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All Journal Jurnal Kajian Komunikasi Jurnal Komunikasi Jurnal ASPIKOM Prologia Koneksi Jurnal Manajemen Bisnis dan Kewirausahaan
Eko Harry Susanto
Universitas Tarumanagara
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Sponsorship, Media Sosial Online, dan Celebrity Endorsement terhadap Brand Awareness Produk Aksesoris Gaming Merek Sades Alvin Ginardi; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 6 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i6.15166

Abstract

Online games are no longer considered time-wasting activities. In the past, online games were limited to Personal Computers which had to be connected to an internet cable, but now online games can be accessed anywhere with wireless internet either via a laptop or smartphone. In Gamergear.net's global online game peripherals catalog, there are currently 66 gaming peripherals brands worldwide, one of which is the Sades brand. Sades entered Indonesia through their official distributor PT Indigital Trading in 2011. At first, Sades Indonesia only sold Headset products, and now there are various types of products being sold, namely Headsets, Earphones, Keyboards, Mouse, Mousepad, CPU Case, and CPU Fan. Apart from maintaining the best product quality in its class, Sades Indonesia uses several ways to maintain its Brand Awareness, as 1) Sponsorship for gaming competitions both regional and national, 2) Actively creating content on social media, namely on Instagram, Facebook, and Youtube, 3) Celebrity female gamer, Olivia Gosandra, from 2016 to 2019 as Endorser Sades in Indonesia. This study aims to determine how significant sponsorship, online social media, and celebrity endorsements are for the brand awareness of Sades gaming accessories products in Indonesia. Data obtained from questionnaires distributed via Google Form. The sample used in this study was 80 respondents with the help of SmartPLS version 3.3.2. Permainan game online atau dalam bahasa Indonesia nya disebut gim daring tidak lagi dianggap sebagai kegiatan yang membuang waktu. Dahulu gim daring terbatas hanya di Komputer Personal (Personal Computer) yang harus tersambung kabel internet akan tetapi saat ini gim daring dapat diakses dimanapun dengan internet nirkabel baik melalui laptop maupun smartphone. Dalam katalog game peripheral online global Gamergear.net, terdapat 66 merek game peripheral di seluruh dunia saat ini, salah satu nya adalah merek Sades. Sades masuk ke Indonesia melalui distributor resmi mereka PT Indigital Trading di tahun 2011. Sades Indonesia di awal hanya menjual produk Headset, dan saat ini sudah ada bermacam-macam jenis produk yang dijual yaitu Headset, Earphone, Keyboard, Mouse, Mousepad, CPU Case, dan CPU Fan. Selain dari menjaga kualitas produk yang terbaik di kelas nya, Sades Indonesia menggunakan beberapa cara untuk menjaga Brand Awareness mereka yaitu: 1) Sponsorship pada kejuaraan gaming baik regional maupun nasional, 2) Aktif membuat konten di social media yaitu di Instagram, Facebook, dan Youtube, 3) Celebrity Gamer Wanita yaitu Olivia Gosandra dari tahun 2016 hingga 2019 sebagai Endorser Sades di Indonesia. Penelitian ini bertujuan untuk mengetahui seberapa signifikan sponsorship, media sosial online dan celebrity endorsement terhadap brand awareness produk aksesoris gaming Sades di Indonesia. Data diperoleh dari kuesioner yang disebar melalui Google Form. Sampel yang digunakan dalam penelitian ini sebanyak 80 responden dengan bantuan SmartPLS versi 3.3.2.
Pengaruh LMX dan Teamwork terhadap Kinerja Karyawan di PT XYZ Donny Sutanto Tan; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.724 KB) | DOI: 10.24912/jmbk.v1i1.4735

Abstract

Organization consists of many or several people. A leader is required to direct, instruct, be a place to ask questions and be examples for subordinates. Leader is an essential-elements in organization. According to LMX theory, a leader shows more inclusive and communicative attitude toward certain members only. The LMX theory emphasizes on the quality of relationships between leaders and members in organization. Organization has variety of processes that require the parties to work together to achieve goals. The company assigns working teams for higher effectiveness can be achieved by teamwork. Teamwork can improve employee performance and has a positive influence in all dimensions of employee performance. This research observes the employees−superiors interaction level, teamwork level and performance based on LMX−teamwork variables. Using quantitative method and likert scale questionnaire unto 82 samples of 103 populations. Result shows that: [1] LMX concepts was applied in the company; [2] the lack of teamwork within the company; [3] The ability of LMX and Teamwork to affect performance is 53.1%; [4] LMX’s coefficient value of 0.730 indicates a positive relationship between LMX and performance. Teamwork’s coefficient value of -0.004 indicates a negative relationship toward Performance. [5] LMX has significant effect for performance; Teamwork has no effect on performance; LMX and Teamwork altogether give a significant influence on Performance.
Pengaruh Diversifikasi dan Pengelolaan Modal Kerja terhadap Nilai Perusahaan dan Profitabilitas (ROA) pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2016-2018 Mashudiah Sainul Putri; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i1.10399

