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All Journal Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Asian Journal of Management Analytics Return : Study of Management, Economic and Bussines Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Indonesian Journal of Advanced Research (IJAR) Paradoks : Jurnal Ilmu Ekonomi International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics Journal of Entrepreneurial and Business Diversity INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research

I Gst. A. Kt. Gd. Suasana

Universitas Udayana

Author-ID : 386742

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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KAJIAN EMPIRIS PENENTU NIAT BERWIRAUSAHA PADA MAHASISWA Ni Wayan Ayuk Sugiantari; I. G. A. K. Gede Suasana
E-Jurnal Manajemen Vol 5 No 6 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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The purpose of this study to analyze the influence of need for achievement, family support and self-efficacy in entrepreneurship intentions mahaiswa D III Faculty of Economics and Business, University of Udayana. This research was conducted at the Faculty of Economics and Business, University of Udayana. The total sample of 75 students D III is already taking entrepreneurship courses, using non-probability sampling method in the form of purposive sampling. The analysis technique used is multiple regression and Analisys of Variance (ANOVA). Based on the analysis found that the variable need for achievement, and family support positive and significant effect on the intention of entrepreneurship students, while in the variable self-efficacy was found that self-efficacy positive effect was not significant to the intention of entrepreneurship and test one way ANOVA obtained no significant difference in average -rata intention of entrepreneurship based on both gender groups. Based on the research results is important for the Faculty of Economics and Business, University of Udayana as educational institutions to further improve and shape entrepreneurial spirit in students.

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Toko Sekar Sari di Denpasar A.A Made Widia Adinata; I Gst. Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 2 No 1 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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This study aimed to determine the effect of price, palce, and promotion against buyer decision of motorcycle in Sekar Sari Company. The sample amount 100 respondent. Analysis techniques are (F test) and (t test). The test results showed F count simultaneously is greater than F table, it can be concluded that price, palce, and promotion efective significantly against buyer decision of motorcycle in Sekar Sari Company. Adjusted R Square of 88,9%. The test results show that partial asset structure variable (X1) and company size (X3) have a positive and significant impact on capital structure, while profitability (X2) and significant negative effect on capital structure. This is evident from the tvalue greater than the value of t table Key Word: market dispersion, decision to buy vehicle

Pengaruh Switching Cost dan Switching Intention Terhadap Word-Of-Mouth Terhadap Konsumen Provider Seluler Telkomsel di Kota Denpasar Made Ayu Nata Pradnyawati; I Gusti Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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The aim of this research was to find out the impact of switching cost and switching intention toward word-of-mouth on provider service Telkomsel’s consumer in Denpasar. The data that used in this research collected by distributing questionnaires to 110 respondents in Denpasar. Path analysis was used to analyze the hypothesis’ in this study. Based on statistical calculation, hypothesis one is supported because switching cost significantly impacts switching intention, switching intention significantly impacts word-of-mouth, and switching cost significantly im pacts word-of-mouth on Telkomsel’s consumer, so that hypothesis two and three are supported. The implications of this study for the company is Telkomsel’s consumer can be maintained as long as switching costs increase and be considered as switching barriers. Keywords: switching cost, switching intention, word-of-mouth

PERAN KREDIBILITAS MEREK MEMEDIASI PENGARUH KREDIBILITAS ENDORSER TERHADAP EKUITAS MEREK A.A. Sagung Dewi Pratiwi; I Gst. A. Kt. Gd. Suasana
E-Jurnal Manajemen Vol 8 No 1 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Penelitian ini bertujuan untuk menjelaskan pengaruh kredibilitas endorser terhadap kredibilitas merek, pengaruh kredibilitas endorser terhadap ekuitas merek, pengaruh kredibilitas merek terhadap ekuitas merek, dan peran kredibilitas merek memediasi pengaruh kredibilitas endorser terhadap ekuitas merek pengguna IM3 di Kota Denpasar. Penelitian ini dilakukan di wilayah Kota Denpasar dengan menggunakan 170 responden. Metode pengumpulan data yang digunakan adalah metode purposive sampling dengan teknik analisis jalur. Hasil penelitian menemukan bahwa kredibilitas endorser, berpengaruh positif dan signifikan terhadap kredibilitas merek, kredibilitas endorser berpengaruh positif dan signifikan terhadap ekuitas merek, kredibilitas merek berpengaruh positif dan signifikan terhadap ekuitas merek, dan kredibilitas merek berperan sebagai mediasi parsial pengaruh antara kredibilitas endorser dan ekuitas merek. Provider IM3 perlu memperhatikan jaringan/signal yang kuat, agar sesuai dengan harapan konsumen. Selain itu, provider IM3 perlu meningkatkan kredibilitas endorser yang positif agar provider IM3 mampu menciptakan ekuitas merek yang lebih baik kepada konsumen. Kata kunci: kredibilitas merek, kredibilitas endorser, ekuitas merek

