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PERANAN GENERASI Z DALAM PENERAPAN RESPONSIBLE TRAVELING UNTUK PARIWISATA BERKELANJUTAN Bayu Yudistia; Endang Sri Wahyuni; Muh. Ilham H
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7696

Abstract

This research aims to find out the role of Generation Z in implementing responsible traveling for sustainable tourism. Generation Z is defined as individuals born between 1995 and 2012. This generation is environmentally conscious and has a high concern for social issues. This research uses a qualitative approach. Data collection was done by observation, interview, and documentation. Secondary data was obtained from various sources such as digital literacy and research journal reference sources. Primary data was obtained by semi-structured interviews with generation Z tourists and local communities who often conduct travel activities to explore the opinions and knowledge of informants about how generation Z's role in the application of responsible traveling for sustainable tourism. The result of the research is that generation Z have an important role in the application of responsible traveling for sustainable tourism. Generation Z has high knowledge and awareness of the importance of sustainable tourism. Generation Z is also active in various sustainable tourism activities, such as nature tourism, educational tourism, and cultural tourism. This research shows that Generation Z has an important influence on others in terms of the implementation of responsible traveling. Generation Z often promotes sustainable tourism to their friends, family and followers on social media. The results concluded that generation Z has an important role in the application of responsible traveling for sustainable tourism. Generation Z have important knowledge, awareness and influence to encourage more environmentally friendly and sustainable tourism
PERANAN GUIDE LOKAL DAN MASYARAKAT UNTUK MENINGKATKAN EKSISTENSI DESA WISATA SASAK ENDE Lalu Ahmad Madani; Surayyal Hizmi; Endang Sri Wahyuni
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7713

Abstract

This research discusses the role of the community and local guides in improving the existence of Sasak Ende Tourism Village in Lombok. Although the village has an interesting cultural uniqueness, it is less well known than other destinations on the island, due to the lack of community participation in developing and promoting this village. This study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results show that local communities and guides have an important role in preserving local customs and culture, welcoming tourists with hospitality, and providing quality information and services to promote the village through various platforms, including social media. In conclusion, the active involvement of the community and local guides contributed significantly to the increasing popularity and attractiveness of Sasak Ende Tourism Village, with suggestions for future research exploring
THE USE OF CODE SWITCHING AMONG WAITER/WAITRESS IN RESTAURANT AT AMBER RESORT LOMBOK, INDONESIA Abdul Hanan; Ainul Yakin; Endang Sri Wahyuni; Lalu Ahmad Zaki
JOEL: Journal of Educational and Language Research Vol. 3 No. 6: Januari 2024
Publisher : Bajang Institute

