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All Journal ICIT (Innovative Creative and Information Technology) Journal Jurnal Teknologi Informatika dan Komputer INSANtek – Jurnal Inovasi dan Sains Teknik Elektro Jurnal Sistim Informasi dan Teknologi Journal of Information System, Technology and Engineering Journal of Innovative and Creativity Indonesian Journal of Innovation Multidisipliner Research
Pas Mahyu Akhirianto
Universitas Bina Sarana Informatika
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Organizational Learning, Digital Transformation Readiness, and Market Orientation on Digital Service Performance in Digital-Based MSMEs Anton Nurcahyo; Pas Mahyu Akhirianto; Iwan Henri Kusnadi; Herman Jelatu; Julinta Paulina; Tyahya Whisnu Hendratni
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1629

Abstract

The purpose of this study is to analyze the effect of Organizational Learning, Digital Transformation Readiness and Market Orientation on Digital Service Performance in digital-based MSMEs. The research used a quantitative method with a survey method on digital-based MSMEs that were selected using purposive sampling methodology. The data were collected through online surveys and analyzed using multiple linear regression. The results showed that Organizational Learning, Digital Transformation Readiness and Market Orientation had a good and significant effect on Digital Service Performance either partially or simultaneously. The value of the coefficient of determination indicates that the changes in the Digital Service Performance can be explained by the three independent variables in this research. Digital Service Performance is most dominated by Digital Transformation Readiness. The research result shows that the quality of digital services of digital-based MSMEs is improved by the increase in organizational learning skills, digital transformation readiness, and strong market orientation. This research extends the literature of digital transformation, strategic management, and service management, and provides practical implications for MSMEs to improve quality of digital services and company competitiveness in the digital economy era.
Co-Authors Agung Widarman Ahmad Fauzi Andri Fajar Pratama Anita Bawaiqki Wandanaya Anton Nurcahyo ARIEF BUDI PRATOMO Aziz Setyawan Hidayat, Aziz Setyawan Baginda Oloan Lubis Dedit Priyono Dedy Irwan Dendy K. Pramudito Eva Rahmawati Felix Wuryo Handono Flora Grace Putrianti Glisina Dwinoor Rembulan Haribowo, Rio Herman Jelatu Irsyad Rafi Arsalan Isna Juwita Iwan Henri Kusnadi Jefriyanto Jefriyanto Julinta Paulina Made Aka Suardana Muhammad Ade Kurnia Harahap Muhammad Ifan Rifan Ihsan Primananda, Pande Gde Bagus Naya Ricky Rizkie Riyanti, Apriani Setiawati, Popong Sobari - Teddy Oswari Tyahya Whisnu Hendratni Wandy Ubleeuw Widyatmoko Widyatmoko