Article Per Year (5 Year)
p-Index From 2021 - 2026
2.374
P-Index
This Author published in this journals
All Journal JURNAL AGRICA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Mutiara Ilmu Akuntansi Jurnal Nusantara Berbakti Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ekonomi, Akuntansi dan Perpajakan Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal International Journal of Economics and Management Research
Murbanto Sinaga
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Peningkatan Kapasitas Pelaku UMKM di Desa Sei Rampah dalam Mengoptimalkan Media Sosial di Era Pemasaran Digital Rodi Syafrizal; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Daniel Collyn; Yenni Mariani Sinurat; Ayu Zurlaini Damanik; Suwadi Suwadi; Yomeini M. Sagala; Murbanto Sinaga; Sri Winda Hardiyanti Damanik
Jurnal Nusantara Berbakti Vol. 3 No. 1 (2025): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i1.555

Abstract

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.
Analisis Struktur Biaya Dan Break Even Point Pada UMKM Salero Basamo Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Yenni Mariani Sinurat; Murbanto Sinaga
Jurnal Mutiara Ilmu Akuntansi Vol. 2 No. 3 (2024): Juli : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v2i3.3288

Abstract

Most micro, small, and medium-sized enterprises (MSMEs) have a limited understanding of sound business budget planning, which often leads to insufficiently prepared budget plans. However, effective budget planning can be achieved if MSMEs understand their cost structure and the break-even point of their business operations. Therefore, this study aims to analyze the cost structure and break-even point of Salero Basamo, an MSME located in Tebing Tinggi. The research adopts a qualitative descriptive approach, with data collection through interviews and observations, focusing on both production and non-production data. This data was then analyzed using cost structure analysis and break-even point analysis. The results indicate that Salero Basamo's cost structure is dominated by variable costs, accounting for 95.30% compared to 4.70% fixed costs. Furthermore, Salero Basamo reaches its break-even point when sales volume reaches 1,949 portions or sales revenue amounts to IDR 53,591,138. These findings have implications for the preparation of Salero Basamo's sales budget plan. To ensure profitability, Salero Basamo must set sales targets above 1,949 portions and revenue above IDR 53,591,138 in their budget plan. This study highlights that break-even point analysis can be a valuable tool for effective profit planning.
Sosialisasi Literasi Digital dan Keamanan Data untuk Pelaku Usaha Mikro, Kecil, dan Menengah di Desa Sei Rejo Daniel Collyn; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Murbanto Sinaga; Rika Surianto Zalukhu; Suwadi Suwadi; Ayu Zurlaini Damanik; Yenni Mariani Sinurat; Sri Winda Hardiyanti Damanik; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Donald Frensius Pasaribu
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2776

Abstract

MSME actors in Sei Rejo Village face infrastructure limitations, low access to digital training, and a lack of guidance, which result in inadequate levels of digital literacy. These challenges prompted the service team to carry out a community engagement activity for MSMEs in Sei Rejo Village, Sei Rampah Sub-district, Serdang Bedagai Regency, to promote awareness of digital literacy and data security. The activity was conducted in the form of a socialization session aimed at improving entrepreneurs’ understanding of the importance of digital literacy and data protection. The session was attended by 20 participants. This community engagement was implemented using a participatory approach through socialization, training, and mentoring methods. The stages of the activity included preparation, implementation, and assistance. This initiative had a positive impact on MSME actors in Sei Rejo Village. The training not only provided conceptual understanding but also practical skills, such as the use of social media for promotion, utilization of cashier applications and digital wallets, and techniques for personal data protection. It also broadened participants' insights on the importance of building consumer trust through secure and professional information management.
Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer Murbanto Sinaga; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Suci Etri Jayanti. S; Sri Winda Hardiyanti Damanik; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 4 (2024): November: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i4.725

Abstract

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.
The Impact of Poverty and Capital Expenditure on The Human Development Index in North Sumatra Murbanto Sinaga; Rika Surianto Zalukhu
International Journal of Economics and Management Research Vol. 1 No. 1 (2022): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i1.88

Abstract

Human development in north Sumatra is showing progress. However, the human development disparity in the North Sumatra province is still showing. The problem must be overcome quickly to prevent further disparity from developing. The study was to analyze the impact of poverty and capital expenditure on Human Development Index (HDI) of regency/city in North Sumatra. This study uses quantitative descriptive methods which have been provided by previous study conducted on 33 regencies/cities in the North Sumatra. The data covers the poverty rate, capital expenditure and HDI of regency/city in North Sumatra in 2019. Data was accessed online on the Central Statistical Agency (BPS) for North Sumatra Province website. Data analysis method using multiple linear regression analysis method. Analysis shows that poverty has a negative and significant impact on HDI of regency/city in North Sumatra. Meanwhile, capital expenditure has a positive and insignificant effect on of regency/city in North Sumatra. Poverty and capital expenditure are simultaneously significant on HDI of regency/city in North Sumatra. The result of this study implicates allocation of capital expenditure and the creation of human development strategies for the district or city in the north Sumatra province.
The Impact of Poverty and Human Development Index on Inequality of Income Distribution of Regency/City in North Sumatra Murbanto Sinaga; Rika Surianto Zalukhu
International Journal of Economics and Management Research Vol. 1 No. 2 (2022): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i2.89

Abstract

This research aims to analyze the impact of poverty and the Human Development Index (HDI) on inequality of income distribution of regency/city in North Sumatra province. This research is quantitative descriptive. The research was conducted in 33 regencies/cities in North Sumatra province. The type of data used is secondary data. Data is accessed online on the website of Central Statistical Agency (BPS) for North Sumatra Province. The data used includes poverty rate data, HDI and Gini Ratio. Data analysis used multiple linear regression analysis. The results showed that poverty had a positive and significant impact on inequality of income distribution of regency/city in North Sumatra province. HDI also has a positive and significant impact on inequality of income distribution of regency/city in North Sumatra province. The results of the simultaneous test conclude that poverty and HDI simultaneously have a significant impact on inequality of income distribution of regency/city in North Sumatra province. This research implicates on preparation of poverty alleviation programs and equal of income distribution of regency/city in North Sumatra province.
Co-Authors Ayu Zurlaini Damanik Bayu Arif Prabudi Bobby Hartanto Cici Puspaningrum Daniel Collyn Daniel Collyn Donald Frensius Pasaribu Fitrianingsih Fitrianingsih Kumala Vera Dewi Poltak Sirait Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Rika Surianto Zalukhu Rika Surianto Zalukhu Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Syafrizal, Rodi Yenni Mariani Sinurat Yomeini M. Sagala Yomeini Margareth Yomeini Margareth Sagala Yomeini Sagala Zulkifli Lubis