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All Journal Kinerja KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Journal The Winners Gadjah Mada International Journal of Business Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen Binus Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) MITRA: Jurnal Pemberdayaan Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Minda Baharu Humaniora Jurnal Mantik Jurnal Ilmiah Manajemen dan Bisnis FIRM: Journal of Management Studies Jurnal Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Jurnal Manajemen Srawung: Journal of Social Sciences and Humanities Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review Jurnal Keuangan dan Bisnis Komunitas: International Journal of Indonesian Society and Culture Jurnal Manajemen Maranatha
Yasintha Soelasih
Faculty Of Economics And Business, Atma Jaya Catholic University, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Binus Business Review

 1 
Customer Loyalty: The Difference between Full-Service Carriers and Low-Cost Carriers in Indonesia Yasintha Soelasih; Sumani Sumani
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6489

Abstract

The level of competition in the aviation industry has increased since the regulation change in 1999. Aviationcompanies in providing services can be divided into three categories: full service, medium service, and no-frillsservice. Both Full-Service Carriers (FSCs) and Low-Cost Carriers (LCCs) experience a high level of competition.The research aimed to look at the differences in customer loyalty on domestic FSCs and LCCs in Indonesia.The differences were shown from testing the effect of service quality on customer loyalty mediated by customersatisfaction and behavioral intention to use. Respondents were FSCs and LCCs passengers. Samples were takenby purposive sampling. There were 522 respondents for FSCs and 529 respondents for LCCs were observed bydistributing questionnaires. Then, the research tested the validity and reliability of the variables using ConfirmatoryFactor Analysis (CFA), Composite Reliability (CR), and Average Variance Extracted (AVE). Structural EquationModeling (SEM) was also applied to examine the hypothesis. The results show the formation of customerloyalty from service quality, customer satisfaction, and behavioral intention to use on FSCs and LCCs. The mostsignificant factor is the behavioral intention in forming customer loyalty in FSCs and LCCs. Meanwhile, customersatisfaction does not influence customer loyalty for FSCs and LCCs.
The Factors of Millennials’ Continuance Intention to Use Digital Wallets in Indonesia Yasintha Soelasih; Sumani
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8561

Abstract

The growth of digital wallets increases the convenience of consumers in making transactions. The convenience that consumers feel in using digital wallets further increases their consumption. Companies influence the age group, such as millennials, with high potential in using digital wallets. The research emphasized the consumer behavior of millennials in using digital wallets. The study aimed to examine the variables that affected digital wallet users in terms of perceived usefulness, perceived risk, customer attitude, customer satisfaction, and continuance intention to use. The questionnaire was distributed using the G-form using the determination of respondents by purposive sampling. The number of respondents was 276. The measurement of reliability and validity used loadings values, Cronbach’s alpha, Composite Reliability (CR), Average Variance Extracted (AVE), and discriminant validity. In measuring the fit model, the Standardized Root Mean Square Residual (SRMR) value was used. Then, the research used Partial Least Square-Structural Equation Model (PLS-SEM) to test the hypothesis. The results show that perceived usefulness affects customer attitudes toward using digital wallets. Meanwhile, perceived risk has no effect on customer attitudes. Customer attitude impacts customer satisfaction and continuance intention to use digital wallet users directly and indirectly. Moreover, millennials strengthen the influence of customer attitude on continuance intention to use. The effect is negative, meaning that if the age of the millennials increases, it will cause a decreased attitude change towards continuance intention to use digital wallets.
Shopping Products Online After the COVID-19 Era Yasintha Soelasih; Sumani Sumani
Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i2.10736

Abstract

The COVID-19 pandemic has changed consumer purchase behavior. The research observed consumer behavior in purchasing online products after the pandemic. It focused on attitudes, perceived behavior control, and financial and product risks. They influenced purchase decisions, resulting in customer satisfaction and repurchase intention in online shopping. The research applied a quantitative method. Data collection used online research. It managed to get 443 respondents. The study was conducted in Indonesia with respondents who had done online shopping. The hypothesis test was done using Structural Equation Modeling (SEM) with Smart-PLS software. The research results show that H1, H1a, H1b, H2, H2a, H2b, H3, H3a, H3b, H5, H6, H6a, H6b, and H7 are accepted. Meanwhile, H4, H4a, and H4b are rejected. The hypothesis test results show an influence between attitudes, perceived behavior control, and financial risk on customer satisfaction and repurchase intention through purchase decisions both directly and indirectly. Meanwhile, product risk does not directly or indirectly influence customer satisfaction and repurchase intention through purchase decisions. In conclusion, financial risk is the most influential factor in purchase decisions. If the financial risk is low, customers’ purchase decisions will be high. The research contributes to consumer behavior, especially regarding online shopping. Consumers purchasing online products pay attention to the processes of clarity, assurance, security, comfort, and trust.
Co-Authors Anastasia Tatik Hartanti, Anastasia Tatik Andriani, Oktavia Angwyn, Angeline Arya Abhirakshantu Mp, Putu Belycia, Cein Boni Jovianggi Budi Nugroho, Yohanes Arianto Chow, Aozora Valentinus Christiana Fara Dharmastuti, Christiana Fara Christine Winstinindah Sandroto Dwinita Laksmidewi Dwinita Laksmidewi Dwinita Laksmidewi, Dwinita EFENDI Febriyanti Nurcahya Ho, Shu-Hsun Johan, Philip Dave Lembana, Devi Angrahini Anni Lily Suhaily Lily Suhaily Lonardo Lonardo Lonardo Lonardo Madyakusumawati, Synthia Nugraha, Tristan Adi Nugroho, Yohanes Arianto Budi Pambudi, Rilo R. Aditya Gunawan, R. Aditya Reyner Jonathan Rilo Pambudi Silitonga, Frans Stevenardo H Sumani . Sumani Sumani Synthia Madyakusumawati Theja, Serafina Tristan Adi Nugraha Wijaya, Khatleen Winstinindah Sandroto, Christine Winstinindah-S, Christine Yasinta Ratna Esti Wulandari Yohanes Driyanto Yohanes Driyanto