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Hari Sukarno
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jember
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Employee ambidexterity: The influence of entrepreneurial orientation on increasing competitive advantage in the tourism industry Khusna, Khanifatul; Hari Sukarno; Salma Fauziyyah
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2965

Abstract

Purpose The aim of this study is to examine how ambidexterity capabilities (exploration and exploitation) and entrepreneurial orientation contribute to competitive advantage in East Java's tourism industry. Methodology/approach: The research was conducted in East Java's tourism sector, involving a survey of 230 tourism managers selected through purposive sampling. The data was analyzed using path analysis with mediation tests and t-tests through SmartPLS to examine the relationships between the study variables. Results/findings: This study found that Entrepreneurial Orientation (EO) enhances both exploratory and exploitative ambidexterity, which promotes innovation and efficiency. Although EO directly enhances competitive advantage, its impact varies across the dimensions of ambidexterity. Exploratory ambidexterity weakens the relationship between EO and competitive advantage, while exploitative ambidexterity strengthens it. This suggests that balancing innovation with execution is key to sustaining success in the market. Conclusions: The research concludes that tourism organizations in East Java should focus on developing ambidexterity exploitation capabilities to maximize the benefits of their entrepreneurial orientation for achieving competitive advantage. The balanced management of external challenges proves more crucial than internal resource management in this context. Limitations: A limitation of the study is its focus on East Java's tourism industry and its use of purposive sampling, which may affect the generalizability of findings to other regions or sectors. Contribution: This study contributes to tourism management literature by empirically testing the ambidexterity-competitive advantage relationship in an underexplored context. The findings provide practical insights for tourism managers on strategically allocating resources between exploration and exploitation activities to enhance their competitive position.
Co-Authors Abdul Muhsyi Agus Priyono Agus Priyono Ahmad Roziq Alif Mirzania Ana Mufida Azzam, Naufal Beny Firmansyah Choirin Nikmah Cintia, Alif Deasy Wulandari Diah Yulisetiarini Diniyya, Aulia Arifatu Elviera Mayarani Firmansyah, Yusril Fitriana, Nurul Isnaini Hadi Paramu Hairul Anwar Hairul Anwar, Hairul Hikmah Wardatatul Hasanah Hisamudin, Nur Imam Suroso Isti Fadah Ketut Indraningrat Khanifatul Khusna Maria Dewi Kartikasari Mas Dadang Enjat Munajat Masruroh, Nikmatul Mohammad Dimyati Mukhsin, Muhammad N. Ari Subagio N. Ari Subagio Neny Tri Indrianasari Novi Puspitasari Novi Puspitasari Novita, Dita Ayu Nugroho, Ratna Pratiwi Nurhayati Nurhayati Nursaidah Nurshadrina Kartika Sari Nurul Alviah Nurul Awwaliyah Pangastutik, Langgeng Sri Paramui, Hadi Pujiono, Dodik Slamet Putra, Mohamad Hengki Riaran Ro'isyatul Mu'amanah Safira, Firjin Salma Fauziyyah Salma Fauziyyah Santi Dwie Lestari Setiawan Hadi Siti Fatimah Siti Maria Wardayati Sri Wahyu Lelly Hana Setyanti Subagio, Ari Subagio, N Ari Susanti Prasetiyaningtiyas Tatang Ary Gumanti umi cholifah Utami, Mega Vivi Arsita Wulandari Yeremia von Savigny Yulianto Umar Rofi’i Yulihantini, Dinna Tri Yundari, Yundari Yusril Firmansyah