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All Journal IQTISHODUNA EGALITA El Dinar EQUILIBRIUM Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Consumer Science I-Finance Journal Jurnal Dimensi Jurnal Ilmiah Ekonomi Islam Al Tijarah Journal of Consumer Sciences Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) MALIA International Journal of Supply Chain Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Syarikat : Jurnal Rumpun Ekonomi Syariah EKUITAS (Jurnal Ekonomi dan Keuangan) Iqtishoduna: Jurnal Ekonomi Islam Jurnal Riset Entrepreneurship International Journal of Business Economics (IJBE) JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JMK Jurnal Manajemen dan Kewirausahaan Community Empowerment Jurnal Ekonomi Unram Journal of Community Service (UJCS) Widyagama National Conference on Economics and Business (WNCEB) Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Engagement: Jurnal Pengabdian Kepada Masyarakat Ulil Albab
Nihayatu Aslamatis Solekah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Journal of Consumer Science

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Understanding Zillennials Consumer Green Behavior of Reducing Plastic Bag Use through the Theory of Planned and Interpersonal Behavior Solekah, Nihayatu Aslamatis; Handriana, Tanti; Usman, Indrianawati
Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.2.206-225

Abstract

Adopting cloth bags over single-use plastic bags is a significant consumer behavior. Employing the theory of of planned and interpersonal behavior, this study aimed to understand the relationship between customers' intentions to use cloth bags and their awareness of the environmental impact of plastic bags. Through purposive sampling, 277 individuals born after 1980 and making at least one to three in-person retail and Internet purchases each month were selected as participants. The data were processed using descriptive and quantitative analysis tools using SEM (Structural Equation Model) analysis. The findings reveal that creating the next generation of habit bags can significantly enhance social awareness of plastic bag usage and the environment. However, no evidence suggests that the EAPB increases the intention to use cloth bags. The more the SP and SBPB intervene, the more the IUCB contributes to changing consumer behavior to use fewer plastic bags. Therefore, Habit Bag Use can positively influence pro-environmental behavior, as this study combined the theory of Interpersonal Behavior and the theory of Planned Behavior. These results contribute to the theoretical framework for understanding how the millennial generation's interpersonal conduct, reflected in their bag-using behaviors, influences their behavior in minimizing plastic bag usage. These findings imply that the adoption of single-use or non-plastic bag habits can motivate people to reduce their usage of plastic bags, a behavior that is further encouraged by laws prohibiting the use of plastic bags.
Millennials' Deals with Plastic: The Effect of Natural Environmental Orientation, Environmental Knowledge, and Environmental Concern on Willingness to Reduce Plastic Waste Solekah, Nihayatu Aslamatis; Handriana, Tanti; Usman, Indrianawati
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.116-134

Abstract

To maintain environmental sustainability can be managed and resolved by changing human behavior, especially by reducing plastic waste. This study investigated whether natural environmental orientation, environmental knowledge, environmental concern, and environmental attitude affect the extent to which millennials avoid or reduce the purchase of single-use plastic tableware, food with plastic packaging, and plastic water bottles called Willingness to Reduce Plastic Waste (WRPW). This study used quantitative using the purposive sampling method. Data collection techniques using online questionnaires were sent to respondents with criteria for educated millennial Muslims at Islamic universities in East Java, Central Java, and West Java. The survey was conducted for three months and obtained 369 respondents. The questionnaire is processed by using SEM analysis with Smart PLS. The results show that environmental knowledge provides a direct and an indirect effect on willingness to reduce plastic waste through environmental attitude. Meanwhile, environmental concern has no direct effect on willingness to reduce plastic waste, yet it has an indirect effect through environmental attitude. This research implies that concern for the environment is not necessarily accompanied by the willingness to reduce the use of plastic. However, adequate knowledge about the environment can increase the willingness to reduce the use of plastic among millennial generations who prioritize logical thinking and adapt to their knowledge.
Co-Authors Abdul Malik Setiawan Achmad Farid Hidayatullah Achmad Sani Supriyanto Adha Herfian Prayogi Adinda Putri Nur Aini Afifah, Binti Salisatul Agil Nurcahyo Ainur Rosidah Amalia Rahman AJR Amalia Rahman AJR Barianto Nurasri Sudarmawan Danarhuda, Admiral Dariri, Fardan Dhepril Puradi Rachmatulloh Dyah Febriantina Istiqomah Elfin, Maulidya Esy Nur Aisyah Faraz, Laode Farida Dwi Rahmawati Fathul Bachri Fenanda, Zakiah Intan Fitri Ilma Wahyuni Hakim, Ahmad Muqarrabin Hidayah, Nurul Fajriyah Hirmawan, Ari Prasetyo Inda, Ajeng Jelita Indrianawati Usman Jumriyah Jumriyah Kristi Fiki Andrayani Kusuma, Yossy Indra Lailatus Syarifah HN. Laksmi Puteri, Sayyida Islamiya Laurina Trisnaning Putri M Fatkhur Rozi, M Fatkhur M. Fatkhur Rozi MARDIANA Mardiana Mardiana Maulidina, Ivada Hedi Mauludin, Ahmad Hasbi Muhamad Delid Pahlevi Muhammad Ramadhan Mukaromatul Hisnidah Mukhamad Ikhlas Darmawan Muna, Rifka Mudrikul Nur Ainul Mutmainnah Premananto, Gancar Putri Kamila, Talia Rabikhatus Tsania Rachmatulloh, Dhepril Puradi Rangga Saputra Ratnasari, Kartika Reno Iwan Candra Nugraha Rini Safitri Rohmah, Yushardani Rosalina achmad Salis, Nur Sandiani Sri Wahyuni Sandiani Sri Wahyuni Sonia, Lailatul Izzah Soranda, Rizky Febrian Sri Hartini Syafira, Azka Arij Syarifah HN., Lailatus Tanti Handriana Tara Andaresta Titis Miranti Tri Bagus Doni Andrean Ulfa Khoirun Nisa Ulfi Kartika Oktaviana Ulum, Ima Fidatul Yuanggi Nur Wiria Tarita Zuhratun Nisak Risnia