Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal SEPA (Social Economic and Agribusiness Journal)

Analisis Pengaruh Faktor Bauran Pemasaran Terhadap Keputusan Pembelian Ulang Pada Produk Susu Kalimilk Di Yogyakarta Afriyani, Novi; Ferichani, Minar; Sundari, Mei Tri
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.278 KB) | DOI: 10.20961/sepa.v15i1.25034

Abstract

The purpose of this research was to know factors that considered by consumer  and  reviewing  dominant  variables  affecting  consumers  consideration toward  repeat  purchase  decision  on  Kalimilk  product  in  Yogyakarta.  The  basic method of this research is analytical description. Location methods performed by purposive sampling method. The location was used as a place of research is the main store of Kalimilk in Kaliurang Km 4.5 Yogyakarta. Method of sampling done by purposive sampling. The total sample set was as much as 96 respondents. The data source is primary and secondary data. Data analysis used in this research is factor analysis. The results showed that from  the 14 variables that were analyzed, it can be simplified into 13 variables and is included in the three core factors. Based on the priority factor, there are, the factor of suitability of products that have percentage of variance 49.023%, place factors that have a variance percentage value of 12.450%, and promotional factors that have a variance percentage value of 8.585%. While most dominant  variable  considered  by  consumers  in  the  purchase  decision  of    dairy products Kalimilk from each of the core factors that form the variable affordability of product form suitability factors, variable comfort of a place factor, and a variable bonus of promotion factor. The dominant variable for all variables are researched based on the loading factor value of all the variables is a variable bonus to the value of  factor  loading  0.876,  affordability  with  a  value  of  factor  loading  0.860,  and variable social media with a value of factor loading  of 0.858.
ANALISIS BASIS EKONOMI SEKTOR PERTANIAN DI KABUPATEN KARANGANYAR DENGAN PENDEKATAN ANALISIS LOCATION QUOTIENT Sundari, Mei Tri; Setyowati, Nuning
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 2, No 2 (2006): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v2i2.48852

Abstract

This research aim to identify sector becoming base for economy in Karanganyar regency, identifying the position agricultural sector in economical sector in Karanganyar and identifying the sub sector of agriculture becoming base. The method used were the descriptive method along with Location Quotient (LQ) analysis method
ANALISIS PENAWARAN UBI KAYU DI KABUPATEN WONOGIRI Sundari, Mei Tri
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 3, No 1 (2006): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v3i1.48871

Abstract

This research aim to study factors influencing the amount of cassava supply and also its elasticity effect of change of variable influencing it. Basic method used in this research is descriptive method. Research area taken by purposive that Sub-Province Wonogiri as biggest cassava producer area in Central Java. Type data in this research is obtained secondary data from releated institution. The analysis in this research is doubled linear regression analysis at offer function
ANALISIS BIAYA DAN PENDAPATAN USAHA TANI TOMAT DI KABUPATEN BOYOLALI SUNDARI, MEI TRI
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 4, No 1 (2007): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v4i1.48903

Abstract

The objective of this research is to know the revenue, soct and profit in tomatoes cultivation. It wants to know the efficiency of the farming in Boyolali Regency. The method used in this research was analytical descriptive with survey in implementation. The location was selected purposively and it was Desa Sudimoro, Kecamatan Teras, Kabupaten Boyolali.