Abstract

This study aims to examine the effect of diversification and working capital management (inventory periods, accounts receivable periods, accounts payable periods, cash conversion cycles) on firm value and profitability of ROA on food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange during the 2016-2018 period. The method used is multiple linear regression test (T-test and F-test) using Eviews 8.0. Samples were selected using a purposive sampling method, which consisted of 12 companies that met the criteria and obtained 36 research sample data. The results of this study indicate that the inventory period and the receivable period significantly influence the value of the company, and the inventory period, the receivable period, the debt period and the cash conversion cycle also have a significant effect on the profitability (ROA) of the company. Penelitian ini bertujuan untuk menguji pengaruh diversifikasi dan pengelolaan modal kerja (periode persediaan, periode piutang, periode hutang, siklus konversi kas) terhadap nilai perusahaan dan profitabilitas ROA (Return on Assets) pada perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia selama periode 2016-2018. Metode yang digunakan yaitu uji regresi linear berganda (uji-T dan uji-F) dengan menggunaan Eviews 8.0. Sampel diseleksi dengan menggunakan metode purposive sampling, yang terdiri dari 12 perusahaan yang memenuhi kriteria dan diperoleh 36 data sampel penelitian. Hasil penelitian ini menunjukkan bahwa periode persediaan dan periode piutang berpengaruh signifikan terhadap nilai perusahaan, serta periode persediaan, periode piutang, periode hutang dan siklus konversi kas juga berpengaruh signifikan terhadap profitabilitas (ROA) perusahaan.
Analisis Kualitas Pelayanan pada Restoran XYZ dalam Rangka Mengukur Kepuasan Pelanggan Stella Stella; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.349 KB) | DOI: 10.24912/jmbk.v1i1.4740

Abstract

The good quality of the service is one of important aspect for any restaurants, especially for various old restaurants in Jakarta to stay in the completion in this industry. In this research, the researcher used XYZ Restaurant as the object of this research to give feedback to XYZ Restaurant to know whether their service quality has already met their customers' expectation, so that XYZ Restaurant can keep competing in this global competition. XYZ Restaurant is Chinese Food restaurant that can be said has been long enough in this industry, We live in the era where food and restaurant business is continuously expanding in Indonesia, whether in a similar business or not, from traditional as well modern. Writer used service quality for the method in this research and dimensions that measured are tangibility, reliability, responsiveness, assurance and empathy, in which compares perception or what customer’s feels compared with what customer expect from the dimensions. From the calculations performed by the writer, overall, XYZ Restaurant score of service quality is negative it means perception score is lower than expectation score. Therefore, XYZ Restaurant need to fix dimension of Tangibility and Assurance, because is lower than customer’s expectation. Meanwhile for reliability dimension, Responsiveness dimension and Empathy dimension have to be in keep because its already higher than customer expectation. Overall, XYZ Restaurant need to fix their service quality because their service is haven’t meet customer’s expectation.
Strategi Bersaing Agency Mthree Communication Dalam Industri Periklanan Nasional Linda Wardhani; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 5 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i5.9234

Abstract

Competition in the national advertising service industry is currently getting tougher, but the development potential of the advertising service industry is still quite good, especially in big cities that follow very rapid development. Advertising basically will never be lonely as seen from its function in introducing products that have effective and efficient usability properties, this of course makes more and more competitors also make the greater competition that will occur, if this is needed a business strategy that is able to compete. This research aims to determine whether the most appropriate strategy is used for Mthree Communication Advertising in the face of competition in the national advertising industry. This research was conducted in the Mthree Communication Advertising environment, with resource persons of employees who have strategic positions in the company's business and have a service life of more than 5 years. Research conducted using qualitative methods by conducting a SWOT analysis to identify strengths (weaknesses), weaknesses (weaknesses), opportunities (opportunities), and threats (threats). From the SWOT analysis, a SWOT matrix will be created which is useful for formulating alternative strategies for the company. From the results of the research that has been carried out, it has been concluded that the right competitive strategy for the company is the focus strategy, which is to provide maximum services to clients who are running until now.
Pengaruh Green Strategy, Perceived Quality dan Brand Image terhadap Purchase Intention pada Produk Plenty di Jakarta Nofilia Faulina Perlambang; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 4 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i4.12797

