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ASPIRASI MASYARAKAT DAN SEKTOR BASIS DALAM PENGEMBANGAN PEKON UNGGULAN DI KABUPATEN TANGGAMUS Satyajaya, Wisnu; Herdiana, Novita
Sosiologi: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Vol 18, No 2 (2016)
Publisher : Sosiologi: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya

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Abstract

Penelitian ini mengkaji potensi pertumbuhan ekonomi dengan mengidentifikasi aspek kekuatan, kelemahan, tantangan, dan ancaman pengembangan pekon pusat-pusat di Kabupaten Tanggamus. Tipe penelitian yang dilakukan merupakan deskriptif dengan metode survey. Informasi menggunakan data primer dan data sekunder, antara lain: data dan informasi mengenai karakteristik daerah meliputi kondisi infrastruktur, perekonomian dan potensi areal usaha pertanian, peternakan, dan perikanan. Analisis yang digunakan dalam kajian ini melingkupi analisis SWOT, Rapid Rural Appraisal (RRA), dan Location Quotient (LQ). Hasil penelitian menunjukkan: (1) penjaringan aspirasi masyarakat melalui Rapid Rural Appraisal menunjukkan dukungan yang kuat masyarakat terhadap pengembangan pekon pusat-pusat pertumbuhan berbasis ekonomi kerakyatan dengan skor penilaian 3.38; (2) Berdasarkan analisis LQ Kabupaten Tanggamus pada periode tahun 2011-2013, Kabupaten Tanggamus memiliki beberapa sektor basis, yaitu: sektor pertanian; sektor listrik, gas dan air bersih, perdagangan, hotel dan restoran, serta keuangan, persewaan dan jasa perusahaan.Kata kunci:  Aspirasi masyarakat, pengembangan pekon
Strategi Pemasaran Produk Tortila Jagung Satyajaya, Wisnu; Rangga, Azhari; Marniza, Marniza
Journal of Food and Life Sciences Vol 1, No 1 (2017)
Publisher : University of Brawijaya

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Abstract

One of the corn products which able to increase its economic value is corn tortilla. The housewives joining the women farmer’s community take an initiative to develop the corn tortilla product. This activity has been done since 2013 by Kemuning II.  However, the trouble comes due to they did the common strategy while the competition between MSME getting more strict.  Therefore, it is required a precise marketing strategy to overcome such kind of this problem.This research intended to identify the strength, weaknesses, opportunity, threats, and to find the suitable marketing strategy of the corn tortilla product.  This research used QSPM analysis which was resulted from matrix of IFE, EFE, IE and SWOT matrix.  Based on the results, the study showed that the greatest strengths of the business belonging to Kemuning II WFC are:  (1) raw materials were very abundant with a score of 0.258, (2) the main weaknesses was not having a promotion media with a score of 0,071, (3) the main opportunity was a guidance from the government with a score of 0.209, (4) and the main threat was the change of weather being unstable with a score of 0.133.  The rating of IE matrix placed MSME at the cell position V, those were holding and maintaining strategies. The strategy prioritized for the business of Kemuning II was to improve the internal management system by improving work motivation and promotional activities to expand the marketing area. Keywords:  MSME, tortilla, marketing strategy, SWOT, QSPM
Optimization of Biodegradable Film from Cellulosa of Seaweed Solid Waste Eucheuma cottonii with Addition of Glycerol, Chitosan, CMC and Tapioca Sri Hidayati; Zulferiyenni Zulferiyenni; Wisnu Satyajaya
Jurnal Pengolahan Hasil Perikanan Indonesia Vol 22 No 2 (2019): Jurnal Pengolahan Hasil Perikanan Indonesia
Publisher : Department of Aquatic Product Technology IPB University in collaboration with Masyarakat Pengolahan Hasil Perikanan Indonesia (MPHPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1076.865 KB) | DOI: 10.17844/jphpi.v22i2.27782

