Article Per Year (5 Year)
p-Index From 2021 - 2026
5.487
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Majalah Ilmiah Bijak Business Management Analysis Journal (BMAJ) Jurnal Ilmu Manajemen Journal of Vocational Education Studies (JOVES) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Jurnal Cahaya Mandalika Jurnal Ekonomi Journal of Research in Social Science and Humanities Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Marketing and Applied Psychology of Business EKONOMIKA45 Jurnal Manajemen dan Bisnis Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business BULLET : Jurnal Multidisiplin Ilmu Journal of Economics, Assets, and Evaluation Journal of Economics, Bussiness and Management Issues Epaper Bisnis: International Journal Entrepreneurship and Management Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis
Parlagutan Silitonga
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Panorama Nusantara

 1 
Meningkatkan Kepuasan Pelanggan Melalui Peran Mediasi Kepercayaan Studi Kasus di Sleepless Owls Coffee Tebet Ulfa Dwi Lestari; Parlagutan Silitonga
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of product quality and service quality on customer satisfaction through mediation of trust in Sleepless Owls Coffee Tebet. The respondents included in the study were Sleepless Owls Coffee customers who had come at least 2 times and bought food products. Purposive sampling is an option in sampling with a total of 150 respondents. This study uses a quantitative analysis method through path analysis with SmartPLS 3.0. Based on the results of the path coefficient analysis test, there is a significant effect of product quality and service quality on customer satisfaction. Significant influence of product quality and service quality on trust. The significant effect of trust on customer satisfaction and the existence of a significant indirect effect between product quality and service quality on customer satisfaction through trust mediation.
Meningkatkan Keputusan Pembelian Melalui Peran Mediasi Citra Merek Pada Warunk Upnormal Cibinong Evi Elyanti Situmorang; Parlagutan Silitonga
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to prove the influence of product quality, and atmosphere on purchasing decisions through brand image. The population in this study were customers who bought at Warunk Upnormal Cibinong. The sampling technique used accidental sampling of 132 respondents. The data collection method uses questionnaires that are distributed to respondents. The data analysis used is a test of validity and reliability, while for hypothesis testing includes path analysis, evaluation of measurement and structural models. The results of this study show that the value of each variable either directly or indirectly has a positive and significant influence. So it can be concluded that the implications of this study reveal product quality and atmosphere are important elements of the brand image and purchasing decisions to continue to be improved.
PENGARUH HEDONIC LIFESTYLE DAN CUSTOMER ENGAGEMENT TERHADAP REPURCHASE INTENTION MELALUI BRAND TRUST Handoko, Intan; Silitonga, Parlagutan
Panorama Nusantara Vol 19 No 2 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hedonic lifestyle dan customer engagement terhadap repurchase intention melalui brand trust. Penelitian ini dilakukan di Let Coffee dengan melakukan penyebaran kuesioner. Populasi yang digunakan dalam penelitian ini adalah para konsumen dari Let Coffee. Teknik pengambilan sampel yang dipakai pada penelitian ini adalah Purposive sampling dengan sampel yang digunakan sebanyak 250 konsumen sebagai responden penelitian. Kemudian, data diolah dengan menggunakan bantuan SmartPLS dengan metode SEM untuk menganalisis uji validitas dan reliabilitas lalu menganalisis uji signifikansi dan koefisien jalur. Berdasarkan hasil pengujian, dapat disimpulkan bahwa hedonic lifestyle dan customer engagement berpengaruh signifikan terhadap repurchase intention melalui brand trust.
Co-Authors Achmadi, Rudhi Ade Kurniawan Agus Kristiadi, Al. Agus Riyanto AGUS RIYANTO agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Anjelia, Indah Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Chairul Razak Dadang Sukandar Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Fitri Juni Puspasari Gunawan, Sherlyna Handoko, Intan Jaya, Lalu Aswadi Kristiadi, Al Agus Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Reyes, Victor T. Roby Darmadi Sibarani, Elfrida Dwiputri Roniuli Sigit Dani Nugraha Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Ulfa Dwi Lestari