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Implementasi Ekonomi Hijau untuk Peningkatan Daya Saing dan Keberlanjutan: Pendampingan pada Pokmas Al-Fatihah Farm, Desa Jelbuk Khanifatul Khusna; Hari Sukarno; Salma Fauziyyah; Ro'isyatul Mu'amanah; Beny Firmansyah
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6531

Abstract

This community service initiative was driven by the weak governance of micro-enterprises in rural areas, which hold significant economic potential but remain underutilized both managerially and ecologically. Pokmas Al-Fatihah Farm in Jelbuk Village, Jember Regency, serves as a case in point, focusing on the production of cassava-based plate chips. Despite the promising market opportunities, the group faced persistent challenges related to business management, pricing strategies, and production efficiency. By applying the Asset-Based Community Development (ABCD) approach, the program sought to embed green economy principles into the cooperative’s operations. The activities included training on simple financial record-keeping, the adoption of environmentally friendly appropriate technologies, and counseling on business efficiency and sustainability. The outcomes demonstrated a notable enhancement in members’ managerial capabilities, more efficient use of raw materials and energy, as well as the cultivation of ecological awareness in enterprise management. Ultimately, this program highlights a model of village-level economic empowerment that is both adaptive to environmental challenges and aligned with sustainable development goals.
Employee ambidexterity: The influence of entrepreneurial orientation on increasing competitive advantage in the tourism industry Khusna, Khanifatul; Hari Sukarno; Salma Fauziyyah
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2965

Abstract

Purpose The aim of this study is to examine how ambidexterity capabilities (exploration and exploitation) and entrepreneurial orientation contribute to competitive advantage in East Java's tourism industry. Methodology/approach: The research was conducted in East Java's tourism sector, involving a survey of 230 tourism managers selected through purposive sampling. The data was analyzed using path analysis with mediation tests and t-tests through SmartPLS to examine the relationships between the study variables. Results/findings: This study found that Entrepreneurial Orientation (EO) enhances both exploratory and exploitative ambidexterity, which promotes innovation and efficiency. Although EO directly enhances competitive advantage, its impact varies across the dimensions of ambidexterity. Exploratory ambidexterity weakens the relationship between EO and competitive advantage, while exploitative ambidexterity strengthens it. This suggests that balancing innovation with execution is key to sustaining success in the market. Conclusions: The research concludes that tourism organizations in East Java should focus on developing ambidexterity exploitation capabilities to maximize the benefits of their entrepreneurial orientation for achieving competitive advantage. The balanced management of external challenges proves more crucial than internal resource management in this context. Limitations: A limitation of the study is its focus on East Java's tourism industry and its use of purposive sampling, which may affect the generalizability of findings to other regions or sectors. Contribution: This study contributes to tourism management literature by empirically testing the ambidexterity-competitive advantage relationship in an underexplored context. The findings provide practical insights for tourism managers on strategically allocating resources between exploration and exploitation activities to enhance their competitive position.