Abstract

Cellulose from the solid waste of seaweed Eucheuma cottonii is one of the wastes that can be used as raw material for making biodegradable films. The condition for making optimum conditions for making biodegradable film from E. cottonii with treatment of glycerol concentration (0; 0,25; 0,5; 0,75; and 1%), tapioca concentration (2; 4; 6; 8; and 10%) , carboxy methyl cellulose (CMC) concentration (1; 2; 3; 4and 5%) and chitosan concentration (1; 2; 3; 4; and 5 The experimental design uses a surface response method with 4 replications. The analysis carried out consisted of elongation percent, tensile strength, solubility and biodegradable film using surface response method. The optimum value occurs in the process conditions using a concentration of glycerol of 0.162%, tapioca concentration of 3.78%, CMC concentration of 2.5% and chitosan concentration of 1.62% with tensile strength 95.013 Mpa, percent elongation of 8.92%, and solubility 80.62%.
STUDY ON ASCORBIC ACID FOR FORTIFICATIONOF RICE CASSAVA Harun Al-Rasyid; Subeki Subeki; Wisnu Satyajaya; Agus Saptomi
Jurnal Agroindustri Vol 7, No 2 (2017)
Publisher : BPFP Faperta UNIB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/j.agroindustri.7.2.72-83

Abstract

Siger rice is an analog rice made from agricultural materials containing carbohydrates such as cassava. The purpose of this research was to know the effect of addition of ascorbic acid and steam duration to the quality of siger rice from cassava. The factorial experiment arranged in a Complete Randomized Block Design (CBRD) with two factors and three replications.. The first factor was the addition of ascorbic acid is 0% (A1), 0.1% (A2), 0.15% (A3), 0.2% (A4), 0.25% (A5), and 0.3% A6). The second factor was steam duration of 25 minutes (L1), 30 minutes (L2), and 35 minutes (L3). The data were analyzed using analysis of variance (ANNOVA) and continued with Least Significance Different (LSD) test. The results showed that the addition of ascorbic acid 0.2% with steaming for 35 minutes resulted in the best quality of siger rice with white color tending, somewhat similar to rice, rather soft, water content of 10.62%, 0.88% ash, protein 3,82%, fat 2.42%, crude fiber 1.13%, carbohydrates 81.12%, and vitamin C 0.61 mg/g.
Analisis Kualitas Pelayanan dan Strategi Pengembangan Wisata Edukasi Sentulfresh Indonesia Tanto Pratondo Utomo; Adam Jordan; Novita Herdiana; Wisnu Satyajaya
Operations Excellence: Journal of Applied Industrial Engineering Vol 11, No 1, (2019): OE Maret 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.v11.1.2019.011

Abstract

Sentulfresh Indonesia Educational Tour can not avoid the effects of tight business competition, so it needs to improve the services quality continuously. The purpose of this research was to analyse level of services visitor satisfaction educational tour, and to formulate development strategies to increase the visitor satisfaction. This research was a descriptive study with qualitative and quantitative data. Qualitative data were obtained by in-depth interviews, whereas quantitative data were acquired using questionnaires of development strategic and level of service to analyzed by Servqual method. The internal and external environments were analyzed, followed by SWOT  analysis. The result was used as data to formulate strategies followed by QSP) test to sequence priorities of the chosen strategies as strategy development of educational tour of Sentulfresh Indonesia. The result stated that the quality of service at the educational tour of Sentulfresh Indonesia has not meet the needs and desires of visitor. Based on SWOT analysis shows that the  score of IFE was 2.743 and EFE was 2.430. The priority of alternative strategies based on QSPM test was Realizing the development of facilities on remaining land accompanied by repair and improvements to existing facilities (TAS = 6.620).
Kajian Penentuan Komoditas Unggulan dalam Pengembangan Teknologi Agroindustri Rakyat di Kabupaten Tulang Bawang Erdi Suroso; Wisnu Satyajaya; Harun Al Rasyid; Tanto Pratondo Utomo
Inovasi Pembangunan : Jurnal Kelitbangan Vol 4 No 01 (2016): April 2016
Publisher : Balitbangda Provinsi Lampung