Abstract

The development of the paper industry has decreased as a result of widespread issues of climate change, global warming, deforestation, narrowing forest land and the transfer of paper use to digital. On the other hand, companies are required to continue producing in order to survive, develop and generate profits. One of the products made from paper raw materials that has experienced an increase in demand from year to year is tissue. In China, in order to boost the tourism sector, the government is campaigning for cleanliness, making the demand for tissue increasing. In Indonesia, one of the tissue products that supports the tourism sector by supplying tissue to hotels, restaurants and malls is Plenty. However, in the Indonesian paper industry, Plenty has to compete with other brands. One of its main competitors is Passeo which is owned by Sinarmas. This study aims to determine how far the relationship between green strategy, perceived quality and brand image affects purchase intention in Plenty's products in Jakarta. Data obtained from questionnaires distributed via googleform. The sample used in this study were 119 respondents. with the help of IBM SPSS Version 21, the result is green strategy, perceived quality and brand image have a positive effect on purchase intention. Perkembangan industri kertas mengalami penurunan sebagai akibat dari merebaknya issue perubahan iklim, pemanasan global, penggundulan hutan, penyempitan lahan hutan dan pengalihan penggunaan kertas ke digital. Disisi lain perusahaan dituntut terus berproduksi untuk tetap bisa bertahan, berkembang dan menghasilkan keuntungan. Salah satu produk dari bahan baku kertas yang mengalami peningkatan permintaan dari tahun ketahun yaitu tissue. Di negara cina, guna menggenjot sektor pariwisata, pemerintah mengkampanyekkan kebersihan, membuat permintaan tissue semakin meningkat. Di Indonesia, salah satu produk tissue yang mendukung sektor pariwisata dengan cara menyuplai tissue ke hotel, restaurant dan mall yaitu Plenty. Namun di industry kertas Indonesia, Plenty harus bersaing dengan merek lain. Salah satu pesaing utamanya adalah Passeo yang dimiliki oleh Sinarmas. Penelitian ini bertujuan untuk mengetahui seberapa jauh hubungan strategi ramah lingkungan, persepsi kualias produk dan citra merek mempengaruhi minat beli pada produk Plenty di jakarta. Data diperoleh dari kuesioner yang disebar melalui googleform. Sampel yang digunakan dalam penelitian ini sebanyak 119 responden. dengan bantuan IBM SPSS Versi 21, teruji secara empiris strategi ramah lingkungan, persepsi kualias produk dan citra merek berpengaruh positif terhadap purchase intention.
Strategi Pemasaran Media Indonesia Untuk Meningkatkan Penjualan Space Iklan di Website Mediaindonesia.com di Era Digital Yudi Prasetio; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 5 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i5.9235

Abstract

The purpose of this research is to find out the efforts made by Koran Media Indonesia in facing the digital era by making new innovations in the digital world, namely making the website www.mediaindonesia.com so that the readers of Media Indonesia are growing and clients are still willing to advertise in Media Indonesia both in Print or online. The benefit of this research is to be able to provide information, views and advice for companies engaged in print and advertising media such as Indonesian media, so that Media Indonesia can still get revenue other than Media Indonesia newspaper sales, and also from companies that advertise in Media Indonesia both in print and online. From the research results, it shows that the marketing strategy from mediaindonesia.com is more appropriate to use product development, market penetration and market development strategies. With these results, mediaindonesia.com is advised to utilize resources, internal and external strengths, as well as opportunities and threats to further develop products, market penetration and market development. If the strategy has been successfully carried out, it is hoped that the objectives of the company will be achieved, namely by adding revenue to the company.
Peran Social Media terhadap Organizational Performance dan Entrepreneurial Orientation pada Bisnis Coffee Shop di Jakarta Barat Polando Polozona Margasho; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i1.10835

Abstract

The purpose of this study is to examine the role of social media on organizational performance and entrepreneurial orientation in the coffee shop business in West Jakarta. The sample was chosen using non-probability sampling totaling 50 respondents who are coffee shop business owners who use social media in West Jakarta. Data processing techniques using the SmartPLS 3 program. The results of this study indicate that 1) social media significantly contributes to organizational performance. 2) social media significantly contributes to entrepreneurial orientation. Tujuan dari penelitian ini adalah untuk menguji peran media sosial terhadap kinerja organisasi dan orientasi kewirausahaan pada bisnis kedai kopi di Jakarta Barat. Sampel dipilih menggunakan non-probability sampling berjumlah 50 responden yang merupakan pemilik bisnis kedai kopi yang menggunakan media sosial di Jakarta Barat. Teknik pengolahan data menggunakan program SmartPLS 3. Hasil penelitian ini menunjukkan bahwa 1) media sosial berperan terhadap kinerja organisasi. 2) media sosial berperan terhadap orientasi kewirausahaan. 
Analisis Manajemen Strategi dalam Meningkatkan Daya Saing Sekolah Dasar Nurture Spring Jakarta Cindy Cindy; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i1.10396

