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All Journal Jurnal Kajian Komunikasi Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science Altruis: Journal of Community Services Jurnal Ilmiah Publika International Journal of Educational Review, Law And Social Sciences (IJERLAS) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Signal Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Asian Journal of Social and Humanities
Farida Nurfalah
Universitas Swadaya Gunung Jati
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Analysis Of Audience Reception To Youtube Content One Percent-Indonesian Life School (In The Video Susah Ngobrol Karena Pemalu? Cara Mengatasi Kecemasan Sosial) Meytriantara, Rizky; Farida Nurfalah
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 2 (2024): IJHESS OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i2.1250

Abstract

Social media serves as a communication tool tailored to users' needs and as a platform for disseminating health education messages to internet users. Satu Persen – Indonesian Life School utilizes its YouTube account to convey messages focusing on education and lessons not taught in schools. In this study, Stuart Hall's theory is employed to analyze how audiences respond to the educational messages from Satu Persen – Indonesian Life School in the contexts of dominant hegemonic position, negotiated position, and oppositional position. The research findings indicate that the audience consuming content from the Satu Persen – Indonesian Life School YouTube account in the video "Susah Ngobrol Karena Pemalu? Cara Mengatasi Kecemasan Sosial" have varied receptions. Seventeen informants interpret the message in a dominant hegemonic manner, one informant negotiates the position, while none interpret the message in an oppositional hegemonic position. Most informants respond positively to the content presented by the Satu Persen – Indonesian Life School YouTube account because they are able to adapt media messages to their culture, perspectives, and personal experiences. Overall, the informants align with the message conveyed by the Satu Persen – Indonesian Life School YouTube account, although they adjust one part of the message to fit their personal context. The informants, as audience members of the Satu Persen – Indonesian Life School YouTube account, perceive the figures appearing in the video as experts in the field of education, represented through the shared video content on YouTube
The Implementation of a Merit System in Promotion and Job Rotation at the Kuningan District Civil Service and Human Resource Development Agency Muhammad Angga Ramdani; Ayu Barokah; Sri Wulandari; Farida Nurfalah
Indonesian Journal of Advanced Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i6.9703

Abstract

Kuningan District has been awarded the Meritocracy award with a good predicate. This award is given to assess the implementation of the merit system in the management of civil servants for local government agencies. The Kuningan District Civil Service and Human Resource Development Agency are expected to continue innovating in enhancing the implementation of the merit system. The method used in this research is qualitative research. Researchers conducted research using interview techniques. The theory used is the merit system theory according to Grundman in the U.S. Merit System Protection Board (2016). There are 9 indicators in the implementation of the merit system, namely Recruitment, Selection, and Advancement, Equity, Compensation, Conduct, Utilization, Retention, Employee Training and Development, Neutrality, Public Interest. The implementation of promotions and job rotations in the Kuningan District Civil Service and Human Resource Development Agency has applied the merit system. In its implementation, educational background, work record, and relevant skills also become specific requirements for a civil servant who will undergo promotions and job rotations. The research results show that the Kuningan District Civil Service and Human Resource Development Agency have optimized promotions and job rotations in accordance with the merit system.
KOMUNIKAI ANTARPERSONAL ANTARA PELATIH DAN ATLIT KARATE DOJO INKAI CIKO (CIREBON KOTA) Farras, Muhammad Farras Firmansyah; Yahya Iqbal Hamidy; Yusuf Alfiansyah; Farida Nurfalah
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1388

Abstract

Communication is one of the components that support the success of training. The method used in this study is a qualitative descriptive method, which gives an overview of a situation that is taking place at the time of the research carried out and examines the cause of a particular symptom. The data collection techniques in this study are interviews as well as library studies. The results of the data collection are then presented qualitatively and descriptively, with reference to the Theory of Interpersonal Communication Effectiveness. From this study, it is known that the interpersonal communication carried out by coaches and athletes in Dojo Inkai Cirebon to improve performance so far has gone well, by having done various forms of communication in both verbal and non-verbal. The obstacles that can occur in this communication process are human and psychological factors  
Soft Selling Communications Strategies in Building Brand Awareness for “Sasa” on Raditya Dika’s YouTube Account Content Ilham Baihaqi; Salsabila Cahyarani; Farida Nurfalah
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.444