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Abstract

Pengembangan agroindustri mempunyai arti strategis karena diharapkan dapat meningkatkan nilai tambah produk hasil pertanian melalui pemanfaatan dan penerapan teknologi pengolahan. Kabupaten Tulang Bawang merupakan salah satu wilayah yang memiliki potensi pengembangan agroindustri rakyat di Provinsi Lampung. Hal ini didukung dengan hasil tanaman perkebunan diantaranya kelapa sawit, karet, tebu, dan akasia mangium; sedangkan untuk tanaman pangan melalui produksi antara lain tanaman padi, jagung dan ubi kayu. Berkenaan dengan potensi tersebut penelitian ini dilakukan dengan tujuan untuk menentukan komoditas unggulan dalam pengembangan teknologi agroindustri rakyat yang potensial di Tulang Bawang. Penelitian ini menggunakan data primer dan data sekunder. Data primer diperoleh melalui survey dan wawancara yang melibatkan sejumlah responden yang kompeten pada bidangnya yang berasal dari birokrat, akademisi, dan praktisi. Sedangkan data sekunder diperoleh melalui penelusuran pustaka dari berbagai sumber yang relevan. Data kemudian dianalisis menggunakan metode Analytical Hierarchy Process (AHP). Hasil penelitian menunjukkan bahwa dalam pengembangan teknologi agroindustri rakyat di Kabupaten Tulang Bawang harus memperhatikan kriteria dalam pengembangan agroindustri dengan urutan: (a) sumber daya manusia (0,41172); (b) ketersediaan bahan baku (0,30981); (c) kelayakan teknologi (0,20970); dan (d) potensi daerah (0,06876). Rencana pengembangan teknologi agroindustri rakyat difokuskan dengan urutan prioritas pada produk berbasis: ubi kayu (0,25351), karet (0,18843), perikanan (0,13037), kelapa sawit (0,13024), padi (0,07823), peternakan (0,07185), jagung (0,06135), tebu (0,05622) dan akasia mangium (0,02979).
Analisis Perilaku Konsumen Dalam Pembelian Kopi Luwak Deni Setiawan; Harun Al Rasyid; Wisnu Satyajaya
Inovasi Pembangunan : Jurnal Kelitbangan Vol 3 No 03 (2015): November 2015
Publisher : Balitbangda Provinsi Lampung

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Abstract

This study was aimed to identify the decision process,which was carried out by the consumer in buying civet coffee drinks, Analyzing the level of consumer satisfaction of civet coffee, and getting the alternative policy of marketing based on the study of consumer behavior to civet coffee marketing of Duta Luwak Brothers Link company. The Analysis conducted using descriptive analysis, the ideal point model, the Index Performance Analysis (IPA),and Customer Satisfaction Index (CSI). The results showed that the most considered attribute when buying a civet coffee was quality product which equal to 22%.Beside that, 44% of Duta Luwak Brothers Link’s consumers have been loyal because they bought civet coffee planned. The results of analysis multiattribute ideal number was 17.3,which means Index Performance Analysis (IPA) indicated that the attribute of Duta Luwak Civet Coffee Brothers Link which deemed less satisfied customers was advertising and promotion. Results of Customer Satisfaction Index (CSI) reached 77.76% with the interval of 0.66 to 0.80. Suggestion for marketing policy of Duta Luwak Brothers Link is to improve the quality of civet coffee products. In term of price, this company should be reconsider the pricing strategy of civet coffee.
PROSES PENGAMBILAN KEPUTUSAN KONSUMEN DAN ATRIBUT PRODUK KOPI INSTAN DALAM SACHET [Consumer Decision Making Process and Product Attributes of Instant Coffee] Wisnu Satyajaya; Azhari Rangga; Fibra Nurainy; Harun Al Rasyid
Jurnal Teknologi & Industri Hasil Pertanian Vol 19, No 3 (2014): Jurnal Teknologi Industri & Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.751 KB) | DOI: 10.23960/jtihp.v19i3.%p

