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All Journal JURNAL PENDIDIKAN TAMBUSAI Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Bisnis, Manajemen, dan Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management Journal of Management Studies and Development Jurnal Manajemen Keuangan Syariah Jurnal Pengabdian Masyarakat Bangsa (JIMBE) SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Manajemen Indonesia
Mardiana Puspasari
Universitas Muhammadiyah Palembang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh E-Service Quality Terhadap Kepuasan Konsumen Pengguna Aplikasi Ojek Online Maxim Di Kota Palembang Sari, Citra Purnama; Puspasari, Mardiana; Afrilliana, Nadia
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.519

Abstract

The purpose of this study is to determine the influence of E-Service Quality simultaneously and partially on consumer satisfaction of Maxim online motorcycle taxi application users in Palembang City. This study uses 100 samples, the sampling technique uses nonprobability sampling technique by purposive sampling. This type of research is associative, the data used is primary data, the data collection technique used is a questionnaire. The analysis technique used is multiple linear regression analysis, F test, t test and coefficient of determination. The results of the analysis show that: there is an influence of e-service quality simultaneously on consumer satisfaction of Maxim online motorcycle taxi application users in Palembang City. While partially: 1) efficiency (X1) has a significant effect on consumer satisfaction. 2) system svailability (X2) has a significant effect on consumer satisfaction. 3) fulfillment (X3) has a significant effect on consumer satisfaction. 4) privacy (X4) does not have a significant effect on consumer satisfaction. 5) responsiveness (X5) has a significant effect on consumer satisfaction. 6) compensation (X6) has a significant effect on consumer satisfaction. 7) contact (X7) does not have a significant effect on consumer satisfaction.
Occupational Safety and Health, Performance Appraisal, and Organizational Culture: A Model for Preventing Workplace Accidents and Improving Human Resource Productivity Handayani, Maidiana Astuti; Puspasari, Mardiana
Journal of Management Studies and Development Vol. 4 No. 03 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i03.1772

Abstract

This study aims to analyze the influence of the work safety management audit program, occupational health, and performance appraisal on human resource productivity with organizational culture as a moderating variable. The research was conducted at four manufacturing companies in Palembang City using a quantitative associative approach. Primary data were collected through questionnaires distributed to 52 respondents, composed of Human Resource (HR) managers and staff, Human Resource Development (HRD), Occupational Safety and Health (OSH) managers and staff, internal auditors, and supervisors. Data were analyzed using multiple regression, t-test, F-test, moderation regression analysis (MRA), and coefficient of determination test. The results of the F-test indicate that the work safety management audit program, occupational health, and performance appraisal simultaneously affect human resource productivity. The t-test results show that the work safety management audit program and occupational health do not have a significant effect, while performance appraisal has a significant effect on human resource productivity. The MRA results reveal that organizational culture functions as a pure moderator of the relationship between the work safety management audit program and human resource productivity, as a quasi-moderator in the relationship between occupational health and productivity, and as a pure moderator in the relationship between performance appraisal and productivity. The R² test results show that human resource productivity is explained by 83% of the variables studied, while the remaining 17% is influenced by other factors outside this research. The findings highlight the importance of strengthening organizational culture to enhance the effectiveness of safety, health, and performance appraisal programs in improving productivity.
Penguatan UMKM Terazi’ibon melalui Program LAMIKRO Keuangan Berbasis Lima Indikator Kinerja Utama Maidiana Astuti Handayani; Betri Betri; Amidi Amidi; Intan Cinta Aulia; Muhammad Padri Alfarizi; Mardiana Puspasari
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Maret 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i2.1079

