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All Journal JITK (Jurnal Ilmu Pengetahuan dan Komputer) INTERACTION: Jurnal Pendidikan Bahasa International Journal of Economics Development Research (IJEDR) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Akrab Juara : Jurnal Ilmu-ilmu Sosial MANAJEMEN Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ekonomi Bisnis Antartika Ardhi: Jurnal Pengabdian dalam Negri Jurnal Pengabdian Masyarakat Nasional JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Akbar, Dudi Duta
Universitas Bina Sarana Informatika, Jakarta
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Pengaruh Iklan dan Kualitas Produk terhadap Keputusan Pembelian Produk Tolak Angin Sidomuncul di Rusunawa Tambora Agustin, Meisa; Ruminta, Darkiman; Akbar, Dudi Duta
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.261

Abstract

This research has a background problem that is the tendency of rusunawa residents to generalize the benefits of Tolak Angin as a medicine that can cure various diseases. The purpose of this study is to analyze the influence of advertising and product quality on consumer purchasing decisions on Tolak Angin products in Tambora rusunawa. The data used are primary data obtained from the results of the questionnaire. This type of research uses quantitative. The population in this study is the community in Tambora rusunawa. Data collection uses Purposive Sampling samples distributed to 96 respondents. Data analysis techniques used are descriptive analysis, data quality testing, classical assumption testing, hypothesis testing and determination coefficient testing. Based on the results of this study, it shows that advertising partially has a positive and significant effect on purchasing decisions with a calculated t value of 3.060 > 1.985 and a significant value of 0.003 < 0.05. Meanwhile, partially product quality has a significant effect on purchasing decisions with a calculated t value of 6.628 > 1.985 and a significant value of 0.000 < 0.05. Likewise, simultaneously, the two independent variables, namely advertising and product quality, simultaneously have a positive and significant effect on the consumer purchasing decision variable with a calculated f value of 75,052 > 3.09 and a significant value of 0.000 < 0.05.
Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Konsumen Produk Perawatan Kulit Merek Skintific di Jakarta Barat Wati, Tri Mulya; Ruminta, Darkiman; Akbar, Dudi Duta
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.268

Abstract

 This research has a background problem that is the promotion and price of Skintific brand products to consumers in West Jakarta. This skincare trend is increasing along with modern lifestyles and the influence of social media. Skintific has become a popular brand due to its aggressive marketing strategy, especially on TikTok. Although known as a premium quality product, Skintific's price is considered not commensurate with its quality when compared to local brands. The "FOMO" phenomenon makes many consumers buy because of trends, not needs. This shows that purchasing decisions are influenced by brand image and promotion, not just product quality. The sampling technique used is non-probability sampling with a purposive method, a sample size of 96 respondents. Data analysis used SPSS version 25. Researchers conducted several tests including multiple linear analysis, classical assumption tests, hypothesis tests and coefficient of determination tests. The results of the T test showed that promotion and price had a significant effect on purchasing decisions with a significance value of 0.000 <0.05 and the results of the F test showed that promotion and price had a simultaneous effect on purchasing decisions because the F count value of 48.884> f table 3.09
Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Biro Pembangunan Dan Lingkungan Hidup Provinsi DKI Jakarta Tyas, Eliana Wahyuning; Ruminta, Darkiman; Akbar, Dudi Duta
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.269

Abstract

This research was conducted at the DKI Jakarta Province Development and Environment Bureau which has authority over various areas of development and environmental issues. This institution is tasked with coordinating, formulating, and evaluating policies in these various areas. The purpose of this research is to determine the effect of work motivation and work environment on employee performance at the DKI Jakarta Province Development and Environment Bureau. This research method uses a quantitative approach with a survey method through questionnaire distribution. The data used are primary and data collection uses saturated samples. Data analysis techniques include validity, reliability, normality, multicollinearity, heteroscedasticity, hypothesis testing and coefficient of determination tests processed using SPSS version 25. The results of the study indicate that partially, each variable has a positive and significant influence on employee performance, namely 0.001 (Work Motivation) and 0.008 (Work Environment). Simultaneously, the combination of the two also provides a positive and significant influence, namely 0.000. Thus, it can be concluded that both individually and together, the variables of work motivation and work environment contribute to improving employee performance
Pengaruh Ketidakpastian Kerja Dan Beban Kerja Terhadap Motivasi Kerja Pegawai Suku Dinas Perpustakaan Kearsipan Jakarta Barat Nisa, Gina Hoerun; Ruminta, Darkiman; Akbar, Dudi Duta
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.449

Abstract

Abstracts - The transformation of public service systems in the digital era, which demands greater efficiency, effectiveness, and service quality, has driven the West Jakarta Sub-Department of Library and Archives as a strategic institution in building a literacy-based society to face the challenges of job uncertainty and high workload that impact employee motivation. This study employs a quantitative approach with a causal associative design to examine the effect of job uncertainty and workload on employee motivation at the West Jakarta Sub-Department of Library and Archives. Using purposive sampling, 35 respondents were selected as the sample. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression with validity, reliability, classical assumption, t-test, F-test, and coefficient of determination analyses assisted by SPSS version 26. The results indicate that job uncertainty and workload have a significant effect, both partially and simultaneously, on employee motivation, with t-values of 5.373 and 4.526, an F-value of 214.600, significance level < 0.001, and an R Square value of 0.931, showing that 93.1% of the variation in employee motivation is explained by these two variables. Keywords: Job Insecurity, Workload, Work Motivation
Co-Authors A.Sudrajat Adriani Safitri Agustin, Meisa Ahmad Jurnaidi Wahidin Darkiman Ruminta Euis Paramita Hanafiah, Muhammad Hafiz Hermanto Siregar Laela Kurniawati Lukytawati Anggraeni Nisa, Gina Hoerun Prasetio, Aldian Dwi Pungkas Budiyono Roydawaty Bunga Sihol Ruminta, Darkiman Sugema, Iman Suhardoyo Syuhud Akbar Tiska Pattiasina Tyas, Eliana Wahyuning Wati, Tri Mulya