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Analysis of Readiness and Acceptance Levels of the 'Customer Monitoring Apps' Technology in the Heavy Equipment Industry Using the Technology Readiness and Acceptance Model (TRAM) Saputra, Edo; Puspita, Niniek Fajar; Rahardjo, Jani
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1346

Abstract

This research aims to analyze the technology readiness and technology acceptance rate of UT Connect application users in the heavy equipment industry using the Technology Readiness and Acceptance Model (TRAM) approach. The analysis was carried out through the Structural Equation Modeling – Partial Least Square (SEM–PLS) method, including testing the outer model, inner model, and conducting hypothesis testing to assess validity, reliability, and relationships between constructs. The results of the study showed that all constructs met the criteria for validity and reliability. In terms of technological readiness, Optimism has a significant effect on Perceived Usefulness, while Innovativeness, Discomfort, and Insecurity have no effect on either Perceived Usefulness or Perceived Ease of Use. These findings indicate that users have a good level of readiness to embrace digital innovations, even though negative factors do not have a significant influence. Regarding technology acceptance, the variables Perceived Enjoyment, Technology Self-Efficacy, Perceived Ease of Use, and Perceived Usefulness have a significant influence on user attitudes (Attitude Toward Using) and actual usage behavior (Actual Usage). The relationship between Perceived Ease of Use and Perceived Usefulness was also found to be strong, and users’ positive attitudes have an effect on their use of the application. The findings of this study provide empirical evidence that the TRAM model can explain the factors influencing the acceptance and use of digital applications and can serve as a basis for enhancing the effectiveness of UT Connect implementation.
Gerakan Kuliner Halal di Pujasera Keputih Surabaya: Kolaborasi KKN dan UMKM Zuchrillah, Daril Ridho; Altway, Saidah; Hamzah, Afan; Suprapto, Suprapto; Arifin, Rizal; Humaidah, Nurlaili; Qomariyah, Lailatul; Puspita, Niniek Fajar; Soeprijanto, Soeprijanto; Aulia, Anisa Fatma
I-Com: Indonesian Community Journal Vol 6 No 1 (2026): I-Com: Indonesian Community Journal (Maret 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v6i1.8999

Abstract

Sebagai negara dengan populasi Muslim terbesar, Indonesia memiliki potensi pasar produk kuliner halal yang sangat besar. Namun, kesadaran pelaku usaha terhadap kewajiban sertifikasi sesuai UU Nomor 33 Tahun 2014 masih perlu ditingkatkan. Kota Surabaya memiliki potensi wisata kuliner signifikan melalui Sentra Wisata Kuliner (SWK), sehingga penerapan sertifikasi halal menjadi esensial untuk meningkatkan kepercayaan konsumen serta daya saing produk UMKM lokal. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kesadaran dan kepatuhan pelaku UMKM di Pujasera Keputih, Surabaya, terhadap regulasi halal. Melalui kolaborasi tim KKN, metode pelaksanaan mencakup identifikasi usaha, sosialisasi Jaminan Produk Halal (JPH), hingga pendampingan administratif pengajuan sertifikasi skema self-declare. Hasil kegiatan menunjukkan bahwa pendampingan intensif ini berhasil membantu pelaku usaha memperoleh sertifikat halal sekaligus meningkatkan pemahaman mengenai prinsip halalan thayyiban dan kebersihan proses produksi. Keberlanjutan program diharapkan dapat memperluas jangkauan sertifikasi halal di berbagai sentra kuliner lainnya melalui kolaborasi antar lembaga.