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Journal : IIJSE

A Literature Review: Succession Planning in Family Businesses Sasminto, Heri; Wening, Nur; Sujoko, Sujoko
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4457

Abstract

This article presents succession planning that can affect family businesses that are owned and managed by families that have been analyzed and tested regarding family businesses being able to develop and survive to the next generation and identify the main research topics, namely succession planning, and method approaches to understanding succession planning in family businesses. This study uses the SRL (Systematic Literature Review) research type, the results of several studies agree that succession planning must be prepared early. While other studies agree that succession planning is carried out when the prospective generation is mature and has the knowledge to manage and lead a family business, it does not mean that potential successors are not taught about their family business, it's just that their duties are not burdened on potential successors.
Analysis of the Implementation of Customer Relationship Management (CRM) at PT. Milenial Agri Nusantara Rizki, Alwi; Sujoko, Sujoko; Wening, Nur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4534

Abstract

This research aims to analyze the implementation of Customer Relationship Management (CRM) at PT. Milenial Agri Nusantara. The company operates in the buying and selling of coffee beans for both domestic and international purposes. The research was conducted directly at PT. Millennial Agri Nusantara and the method used by the author to obtain respondents was through saturation sampling, which involves taking all available samples. The analysis in this research involves direct observation at PT. Milenial Agri Nusantara and interviews with respondents who are frequently involved in direct consumer interaction, namely the sales marketing team of PT. Millennial Agri Nusantara. Based on the observations and interviews, PT. Milenial Agri Nusantara applies Customer Relationship Management (CRM) using bonding, trust, empathy, and reciprocity methods, which can enhance customer loyalty. The implementation of Customer Relationship Management (CRM) can provide benefits for both the company and its customers, making it crucial for the company to maintain a good relationship with its customers.