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All Journal Ordik BAKI (Berkala Akuntansi dan Keuangan Indonesia) Communications in Science and Technology Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Efektor IJIES (International Journal of Innovation in Enterprise System) JE-Unisla Indian Journal of Forensic Medicine & Toxicology Jurnal Abdimas Akademika Jurnal Manajemen USNI KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Journal of Studies in Academic, Humanities, Research, and Innovation Indonesian Journal of Aerospace Journal of Management HARAMAIN : Jurnal Manajemen Bisnis
Subagyo
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Religion Aerospace Engineering Arts Humanities Astronomy Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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The influence of Product Quality, Discounts, and Online Customer Reviews on Purchasing Decisions for Jiniso Brand Fashion Products Putri, Sintya Fitrialin; Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6031

Abstract

Research objectives: The focus of this study is on the Jiniso fashion brand, specifically looking at how factors like product quality, discounts, and online consumer reviews on the purchasing decisions related to Jiniso fashion brand products, either partially or simultaneously. Design / Method / Approach: This research employs a quantitative methodology utilizing causal techniques. The study's population comprises students from the Faculty of Economics and Business at University Nusantara PGRI Kediri, with a sample consisting of 40 respondents. A non-probability sampling method was applied, specifically a purposeful sampling approach targeting students who had previously purchased products from the Jiniso fashion brand. Data were gathered through an online survey, and the analysis was conducted using multiple linear regression techniques facilitated by IBM SPSS Statistics 27 software. Research findings: Out of the three independent variables studied, online customer reviews (X3) had the most influence on consumers' decisions to buy products from the Jiniso fashion brand, according to the research. The other two variables were discount (X2) and price (X2). On the other hand, there is no evidence that product quality (X1), an independent variable, influences these purchases. Theoretical contribution / Originality: The results of this research could provide a useful reference for future research examining how product quality, promotional discounts, and online customer reviews influence purchasing decisions for Jiniso brand fashion items. Practitioner Implications/ Policy :  This research offers  general overview in creating of marketing strategies while also clarifying consumer needs and expectations that drive repeat purchases.  Research limitations:  This research is limitation is on the influence of product quality, discounts, and online customer reviews on the purchasing decisions related to Jiniso Brand fashion products among students. The participants in this research were exclusively drawn from the Faculty of Economics and Business at Nusantara University PGRI Kediri.
The Influence of Product Quality, Word Of Mouth, and Brand Trust on Purchasing Decisions for Marina Hand & Body Lotion Marina among Students at the Faculty Of Economics and Business UNP Kediri Wahyuningsih, Rohmah; Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6049

Abstract

Research aim : This research sought to evaluate the influence of product quality, word of mouth, and brand trust on purchasing decisions, both partially and simultaneously. Design/Method/Approach : This research adopts a quantitative approach grounded in a causal method. The study focuses on students from the Faculty of Economics and Business at UNP Kediri, with a sample of 40 respondents who are users of Hand & Body Lotion Marina. Data collection was done using an online survey through a questionnaire filled out by respondents on a Likert scale. The data analysis technique uses multiple linear regression analysis. Research findings : The outcome of this research  show that product quality and brand trust have a significant effect, while word of mouth has no significant effect.. Theoretical contribution/Originality : This study  can be a reference for future study to the affect  of product quality, word of mouth, and brand trust on the purchase decision of Marina Hand & Body Lotion Practitioner Implications/ Policy : This is expected to help Marina in formulating an effective marketing strategy by utilizing product quality, word of mouth and brand trust to improve consumer purchasing decisions. Research limitations :  This study focuses on the analysis of how product quality, word of mouth, and brand trust affect the purchasing decisions of Marina Hand & Body Lotion among students at the Faculty of Economics and Business, UNP Kediri.
In-Depth Analysis Of The Experience Of Shallot Farmers In Implementing Ict-Based Marketing Strategies: A Case Study Of Increasing Product Marketability In Sukomoro Village, Nganjuk Regency Indarsari , Savira Chalim; Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6205