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan untuk memperkuat tata kelola UMKM Terazi’ibon Collection melalui pemanfaatan aplikasi LAMIKRO Keuangan berbasis lima indikator kinerja utama, yaitu tata kelola keuangan, manajemen produksi, pengelolaan persediaan, pemasaran digital, dan profesionalitas usaha. Kegiatan ini bertujuan meningkatkan kapasitas usaha melalui perbaikan pencatatan keuangan dan perhitungan harga pokok produksi (HPP), penyusunan standar operasional prosedur (SOP) produksi, penerapan kartu stok bahan baku, serta optimalisasi pemasaran digital. Metode pelaksanaan menggunakan pendekatan pemberdayaan partisipatif melalui pelatihan, praktik langsung, dan pendampingan berkelanjutan. Hasil kegiatan menunjukkan bahwa mitra mampu mengoperasikan aplikasi LAMIKRO Keuangan secara mandiri untuk pencatatan transaksi dan perhitungan HPP, serta menyusun laporan keuangan sederhana secara lebih sistematis. Penerapan SOP produksi dan kartu stok meningkatkan efisiensi proses produksi dan akurasi pengelolaan persediaan, sedangkan penguatan konten visual dan pengembangan website memperluas jangkauan promosi. Secara keseluruhan, program ini meningkatkan profesionalitas dan kesiapan UMKM dalam bersaing di pasar digital.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN E-COMMERCE TIKTOK SHOP DI KECAMATAN SEBERANG ULU II PLAJU PALEMBANG Andela, Resthie; Resthie Andela , Resthie Andela; Puspasari, Mardiana; Geby Gisela Syaputri, Ayu
Manajemen Keuangan Syariah Vol 6 No 1 (2026): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/makesya.v6i1.5937

Abstract

This study aims to determine the effect of Service Quality and Price simultaneously and partially on Customer Satisfaction of the TikTok Shop e-commerce platform in Seberang Ulu II, Plaju, Palembang District. The object of this research is consumers of TikTok Shop, with a total sample of 100 respondents. The sampling technique used was purposive sampling. This research employed an associative research design. The data used in this study consisted of primary and secondary data. Data collection techniques included questionnaires and documentation. The data analysis technique applied was Multiple Linear Regression. The results showed that the variables of Service Quality and Price have positive regression coefficients, indicating that both variables have a positive effect on Customer Satisfaction. The F-test results revealed that Fcount > Ftable (163.692 > 2.36) with a significance level of 0.000 < 0.10, meaning that Service Quality and Price simultaneously have a significant effect on Customer Satisfaction of TikTok Shop e-commerce in Seberang Ulu II, Plaju, Palembang District. Furthermore, the t-test results indicated that Service Quality has a significant effect on Customer Satisfaction because tcount > ttable (5.225 > 1.660), and Price also has a significant effect on Customer Satisfaction because tcount > ttable (7.838 > 1.660). The coefficient of determination (R Square) was 0.771 (77.1%), which means that 77.1% of the variation in Customer Satisfaction can be explained by Service Quality and Price, while the remaining 22.9% is influenced by other variables not included in this study.
Pengaruh Kualitas Produk, Harga dan Citra Merek terhadap Kepuasan Konsumen Laptop Hp pada Mahasiswa Universitas Muhammadiyah Palembang Sarpika, Sarpika; Nurrahmi, Maftuhah; Puspasari, Mardiana
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.37935

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh kualitas produk, harga, dan citra merek terhadap kepuasan konsumen laptop Hp pada mahasiswa Universitas Muhammadiyah Palembang, baik secara simultan maupun parsial. Penelitian ini termasuk penelitian asosiatif. Variabel yang digunakan kualitas produk, harga, citra merek, dan kepuasan konsumen. Sampel penelitian berjumlah 100 responden yang ditentukan menggunakan teknik nonprobability sampling dengan metode purposive sampling. Data yang digunakan data primer dengan teknik pengumpulan data kuesioner. Teknik analisis menggunakan regresi linier berganda. Hasil analisis menunjukkan bahwa secara simultan kualitas produk, harga, dan citra merek berpengaruh signifikan terhadap terhadap kepuasan konsumen Laptop Hp pada Mahasiswa Universitas Muhammadiyah Palembang. Secara parsial kualitas produk, harga, dan citra merek berpengaruh signifikan terhadap terhadap kepuasan konsumen Laptop Hp pada Mahasiswa Universitas Muhammadiyah Palembang. Hasil koefisien determinasi menunjukkan nilai adjusted R square sebesar 0.468. Artinya kontribusi varibel kualitas produk (X1), harga (X2), citra merek (X3) terhadap perubahan variabel kepuasan konsumen (Y) Laptop Hp pada Mahasiswa Universitas Muhammadiyah Palembang sebesar 46,8%.
Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Pelanggan Produk Lip Matte Make Over di Kecamatan Kota Agung Kabupaten Lahat Geananda, Nadia; Nurrahmi, Maftuhah; Puspasari, Mardiana
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.38206

