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All Journal Quantitative Economics Journal LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Ensiklopedia Education Review JUMAN Tools (Jurnal Manajemen Tools) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects) Jurnal Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Ramadhan Harahap
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Journal of International Conference Proceedings

 1 
Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation Megasari Gusandra Saragih; Elfitra Desy Surya; Sri Rahayu; Harianto Harianto; Ramadhan Harahap; Slamet Widodo
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.655

Abstract

This research examines the influence of brand experience and brand satisfaction of brand loyalty with brand trust as intervening variable. The samples used in this study were 130 respondents who were Honda motorcycle customers in Medan city. Nonprobability sampling Technique by purposive sampling method is used as a sampling technique. The analysis method is Structural Equation Modeling (SEM) using the AMOS-20 (Analysis of Moment Structure) device. It was found that brand experience and brand Trust have significant effect on brand trust and brand loyalty. Brand Trust is a significant effect on brand loyalty. Brand Trust is a partial mediation the influence of brand experience and brand trust of brand loyalty.
Co-Authors , Elfitra Desy Surya , Harianto , Miftah El Fikri Aulia Ramadhan Tanjung Dewi Nurmasari Pane Eka Putri Istiqomah Faisal Amri Firman Ario Hernawaty Hernawaty Irawan M. Zulfikri Mesra B Muhammad Dharma Tuah Putra Nasution Ramadhan Akbari Rindi Andika Rizal Ahmad Rizal Ahmad Slamet Widodo Sri Rahayu Surya Asih Tridia Kumula Dewi Yossie Rossanty