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All Journal Kinerja KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Journal The Winners Gadjah Mada International Journal of Business Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen Binus Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) MITRA: Jurnal Pemberdayaan Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Minda Baharu Humaniora Jurnal Mantik Jurnal Ilmiah Manajemen dan Bisnis FIRM: Journal of Management Studies Jurnal Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Jurnal Manajemen Srawung: Journal of Social Sciences and Humanities Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review Jurnal Keuangan dan Bisnis Komunitas: International Journal of Indonesian Society and Culture Jurnal Manajemen Maranatha
Yasintha Soelasih
Faculty Of Economics And Business, Atma Jaya Catholic University, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Mantik

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Building patient loyalty in the use of telemedicine applications Andriani, Oktavia; Soelasih, Yasintha
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6340

Abstract

This study aims to analyze the influence of brand image and e-service quality on patient loyalty through patient satisfaction and trust in telemedicine applications. The research utilized a quantitative approach with data collected through online questionnaires distributed to patients in Jakarta who have used telemedicine services. The sample consisted of 202 respondents, and the data were analyzed using Structural Equation Modeling (SEM) via SMART PLS. The results reveal that both brand image and e-service quality significantly impact patient satisfaction, which in turn influences patient trust and loyalty. Additionally, the study confirms that patient trust mediates the relationship between patient satisfaction and loyalty. These findings emphasize the importance of improving service quality and maintaining a positive brand image to enhance patient loyalty in telemedicine platforms. The study suggests that healthcare organizations should focus on optimizing e-service quality, strengthening brand reputation, and ensuring patient satisfaction to foster long-term loyalty in the growing telemedicine sector
Co-Authors Anastasia Tatik Hartanti, Anastasia Tatik Andriani, Oktavia Angwyn, Angeline Arya Abhirakshantu Mp, Putu Belycia, Cein Boni Jovianggi Budi Nugroho, Yohanes Arianto Chow, Aozora Valentinus Christiana Fara Dharmastuti, Christiana Fara Christine Winstinindah Sandroto Dwinita Laksmidewi Dwinita Laksmidewi Dwinita Laksmidewi, Dwinita EFENDI Febriyanti Nurcahya Ho, Shu-Hsun Johan, Philip Dave Lembana, Devi Angrahini Anni Lily Suhaily Lily Suhaily Lonardo Lonardo Lonardo Lonardo Madyakusumawati, Synthia Nugraha, Tristan Adi Nugroho, Yohanes Arianto Budi Pambudi, Rilo R. Aditya Gunawan, R. Aditya Reyner Jonathan Rilo Pambudi Silitonga, Frans Stevenardo H Sumani . Sumani Sumani Synthia Madyakusumawati Theja, Serafina Tristan Adi Nugraha Wijaya, Khatleen Winstinindah Sandroto, Christine Winstinindah-S, Christine Yasinta Ratna Esti Wulandari Yohanes Driyanto Yohanes Driyanto