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All Journal Jurnal Kajian Komunikasi Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science Altruis: Journal of Community Services Jurnal Ilmiah Publika Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Signal Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Indonesia Sosial Teknologi Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Asian Journal of Social and Humanities Greenation International Journal of Economics and Accounting
Farida Nurfalah
Universitas Swadaya Gunung Jati
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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PADUKA service : Dimension and Implementation of Population Administration Shofy Amalia; Zahra Rahmadenia; Sri Wulandari; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

PADUKA (Collective Service for Registration of Population Documents and Civil Registration in Villages) is a digital innovation from the Cirebon Regency Disdukcapil which aims to make it easier for the community to access population administration services. This service runs on a non-mandatory cooperation agreement between the Disdukcapil and the village, so that the services are not evenly distributed in Cirebon Regency. This research aims to determine the dimensions and implementation of PADUKA's services, and identify obstacles and efforts to improve the quality of services. The methods used in the study are qualitative methods, data collection through observation, interviews, and dookumentation, with analysis based on the E-Govqual theory according to Papadomichelaki and Mentaz (2012) which includes six dimensions. Based on the results of the research, the implementation of PADUKA services provides convenience in the population administration process based on the quality standards of Content and Appearance that runs optimally. Meanwhile, the dimensions of Ease of Use, Trust, Reliability, Citizen Support, Functionality of Interaction are still constrained in implementation. The main obstacle lies in the nature of non-mandatory and permanent cooperation agreements, as well as communication and low quality of human resource competencies. The efforts made are to improve the cooperation agreement period, operator training, and system improvement. Overall, PADUKA has shown a positive contribution to the transformation of digital-based public services, although more intense evaluation is needed to ensure equitable distribution and optimization of services.
The Effect of Social Media X Usage on the Academic Behavior of FISIP Students at Swadaya Gunung Jati University Dimas Aditya Senoputra; Herlinda Rahayu; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

In today's digital age, social media X has become an integral part of students' lives and has the potential to influence their academic behavior. This study aims to determine whether there is a significant influence between the use of social media X and the academic behavior of students at the Faculty of Social and Political Sciences, Swadaya Gunung Jati University, as well as to examine whether social media X can encourage academic achievement. This study uses an associative quantitative approach with a survey design through questionnaires, as well as stratified sampling techniques in sampling. Data analysis was performed using simple linear regression using SPSS software. The results of the study show a regression coefficient value of 0.379 (p < 0.001) and an R Square of 0.676. This means that 67.6% of the variation in student academic behavior can be explained by the use of social media X. In other words, this study shows a statistically significant influence between the use of social media X and the academic behavior of FISIP students at Swadaya Gunung Jati University
Promotional Strategy For Graduation Photography Services Through Instagram Social Media @Univisual_ Gilang Merdeka; Moch Rizky Alhamdany; Farida Nurfalah; Welly Wihayati
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

The use of the Instagram platform as a promotional medium has developed into one of the most efficient marketing tactics during the development of the digital era like now. Instagram is not only a platform to share image- or video-based content, but also serves to build relationships with consumers. The increase was due to attractive promotions and consumer satisfaction with the services provided by Univisual. Therefore, this study aims to find out what promotional strategies, Instagram content, and features are used by Univisual to attract consumer interest. This research uses Promotion Mix Theory, namely Advertising, and Sales Promotion. The method carried out in this study is qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawn. The subjects in this study consisted of three informants, namely owners, admins, and potential consumers. The results of this study show that the Promotion Mix strategy implemented by Univisial has proven to be effective in increasing consumer interest in the services provided. Univisual takes full advantage of the features on Instagram as a promotional medium, sharing content, and utilizing Instagram ads. This is shown by the responses given by the informants regarding the promotional strategy carried out by Univisual.
Discount propaganda on Tiktok live features as a means of @somethincofficial in increasing sales Farida Nurfalah; Dea Refani Sapitri; Erick Satyawijaya
Interdisciplinary Social Studies Vol. 3 No. 4 (2024): Regular Issue: July-September 2024
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v3i4.726

