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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Komunikator Binus Business Review Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Syntax Idea International Journal of Communication and Society Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Al Azhar Indonesia Seri Ilmu Sosial Journal of Servite ASPIRATION Journal Jurnal Ilmu Komunikasi Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Cyber PR Mediator: Jurnal Komunikasi Jurnal Media Penyiaran Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara INJECT Interdisciplinary Journal of Communication
Manik Sunuantari
Universitas Al-Azhar Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal ASPIKOM

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Revealing the New Identity Element to Construct Palembang City Branding Rahma Santhi Zinaida; Sunarto Sunarto; Manik Sunuantari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 2 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i2.1110

Abstract

More than just selling, a city must be constructed as an image formation process, which is formed from a mental map created by local people that produces an original identity to make a good branding. This research aims to reveal a new element of city identity and produce a mapping process of forming a strong city identity based on the advantages of the city that can be used in perfecting the concept of city branding. The result shows that the natural appearance in this study refers to the appearance of the river and the surrounding area called “RIVERINE” which means the area around the river. These elements also become the identity of Palembang and can be one of the elements to construct a concept of city branding. The research’s state-of-the-art findings are the new element to constructing the city identity of Palembang by revealing the role of the new element of city identity construction.
Co-Authors Agus Prakarsa Alma Mandjusri Alma Mandjusri Annisarizki, Annisarizki Dimas Rahmatulah Fachmi Ibrahim Farhan, Raihan Farhan, Raihan Muhammad Ganjar Wibowo Gusmia Arianti Iin Soraya Iin Soraya, Iin Imsar Gunawan Juan Malik Frederick Turpyn Klicek, Tamara Mandjusri, Alma Muchammad Nasucha Nurul Haniza Rahayunianto, Arry Rahma Santhi Zinaida Rahma Santhi Zinaida Raihan Muhammad Farhan SA, Grace Seccina Safira Hasna Santi, Kussusanti Sepang, Nurul Robbi Setyastuti, Mayda Putri Soraya Soraya Sunarto SUNARTO Sunarto Sunarto Tamara Klicek Untung Subroto Yoedo Shambodo Yogi Friando Zarkasi, Irwa Rochimah