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Penguatan Digital Economy Melalui Food Vlogging dalam Promosi Wisata Kuliner Tradisional di Pasar Slumpring Tegal Pramono, Didi; Prasetyo, Kuncoro Bayu; Putri, Noviani Achmad; Setiaji, Khasan; Alfasya, Saufa Alina; Naylacitra, Gayyutri; Wijaya, Ziryu Robben Duta
Madani : Indonesian Journal of Civil Society Vol. 8 No. 1 (2026): Madani : Februari 2026
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/zqabs884

Abstract

This community service program was initiated in response to the stagnation of tourist visits to Pasar Slumpring and the limited digital competence of the local tourism awareness group (Pokdarwis) in utilizing social media as a promotional tool. The program aims to strengthen the community’s digital economy through the development of food  vlogging content as a medium for promoting traditional culinary tourism. The implementation employed a Participatory Rural Appraisal (PRA) approach, involving community members in planning, training, content production, and evaluation. The program included a social media workshop, food vlogging training, and digital promotion assistance. The results demonstrate a significant improvement in participants’ digital literacy, with the average score increasing from 44.25 (pre-test) to 80.75 (post-test), indicating an 82.4% enhancement. The food vlogging content produced successfully reached a wide audience, achieving 31,000 views on Instagram and 386,000 views on TikTok. The impact is further reflected in the rise in tourist visits, from 1,217 visitors in August to 1,826 in September (an increase of 50.04%), and continued to grow to 58.25% by November. This program has proven effective in enhancing the digital capacity of Pokdarwis and strengthening digital economy–based promotional strategies. Therefore, the initiative contributes to the development of traditional culinary tourism and supports the achievement of SDGs 8, 9, and 11 on decent work, industrial innovation, and sustainable communities. 
The Impact of the Entrepreneurial Education Ecosystem, Self-Efficacy, and Outcome Expectations on Entrepreneurial Career Interest Among Students Akmala, Amalika; Setiaji, Khasan
Economic Education Analysis Journal Vol. 15 No. 1 (2026): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v15i1.28374

Abstract

Entrepreneurial career intention among university students in developing economies remains relatively low, while prior research has predominantly emphasized individual determinants and insufficiently integrated the comprehensive role of the entrepreneurship education ecosystem. This study aims to examine the effect of the entrepreneurship education ecosystem on students’ entrepreneurial career intention through the mediating roles of self-efficacy and outcome expectations. A quantitative survey design was employed involving 314 undergraduate students from the Faculty of Economics and Business, Universitas Negeri Semarang, selected using proportional random sampling. Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that the entrepreneurship education ecosystem has a positive effect on both self-efficacy and outcome expectations. Furthermore, self-efficacy and outcome expectations significantly and positively influence entrepreneurial career intention. The entrepreneurship education ecosystem also demonstrates an indirect effect on entrepreneurial career intention through these two mediating variables. This study highlights the critical role of strengthening the entrepreneurship education ecosystem as a mechanism for shaping students’ confidence and perceived benefits, thereby fostering stronger entrepreneurial career orientation.
Pengaruh Literasi Digital, Persepsi Kegunaan, dan Persepsi Kemudahan terhadap Penggunaan Chatbot dalam Pembelajaran Ekonomi Siswa Sekolah Menengah Atas Ika Sri Susanti; Khasan Setiaji
Didaktika: Jurnal Kependidikan Vol. 15 No. 1 Februari (2026): Didaktika Jurnal Kependidikan
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.3400

Abstract

Pemanfaatan chatbot berbasis kecerdasan buatan (Artificial Intelligence/AI) dalam kegiatan pembelajaran semakin berkembang, namun tingkat penerimaan siswa terhadap teknologi ini masih dipengaruhi oleh literasi digital serta persepsi mereka terhadap kegunaan dan kemudahan penggunaan. Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital, persepsi kegunaan, dan persepsi kemudahan terhadap sikap penggunaan chatbot AI dalam pembelajaran ekonomi siswa SMA. Penelitian menggunakan pendekatan kuantitatif dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4. Data dikumpulkan melalui kuesioner skala Likert 4 yang disebarkan kepada sampel sebanyak 118 siswa kelas XI SMA N 1 Gemuh yang telah mempelajari mata pelajaran ekonomi. Hasil analisis menunjukkan bahwa model penelitian memiliki nilai R-Square sebesar 0,577, yang berarti ketiga variabel mampu menjelaskan 57,7% variasi sikap penggunaan chatbot AI. Literasi digital berpengaruh signifikan terhadap persepsi kegunaan (β = 0,669; p = 0,000) dan persepsi kemudahan (β = 0,724; p = 0,000). Selain itu, persepsi kegunaan berpengaruh signifikan terhadap sikap penggunaan chatbot AI (β = 0,602; p = 0,000), sedangkan persepsi kemudahan juga berpengaruh signifikan meskipun dengan kontribusi yang lebih kecil (β = 0,234; p = 0,005). Secara keseluruhan, hasil penelitian menunjukkan bahwa peningkatan literasi digital siswa berperan penting dalam membentuk persepsi positif terhadap teknologi chatbot AI dan mendorong pemanfaatannya dalam pembelajaran ekonomi.