Abstract

The development of technology has made many social media a means to channel information and communication. The media that is currently often used by the public is TikTok. Indonesia is the second largest market in the world for TikTok users in 2023 with 106.52 million active users. The type of research used by the researcher is qualitative descriptive, data collection techniques using observation and interview methods, book literature, scientific journals, and interviews with 5 adolescent informants of TikTok followers Somethinc in Cirebon City. With its proven quality, as well as the delivery of messages through promotions, Somethinc has succeeded in building brand awareness among teenagers in Cirebon City so that its products are liked and in great demand. TikTok social media as a means of attracting buying interest is because of its attractive content accompanied by influencer support that helps the process of delivering the message desired by business actors, as well as the existence of a live shopping feature that makes the audience interested in buying because of the many promos, free shipping fees and discounts obtained as well as live chat interactions that make it easier for consumers to solve their problems. TikTok social media is a strategic media as a means of promotion in attracting interest in buying Somethinc products. This is due to the attention of consumers in the form of informative content, on TikTok social media there are many attractive promos that make consumers interested in buying, and there is a message feature in TikTok social media that makes it easier for consumers to interact with business actors directly with the aim of getting solutions to obstacles.
The role of Whatsapp as a communication media for indekos students Muhamad Ardan Anuggerah; Farida Nurfalah
Interdisciplinary Social Studies Vol. 4 No. 1 (2024): Regular Issue: October-December 2024
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i1.748

Abstract

The purpose of this study is to explore the role of WhatsApp as a communication medium for boarding house students. Data collection involved observations, interviews, and documentation with three students living in boarding houses in Cirebon City who regularly use WhatsApp in their daily activities. The results of the research show that WhatsApp has an important role in facilitating the dissemination of information among boarding school students. The frequency, tone, and content of interactions on WhatsApp have an impact on social bonds, social cohesion, sense of belonging, and conflict resolution. In addition, the negative aspects of WhatsApp use, such as miscommunication, digital conflict, or issues of privacy and trust, and how these impact interpersonal relationships among a group living group. Furthermore, it lays the groundwork for future research on the integration of digital tools in improving the quality of life and communication efficiency in residential educational settings, contributing to the broader discourse on technology's impact on education and student well-being.
The Complicated Divorce Petition Process: Services At The Cirebon City Religious Court Siti Khumayah; Miftahul Jannah; Silvi Riani; Faridah Nurfalah
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 6 (2024): Edunity : Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i6.266

Abstract

Divorce is a complex and sensitive process in Indonesian family law. Therefore, the quality of service in filing divorce applications at the religious court office plays an important role in ensuring justice and welfare for the parties involved. The study aims to evaluate the quality of service in filing divorce applications at the Cirebon City religious court office. The research method used is a qualitative approach, with data collection techniques in the form of direct observation, and interviews with officers and service users. Secondary data in the form of journal books related to research. The informant selection technique used by researchers in this study was the purposive sampling technique. The purposive sampling technique was three key informants, the informants were selected by the researcher to selectively select informants who were relevant to the research objectives. The results showed an evaluation of service quality, there are still obstacles including employees who are less friendly and the process is quite long which affects the quality of service.
Political Communication Strategies In The Digital Era For Generation Z Voters Hana Alifatunnisa; Maullidha Azzhahra; Farida Nurfalah
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 11 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i11.309

Abstract

The development of the digital era has changed political communication strategies, especially in reaching Generation Z voters. Social media such as Instagram, Facebook and TikTok have become the main platforms for delivering political messages. The purpose of this study is to analyze Generation Z's views on political communication strategies carried out by politicians in the digital era, as well as identify the effectiveness of social media platforms in attracting the attention of young voters. This research uses a qualitative method with data collection techniques through observation and interviews with six informants from Generation Z who have the right to vote. The analysis was conducted by categorizing the data into relevant themes. The results showed that political communication strategies using social media succeeded in attracting Generation Z's attention. Interesting political messaging and visual content are effective in increasing young voters' interest. The informants revealed that casual and familiar language, as well as the use of humor in political content, greatly influenced their engagement. Social media not only facilitates access to political information, but also enables direct interaction between politicians and voters. However, challenges such as the spread of fake news and the need for critical skills in assessing information are significant barriers for Generation Z. Political communication strategies that utilize social media are very effective for attracting Generation Z. However, efforts need to be made to ensure the accuracy of information and build critical skills in assessing news, so that Generation Z can participate informally in the political process.
The Role of Global Ambassador and Brand Ambassador for Indonesian and Malaysian Youth Farida Nurfalah; M. Nuruzzaman; Siti Khumayah; Rhevallino Daneztha Sulintang; Mohd Naufal Bin Yunos
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 12 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i12.356