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN MATERIALISME TERHADAP LOYALITAS MEREK PENGGUNA PRODUK APPLE DI KOTA DENPASAR Ni Nyoman Ayu Suri Tri Cahyaning Dewi; I Gusti Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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This research was conducted in order to know the effect of product quality, brand image, brand loyalty and materialism against users of Apple products in the city of Denpasar. 160 respondents were sampled in the study by distributing questionnaires as data collection techniques. Multiple regression analysis is used as an analytical technique in the study. Findings provide results that there is a significant effect of product quality, brand image, and materialism simultaneously and partially on the brand loyalty of Apple product users in the city of Denpasar. Keywords: product quality, brand image, materialism, and brand loyalty

PERAN KEPERCAYAAN DALAM MEMEDIASI HUBUNGAN ANTARA PERSEPSI NILAI DAN KEPUTUSAN PEMBELIAN PRODUK HIJAU HERBALIFE DI KOTA DENPASAR Cok Istri Shintia Dewi Haruna Pemayun; I Gst Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 4 No 12 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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This study aims to determine the effect of perceived value and purchasing decisions through confidence in Herbalife green products related to do with environmental issues. Data collection techniques in the form of a questionnaire which contains a declaration of the 16 indicators. Total sample size of 120 respondents was determined by using purposive sampling method. Data analysis method used was a path analysis (path analysis) accompanied Sobel Test is used to test the hypothesis formulated. Results of this research indicate that the perception of the value of positive and significant impact on purchasing decisions Herbalife green products in Denpasar. Perception of the value of positive and significant impact on the trust green products Herbalife in Denpasar. Confidence positive and significant impact on purchasing decisions Herbalife green products in Denpasar. The role of trust is positively and significantly mediates the relationship between the perception of the value of the green product purchasing decisions Herbalife in Denpasar

PERAN SIKAP DALAM MEMEDIASI PENGARUH GAYA HIDUP TERHADAP MINAT BELI SMARTPHONE IPHONE DI KOTA DENPASAR I Putu Febryantha Mantala; I Gst. A. Kt. Gd. Suasana
E-Jurnal Manajemen Vol 8 No 3 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Tujuan dari penelitian ini adalah untuk mengetahui peran sikap dalam memediasi pengaruh gaya hidup terhadap minat beli. Penelitian ini dilakukan di Kota Denpasar untuk mengetahui peran sikap dalam memediasi pengaruh gaya hidup terhadap minat beli smartphone Iphone. Jumlah Sampel yang diambil sebanyak 100 responden. Jumlah sampel ditetapkan sebanyak 100 orang responden dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner dan data diukur dengan menggunakan skala 5 likert. Data dianalisis menggunakan teknik path analysis dan uji sobel. Hasil analisis menunjukkan bahwa gaya hidup berpengaruh signifikan terhadap minat beli, gaya hidup berpengaruh signifikan tehadap sikap, sikap berpengaruh signifikan terhadap minat beli, serta penelitian ini juga berhasil membuktikan bahwa gaya hidup berpengaruh signifikan terhadap minat beli yang dimediasi oleh sikap. Kata kunci: minat beli, sikap, dan gaya hidup

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH PADA BANK OCBC NISP DI DENPASAR Luh Ayu Mulyaningsih; I Gst Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 5 No 1 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.716 KB)

The purpose of this study was to determine the effect of service quality and corporate image at Bank OCBC NISP in Denpasar. This research was conducted at Bank OCBC NISP in Denpasar. The number of samples taken were 105 respondents, with a non-probability sampling method is purposive sampling. Data collected through questionnaires. Data analysis technique used is using regression analysis techniques. Based on the analysis found that the image of the company and significant positive effect on customer satisfaction at Bank OCBC NISP in Denpasar. Then the quality of service is also positive and significant impact on customer satisfaction at Bank OCBC NISP in Denpasar.

KEBUTUHAN MENCARI VARIASI MEMODERASI PENGARUH KEPUASAN PELANGGAN SMARTPHONE SAMSUNG TERHADAP NIAT BERPINDAH MEREK DI DENPASAR Rizki Rachmad Dwinanto; I Gst. A. Kt. Gd. Suasana
E-Jurnal Manajemen Vol 7 No 11 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Smartphone users are now growing rapidly. Smartphone users in Indonesia are very diverse, start from children, teenagers to adults, and there are no gender and work limits. In Indonesia Samsung brand smartphones are not foreign to the public, Samsung still cement its position in the first rank of smartphone market share in Indonesia. This study aims to explain the effect of customer satisfaction on brand shifting intentions, as well as the role of the need to find variations to moderate the effect of customer satisfaction on the intention of switching brands on users of Samsung brand smartphone products in Denpasar City. This study uses non-probability sampling sampling technique with purposive sampling method, using 140 respondents who are users of Samsung brand smartphone products, and conducted in Denpasar City. This study uses data analysis techniques in the form of Moderated Regression Analysis. Based on the analysis, customer satisfaction has significant negative effect on brand switching intention. The results of this study also found that the need for variation can weaken the effect of customer satisfaction on brand switching intentions. The implications of this study are as an additional reference to further research relating to brand switching intent. On the other hand practical implications of this research is as an additional information for Samsung company to always innovate in accordance with the needs of variations from consumers. Keyword: Customer Satisfaction, Variety Seeking, Brand Switching Intention.