Abstract

Marketing in the modern era, namely soft selling, is characterized by the use of digital technology and a more personal approach. This research aims to find out the soft selling communication strategy applied by Sasa in building brand awareness, especially in the promotion of vetsin (MSG) through collaboration with Raditya Dika on YouTube in the content "Who Likes Micin, Watch This!". The research focus includes the target audience, message, method, communicator, media, and communication effects in this promotion. The writing method used is qualitative through a post-positivism approach, with the subject studied being the "Sasa" brand as an entity that implements soft selling communication strategies. The results prove that education-based soft selling communication strategy can be an effective method in building brand awareness and changing public perception of a product. Brand Sasa successfully utilizes digital communication and the right media selection to create an emotional connection by providing educational value for its audience.
PADUKA service : Dimension and Implementation of Population Administration Shofy Amalia; Zahra Rahmadenia; Sri Wulandari; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PADUKA (Collective Service for Registration of Population Documents and Civil Registration in Villages) is a digital innovation from the Cirebon Regency Disdukcapil which aims to make it easier for the community to access population administration services. This service runs on a non-mandatory cooperation agreement between the Disdukcapil and the village, so that the services are not evenly distributed in Cirebon Regency. This research aims to determine the dimensions and implementation of PADUKA's services, and identify obstacles and efforts to improve the quality of services. The methods used in the study are qualitative methods, data collection through observation, interviews, and dookumentation, with analysis based on the E-Govqual theory according to Papadomichelaki and Mentaz (2012) which includes six dimensions. Based on the results of the research, the implementation of PADUKA services provides convenience in the population administration process based on the quality standards of Content and Appearance that runs optimally. Meanwhile, the dimensions of Ease of Use, Trust, Reliability, Citizen Support, Functionality of Interaction are still constrained in implementation. The main obstacle lies in the nature of non-mandatory and permanent cooperation agreements, as well as communication and low quality of human resource competencies. The efforts made are to improve the cooperation agreement period, operator training, and system improvement. Overall, PADUKA has shown a positive contribution to the transformation of digital-based public services, although more intense evaluation is needed to ensure equitable distribution and optimization of services.
The Role of Food Vlogger @Gilangaditja in Encouraging Consumers to Buy Products Muhammad Septian Nurrizal; M. Aurel Saputra Yudha; Farida Nurfalah; Abdul Jalil Hermawan
Salus Publica: Journal of Community Service Vol. 3 No. 2 (2025): August 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v3i2.450

Abstract

The development of digital technology and the popularity of video sharing platforms such as YouTube, TikTok, and Instagram have encouraged the emergence of food vloggers as influential figures in the culinary world. This study aims to analyze the role of food vlogger @gilangaditja to invite consumers to buy products on the Instagram platform, especially in the Cirebon area. Using a case study-based qualitative approach, data was collected through observation of Instagram content and analyzed by applying the theory of source credibility proposed by Hovland, Janis, and Kelley, as well as the theory of content marketing and consumer behavior. The research revealed that @gilangaditja succeeded in building an image through competence, trustworthiness, and personal appeal. The content produced is informative, interesting, and emotional, thus creating a strong persuasive influence on the audience. The high level of intensive interaction and testimonials from followers shows that food vloggers can act as significant content creators to encourage consumers to buy products. These findings suggest that culinary industry players can utilize collaboration with food vloggers as an important element in an effective digital marketing strategy.
VISUAL IDENTITY AND AUDIENCE ENGAGEMENT: PERSONAL BRANDING STRATEGIES ON INSTAGRAM @DSUGYWEDDINGOFFICIAL Deana Ermania Rahutami; Dimas Herlambang Putra; Farida Nurfalah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.4270

