Article Per Year (5 Year)
p-Index From 2020 - 2025
2.813
P-Index
This Author published in this journals
All Journal Jurnal Sosioteknologi Informatika Mulawarman: Jurnal Ilmiah Ilmu Komputer INTEGER: Journal of Information Technology Jurnal Komputer Terapan JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SISFO IJID (International Journal on Informatics for Development) INTI Nusa Mandiri Jurnal MEBIS (Manajemen dan Bisnis) Journal of Advanced in Information and Industrial Technology (JAIIT) REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Kedaymas Transformasi ETAM: Jurnal Pengabdian kepada Masyarakat JEECS (Journal of Electrical Engineering and Computer Sciences) Computing Insight: Journal of Computer Science
Deny Hermansyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IJID (International Journal on Informatics for Development)

 1 
Analyzing Customer Loyalty Levels through Segmentation in Aesthetic Clinics Using K-Means and RFAM Laga, Sinarring Azi; Hermansyah, Deny; Rithmaya, Chitra Laksmi; Zainuddin, Muhammad; Aji, Geo Ardana Ihsan Purnama; Mukhlis, Iqbal Ramadhani
IJID (International Journal on Informatics for Development) Vol. 13 No. 2 (2024): IJID December
Publisher : Faculty of Science and Technology, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ijid.2024.4841

Abstract

Effective customer segmentation is crucial in optimizing marketing strategies, particularly in customer-oriented aesthetic clinics. This research aims to enhance customer segmentation in aesthetic clinics using a K-Means approach based on the RFAM (Recency, Frequency, Average-Monetary) model. This approach is utilized to leverage historical customer data to identify customer segments based on their purchasing behavior, including visit frequency, average purchase amount, and the last time they visited the clinic. The K-Means clustering method maps customers into homogeneous groups, enabling aesthetic clinics to adapt more focused and personalized marketing strategies. The research results indicate insights obtained from the analysis and interpretation of RFAM conducted on 493 data points, resulting in the formation of two distinct clusters. In Cluster 1, denoting low loyalty, there are 156 customers, while Cluster 2 comprises 337 customers, reflecting high loyalty. Practical implications of this research include improvements in service customization and promotions tailored to customer needs and preferences. In conclusion, the K-Means approach based on the RFAM model can be utilized as an effective tool to enhance customer segmentation in the aesthetic clinic industry.
Co-Authors Afandi, Haekal Ridho Aji, Geo Ardana Ihsan Purnama Alifian Sukma, Alifian Alya Rizky Natasya Aqil, Zharif Ra'is Arfi Indra Riskiawan Ari Cahaya Puspitaningrum Dewi Murdiawati Diyah Pujiati Erida Herlina Furqon, Muhammad Ariful Gaguk Suprianto Gumelar, Mustofa Maulana Lingga Hariyanti, Tika Ayu Heri Suprianto Heri Supriyanto Iqbal Ramadhani Mukhlis Laga, Sinnaring Laila Saleh Marta' Meilisa Lantang, Vanessa Miftahul Adi Suminto Moch. Anang Karyawan Mochamad Nurhadi Mochamad Nurhadi Mochammad Vaif Dwi Alifkhan Mohammad Al Hafidz Mohammad Zarkasi Muhammad Septama Prasetya Muhammad Septama Prasetya Muhammad Zainuddin Muhammad Zakariya Alif Ridwan Mustofa Maulana Lingga Gumelar Natasya, Alya Rizky Nina Najwa Noventy Ayuning Fitri Nur Aini Rakhmawati Nur'aini Rokhmania Pepie Diptyana Pepie Diptyana Rakhmawati, Nur A Rita Sari Rithmaya, Chitra Laksmi Sabina Raniah Yuandi Saqira Kaila Sayekti Harits Suryawan Setiyoko, Nanang Sihotang, Ellen Theresia Sinarring Azi Laga Tatik Suryani Tatik Suryani Thomas Hanandry Dewanto Tika Ayu Hariyanti Yanuandika Akbar Yudha Herlambang Cahya Pratama Zharif Ra'is Aqil