Perilaku Beralih Konsumen Jasa Operator Axis di Kota Denpasar Ratna Aristiya Dewi Anggraeni; I Gusti Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 3 No 12 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.558 KB)

Tujuan penelitian untuk mengetahui pengaruh consumer dissatisfaction terhadap switching behavior, pengaruh service encounter failure terhadap switching behavior, serta peran variety seeking dalam memoderasi pengaruh consumer dissatisfaction terhadap switching behavior. Sampel ditentukan dengan purposive sampling dengan kriteria responden merupakan pengguna layanan jasa operator AXIS yang sudah beralih dan berdomisili di Kota Denpasar serta berpendidikan minimal SMA. Ukuran sampel yang digunakan dalam penelitian ini sebanyak 124 responden dengan menggunakan teknik analisis MRA (Moderate Regression Analysis). Hasil penelitian ini menunjukkan bahwa: consumer dissatisfaction berpengaruh positif dan signifikan terhadap switching behavior, service encounter failure berpengaruh positif dan signifikan terhadap switching behavior, dan variety seeking mampu menjadi variabel moderasi, namun memperlemah pengaruh consumer dissatisfaction terhadap switching behavior. Berdasarkan hasil penelitian, diharapkan manajemen AXIS dapat meningkatkan kekuatan dan jangkauan sinyal, meningkatkan kualitas pelayanan dan etika kepada setiap karyawan AXIS, memperhatikan kemutakhiran dan inovasi, tidak menyasar kelompok remaja serta melakukan pengkajian lebih lanjut dalam menentukan strategi pemasaran. Kata Kunci: consumer dissatisfaction, service encounter failure, variety seeking, switching behavior.

Co-Authors A.A Made Widia Adinata A.A. Sagung Dewi Pratiwi AA Ayu Atika Paramitha Wendha Agus Md Yoga Iswara Akbar Cahyo Wibowo Anak Agung Ayu Sriathi Anak Agung Gede Suarjaya Aryanti, I Gusti Ayu Amalia Chandra, Wayan Haris Cok Istri Shintia Dewi Haruna Pemayun Dayananda Sarasvati Mas Putri Desak Ayu Made Marcellina Dewi Giri Putri Dewa Ayu Wina Ariyunita Supar Gede Bayu Rahanatha Gede Bayu Rahanatha Gede Suparna Giantari, I Gst. Ayu Kt. Gregorius Titan R.D I Gde Ketut Warmika I Gede Dedek Marjiana Kusuma I Gede Wardana I Gusti Nyoman Wiradarma I Ketut Rahyuda I Made Dana I Made Denny Wahyu Aditya I Made Stevana Adi Santhika Sudirman I Made Wardana I Putu Febryantha Mantala I Putu Gde Sukaatmadja I Putu Krisna Meiyasa I Wayan Lanang Pastika Ida Ayu Rai Wasundari Ida Bagus Wiwekananda Intan Maitri Ketut Juliartini Krisna Dwipayana, I Gede Luh Ayu Mulyaningsih Luh Gede Sri Artini Made Ayu Nata Pradnyawati made yunita dwiartini Ni Kadek Yora Yohana Ni Luh Made Manasaputri Sri Autami Ni Made Ayu Sukma Chrisnadewi Ni Made Dwi Sanjiwani Ni Made Padmawati Ni Nyoman Ayu Suri Tri Cahyaning Dewi Ni Nyoman Kerti Yasa Ni Nyoman Manik Yistiani Ni Putu Arista Diana Putri Ni Putu Ayu Vanni Prabandari Ni Putu Citra Prahastuti Ni Putu Evi Agustini Ni Wayan Ayuk Sugiantari Ni Wayan Ekawati Ni Wayan Shella Jaya Anggraini Ni Wayan Sri Suprapti Nuraqni Dwi Bunga Lestari Nyoman Shanti Pranithi Karita Putu Ayu Dian Darmayanti putu ogi sayoga Putu Yudi Setiawan Putu Yudi Setiawan Ratna Aristiya Dewi Anggraeni Rizki Rachmad Dwinanto S.Pd. M Kes I Ketut Sudiana . SASTRINA, Tia Siwi Manganti Tjok Gde Raka Sukawati Vania Dwi Alfiana Putri

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