Abstract

This study examines the effectiveness of personal branding strategies implemented by the Instagram account @dsugyweddingofficial within the wedding planning industry. Using a qualitative content analysis approach, the research analyzes Instagram posts focusing on the core elements of personal branding: clarity, specialization, and consistency, as outlined by Montoya (2009). The findings indicate that @dsugyweddingofficial successfully communicates its brand identity through clear messaging, a distinctive wedding theme specialization, and consistent visual presentation and tone. The study highlights the importance of strategic content curation in social media branding and the role of audience engagement in building a credible brand presence. In conclusion, this research emphasizes that personal branding through Instagram can significantly enhance visibility and customer loyalty, particularly when executed with clarity, specialization, and consistency.
STRATEGIC COMMUNICATION FOR CULTURAL IMAGE BUILDING THROUGH INSTAGRAM: A CASE STUDY OF @SANGGAR_SENISETIYANEGARA AND THE CIREBON MASK DANCE Umi Umayah; Melani Rosmayanti Fazrin; Farida Nurfalah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.4271

Abstract

The Cirebon Mask Dance (Tari Topeng Cirebon) is a traditional Indonesian art form with deep historical and philosophical values. This study examines how Instagram is utilized as a communication tool to build a positive public image of the dance, focusing on the account @sanggar_senisetiyanegara. The research adopts a qualitative descriptive approach, collecting data through interviews, documentation, and literature review. Data were validated using source triangulation and analyzed through data reduction, display, and conclusion drawing. Guided by the strategic communication framework developed by Halland, Holtzhausen, Van Ruler, Vercic, and Sriramesh (2007), this study identifies three key dimensions of communication strategy: message planning, media selection, and delivery technique. The findings show that Instagram features such as Reels, Stories, and Carousel Posts are effective in fostering engagement and cultural appreciation. However, challenges persist in the form of inconsistent content production, low digital literacy among art practitioners, and limited audience reach. To address these issues, the study highlights the use of educational storytelling, audience interaction, and collaboration with cultural communities as crucial strategic responses. Overall, this research underscores the importance of culturally sensitive and visually compelling communication in promoting traditional arts in the digital era.
Pelatihan Komunikasi Pemasaran E-Commerce Melalui Aplikasi Layanan Koperasi Usaha Kecil dan Menengah Di Dinas Komunikasi, Informatika dan Statistika Kota Cirebon Farida Nurfalah; Otto Fajarianto; Rifka Noviani Santika
Abdimas Awang Long Vol. 6 No. 1 (2023): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v6i1.661

Abstract

Suatu bisnis dengan model fasilitas berbasis digital, sebaiknya dimiliki para wirausahawan dan yang berbasis komunitas pengembangkan inovasi sosial dapat memecahkan suatu masalah lingkungan dengan memanfaatkan karakter lokasi, serta dapat berkontribusi untuk menghasilkan suatu produk maupun layanan dalam suatu jaringan untuk mendapatkan ide serta pengembangan produk dan jasa layanan, bahkan ikut serta mendapatkan dukungan dari masyarakat yang lebih luas. Hal tersebut tentunya berkontribusi kepada layanan publik dengan menggabungkan konsep kewirausahaan sosial dengan pengelolaan lokasi untuk memahami pesan media yang dibentuk, penggunaan sarana, tujuan, karakteristik serta konvensi yang menguji bagaimana para wirausahawan menafsirkan pesan secara berbeda, maka diperlukan pelatihan dan terprogramkan pula di Universitas Swadaya Gunung Jati sebagai dunia pendidikan dan di Dinas Komunikasi, Informatika dan Statistika Kota Cirebon yang memiliki binaan dan program layanan publik berupa aplikasi maupun yang konvensional seperti fasilitas ruangan coworking space. Fasilitas layanan sudah lengkap, pemahaman dalam menggunakan fasilitas Marketplace juga sudah cukup paham, sangat membantu penggunaannya di era pasar bebas. Pemahaman pengelolaan administrasi usaha dalam keuangan, setelah adanya kegiatan sosialisasi yang sudah dilakukan menjadi mengerti dan paham untuk lebih lanjut lagi, membantu pemahaman dalam era digital, semakin simple dalam metode laporan keuangan, dapat memudahkan dalam total dan rekapan pendapatan dan pengeluaran penjualan produk UMKM.
Deconstruction of Moral Messages in the Naruto Shippuden Anime Series: The Pain Attack on Konoha Village Episode Through Roland Barthes' Semiotic Analysis Fahmi Nurhidayat; Faridah Nurfalah
Journal of Social Science Vol. 5 No. 6 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i6.931

