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All Journal Jurnal Pendidikan Ekonomi Undiksha KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Dinamika Pendidikan JEJAK Lembaran Ilmu Kependidikan Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Ekonomi dan Studi Pembangunan (Journal of Economics and Development Studies) Jurnal Ilmiah Econosains Economic Education Analysis Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Pendidikan Ekonomi & Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Educational Research and Evaluation Surya Abdimas Jurnal Studi Guru dan Pembelajaran Jurnal Karinov JEKPEND Jurnal Ekonomi dan Pendidikan Madani : Indonesian Journal of Civil Society Madaniya Didaktika: Jurnal Kependidikan Business and Accounting Education Journal Indonesian Journal of Devotion and Empowerment (IJDE) Journal of Economic Education and Entrepreneurship Studies Jurnal Pengabdian Sosial Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Ekuitas Jurnal Pnedidikan Ekonomi Economic Education Analysis Journal Business and Accounting Education Journal
Khasan Setiaji
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Penguatan Digital Economy Melalui Food Vlogging dalam Promosi Wisata Kuliner Tradisional di Pasar Slumpring Tegal Pramono, Didi; Prasetyo, Kuncoro Bayu; Putri, Noviani Achmad; Setiaji, Khasan; Alfasya, Saufa Alina; Naylacitra, Gayyutri; Wijaya, Ziryu Robben Duta
Madani : Indonesian Journal of Civil Society Vol. 8 No. 1 (2026): Madani : Februari 2026
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/zqabs884

Abstract

This community service program was initiated in response to the stagnation of tourist visits to Pasar Slumpring and the limited digital competence of the local tourism awareness group (Pokdarwis) in utilizing social media as a promotional tool. The program aims to strengthen the community’s digital economy through the development of food  vlogging content as a medium for promoting traditional culinary tourism. The implementation employed a Participatory Rural Appraisal (PRA) approach, involving community members in planning, training, content production, and evaluation. The program included a social media workshop, food vlogging training, and digital promotion assistance. The results demonstrate a significant improvement in participants’ digital literacy, with the average score increasing from 44.25 (pre-test) to 80.75 (post-test), indicating an 82.4% enhancement. The food vlogging content produced successfully reached a wide audience, achieving 31,000 views on Instagram and 386,000 views on TikTok. The impact is further reflected in the rise in tourist visits, from 1,217 visitors in August to 1,826 in September (an increase of 50.04%), and continued to grow to 58.25% by November. This program has proven effective in enhancing the digital capacity of Pokdarwis and strengthening digital economy–based promotional strategies. Therefore, the initiative contributes to the development of traditional culinary tourism and supports the achievement of SDGs 8, 9, and 11 on decent work, industrial innovation, and sustainable communities. 
The Impact of the Entrepreneurial Education Ecosystem, Self-Efficacy, and Outcome Expectations on Entrepreneurial Career Interest Among Students Akmala, Amalika; Setiaji, Khasan
Economic Education Analysis Journal Vol. 15 No. 1 (2026): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v15i1.28374

Abstract

Entrepreneurial career intention among university students in developing economies remains relatively low, while prior research has predominantly emphasized individual determinants and insufficiently integrated the comprehensive role of the entrepreneurship education ecosystem. This study aims to examine the effect of the entrepreneurship education ecosystem on students’ entrepreneurial career intention through the mediating roles of self-efficacy and outcome expectations. A quantitative survey design was employed involving 314 undergraduate students from the Faculty of Economics and Business, Universitas Negeri Semarang, selected using proportional random sampling. Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that the entrepreneurship education ecosystem has a positive effect on both self-efficacy and outcome expectations. Furthermore, self-efficacy and outcome expectations significantly and positively influence entrepreneurial career intention. The entrepreneurship education ecosystem also demonstrates an indirect effect on entrepreneurial career intention through these two mediating variables. This study highlights the critical role of strengthening the entrepreneurship education ecosystem as a mechanism for shaping students’ confidence and perceived benefits, thereby fostering stronger entrepreneurial career orientation.
Pengaruh Literasi Digital, Persepsi Kegunaan, dan Persepsi Kemudahan terhadap Penggunaan Chatbot dalam Pembelajaran Ekonomi Siswa Sekolah Menengah Atas Ika Sri Susanti; Khasan Setiaji
Didaktika: Jurnal Kependidikan Vol. 15 No. 1 Februari (2026): Didaktika Jurnal Kependidikan
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.3400

