Article Per Year (5 Year)
p-Index From 2021 - 2026
3.386
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pendidikan Journal of Applied Agricultural Science and Technology JURNAL PENDIDIKAN TAMBUSAI Jurnal Inovasi Pendidikan Ekonomi Jurnal Ecogen Tadulako International Journal of Applied Management (TaJAM) Jurnal Salingka Nagari
Armida Armida
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
PELAKSANAAN STRATEGI PEMASARAN LEMBAGA PENDIDIKAN DALAM MENARIK MINAT SANTRI BARU DI PONDOK PESANTREN RAUDHATUL MUJAWWIDIN KECAMATAN RIMBO BUJANG KABUPATEN TEBO PROVINSI JAMBI Yuli Afiatul, Elsa Vanny; Armida; Fikri, Ahmad
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1953

Abstract

This study aims to determine the implementation of educational institution marketing strategies in attracting new students at Raudhatul Mujawwidin Islamic Boarding School, Rimbo Bujang District, Tebo Regency, Jambi Province. The approach used in this research is a descriptive approach with a qualitative method. Data were collected through observation, interviews, and documentation. The data analysis techniques used in this study include data reduction, data display, and conclusion drawing (verification). The results of this study indicate that the implementation of educational institution marketing strategies in attracting new students at Raudhatul Mujawwidin Islamic Boarding School has been carried out well, as seen from the implementation process. The marketing strategies applied include mujahadah, maximizing the role of alumni, students’ parents, and community leaders as indirect promotional media, actively conducting socialization with the community, utilizing simple media, and improving service quality. Meanwhile, the inhibiting factors in attracting new students at Raudhatul Mujawwidin Islamic Boarding School consist of internal and external factors. External factors include parents’ concerns regarding issues of bullying in Islamic boarding schools. Internal factors include a lack of understanding or concern from within Raudhatul Mujawwidin itself.
Co-Authors Abdul Latif Adman Afrizal M Ahmad Fikri Ameta Cita Pinahasti An Nisa Lathifah Nabila Anne Cassandra Annisa Dildha Surya Ary Syofian Bakri Hasanuddin Bunga Anugerah Dessi Susanti Dian Islamiati Dina Indria Novita Eka Susi Susanti Elsa Oktaviani Fajri Aulia Hakim Fitri Fitri Hazimah Qatrun Nada Afis Indri Caesari Yanti Karima Muthmaina Kesi Fitriani Lailatul Rahmi Lifia Wahyuni Maulina Syafitri Mega Zalma Meizi Syafri Yendi Menik Kurnia Siwi Miftah Afifah Zafar Misbah Hayati Mita Wulandari Mutia Rahayu Nessy Gresita Dwi H Nia Junaidi Nur Azizah Afwanda Raf A’ti Rahmawati Rahayu Nengsih Rahmi Aulia Rino Rino Riska Khairunnisa Risna Rahmadhani Robi Muhardi Putra Salatil Zuhra Sauqi Murtodo Selsa Della Fitri T, Muzakir Wulandari Wulandari Yuli Afiatul, Elsa Vanny Yulia Fitri Yunda Anggraini Z. Mawardi Effendi Zul Afdal