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All Journal ELT-Lectura Didaktik : Jurnal Ilmiah PGSD STKIP Subang Unri Conference Series: Community Engagement PUBLIKA : Jurnal Ilmu Administrasi Publik Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan Jurnal Pendidikan Sains Indonesia (Indonesian Journal of Science Education) Journal of Management Education Social Sciences Information and Religion
Miftahul Jannah
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pembentukan Niat Beli pada Live Streaming Commerce: Kajian Literatur Miftahul Jannah; Gatot Wijayanto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9597

Abstract

Perkembangan teknologi digital telah mendorong munculnya live streaming commerce sebagai salah satu strategi pemasaran yang mengintegrasikan komunikasi pemasaran secara real-time dengan transaksi online. Model perdagangan ini menawarkan pengalaman berbelanja yang lebih interaktif, informatif, dan personal dibandingkan e-commerce konvensional. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi pembentukan niat beli konsumen dalam konteks live streaming commerce, khususnya peran live streamer, interaktivitas, media richness, dan kepercayaan konsumen. Penelitian ini menggunakan pendekatan Narrative Literature Review dengan menelaah berbagai artikel jurnal nasional dan internasional yang relevan, kemudian disintesis secara tematik untuk memperoleh pola hubungan antarvariabel. Hasil kajian menunjukkan bahwa live streamer berperan dalam membangun kredibilitas, daya tarik, serta efektivitas komunikasi pemasaran. Interaktivitas terbukti meningkatkan keterlibatan, rasa keterhubungan, serta partisipasi konsumen selama siaran berlangsung. Media richness membantu konsumen memperoleh informasi produk yang lebih lengkap, jelas, dan meyakinkan sehingga dapat mengurangi ketidakpastian dalam pengambilan keputusan pembelian. Selain itu, kepercayaan konsumen menjadi faktor kunci yang memperkuat pengaruh berbagai stimulus pemasaran terhadap niat beli, sekaligus menjadi mediasi penting dalam proses pembentukan keputusan. Penelitian ini memberikan kontribusi teoritis dalam memperkaya kajian perilaku konsumen pada lingkungan live streaming commerce serta memberikan implikasi praktis bagi pelaku usaha dalam merancang strategi pemasaran digital yang lebih efektif. Selanjutnya, penelitian ini juga merekomendasikan perlunya kajian empiris lanjutan untuk menguji model konseptual secara kuantitatif pada berbagai platform dan kategori produk.
Technology Integration Challenges among Junior High School English Teachers in Riau Province: A Descriptive Study Miftahul Jannah; Mahdum Adnan; Supriusman Supriusman; Jismulatif Jismulatif
ELT-Lectura Vol. 13 No. 2 (2026): ELT-Lectura Studies and Perspective in English Language Teaching
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/58qbpd09

Abstract

This study examines the challenges faced by junior high school (SMP) English teachers in integrating technology into English language teaching in Riau Province, Indonesia. Employing a descriptive quantitative design supported by qualitative interview data, this research surveyed 96 SMP English teachers selected through purposive sampling from 12 districts and municipalities across Riau Province. Data were collected using a 64-item questionnaire, of which 19 items measured technology integration challenges. In this study, five challenge indicators were employed: teachers' preparedness, infrastructure limitations, curriculum design, students' access, and professional development. The instrument demonstrated excellent reliability (Cronbach's α = 0.917). Findings reveal that the overall challenge level was categorized as High (M = 3.47, SD = 0.85). Students' access emerged as the most critical challenge (M = 3.52), followed by teachers' preparedness (M = 3.45) and professional development (M = 3.44). Infrastructure limitations (M = 3.25) and curriculum design (M = 2.90) were categorized at medium. Demographic analysis revealed that private school teachers and urban teachers reported higher challenge scores. The study argues that these challenges are structural and systemic in nature, and require coordinated policy responses focused on equitable digital access, context-sensitive professional development, and pedagogically grounded curriculum reform. The findings contribute to the limited empirical literature on technology integration challenges in provincial Indonesian EFL contexts.
Co-Authors Abdurrohman Abdurrohman Aldila Novriandami Ali Akbar Harahap Alpinul Fajri Annisa Arrahma Aura Tiffany Dika Chairul Mukiyat Charlina Cici Anjelina Cici Mardila Purwanti Ciptati Nugraha Pratiwi Dea Permata Sari Desmurlita Ramadhani Dudung Burhanudin Ego Srivajawaty Sinaga Elni Yakub Elus Syahputra Efendi Ernidawati, Ernidawati Fahrul Habib Azli Panjaitan Gatot Wijayanto Gusti Randa Habib Al husein Hana Angelina Simamora Hanif Maruf Supardi Hanifaturrahmi Andrina Hevi Susanti Huswatun Hasanah Idris Idris Indrawati, Novita Inka Willy Mardyana Ira Anggraini Anggraini Isnaria Rizki Hayati Jismulatif, Jismulatif Juliana Syamunita Kanaya Adila Pasha Lailatul Indriani Ledy Monica Lili Yani M. Fahrul Wafi M. Rizal Mahdum Mitri Irianti Muhammad Farid Alhamdi Muhammad Fendrik Muhammad Nasir Naila Fauza Najwa Shefa Azzahra Non Syafriafdi Rabel Maulana Rara Azwita Rhalia Sabilillah Ridho Kurniawan Ruhd Janed Karisma Hermawati Sammi Adam Ramadhani Ramadhani Saniyatu Zahra Seno Andri Sinta Norjannah Attamimi Siska Adetia Supriusman Supriusman Syahrul Efendi Harahap Ummi Sri Rahmadhani Zariul Antosa Zuhdi Ma’aruf Zulhelmi, Zulhelmi Zulia Ulfa Zulifa Febria Zulkarnain Zulkarnain Zulkarnaini Zulkarnaini