Abstract

Pemanfaatan chatbot berbasis kecerdasan buatan (Artificial Intelligence/AI) dalam kegiatan pembelajaran semakin berkembang, namun tingkat penerimaan siswa terhadap teknologi ini masih dipengaruhi oleh literasi digital serta persepsi mereka terhadap kegunaan dan kemudahan penggunaan. Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital, persepsi kegunaan, dan persepsi kemudahan terhadap sikap penggunaan chatbot AI dalam pembelajaran ekonomi siswa SMA. Penelitian menggunakan pendekatan kuantitatif dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4. Data dikumpulkan melalui kuesioner skala Likert 4 yang disebarkan kepada sampel sebanyak 118 siswa kelas XI SMA N 1 Gemuh yang telah mempelajari mata pelajaran ekonomi. Hasil analisis menunjukkan bahwa model penelitian memiliki nilai R-Square sebesar 0,577, yang berarti ketiga variabel mampu menjelaskan 57,7% variasi sikap penggunaan chatbot AI. Literasi digital berpengaruh signifikan terhadap persepsi kegunaan (β = 0,669; p = 0,000) dan persepsi kemudahan (β = 0,724; p = 0,000). Selain itu, persepsi kegunaan berpengaruh signifikan terhadap sikap penggunaan chatbot AI (β = 0,602; p = 0,000), sedangkan persepsi kemudahan juga berpengaruh signifikan meskipun dengan kontribusi yang lebih kecil (β = 0,234; p = 0,005). Secara keseluruhan, hasil penelitian menunjukkan bahwa peningkatan literasi digital siswa berperan penting dalam membentuk persepsi positif terhadap teknologi chatbot AI dan mendorong pemanfaatannya dalam pembelajaran ekonomi.
Implementasi Konsep Green Entrepreneurship pada UMKM Craftonesia Kota Semarang Tri Kusuma Wati; Khasan Setiaji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11785

Abstract

This study aims to analyze the motivation, implementation, barriers, and impacts of the green entrepreneurship concept at Craftonesia SME in Semarang City. This research employed a qualitative approach with a descriptive case study method. Data were collected through observation, in-depth interviews, and documentation involving the business owner, employees, consumers, and surrounding community members selected through purposive sampling. Data validity was tested using source triangulation and method triangulation, while data analysis followed the Miles and Huberman model encompassing data reduction, data display, and conclusion drawing. The results show that the owner's motivation was formed by five interrelated factors: environmental concern (green values), passion for crafts, positive market response (identifying gap in the market), desire for independence (being their own boss), and the need for additional income (making a living). The implementation of green entrepreneurship encompasses two main aspects: vision and mission, and production processes, including the use of waste paper as raw material, manual production with minimal pollution, natural dyes, food-grade coating, product variation, and zero waste management. Barriers encountered include limited skilled human resources, longer production time, low consumer awareness, and limited access to information on green business certification. The impacts of implementation align with the Triple Bottom Line framework, covering environmental waste reduction, community empowerment, and expanded market access through green industry exhibitions. This study concludes that micro-scale enterprises can consistently implement green entrepreneurship as a holistic and sustainable business approach.
Co-Authors Adibatun Nisak Ahmad Jaenudin Ahmad Nurkhin Akmala, Amalika Alfasya, Saufa Alina Amalia, Luthfatul Ana Listia Fatuniah Anggraeni, Elly Arini, Rahmawati Aulia Nur Baeti Dewi Liesnoor Setyowati Dwi Puji Astuti Eka Ambarwati FATIH ATSARIS SUJUD Figiani, Sinta Hanif Hardianto Haniyah Safitri, Haniyah Hartanti, Vegy Dwi Hasanah, Ulfa Uswatun I Gusti Agung Komang Diafari Djuni Hartawan Ika Sri Susanti Indri Murniawaty, Indri Joko Widodo Kemal Budi Mulyono, Kemal Budi Kholifah Kholifah Kholis, Ikmal Kuncoro Bayu Prasetyo Kusumantoro Kusumantoro Kusumantoro, Kusumantoro Muhammad Feriady, Muhammad Muktiningsih, Serdiyah Naylacitra, Gayyutri Nina Farliana Nisak, Adibatun Noviani Achmad Putri Novitasari, Kartika Nugroho Trisnu Brata Oktafiani, Audy Partono Thomas Pramono, Didi Raharjo, Teguh Hardi Raharjo Romadloniyah, Ayun Rusdarti - Siti Nuraini Solichah, Choirus Supriyaningsih, Supriyaningsih Tirtaning, Kinanti Sekar Tri Kusuma Wati Ubaedul Mustofa Umi, Rifalatul Umi, Rifalatul Wijaya, Ziryu Robben Duta Yuan Arsinta