Abstract

Research Objectives: This research aims to deeply understand the experience of shallot farmers in Sukomoro Village, Nganjuk Regency, in implementing ICT-based marketing strategies. The main focus of the research is to uncover how the application of information and communication technology (ICT) affects the marketability of shallot products, increases farmers' income, and expands market reach.Design/Method/Approach: This research uses a descriptive qualitative method. Data was collected through interviews, observations, and document analysis by shallot farmers in Sukomoro Village, Nganjuk Regency. In this study, the data source came from several informants who had an understanding of marketing strategies in Sukomoro Village. Meanwhile, the object of the research is red bwang farmers.Research Findings: The findings in this study reveal that the application of ICT (Information, Communication, and Technology) based strategies has a significant effect on product sales and increasing the marketability of shallots in Sukomoro Village, Nganjuk Regency Theoretical/Originality Contribution: This research contributes to the literature on ICT-based marketing in the agricultural sector, especially on shallot commodities. The study also provides new insights into farmers' experiences in adapting to technology in specific local contexts. Practitioner/Policy Implications: The results of this study can be a reference for local governments in designing digital literacy training programs for farmers with the private sector for the development of ICT-based technology in the agricultural sector Limitations of the study: The study only focused on one village as a case study, so the results may not be fully generalizable to other regions. In addition, the study relies on interviews as the primary source of data, which can be influenced by the subjectivity of the respondents.
Utilization of Local Wisdom “Anglo” as an Effort to Increase the Competitiveness of Fried Rice Business Cintyawati, Anggita Putri Puspita Dwi; Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6297

Abstract

Research aim : Analyzing the utilization of local wisdom anglo as a strategy to improve the competitiveness of fried rice businesses, through a product differentiation.Design/Methode/Approach : This research uses descriptive qualitative methods with data collection techniques through in-depth interviews. Informants were selected purposively based on the 5R criteria.Research Finding : Based on the results of the research, it was found that the utilization of the Anglo as an effort to increase competitiveness can be seen from its distinctive characteristics derived from clay, theunique taste produced, and the attractiveness it offers to consumers.Theoretical contribution/Originality : This research adds insight into the importance of local wisdom integration in culinary business development, especially in popular products such as fried rice, which has not been widely explored from the perspective of local culture and marketing strategies.Practitionel/Policy implication : This research can provide practical insights for culinary business owners, especially fried rice businesses, to understand the importance of local distinctiveness in improving thecompetitiveness of their products. This research can also provide practical benefits for other researchers by providing insight into how local distinctiveness can be utilized as a differentiation strategy in improving the competitiveness of culinary products Research limitation : This research is limited to the Kediri City area and uses a small number of respondents, The research also has not explored the potential for business collaboration or changes in consumer trends at large.
Co-Authors Abdul Rachman Syam Tuasikal Agung Winarno Ananda Nasyatul Andi Sudiarso Ardiansyah, Roiz Artantri, Martia Winda Artika, Claryca Rosy Badrus Zaman Cintyawati, Anggita Putri Puspita Dwi Dewayana, Satria Bramesta Fadhilah, Rizka Nur Fitri Trapsilawati GESTY ERNESTIVITA Helmianto, Nauval Hery Purnomo Hilwa Rohmahdiniyah Nur Azizah Indah WV Indarsari , Savira Chalim Isabella Isabella Iskandana, Nevia Cahyaning Dewi Kurniawan, Rony Kurniawanti Masrurah, Nur Aini Maulana, Elang Meidiaz, Emily Vanessa Mochamad Muchson Mufidurroyhan, Ziyan Muhammad Adha Ilhami Muhammad Kusumawan Herliansyah Nana Usnawati Nanang Indriarsa Nining Widyah Kusnanik Nurhasan Nursinta, Lia Ayu Paramitha, Dyah Pricillia, Angeline Putri, Sintya Fitrialin Rino Sardanto Rohzi, Iqbal Fahtur Romzi, Muhammad Nizar Fauzi Samari Saputra, Cerdas Dwi Sari, Mifta Rukhmana Septiana, Rizky Sigit Ratnanto SUPARJI Syamsiar, Syamsiar Trivena Gilang Permatasari Tukidi Veronica, Clarencia Mirnanda Wahyu Widodo Wahyuningsih, Rohmah Wibowo, Budhi Wulandari, Anggi Tri Yulinda Uswatun Kasanah