Abstract

The objectives of this research were to observe the decision making process and the influence of product attributes in consuming of instant coffee products in sachets. This research used questionnaires to obtain information on the characteristics and consumer behavior of respondents. Data were analyzed using descriptive analysis and importance attributes.  The results showed that process of buying through the stages in the purchase decision process, namely:             a). need recognition: the main benefits expected was freshness of coffee, highest frequency was  once a day; and the main barrier was product quality; b). searching of information: the main source was promotion; c). alternative evaluation: The main factor in evaluation was taste, the known brand of instant coffee were Torabika, Nescafe, Kopi Luwak, ABC, Top, Good Day; d). The decision to buy: the main reasons to buy was taste; purchase decision depending on the situation, most influential are friends. e). post-purchase evaluation: customers are willing to keep buying previous products.. The highest product attributes importance of instant coffee were the highest sense of 4.34; aroma 4.23; and freshness of 4.11 which is the characteristics specialty[H1] of coffee. Keywords: consumer, instant coffee, product attributes. [H1] Has been changed
PENGUJIAN ASAM LEMAK BEBAS DAN AKTIVITAS MIKROBA PADA BMC-MP-ASI BUAH SUKUN DAN KACANG BENGUK SELAMA PENYIMPANAN Wisnu Satyajaya; Sri Setyani; Muhammad Nur
Jurnal Teknologi & Industri Hasil Pertanian Vol 18, No 1 (2013): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (95.924 KB) | DOI: 10.23960/jtihp.v18i1.91 - 100

Abstract

Free fatty acid and microbial activity of weaning food from bread fruit (Atocarpus communis) and surly bean (Mucuna pruriens L) during storage was evaluated in this research. Variables of research were consisted of duration of storage on 2, 4, 6 and 8 weeks and also the using of polyetylene and alumunium foil. The result showed that product has fulfilled the SNI standard with level of : protein 15.42%, fat 6.74%, fiber 3.375%, water 3.63%, ash content 3.576% and carbohydrate 72.25. During storage, free fatty acid (FFA) level and microba  increased and had significant effects between two kinds of packaging material where alumunium foil tended to have a better effect than that of polyetylene. Keywords : weaning food, bread fruit, slury bean, storage
PROSES PENGAMBILAN KEPUTUSAN KONSUMEN DAN ATRIBUT PRODUK KOPI INSTAN DALAM SACHET [Consumer Decision Making Process and Product Attributes of Instant Coffee] Wisnu Satyajaya; Azhari Rangga; Fibra Nurainy; Harun Al Rasyid
Jurnal Teknologi & Industri Hasil Pertanian Vol 19, No 3 (2014): Jurnal Teknologi Industri & Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.519 KB) | DOI: 10.23960/jtihp.v19i3.297 - 306

Abstract

The objectives of this research were to observe the decision making process and the influence of product attributes in consuming of instant coffee products in sachets. This research used questionnaires to obtain information on the characteristics and consumer behavior of respondents. Data were analyzed using descriptive analysis and importance attributes.  The results showed that process of buying through the stages in the purchase decision process, namely               a). need recognition: the main benefits expected was freshness of coffee, highest frequency was  once a day; and the main barrier was product quality; b). searching of information: the main source was promotion; c). alternative evaluation: The main factor in evaluation was taste, the known brand of instant coffee were Torabika, Nescafe, Kopi Luwak, ABC, Top, Good Day; d). The decision to buy: the main reasons to buy was taste; purchase decision depending on the situation, most influential are friends. e). post-purchase evaluation: customers are willing to keep buying previous products.. The highest product attributes importance of instant coffee were the highest sense of 4.34; aroma 4.23; and freshness of 4.11 which is the characteristics specialty[H1] of coffee. Keywords: consumer, instant coffee, product attributes. [H1] Has been changed