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Journal : Jurnal Pendidikan Ekonomi Undiksha

Pengaruh Brand Equity Dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Merek Asus di Kota Tabanan Diarta, I Made Sukma; Suarmanayasa, I Nengah
Jurnal Pendidikan Ekonomi Undiksha Vol 13, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i2.32703

Abstract

This study aims to examine the effect of brand equity and product quality simultaneously and partially on purchasing decisions. The research design used is quantitative causal. The subject of this research is the consumer of Asus laptop in Tabanan city and the object of research is brand equity, product quality and purchasing decision. Data were collected using a questionnaire method with multiple linear regression analysis. The results showed that (1) brand equity and product quality had a significant effect on purchasing decisions by 69.2%, (2) brand equity had a positive and significant effect on purchasing decisions by 31.3%, (3) product quality had a positive and significant effect. to the purchasing decision of 31.5%.
Pengaruh Brand Equity Dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Merek Asus di Kota Tabanan Diarta, I Made Sukma; Suarmanayasa, I Nengah
Jurnal Pendidikan Ekonomi Undiksha Vol. 13 No. 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i2.32703

Abstract

This study aims to examine the effect of brand equity and product quality simultaneously and partially on purchasing decisions. The research design used is quantitative causal. The subject of this research is the consumer of Asus laptop in Tabanan city and the object of research is brand equity, product quality and purchasing decision. Data were collected using a questionnaire method with multiple linear regression analysis. The results showed that (1) brand equity and product quality had a significant effect on purchasing decisions by 69.2%, (2) brand equity had a positive and significant effect on purchasing decisions by 31.3%, (3) product quality had a positive and significant effect. to the purchasing decision of 31.5%.
Co-Authors Ago, Gordius Ainil Mardiah Andwika, I Gusti Ayu Santi Anthon Masela Anwar, Amelia Ardyani, Ni Putu Evi Arief Billah Asriani, Ni Kadek Dwi Astiti, Komang Ayu Tri Audry Efendy, Shima Bahtiar, Deni Baiq Halimatussakdiah Dea Safhira Deni Bahtiar Devi, Putu Dewi, Ni Putu Yunita Prissilia Dharmawangsa, Made Prima Arya Diarta, I Made Sukma Efendi Efendi Ema Sasmita Dwi Erawati, Ni Made Febriyanthi, Putu Wina ferry dhita saputra Gede Bayu Adhitya Pradana Gede Putu Agus Jana Susila Halimatussakdiah, Baiq Hartini, Luh Putu Yuni Heryanda, Komang Krisna I Gede Angga Adnyana Putra I Gede Aranu Damar Ageng I Gede Astra Wesnawa I Gede Bobi Suryano I Gede Harry Pramana I Kadek Rai Suwena I Komang Agus Triadi I Komang Agus Wira Purnawan I Made Dwi Ade Putra I Made Nindya Hutama I Made Sukma Mahardiana I Putu Suardhana I Wayan Rona I Wayan Widnyana Ida Ayu Hita Widyasanti Ida Bagus Koman Suarmaja Ida Bagus Koman Suarmaja Ignatius Septo Pramesworo Ika Suhartanti Darmo Irmayanti, Putu Agnes Ismayanti, Komang Kristina Iwan Harsono Kadek Erna Agustini Kadek Pratama Dharma Yuda Kadek Yudiana Karismayani, Kadek Ari Ketut Dartia Ketut Yudistira Arli Prasetya Komang Endrawan Sumadi Putra Komang Intan Cahyani Devi Komang Krisna Heryanda Kusuma, I Putu Wira Adi LAUNTU, ANSIR Luh Anggun Meilani Luh Heny Widiasih Luh Putu Santika Dewi Luh Putu Yuni Hartini Luh Sri Astri Muliantari Luna Waskito, Zakiy Ananda Made Amanda Dewanti, Made Amanda Made Pasmi Yuliani Made Putri Ariasih MADE PUTRI ARIASIH Made Tedi Kurniawan MANUABA, Ida Bagus Ngurah Sidharta MASTIASIH, Made Meitriana, Made Ary Ni Kadek Dwi Asriani Ni Kadek Sinarwati NI KADEK SINTYA DEWI Ni Luh Ina Handariani Ni Luh Ina Handariani Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Erawati Ni Made Suci Ni Nyoman Yulianthini Ni Putu Evi Ardyani Ni Putu Setia Dewi Ni Putu Yunita Prissilia Dewi Ni Wayan Ayu Santi . Niluh Nugrahaning Widhi Ningrat, Bisma Noor, Laili Savitri Nur Ayu, Luh Nyoman Fajar Pamungkas, Luky Pande Ni Ketut Santi Pradhana, I Made Aswin Pradyana, Ketut Yoga Prasetya, Ketut Yudistira Arli Pratiwi, Ni Putu Riyoni Cahya Puspayanti, Ketut Wida Putra, Gede Junana Putra, I Gede Angga Adnyana Putri, Vanesa Febriyana Putu Agnes Irmayanti Putu Agus Arta Setiawan Putu Dody Prayoga Putu Ermayanti Putu Indah Rahmawati Putu Indra Christiawan Rahutama Atidira Rajasa, Gede Kusuma rifatul maisaroh Safhira, Dea Sangging, Wayan Devin Amabel Sanjaya, Pattama Putta Laksmi saputra, ferry dhita Sari, Ida Ayu Kade Devita Shima Audry Efendy Siti Aisyah Sora Dipa, Putu Sucipto, Bambang Sumadi Putra, Komang Endrawan SUPADMI, Ni Nyoman Sri Suparyawan, I Wayan Eka Jata Suriantini, Ni Putu Susriyawati, Ketut Ade Triadi, I Komang Agus Trianasari Ulfa, Shazkia Maria Utama, Sanjita Wira Tri Wayan Agus Parta Sumarta Widhi, Niluh Nugrahaning Widiasih, Luh Heny Widiastuti, Bayu Retno Widiawan, I Made Widya Jayananda Wijaya, Dewa Made Satria Wira Purnawan, I Komang Agus Yudiatmaja, Fridayana Yuliani, Made Pasmi Yulita Londa