Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)

STRATEGI ELEKTRONIK WORD OF MOUTH DALAM MENINGKATKAN PENJUALAN PADA SHEREN HIJAB BENGKULU Andang Sunarto; Andi Harpepen; Rossella Afriani
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 1 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i1.5797

Abstract

The purpose of this study was to determine the Electronic word of mouth strategy in increasing sales at Sheren Hijab Bengkulu. This type of research is field research (Field research). This study uses a qualitative research approach. Data collection techniques were carried out by observation, interviews and documentation. Data analysis techniques using data reduction, data presentation and drawing and testing conclusions. The results of this study are that the Elektronik word of mouth strategy in increasing sales at Sheren Hijab Bengkulu has been carried out correctly by determining the target market because we cannot sell products to everyone. By creating a product marketing strategy, Sheren Hijab can determine a more specific and clearer target market. Sheren Hijab always reviews products with interesting content to sell. So that the comments column on social networks has a lot of positive comments.
PERAN PERBANKAN SYARIAH DALAM MENINGKATKAN KESEJAHTERAAN PETANI SAWIT DI DESA GENTING JUAR KEC. SEMIDANG ALAS MARAS KAB. SELUMA Zetriana, Yeti; Andang Sunarto; Nurrahmah Putry
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 1 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i1.5868

Abstract

The purpose of this research is to investigate how sharia banking has affected oil palm producers in Genting Juar Village, Kec. Semidang Alas Maras District. Seluma. Researchers used 11 in-depth interviews and qualitative research methods to collect primary data. It was concluded from the research that sharia banks help oil palm producers by providing them with operating capital, which, if used wisely, may increase their income.