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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kolaboratif Sains NUSANTARA: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics and Management Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Journal of Business Integration Competitive
Tina Linda
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Business Integration Competitive

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Examining the Appeal of Quality Service: A Study on the Impact of Product Quality on Purchase Decisions at Hani Salon Agnes Pebriani; Ratih Amelia; Tyus Windi Ayuni; Tina Linda; Ahmad Rivai
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.15

Abstract

Purchase decision-making is a critical aspect of consumer behavior that involves evaluating the quality of products or services offered. This study aims to analyze the influence of product quality on consumer purchase decisions at Hani Salon, a beauty salon located in Medan, Indonesia. As product variety increases in the market, consumers have become more selective, prioritizing service quality in their choices. A quantitative research approach was employed, with data collected through questionnaires and interviews. The findings reveal that product quality has a positive and significant impact on purchase decisions, with a coefficient of determination (R²) of 90.2%. These results suggest that enhancing product quality at Hani Salon can significantly drive consumer purchase decisions and offer strategic insights for improving customer satisfaction and loyalty.
A CRITICAL ANALYSIS OF MARKETING STRATEGIES IN ENHANCING THE COMPETITIVE ADVANTAGE OF CAFE PONDOK REZEKI DELI TUA Purnama Sari; Ratih Amelia; Jessica Andre; Tina Linda; Ahmad Fadli
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.18

Abstract

Marketing strategy plays a crucial role in influencing the success and competitiveness of a business. Effective marketing strategies enhance a company's ability to expand its market share and achieve desired profitability. This study aims to identify appropriate marketing strategies for Cafe Pondok Rezeki Deli Tua to strengthen its competitive advantage. A descriptive qualitative approach was employed, utilizing SWOT analysis through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The findings reveal that a Growth-Oriented Strategy is the most suitable approach, as the business is positioned in Quadrant I with positive results. It is recommended that Cafe Pondok Rezeki Deli Tua further enhance its marketing efforts, particularly focusing on the marketing mix elements, to effectively compete with other cafés in the region.
Co-Authors Agnes Pebriani Agus Susanto Ahmad Fadli Ahmad Rivai Devia Febrina Edward Harnjo Ester Furqan Furqan, Furqan Jessica Andre Jimmy Kelana Juliana Juliana Jung Sen Kuandi Chandra Lidia Berliana Siboro Mega Hernawati Harefa Purnama Sari Ratih Amelia Sri Aprianti Tarigan Theng, Bestadrian Prawiro Tyus Windi Ayuni Wijaya, Elyzabeth Yogi Putra