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Journal : Accounting and Management Journal

PENGARUH PENGETAHUAN PRODUK DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP SEBAGAI VARIABEL INTERVENING Setyawati, Harini Abrilia
JURNAL AKUNTANSI DAN MANAJEMEN Vol 5 No 1 (2021): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v5i1.2047

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh pengetahuan produk dan religiusitas terhadap keputusan pembelian melalui sikap sebagai variabel intervening. Populasi penelitian ini yaitu wanita di Kabupaten Kebumen. Sampel dalam penelitian ini sebanyak 100 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan kriteria wanita yang membeli kosmetik dengan label halal. Metode pengumpulan data dengan kuesioner. Sikap responden diukur dengan skala likert 4 tingkatan dan data yang diperoleh diolah dengan analisis SPSS (Statistical Product and Services Solutions) for windows versi 25.0. Analisis data menggunakan analisis deskriptif, dan analisis statistik (analisis jalur).Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh signifikan antara pengetahuan produk terhadap sikap namun terdapat pengaruh signifikan antara pengetahuan produk terhadap keputusan pembelian. Kemudian religiusitas berpengaruh terhadap sikap, sikap terhadap keputusan pembelian.
Factor Influencing Social Entrepreneurial Intentions Setyawati, Harini Abrilia
JURNAL AKUNTANSI DAN MANAJEMEN Vol 9 No 2 (2025): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v9i2.8145

Abstract

Within Ajzen's Planned Behavior Theory framework, this article tests a model to estimate the predictors of entrepreneurial intention. We tested the entrepreneurship intention model on a sample of 100 students at a University in Indonesia. The results show that Experience significantly influences Social Entrepreneurial Intention through Moral Obligation. Individuals with more experience feel a stronger moral obligation, which positively impacts their intention to engage in social entrepreneurship. Fostering a sense of moral obligation can effectively leverage the experience of potential social entrepreneurs. The indirect effect of Experience on Social Entrepreneurial Intention through Perceived Social Support is not supported. Although experience influences perceived social support, it does not significantly impact social entrepreneurial intention. This highlights the need to better understand the role of social support in social entrepreneurship. Experience significantly influences Social Entrepreneurial Intention through Social Entrepreneurial Self-Efficacy. Experience enhances individuals’ belief in their capabilities for social entrepreneurship, influencing their intention to engage in it. Boosting self-efficacy can be a key strategy for harnessing the experience of potential social entrepreneurs.