchased Oral-B toothbrush products and who actively access social media platforms such as YouTube or Instagram. Data collection was conducted through a questionnaire distributed via Google Forms. The data analysis and testing were carried out using SPSS version 27. The stages of the research include descriptive data analysis, data quality testing, classical assumption testing, influence testing, and hypothesis testing. Based on the descriptive analysis, the responses indicated that the majority of respondents provided positive feedback on the statements presented in the questionnaire. The results of the regression analysis revealed that brand image, trust, and E-WOM collectively influence purchase decisions, with a contribution of 90.9%, while the remaining 9.1% is influenced by other variables not included in this study. Furthermore, hypothesis testing—both partial and simultaneous—demonstrated that brand image, trust, and E-WOM significantly affect consumers’ purchase decisions for Oral-B toothbrushes in Batam City. Keywords : Brand Image, Trust, E-WOM, Purchase Decisions
PEMBINAAN DIGITAL MARKETING DAN PEMBUATAN RENCANA ANGGARAN BIAYA UNTUK MENINGKATKAN KETERAMPILAN BERORGANISASI PADA SISWA/I SMA PUTRA BATAM Yvonne Wangdra; Angel Purwanti; Ronald Wangdra; Angeline Wong
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.504

Abstract

Using social media in marketing strategies offers consumers convenience, making transactions more effective and efficient. Today, social media is not just used for social purposes but also for business and commerce, known as digital marketing, to expand marketing efforts. Besides selecting an appropriate marketing strategy, budget planning is crucial; without proper planning, it’s difficult to identify profits and make the best use of financial resources in offers or activity proposals. Preparing the RAB (Budget Plan) can be challenging, especially for large-scale activities, given their scale and cost. This coaching includes material on marketing communication, digital marketing, RAB, and Google Sites, delivered to SMA Putra Batam students. Methods include lectures and practical exercises, ensuring students understand the material, can discuss, present, and speak confidently in real situations. Evaluation of the activity measures' achievement and guidance for future improvements, conducted before, during, and after. Initially planned for five days, the activity was condensed into a single day with five sessions, attended by Year 10 IPS students in the computer lab at SMA Putra Batam Batu Aji. The Google Sites session trained students to create websites using Google Sites—an easy, quick, free tool with templates. Students were tasked with designing promotional websites creatively, supported by examples of digital marketing and simple budget planning. As a token of appreciation, they received goodie bags from volunteers after answering questions.
Co-Authors alfannisa annurrallah fajrin Algifanri Maulana, Algifanri Angel Purwanti Angeline Wong Anggia Arista Asron Saputra Baru Harahap Christian Cendana Elisa, Erlin Erlin Elisa Erwin Sitompul Handoko, Koko Handra Tipa Hikmah Hikmah Kenzy Tan Kiki Sumanti Kiki Sumanti Laurensius Dihe Sanga Muhammat Rasid Ridho Narti Eka Putria Nofriani Fajrah, Nofriani Nurul Azwanti Pramita Studiviany Soemadijo Rahmat Fauzi Realize, Realize Ronald Wangdra Sri Zetli Suhardi Suhardi Sunargo Sunargo Suvianto Wangdra Syahril Effendi Syaifullah Syaifullah Titik Purwati Triana Ananda Rustam tukino, tukino Vendi Vermanto Wasiman, Wasiman Winda Evyanto