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan pelanggan Lip Matte Make Over di Kecamatan Kota Agung Kabupaten Lahat, baik secara simultan maupun parsial. Jenis penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Sampel penelitian berjumlah 100 responden yang merupakan konsumen pengguna Lip Matte Make Over. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda, uji F, uji t, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas produk dan harga secara simultan maupun parsial berpengaruh signifikan terhadap kepuasan pelanggan. Nilai koefisien determinasi sebesar 0,846 menunjukkan bahwa kualitas produk dan harga memberikan kontribusi sebesar 84,6% terhadap kepuasan pelanggan.
Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Body Lotion Nivea di Kecamatan Seberang Ulu II Kota Palembang Suci, Putri Ayu; Nurrahmi, Maftuhah; Puspasari, Mardiana
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.38342

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian body lotion Nivea di Kecamatan Seberang Ulu II Kota Palembang, baik secara bersama-sama dan individu. Jenis penelitian yang digunakan adalah asosiatif. Sampel yang digunakan 100 responden dengan teknik pengambilan sampel menggunakan teknik Purposive Sampling. Data yang digunakan adalah data primer dan data sekunder. Metode pengumpulan data yang digunakan adalah kuesioner. Analisis data yang digunakan adalah analisis kualitatif yang dikuantitatifkan. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil uji F menunjukkan bahwa ada pengaruh signifikan kualitas produk, harga, dan citra merek terhadap keputusan pembelian body lotion Nivea di Kecamatan Seberang Ulu II Kota Palembang. Hasil uji t menunjukkan bahwa pengaruh signifikan kualitas produk, harga, dan citra merek terhadap keputusan pembelian body lotion Nivea di Kecamatan Seberang Ulu II Kota Palembang. Hasil koefisien determinasi menunjukkan nilai Adjusted R Square sebesar 0,670 artinya kontribusi variabel Kualitas Produk (X1), Harga (X2), dan Citra Merek (X3) terhadap Keputusan Pembelian (Y) Body Lotion Nivea di Kecamatan Seberang Ulu II Kota Palembang 67%.
Co-Authors Afrilliana, Nadia Agusria, Lesi Al Fitrah Ardiansyah Alden Argina, Alden Amidi Amidi Andela, Resthie Apriani, Dwi Wahyuni Ardiwijaya, Dani Asiati, Diah Isnaini Betri Sirajuddin Febriani, Yunita Fitantina, Fitantina Fitriah, Wani Geananda, Nadia Geby Gisela Syaputri, Ayu Gergita, Aldhera Handayani, Maidiana Astuti Handhiko, Bagoes Herudiansyah, Gumar Indah Putri Neza, Indah Intan Cinta Aulia Juniar, Lis Kholilah Kohar, Zawawi Kurnia, Meri M. Idris Maidiana Astuti Handayani Masdaini, Efrina Melinda, Widia Muhammad Padri Alfarizi Muhammad Syahril Muslimin, Amrah Nadia, Zahira Shafa Nurrahmi, Maftuhah Oktariansyah, Muhammad Hafiz Permata, Serli Dwi Pratiwi, Andini Putri Puspa Azahra, Yosefanny Putri, Syafitri Dwi Ramadhan, M.Fariz Resthie Andela , Resthie Andela Sabrina, Nina Sari, Citra Purnama Sarpika, Sarpika Septadiyanto SRI RAHAYU Suci, Putri Ayu Sudarta, Sudarta Sudarta, Sudarta Wulandari, Nike Septa Zuraidah, Ida