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All Journal Jurnal Skripta Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Volksgeist: Jurnal Ilmu Hukum dan Konstitusi Jurnal Suara Pengabdian 45 Jurnal Ilmu Sosial, Pendidikan Dan Humaniora E-JRM Jurnal Edukasi Biologi Notary Law Research Jurnal Intelek Dan Cendikiawan Nusantara Ikhlas: Jurnal Ilmiah Pendidikan Islam Jurnal Ilmiah Mahasiswa Pendidikan Ekonomi
Siti Mariyam
State University of Yogyakarta
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : E-JRM

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PENGARUH MULUT KE MULUT, GAMBAR TUJUAN, DAN TUJUAN BRANDIG TENTANG KUNJUNGAN KEMBALI DI PASIR PUTIH TUBAN Siti Mariyam; M Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study analyze the Word Of Mouth, Destination image and destination branding of Revisiting Interest in Tuban White Sand The beach Tour either simultaneously or partially. This research uses an explanatory research type with a quantitative approach. The population in this study were visitors from the White Sand Beach Tourism. Samples taken were 73 respondents. The sampling technique used was snowball. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. The data collection method used was a questionnaire. The results showed that the Reviews, destination images, destination branding at the same time had a significant effect on Visiting Interest. And Word Of Mouth has a partially significant effect on interest in visiting. Meanwhile, Destination Image has no partially significant effect on Returning Interest. And Destination Branding partially significant effect on Returning Interest. Keywords: Reviews, destination images, destination branding for Returning Interest
PENGARUH WORD OF MOUTH, DESTINATION IMAGE, DAN DESTINATION BRANDIG TERHADAP MINAT BERKUNJUNG KEMBALI DI WISATA PANTAI PASIR PUTIH TUBAN Siti Mariyam; M. Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.701 KB)

Abstract

AbstractThis study aims to analyze the Word Of Mouth, Destination Image, and Destination Branding of Revisiting Interest in Tuban White Sand Beach Tour either simultaneously or partially. This research uses an explanatory research type with a quantitative approach. The population in this study were visitors from the White Sand Beach Tourism. Samples taken were 73 respondents. The sampling technique used was snowball. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. The data collection method used was a questionnaire. The results showed that the Word Of Mouth, Destination Image, and Destination Branding simultaneously had a significant effect on Visiting Interest. And Word Of Mouth has a partially significant effect on interest in visiting. Meanwhile, Destination Image has no partially significant effect on Returning Interest. And Destination Branding partially significant effect on Returning Interest.  Keywords: Word of Mouth, Destination Image and, Destination Branding for Returning Interest
Co-Authors Agus Wibowo Agus Widodo Aleria Irma Hatneny Ana Fitri Apriliyani Andi Wasis Anggraeni Endah Kusumaningrum Bambang Subali Desti Setianingsih Erlita Kartika Putri Herlina Sugiarti, Dewi Ismaya Febrianti Kunarto M Hufron M. Hufron M. Riyanto Markus Suryo Utomo Markus Suryoutomo Mashari Muhammad Rizal Ardiana Musfiana Musfiana Nazaruddin Nazaruddin Neneng Sri Wulan Nopi Krisnawati Nuur Wachid Abdul Majid Putri Komalaninggar Retno Mawarini Sukmariningsih Rr. Widyorini Indriasti W Septy Qurrotu Aini Farradhillah Sofyan Iskandar, Sofyan Wanda Alfiah Misbah Wienike Dinar Pratiwi Yeti Kusmawati Yusuf Ibrahim Arowosaiye