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All Journal JURNAL BISNIS STRATEGI Jurnal Manajemen Teknologi The Indonesian Journal of Business Administration Techno.Com: Jurnal Teknologi Informasi JDM (Jurnal Dinamika Manajemen) The Asian Journal of Technology Management (AJTM) Jurnal Manajemen dan Bisnis Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JOURNAL OF APPLIED BUSINESS ADMINISTRATION GEMA EKONOMI Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) jurnal syntax admiration Journal of Economics and Business UBS Quantitative Economics and Management Studies Jurnal Sosial dan Teknologi BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi Journal Of World Science Journal of International Conference Proceedings Jurnal Indonesia Sosial Sains International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Eruditio : Indonesia Journal of Food and Drug Safety Riwayat: Educational Journal of History and Humanities International Journal of Renewable Energy Development
Yos Sunitiyoso
School of Business and Management, Institut Teknologi Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : Journal Of World Science

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Developing The Strategy for Steel Sales by Scenario Planning Approach Hamonangan Simatupang, Tumpal; Sunitiyoso, Yos
Journal of World Science Vol. 2 No. 10 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i10.452

Abstract

The steel industry, often regarded as the mother of industry, holds a pivotal role in fostering national economic independence and supporting vital infrastructure projects. In Indonesia, the development of the steel industry stands as a key indicator of industrial advancement. However, the landscape has evolved dramatically, with escalating competition not just from PT Krakatau Steel but also from numerous emerging competitors producing similar products. This dynamic situation demands an aggressive sales strategy to secure market dominance, especially given the challenges posed by both local and international competitors. Addressing this, PT Krakatau Steel faces the essential question of how to optimize steel sales, approaching or even matching the plant's installed capacity, amidst this competitive environment. The solution lies in proactive strategic planning, which involves a meticulous analysis of both external and internal factors. Recognizing the need for foresight, the company has employed scenario planning, envisioning potential futures for the steel industry. By considering variables like raw material prices and government policies, four scenarios emerged: Armageddon, The King, The King's Speech, and Cast Away. Each scenario prompts a specific set of strategies and actions. Moreover, the company has established early warning systems to discern which scenario might unfold, enabling timely and precise responses. This forward-thinking approach culminated in a comprehensive strategic plan designed to guide PT Krakatau Steel through the complexities and uncertainties of the business landscape over the next seven years.
Co-Authors . Syukirman, . Adiwibowo, Pupung Agung Nugroho, Putut Agung Prasojo, Hendris Airlangga, Thomas Ali Setiawan, Ganjar Ambara Purusottama Amy Maulany Setyaman Anantadya Novriady, Anantadya Arifianto, Arifianto Arifin Indarto Arrumaisho, Ummu Sulaim Aryamurti, Adhika Assalam, Awla Fajri Ayu*, Valeria Christie Badriyah, Mila Jamila Khatun Balqis Fajarwanto, Adi Bintang Arigia, Muhammad Citra Andika Putri, Citra Andika Dadi Adriana Devilia Sari Dhanan Sarwo Utomo Dila Fiona Wiharto, Dila Fiona Dimas Fajar Dwi Mutia, Ratih EDDY JUSUF Elsadora Reapina Malthaputri Fadhila Nurfida Hanif fadillah, galih Fikri Hadiansyah Firmansyah, Choiril Fitriastuti, Fransisca Frieta Miasari Mulyanto Fuadah, Puteri Annisa Tsamrotul Grisanto, Raden Gerald Setiawan Gugun Gumati, Anggun Hadiansyah, Fikri Hamonangan Simatupang, Tumpal Hardana, Hendy Eka Hario Wijoseno, Hario Hasibuan, Ongku Hasibuan, Ongku Parmonangan Hendro, Dewo Hermawan, Pri Ilham Guspuji Maulana Imam Luqman Hakim Intan Bayu Gayashanti Jann Hidajat Tjakraatmadja Jati Setiawan Jeremiah Martua, Reginald Khairunnisa, Nadia Kuntoro Mangkusubroto Kurniawan, Tri Edi Kusuma Marcel Saputra Marcellina Amanda Devina Maulana, Muhammad Fadhel Mila Jamila Khatun Badriyah Miranti Sondang Merdyka, Miranti Sondang Murdiyati, Sari Nadivkha Subroto, Riefaldy Nurjihan Khairunisa P.K. Bintoro, Bambang Prabandono Mahardi, Johan Prabowo, Arian Prasetya, Ivan Pratomo, Adam Pri Hermawan Putra Gusrianto Putra Gusrianto Putro, Utomo Sarjono Rahayu, Wulan Asti Ratna Satutikirono Renni Puri Wardianthi Risnando, Angga Rizki Hanafi, Perdana RM Dony, RM Dony Sachi Hongo Samara Natalia Siregar, Raissa Sandjoyo, Kandha Aditya Shimaditya Nuraeni Shimaditya Nuraeni Siregar, Lukman Sudarso Kaderi Wiryono Sudrajad, Oktofa Yudha Suhaimi, Hasnul Surya Jaya, Surya Syem Haikel Syukriadi, Loethano Novi Teguh Supriyanto Tjakraatmadja, Jann Hidajat Togar M Simatupang Tri Nurmala, Devy Utomo Sarjono Putro Utomo, Dhanan Sarwo Wafa, Abi Wicaksono, Setiadi Widya Ayuningtyas, Dwi Wijayanto, Hari Dwi Wurjanto, Haidhar Hibatullah Yananto, Hanto Yoyong Yoyong, Yoyong Yulius Handoko Yuniarto, Ahmad Zakia, Raisa