Abstract

This study aims to analyze the management strategies that Nurture Spring Primary School can implement in improving its competitiveness. This study applies qualitative methods through conducting interviews and observations by directly reviewing the research object. The analysis method consists of the input stage, matching stage, and decision stage. At the input stage an analysis is carried out with Internal Factor Evaluation, External Factor Evaluation, and CPM Matrix. The matching stage is carried out using the SWOT matrix, Internal - External matrix, and the SPACE matrix. The decision stage is analyzed by using QSPM matrix. From the results of the study, it was found that the strategy obtained from the QSPM matrix is a market penetration strategy with a TAS value of 7.005. This strategy is the most appropriate strategy that can applied for Nurture Spring Primary School. The school must use its internal strength in maintaining existing market shares. Penelitian ini bertujuan untuk menganalisis manajemen strategi yang dapat diterapkan SD Nurture Spring dalam meningkatkan daya saingnya. Penelitian ini menerapkan metode kualitatif, dengan melakukan wawancara serta observasi dengan meninjau langsung objek penelitian. Metode Analisis yang dilakukan terdiri tahap input, tahap pencocokan, dan tahap keputusan. Pada tahap input dilakukan analisis dengan Internal Factor Evaluation, External Factor Evaluation, dan Matriks CPM. Tahap pencocokan dilakukan dengan matriks SWOT, matriks Internal – External, dan matriks SPACE. Pada tahap keputusan dilakukan analisis dengan matriks QSPM. Dari hasil penelitian, diperoleh bahwa strategi yang diperoleh dari matriks QSPM adalah strategi penetrasi pasar dengan nilai TAS sebesar 7,005. Strategi ini merupakan strategi yang paling tepat untuk diterapkan untuk SD Nurture Spring. Sekolah harus menggunakan kekuatan internal dalam mempertahankan pangsa pasar yang sudah ada.
Pengaruh Promotion dan Brand Image terhadap Purchase Decision di Universitas Tarumanagara Margareta Margareta; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i2.17808

Abstract

This study aims to determine the effect of promotion and brand image on purchase decisions at Universitas Tarumanagara. The research sample was 116 respondents. This research method uses SmartPLS and a questionnaire. The results of the study indicate that promotion has a positive and significant effect on purchase decisions at Universitas Tarumanagara and there is a positive and significant effect on brand image on purchase decisions at Universitas Tarumanagara. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan citra merek terhadap keputusan pembelian di Universitas Tarumanagara. Sampel penelitian sebanyak 116 responden. Metode penelitian ini menggunakan SmartPLS dan dengan kuesioner. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian di Universitas Tarumanagara dan terdapat pengaruh positif dan signifikan terhadap citra merek terhadap keputusan pembelian di Universitas Tarumanagara.
Co-Authors Agata Claudia Mawarni Ahmad Junaedi Ahmad Junaidi Alvin Adrianus Alvin Ginardi Angel Dinata Bella Adha Hendriana Moneter Benjedid Ismet Cervia Ferdiana Cindy Cindy Cindy Febriarni Derli Omega Sombu Desy Kristi Yanti Dewi Dewi Dewi Winu Wulan Diana Diana Donny Sutanto Tan Edward Wilianto Erwin Erwin Fallane Hartanto Felicia Loekman Gabriela Madeline Gilang Putra Ramadhan Gisela Winy Massie Glendy Indra Tamaka Harlyn Yolanda Henry Gunawan Iren Chienita Ivan Kristofer Jacksen Jacksen Jefri Handoko Jesslyn Jesslyn Kurniawan Hari Siswoko Linda Wardhani Livia Gracely Wahyu Lusia Savitry Setyo Utami Margareta Margareta Maria Fransisca Mashudiah Sainul Putri Micshir Leen Muhammad Adi Pribadi Nadia Laksmitha Nagia M Asmanda Natasya Feline Desvianny Nathania Nathania Nigar Pandrianto Nofilia Faulina Perlambang Novianto Phangestu Novietasari Fransisca Owen Owen Patricia Frederika Patricia Oktaviane Polando Polozona Margasho Rachel Yolanda Silalahi Restya Lova Kusumaningkirani Rhandi Seeto Wiguna Riris Loisa Safa Safa Salsabila Afifa Hidayat Selly Juniarti Salim Sherin Vania Angjaya Sisca Aulia Stella Stella Sudarto Sudarto Tjam Robby Ulfa Rizkayana Veranica Cheristien Vincent Vincent Vusiaria Stella Wijaya Winduwati, Septia Winna Tedjasukmono Wulan Purnama Sari Yudi Prasetio Yunita Chrisna Riane A. Bere Yusro Khoyriah