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All Journal Al-Mada: Jurnal Agama, Sosial, dan Budaya Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknik Informatika (JUTIF) Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Cross-Border Journal of Business Management E-Amal: Jurnal Pengabdian Kepada Masyarakat
Dicky Jhon Anderson Butarbutar
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Journal : cross-border journal of business management

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EFFECT OF PROMOTION ON PURCHASE DECISION FOR E-TOLL CARD Roinah Roinah; M. Rafid Marwal; Idarianty Idarianty; Dicky Jhon Anderson Butar Butar; Miftahorrozi Miftahorrozi
Cross-Border Journal of Business Management Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

The research objective is to analyze effect of promotion on purchase decision for e-toll card. The type of research conducted is causal (cause and effect). The population in this study are the users of the Jakarta–Cikampek Toll Road vehicles during 2020, which amounted to 138,365,987. This study also uses a snowball sampling technique. Hypothesis testing using simple regression analysis. The results show that promotion has a significant effect on purchase decision for e-toll card at the Jakarta–Cikampek Toll Road.
Co-Authors Abu Bakar Annisa Lisdayanti Asni Hasanudin Ayuliana Ayuliana Belianus Patria Latuheru Bestari, Dinda Kayani Putri Budiarto, Balla Wahyu Butar Butar, Ribka Sari Cakranegara, Pandu Adi Devi Sakianah Dila Erlianti Donny Dharmawan Dwi Setyo Aji Idarianty Idarianty Irham Pakawaru La Ode Marihi M. Huanza M. Rafid Marwal Miftahorrozi Miftahorrozi Mukhlishah, Nurul Nicodemus Rahanra Poetri AL-Viany Maqfirah Pramono, Setya Riny Jefri Rissa Megavitry Roinah Roinah RR. Ella Evrita Hestiandari SIGALINGGING, LASRIDA Uli Wildan Nuryanto Wiryawan, Dedik Yani, Farida ZA, Saida Zainurossalamia Zulfahmi HB Zunan Setiawan