Abstract

The growing digital era, the role of influencer marketing has become one of the most effective marketing strategies and one of the important aspects in influencer marketing is the involvement of Global Ambassadors and Brand Ambassadors. This study aims to explore the implementation of the role of Global Ambassadors and Brand Ambassadors for Young People in Indonesia and Malaysia. The research methodology was carried out through the first stage, namely observation, development and use of the theory of global ambassadors and brand ambassadors ranging from providing testimonials, providing encouragement and reinforcement (Endorsement), acting as actors in the advertising topics they represent. The second stage is to test the theory through interviews to get feedback, visual representations, and problem-solving creativity that can identify opportunities that exist and be applied in business. The results of this study show that Global ambassadors play a major role for Indonesian and Malaysian youth, especially in shaping their lifestyle image and identity, encouraging consumption of international products, and shaping global trends. However, young people retain local cultural values that influence their perception of products and brands.
The Role of Social Media in Campaigning the Danger of Drugs on Tiktok Account @infobnn_kabkuningan Fida Kamal Fadhillah; Farida Nurfalah; Abdul Jalil Hermawan
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i7.9092

Abstract

Narcotics and dangerous substances are referred to as drugs. Napza, which stands for narcotics, psychotropic substances, and addictive substances, is another acronym introduced by the Ministry of Health of the Republic of Indonesia. The purpose of this study is to determine the role of Tiktok social media @infobnn_kabkuningan in conducting a drug hazard campaign, as well as explaining the strategies used in the drug hazard campaign and knowing how the audience responds to this drug hazard campaign. BNNK Kuningan in conducting a campaign for the Prevention, Eradication, Abuse and Illicit Trafficking of Drugs (P4GN). One of the methods used is social media. The social media used by The Kuningan National Narcotics Agency (BNNK) is the TikTok platform, the process of using the TikTok platform to disseminate P4GN information is by creating content related to drugs and adjusted to viral trends. The drug campaign carried out by BNNK Kuningan is more directed at providing information through social media with an approach that adjusts trends and audiences. Although it cannot be measured directly, the information conveyed is still considered valuable to the community. The main obstacles in this campaign are limited budget, personnel, and minimal audience involvement.
Instagram Social Media @Adiba_Cake as a Promotional Medium for Product Sales Salsabila Aurelia; Dianti Nur’aeni; Farida Nurfalah
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.463

Abstract

Social media has become an essential platform for disseminating information and interacting with the public. One of the most popular social media platforms is Instagram. The Instagram account @adiba_cake has utilized Instagram as a promotional medium to sell cake products. The purpose of this study is to explore the communication strategies used by @Adiba_cake in interacting with its followers, analyze their forms, and investigate how @Adiba_cake builds its brand identity. The research method employs a qualitative approach with data collection techniques including observation, interviews, and documentation. The research informants consist of the owner of the @adiba_cake account and active followers who engage with the content. The findings indicate that this account has successfully utilized social media as an effective promotional tool. This success is supported by active communication, clear product information, follower engagement, consistent visual identity, and interactions that strengthen relationship.
Co-Authors ., Mahmudah Abdul Jalil Hermawan Abdul Jalil Hermawan Aditya Pratama Rachmanto Aghnia Dian Lestari Ayu Barokah Dea Refani Sapitri Deana Ermania Rahutami Desak Nyoman Intan Dianti Nur’aeni Dimas Aditya Senoputra Dimas Herlambang Putra Dini Widiyana Erick Satyawijaya Fahmi Nurhidayat Farras, Muhammad Farras Firmansyah Fida Kamal Fadhillah Gilang Merdeka Gita Oktaviani Hana Alifatunnisa Heriyani Agustina Herlinda Rahayu Hery Nariyah Ilham Baihaqi Inanah Inanah Jamilah Ahmad Lili Yani M. Aurel Saputra Yudha M. Nuruzzaman M. Nuruzzaman Maullidha Azzhahra Melani Rosmayanti Fazrin Meta Yuniar Meytriantara, Rizky Miftahul Jannah Moch Rizky Alhamdany Mohd Naufal Bin Yunos Muhamad Ardan Anuggerah Muhammad Angga Ramdani Muhammad Nuruzzaman Muhammad Septian Nurrizal Mukarto Siswoyo Novi Anggraeni Nurudin Nurudin Nurudin Siraj Otto Fajarianto Raden Annisa Listiana Rahmat Hidayat Rhevallino Daneztha Sulintang Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rita Gani Rita Gani Salsabila Aurelia Salsabila Cahyarani Saras Ayuningtyas Shalma Calista Zahra Shofy Amalia Shofy Amalia Silvi Riani Siti Khumayah Sri Wulandari Sri Wulandari Sri Wulandari SRI WULANDARI Tegar Wicaksono Tri Banaty Umi Umayah Welly Wihayati Welly Wihayati Widiartha Atas Cahyadi Wiken Kurniawati Wisnu Lanandie Yahya Iqbal Hamidy Yusuf Alfiansyah Zahra Rahmadenia Zahra Rahmadenia