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Abstract

The aim of this research is analyzing the factors involved in the use of code-switching among waiter/waitress in Amber Beach Resort's restaurant operations. The data collection method used in this research is a documentation study based on various theoretical references obtained from various sources of books, scientific articles and print and online media, second is in-depth interviews with informants, informants in this study are waiters/waitress s at Amber Resort Lombok restaurant, Indonesia. The third is to conduct direct observation at the research location by observing the service process carried out by restaurant waiters at Amber Beach Resort Lombok and the use of language transfer while providing services to restaurant guests. Based on the results of the discussion above, it can be concluded that the researcher found four factors involved in code switching among waiter/waitress at the amber restaurant, the four factors are Participants (greeters - receivers), setting, topic, and function. The four factors are relevant to the theory that has been described previously with real activities at amber resort. It is indicated that the participants come from the same work area and the same situation, code-switching occurs at amber resort among waiters and managers with specific topics about restaurant and hotel management, and they use code-switching to say repetition and clarification, give and emphasis about something (to express solidarity), express tolerance to show the intention of clarifying the speech content for the interlocutor and to refine or strengthen requests or orders
MENGATASI HAMBATAN BAHASA DALAM PARIWISATA BERBASIS MASYARAKAT: STUDI KASUS PENERAPAN LATIHAN PRAKTIK (DRILL PRACTICE) BAHASA INGGRIS DI DESA ADAT SADE Satria Rusdy Wijaya; Siti Lathifah; Endang Sri Wahyuni; Ainul Yakin; Lalu Ahmad Zaki
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini membahas kebutuhan krusial akan kemahiran Bahasa Inggris di kalangan pemandu lokal (local guides) di Desa Adat Sade, Lombok, sebuah destinasi wisata budaya yang menonjol. Hambatan bahasa telah teridentifikasi sebagai kendala signifikan terhadap kualitas pengalaman wisatawan dan daya saing ekonomi masyarakat adat setempat. Program ini bertujuan untuk meningkatkan keterampilan berbicara Bahasa Inggris para pemandu lokal guna memfasilitasi pertukaran budaya dan pemberian layanan pariwisata yang lebih baik. Sebuah program pelatihan berbasis masyarakat dilaksanakan, terdiri dari 16 sesi terstruktur yang diadakan pada malam hari untuk menyesuaikan dengan jam kerja para pemandu. Pendekatan pedagogis yang digunakan meliputi metode ceramah pendampingan langsung dan latihan praktik (drill practice), dengan fokus pada komunikasi praktis yang relevan dengan konteks pariwisata. Efektivitas intervensi dievaluasi menggunakan desain pre-test dan post-test, yang mengukur lima dimensi utama kemahiran berbicara: kelancaran (fluency), pengucapan (pronunciation), tata bahasa (grammar), kosakata (vocabulary), serta koherensi (coherence). Data penilaian menunjukkan tren positif dalam kemampuan komunikasi peserta. Pemandu dengan kemahiran awal yang lebih rendah menunjukkan peningkatan yang terukur, terutama dalam kelancaran dan penguasaan kosakata, sementara peserta tingkat lanjut mempertahankan tingkat kompetensi tinggi mereka. Metode pelatihan ini ditemukan efektif dalam membangun kepercayaan diri dan mengurangi keraguan saat berinteraksi dengan wisatawan asing. Studi ini menyimpulkan bahwa pelatihan bahasa yang berkelanjutan dan terarah merupakan langkah strategis untuk memberdayakan komunitas pariwisata pedesaan. Dengan mengatasi hambatan komunikasi, pemandu lokal dapat mempromosikan warisan budaya mereka dengan lebih efektif, sehingga mendukung pengembangan pariwisata berkelanjutan dan ketahanan ekonomi lokal.
Integrated Event Tourism Packaging in National Strategic Areas: A Collaborative Planning Model for SAMOTA, Indonesia Sirajuddin; Radjab, Ramdah; Pidada, Ida Ayu Yadnya Pidada Sari Dewi Utami; Wahyuni, Endang Sri; Suryani, Rochmah Dewi
Journal of Tourism Sustainability Vol. 5 No. 5 (2025): (Special Issue) Polban Tourism Workshop 2025
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i5.197

Abstract

Purpose: This study aims to formulate and validate an integrated event tourism package planning model for the SAMOTA National Strategic Tourism Area (KSPN) in Sumbawa, Indonesia. It addresses the critical gap in existing destination management, where flagship events and natural attractions are often marketed in silos, limiting their economic impact and sustainability. Design/methodology/approach: The study adopts a Research and Development (R&D) approach utilizing the 4-D Model (Define, Design, Develop, Disseminate). Data were collected through in-depth interviews with penta-helix stakeholders, including government officials, local communities, and cross-regional travel agencies (Lombok, Bali, and Makassar). The resulting model underwent expert validation to ensure feasibility and market relevance. Findings: The research produced a "Collaborative Event Tourism Planning Model" that effectively integrates the SAMOTA International Festival (SIF) with iconic destinations (Moyo Island, Saleh Bay, and Tambora). The findings demonstrate that cross-regional stakeholder collaboration—specifically involving travel agents in the co-creation process—is the primary driver for building market confidence and expanding distribution channels. The model yielded segmented tourism packages (2D1N, 3D2N, and Full Day) that successfully extended tourists' length of stay. Originality/value: This study contributes to the event tourism literature by providing a validated, visual planning framework that links event scheduling with destination product packaging. It offers a practical roadmap for Destination Management Organizations (DMOs) to transform sporadic events into sustainable tourism products through structured multi-stakeholder synergy.