Abstract

The Naruto Shippuden Animated Series is one of the best-selling Japanese animated films in Indonesia, the Naruto animated film is widely watched by children both on television and the internet. However, in the Naruto Shippuden animated film there are many violent scenes and adult characters, on that basis the author conducted this study to explore the moral message in the show. Moreover, the Pain Attacking Konoha Village Episode is the most popular episode in the Naruto Shippuden animated series. This series also features various characters with different backgrounds, providing diverse perspectives on morality and action. In every battle depicted, there are layers of meaning that teach values such as courage, sacrifice, and responsibility. The Pain Attacking Konoha Village Episode in particular shows the internal conflict experienced by the main characters, underlining the complexity of moral decisions. The methodology applied in this analysis is a qualitative approach through Roland Barthes' Semiotic Analysis Technique which is based on the identification of signs and markers in Denotative, Connotative and Mythical meanings. This analysis aims to identify how the moral message is conveyed through symbolism and interaction between characters. The findings of this analysis show a number of scenes that implicitly convey moral messages that teach ethics about what is good and right, moral messages of advice, moral messages that show to seek the truth based on facts, moral messages that invite the audience to respect other people's opinions, and moral messages to solve problems with a cool head. It is important to understand that even though there is violence in the show, the values taught serve to motivate the audience to make wise decisions in real life
Co-Authors ., Mahmudah Abdul Jalil Hermawan Abdul Jalil Hermawan Aditya Pratama Rachmanto Aghnia Dian Lestari Ayu Barokah Deana Ermania Rahutami Desak Nyoman Intan Dimas Aditya Senoputra Dimas Herlambang Putra Dini Widiyana Fahmi Nurhidayat Farras, Muhammad Farras Firmansyah Gilang Merdeka Gita Oktaviani Heriyani Agustina Herlinda Rahayu Hery Nariyah Ilham Baihaqi Inanah Inanah Jamilah Ahmad Lili Yani M. Aurel Saputra Yudha M. Nuruzzaman Melani Rosmayanti Fazrin Meta Yuniar Meytriantara, Rizky Moch Rizky Alhamdany Muhammad Angga Ramdani Muhammad Nuruzzaman Muhammad Septian Nurrizal Mukarto Siswoyo Novi Anggraeni Nurudin Nurudin Nurudin Siraj Otto Fajarianto Raden Annisa Listiana Rahmat Hidayat Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rita Gani Rita Gani Salsabila Cahyarani Saras Ayuningtyas Shalma Calista Zahra Shofy Amalia Shofy Amalia SRI WULANDARI Sri Wulandari Sri Wulandari Sri Wulandari Tegar Wicaksono Tri Banaty Umi Umayah Welly Wihayati Welly Wihayati Widiartha Atas Cahyadi Wiken Kurniawati Wisnu Lanandie Yahya Iqbal Hamidy Yusuf Alfiansyah Zahra Rahmadenia Zahra Rahmadenia